Sony Digital Rapids Pixel Power calrec Sony

Legends Behind the Lens: Steve Bornstein

22/05/2020

Legends Behind the Lens: Steve Bornstein An architect of ESPN and the NFL Network, the media visionary is still shaping sports video entertainment today By Brandon Costa, Director of Digital

Friday, May 22, 2020 - 12:00 pm

Print This Story | Subscribe

Story Highlights

The story of American sports television is engrained in the history of this nation, rising on the achievements of countless incredible men and women who never once appeared on our screens. During this pause in live sports, SVG is proud to present a celebration of this great industry. Legends Behind the Lens is a look at how we got here seen through the people who willed it to be. Each weekday, we will share with you the story of a person whose impact on the sports-television industry is indelible.

Legends Behind the Lens is presented in association with the Sports Broadcasting Hall of Fame and the SVG Sports Broadcasting Fund. In these trying times - with so many video-production professionals out of work - we hope that you will consider (if you are able) donating to the Sports Broadcasting Fund. Do so by visiting sportsbroadcastfund.org.

___________________________

By Jason Dachman

Few would argue that the two most influential and powerful entities in the U.S. sports are ESPN and the NFL, and it would be hard to envision either without the contributions of Steve Bornstein. As the president/CEO of ESPN throughout its unprecedented growth in the 1990s and the first-ever president of NFL Network, Bornstein joined the pantheon of sports-media executives while cultivating a reputation as one of the most driven and competitive personalities the industry has ever seen.

Steve is one those pivotal people in the history of sports television, says fellow Sports Broadcasting Hall of Famer Don Ohlmeyer. He's a smart and tough negotiator, a tremendous leader, and one of the great innovators this business has ever seen. He simply knows how to position the side he's representing to be successful.

The Early Days in Wisconsin

The Fair Lawn, NJ, native began his career at the campus television station while attending the University of Wisconsin - Madison.

I think I caught the TV bug pretty early on, says Bornstein. My freshman year, they were building the communication-arts building across from my dorm room, and I ended up starting to work at the university TV station. It sort of took off from there.

After graduating in 1974, Bornstein bounced around local Wisconsin stations before taking on a three-year stint at WOSU-TV in Columbus, OH, working his way up to the station's executive producer. While in Columbus, he also produced Ohio State Buckeyes football telecasts for Warner-Amex Cable's groundbreaking QUBE interactive-cable-television venture, which served as the launchpad for Nickelodeon and MTV and introduced the concepts of pay-per-view and interactive TV services.

The Rise of the World Wide Leader in Sports

Legendary executive Bill Creasy played a key role in QUBE's development and became close with Bornstein, so, when he was tapped by Sports Broadcasting Hall of Famer Chet Simmons to run programming at the fledgling ESPN, he brought Bronstein with him.

Frankly, we were very close to going out of business in the early '80s, recounts Bornstein. It early became quite clear that we weren't going to be able to make any financial sense out of this unless we changed the model. As a result, ESPN really invented the whole business of affiliation fees for the cable industry. Ultimately, it was such a sound model that it obviously became the standard that the entire cable industry was built on.

Arriving just four months after the network launched, Bornstein would spend the next two decades helping transform ESPN into a sports-media heavyweight.

After moving through ESPN's programming and production ranks for 10 years, the 38-year-old Bornstein became the network's youngest president and CEO in 1990, adding the title of corporate VP of Capital Cities/ABC three years later.

Steve was the perfect person for that job at that time, says NFL SVP of Broadcasting/NFL Films COO Howard Katz, who served with Bornstein at ESPN, ABC, and the NFL. Were it not for Steve, I don't think ESPN would have seen the enormous growth that they have achieved.

He would go on to lead ESPN though one of its most prolific eras, overseeing the launch of ESPN2, ESPNEWS, ESPN Classic, ESPN Radio, ESPN.com, ESPN Regional Television, and a variety of new properties, including the ESPY Awards and X Games, as well as unprecedented global expansion

With the way that the cable business and ESPN grew side-by-side in the '90s, Steve was the perfect leader for that decade, says ESPN on-air stalwart Chris Berman. We could have made a lot of wrong turns, but we didn't, and the proof is where we are today.

If he did nothing else from this point on, he would still go down as one of the greatest executives ever in sports media and the media industry at large. Howard Katz

In addition, Bornstein championed ESPN's launch of the V Foundation for Cancer Research with Jimmy Valvano in 1993. The master negotiator and programmer also played a key role in the extreme expansion of SportsCenter, the addition of college basketball and football programming, and, most important, the arrival of live NFL games in 1987.

Steve expected excellence, and that contributed to our culture, says ESPN EVP, Programming and Production, John Wildhack. It helped us set very high standards across the company in every way we ran our business and created our content.

In 1996, Bornstein became ESPN chairman and took on added oversight of ABC Sports, serving as president. By this point, thanks largely to its dual-revenue-stream model of advertising and subscription fees that Bornstein helped pioneer, ESPN had become a
LINK: https://www.sportsvideo.org/2020/05/22/legends-behind-the-lens-steve-b...
See more stories from svg

Most recent headlines

31/05/2020

Q-SYS and Crestron plug-ins for Powersoft' amplifiers

Q-SYS and Crestron plug-ins for Powersoft' amplifiers posted: 31/05/2020 Feature-rich updates permit extended control over amp functionality, facilita...

31/05/2020

2020 Grammy Awards Marks First Major Telecast With Large-Scale Deployment of Claypaky Xtylos Fixtures

2020 Grammy Awards Marks First Major Telecast With Large-Scale Deployment of Cla...

31/05/2020

Cultuur Centrum Brugge Makes Major Investment In Yamaha Mixing Consoles

Cultuur Centrum Brugge Makes Major Investment In Yamaha Mixing Consoles posted: 31/05/2020 The 150 year old Koningklijke Stadschouwburg (Royal City Theate...

31/05/2020

Inspired in self-isolation

Inspired in self-isolation posted: 31/05/2020 With Covid-19 lockdowns worldwide and health authorities urging people to self-isolate and practice social d...

31/05/2020

Real-time Image-Cytometry for Next Generation Single-cell Theranostics Applications

Engineers from Vision Research Inc. (the makers of Phantom Cameras) & Spicatek I...

30/05/2020

METLIFE ANNOUNCES CHANGE TO VIRTUAL-ONLY 2020 ANNUAL SHAREHOLDERS MEETING

METLIFE ANNOUNCES CHANGE TO VIRTUAL-ONLY 2020 ANNUAL SHAREHOLDERS MEETING NEW YORK, May 29, 2020 MetLife, Inc. (NYSE: MET) today announced that in order to s...

30/05/2020

NAB Statement on Police Action Against Louisville TV Station Crew During Protest

NAB Statement on Police Action Against Louisville TV Station Crew During Protest WASHINGTON, D.C. - In response to Louisville police firing pepper balls at a l...

30/05/2020

Sound and Vision Entertainment and Freeman Provide Secure Remote Production Needs for Spring Draft

Sound and Vision Entertainment and Freeman Provide Secure Remote Production Need...

30/05/2020

Sooner Routhier, Cory FitzGerald and Travis Shirley on June 3rd Elation Hour

Sooner Routhier, Cory FitzGerald and Travis Shirley on June 3rd Elation Hour posted: 30/05/2020 Top lighting designers Sooner Routhier, Cory FitzGerald and ...

30/05/2020

LTN Global launches LTN Wave: an IP-based alternative to satellite distribution

LTN Global launches LTN Wave: an IP-based alternative to satellite distribution posted: 30/05/2020 LTN Global, the industry leader in transformative media t...

30/05/2020

Hitachi HDTV Cameras Help Bring Top-Tier Athletics Productions to National Audiences for University of North Alabama

-- Spanning a 130-acre campus in historic Florence, Alabama, the University of...

30/05/2020

Short Film 886 Delivers For Vimeo's Stories in Place

-- This film is part of Vimeo's Stories In Place series that chronicles small businesses as they navigate a world in flux. Shuttered due to the pandemic, ...

30/05/2020

Magewell Expands Recording and Live Streaming Capabilities in Ultra Stream Encoders

-- Magewell has released a new upgrade for its award-winning Ultra Stream fami...

30/05/2020

Mediacorp Singapores Upcoming Classmates Shot and Posted by Echo Entertainment Using URSA Mini Pro and DaVinci Resolve

-- Blackmagic Design today announced that Singapore based Echo Entertainment u...

30/05/2020

Fans in Poland will return on stadiums

Fans in Poland will return on stadiums posted: 29/05/2020 Football fans in Poland will be able to watch matches at the stadiums starting from 19th of June...

30/05/2020

The Parliament of Tasmania Captures Important Governmental Proceedings With Telemetrics Robotic Camera Systems

The mission of the Parliament of Tasmania, where official proceedings are held a...

30/05/2020

ICG Pays Tribute to Allen Daviau, ASC with Riding in the Car with Allen

ICG offers a remembrance of cinematic icon Allen Daviau, ASC in its May web exclusive here. Enjoy the May digital edition of ICG Magazine here!...

30/05/2020

The Show Must Go On!

IABM and SMPTE are collaborating to put on a show for and with members! Be a part of The Show Must Go On! by submitting photos of your unglamorous workspace, ...

30/05/2020

New Release of the Adobe Creative Cloud Video Apps

Adobe recently announced a new release for Creative Cloud video and audio applications, including Premiere Pro, After Effects, Audition, Character Animator and ...

30/05/2020

Crafty Apes Transitions to Remote Work with Support from RFX and Teradici

Crafty Apes, a visual effects and production studio with a list of impressive credits that includes Jumanji: The Next Level, Watchmen, Hustlers, and Dolemite is...

30/05/2020

Real-Time Remote Editing from ClearView Flex

Sohonet explores how best to recreate the over-the-shoulder, real-time editing experience with your teams and clients from home with ClearView Flex. Editors ca...

30/05/2020

Scale Logic Hosts 2020 Media & Entertainment Virtual Conference

Scale Logic hosted its first M&E Virtual Conference on April 29, 2020, introducing attendees to the foremost in new solutions for evolving media workflows, incl...

30/05/2020

Adobe Updates Promote Performance and Stability

Adobe is providing updates more frequently, allowing teams to iterate faster, and has introduced the public Beta program that expands Adobe's test base and ...

30/05/2020

Expansion of Leadership Team Supports Accelerating Demand for Dynamic Media Orchestration Platform Services

Levels Beyond, Inc., builders of the industry-leading media orchestration platfo...

30/05/2020

Trinity Broadcasting Network Upgrades Clustered Storage with creative.space

When the Trinity Broadcasting Networks (TBN), the world's largest Christian television broadcast group with 32 international networks reaching every major c...

30/05/2020

Vidovation Launches Webinar Series

Vidovation's foremost experts in broadcast, sports, news, and video production discuss transmitters and encoders portfolio enhancements in a new webinar ser...

30/05/2020

The Role of HPA In COVID Response and Recovery

1) As the COVID crisis hit the industry in March, how HPA was able to respond? As the COVID crisis transitioned all of us to work from home and eliminated the...

30/05/2020

Storytelling and the Era of the Empath: Poppy Crum

By: Adrian Pennington I am passionate about creating technology that enables us to translate the creator's true intent, technologist and neuroscientist P...

30/05/2020

How active streaming protection can ensure service security

As operators extend or migrate their service to an IP environment new challenges arise. Unlike traditional linear TV, the network and endpoint devices are not c...

30/05/2020

Quibi Adds AirPlay Capability in Latest Update

LOS ANGELES-Quibi has added a new feature that provides additional viewing capabilities to what was at first supposed to be a mobile-only streaming service. Acc...

30/05/2020

Intelsat Warns FCC of Video Quality Concerns Post C-Band Transition

WASHINGTON-Intelsat has told the FCC that due to current procedures for the C-band transition, it will likely be unable to prevent interference issues post-tran...

30/05/2020

NAB Announces 2020 Service to America Award Finalists

WASHINGTON-The finalists for the 2020 Service to America Awards have been announced by the NAB Leadership Foundation, which recognize outstanding community serv...

30/05/2020

ARRI Hires Ivo Ivanoski as Lighting Division GM

MUNICH-ARRI has announced the hiring of Ivo Ivanoski to the role of general manager for the company's lighting business unit. Ivanoski is expected to take o...

30/05/2020

Haystack TV Launches Interactive News Ticker on Roku

SAN FRANCISCO & LOS GATOS, Calif.-OTT news source Haystack TV has upped its game as a provider of viewer-specific personalized news with the launch of Newsline,...

30/05/2020

Net Insight announces changes to Executive Management team

Net Insight selected for new nationwide IP media network in the Middle East Stockholm, Sweden - Net Insight's partner Middle East Telecommunications Company...

29/05/2020

Sky Sports will show 64 live Premier League games, and make 25 available free to air

64 live games on Sky Sports from the provisional re-start date of 17th June 25 ...

29/05/2020

Sky News to debate how the world will change after COVID-19

Sky News has announced a new series of debate programmes titled After The Pandemic: Our New World, the first 'The World At Large' will air on Monday 1 ...

29/05/2020

Industrial network market shares 2020 according to HMS Networks

Increased market share for Industrial Ethernet fieldbus decline continues and wireless stays stable Industrial network connectivity for devices and machines i...

29/05/2020

AppDynamics Delivers New Research

San Francisco - May 27, 2020 - AppDynamics, a Cisco company and the world's largest and fastest growing APM vendor, today released a special edition of its ...

29/05/2020

Cisco Live 2020-Here's everything you need to know

SAN JOSE, Calif., May 29, 2020 For the first time in its 30 years, Cisco Live 2020 is an all-digital event. The conference will bring attendees everything from ...

29/05/2020

Inspiration from Home: AICP Launches Online Panels on Creativity and Collaboration

Inspiration from Home: AICP Launches Online Panels on Creativity and Collaborati...

29/05/2020

NETFLIX ANNOUNCING THE CAST OF ICELANDIC SERIES KATLA - BY ACCLAIMED DIRECTOR BALTASAR KORMAKUR

Photo Credit: Netflix / Lilja Jonsdottir Amsterdam -- May 29, 2020 -- The filmi...

29/05/2020

THE AMERICAN CINEMATHEQUE AND NETFLIX JOIN FORCES TO PRESERVE HOLLYWOOD'S HISTORIC EGYPTIAN THEATRE

The collaboration will allow the American Cinematheque to expand the scope and d...

29/05/2020

The second edition of the Shah Marai Award, launched by AFP, is won by Naim Nadir

Photographer Naim Nadir, from Kabul, has won the second edition of the Shah Mara...

29/05/2020

ITV Racing to broadcast 21 races on first weekend as British racing resumes

Pictured: Ed Chamberlin ITV Racing to broadcast 21 races on first weekend as British racing resumes ITV Racing is planning to resume broadcasting with three d...

29/05/2020

Berklee Alumni and Faculty Honored by the Jazz Journalists Association

The Jazz Journalists Association (JJA) recognized 11 Berklee alumni and faculty members with JJA Jazz Awards in a number of categories this year. Berklee'...

29/05/2020

SVG Sit-Down: EditShare's Conrad Clemson Provides Update on Company's Evolution in His First Year as CEO

SVG Sit-Down: EditShare's Conrad Clemson Provides Update on Company's Ev...

29/05/2020

Legends Behind the Lens: Mark McCormack

Legends Behind the Lens: Mark McCormack One of the industrys all-time businessmen painted a prosperous future for sports on television By Brandon Costa, Direct...

29/05/2020

The Return of Live Sports Production Continues With MotoAmerica Championship

The Return of Live Sports Production Continues With MotoAmerica Championship LDM Worldwide rolls out production focused on safety, quality By Jason Dachman, C...