Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

10/03/2026

Harvey Arnold, Bert Goldman to Be Honored at the 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Senators Urge FCC to Preserve Citizens Broadband Radio Service

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

SCTE TechExpo26 Issues Call for Content, Technical Papers

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Zefr Receives MRC Accreditation

Share Copy link Facebook X Linkedin Bluesky Email...

10/03/2026

Study: Overloaded Sports Fans Fed Up with Fragmented Viewing Options

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Foos Gone Wild, Combate Global Launch New Televised MMA Fight Series

Foos Gone Wild and Combate Global have teamed up to create a twist on combat sports competition, announcing the launch of a special amateur Mixed Martial Arts (...

09/03/2026

Harmonic Accelerates Streaming and Broadcast Transformations

At the 2026 NAB Show, Harmonic will introduce significant enhancements to its video appliances and SaaS solutions, highlighted by a next-generation media server...

09/03/2026

ESPN Delivers Most-Watched MLB Spring Training Game in 10 years with Team USA vs. San Francisco Giants

ESPN's March 3 spring training matchup between Team USA and the San Francisc...

09/03/2026

Most Valuable Promotions Launches Women's Boxing Platform, Signs Multi-Year Deal with ESPN

Most Valuable Promotions (MVP) announces the launch of MVPW, a new global platfo...

09/03/2026

Behind The Mic: CBS Sports and TNT Sports Share NCAA Division 1 Mens's Basketball Tournament Commentators

Behind The Mic provides a roundup of recent news regarding on-air talent, includ...

09/03/2026

SVG All-Stars: Jenna McKeon, Senior Director, Remote Technical Operations, CBS Sports

From Super Bowl compounds to Final Four setups, the Hofstra graduate helps coord...

09/03/2026

NBC's Paralympic Effort Embraces Cloud for Signal Transport

Stamford plays a key role, but a small team in Cortina and Milan powers local presence and mixed-zone coverage...

09/03/2026

Save the Date: SVG's New Cloud & Content Workflows Summit in NYC on July 28

The event brings together SVG's previous Cloud Production and Content Management Forums into a single, comprehensive day of programming...

09/03/2026

2,000-Year-Old Arena Hosts Paralympics Opening Ceremony, Olympics Closing Ceremony

Updated Mar 9, 2026 Live surround sound has been a part of the plan for Roman a...

09/03/2026

Duality Strings Bundle from VSL

Contains all six dual-ensemble libraries VSL's Duality Strings series offers an intriguing alternative to your average string library, capturing two str...

09/03/2026

The 1975 to receive MPG Award

Outstanding Contribution To UK Music Photo: Samuel Bradley Ahead of their upcoming MPG Awards, the Music Producers Guild (MPG) have revealed the latest win...

09/03/2026

Strymon reveal the PCH X1 & X2

Two new high-quality DI boxes announced Boasting some impressive technical specifications and versatile routing options, Strymon's latest active DI boxe...

09/03/2026

Sonora Cinematic introduce Pure Steel String

Latest MPE-capable Soundbox library released The follow-up release for Sonora Cinematic's Pure Nylon has arrived, and becomes the latest addition to the...

09/03/2026

Sennheiser's MD 9235 returns

Popular wireless mic head design revived Sennheiser have revealed that the MD 9235, a cardioid mic head designed to pair up with their handheld wireless sys...

09/03/2026

TONEX ONE Double Special Limited Edition from IK Multimedia

Captures two sought-after Dumble combo amps The latest TONEX release captures a pair of sought-after Dumble amplifiers from IK Multimedia's private amp ...

09/03/2026

HUM Audio Devices' new N-Matrix

Flexible all-analogue insert matrix joins line-up HUM Audio Devices don't tend to do things by halves - even the quickest of glances at the likes of the...

09/03/2026

Rhodes introduce Pianology

Captures three sought-after pianos Rhodes latest software release brings together a collection of three virtual pianos: a concert grand, an acoustic upright...

09/03/2026

Techivation's T-Compressor Mk2 arrives

Flagship compressor gets an upgrade Techivation's flagship compressor plug-in has just been treated to a ground-up rebuild that kits it out with some po...

09/03/2026

Kemper's Profiling technology evolves

Profiler OS 14.0 enters open beta Kemper's amp-modelling systems already have a great reputation, but the latest update to their systems' underlying...

09/03/2026

Blinksonic release ECLO.RE/GEN

Procedural stems smasher & recomposition engine Blinksonic have recently launched a new Reaktor-based tool which they say takes a radical departure from yo...

09/03/2026

The IPS Training Weekend 2026

13 - 15 March 2026 at University of Warwick Conference Centre The Institute of Professional Sound (IPS) have announced that The IPS Training Weekend 2026 wi...

09/03/2026

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point testing

Rohde & Schwarz and NETGEAR collaborate for next generation Wi-Fi 8 access point...

09/03/2026

Judge Rules VOA's Kari Lake Has Acted Unlawfully'

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Utah Scientific Adds Three Companies To Technology Partner Program

Share Copy link Facebook X Linkedin Bluesky Email...

09/03/2026

Broadpeak Showcases Premium Live Streaming Advanced Monet...

Broadpeak, a leader in streaming and monetization at scale, will showcase its latest innovations for broadcasters and streaming platforms at NAB Show 2026 (boot...

09/03/2026

UKTV Strengthens Partnership with Samsung to Deliver on Connected TV Strategy

UKTV has agreed a new partnership deal with Samsung that makes UKTV's free linear channels available to internet-only Samsung TV viewers in the UK for the f...

09/03/2026

Sky reveals first look trailer and sets premiere date for Sky Original family sleuth adventure Flavia

Monday 9 March 2026 Sky reveals first look trailer and sets premiere date for S...

09/03/2026

Sky Appoints Damian Saunders as Managing Director of Sky Business

Monday 9 March 2026 Sky Appoints Damian Saunders as Managing Director of Sky Business Sky has today announced the appointment of Damian Saunders as Managing D...

09/03/2026

'The Predator of Seville' premieres on Netflix on 27 March

Back to All News The Predator of Seville premieres on Netflix on 27 March Entertainment 09 March 2026 GlobalSpain Link copied to clipboard Download the im...

09/03/2026

Netflix Debuts the Trailer for 'Love is Blind: Sweden' Season 3

Back to All News Netflix Debuts the Trailer for Love is Blind: Sweden Season 3 Entertainment 09 March 2026 GlobalSweden Link copied to clipboard That wait...

09/03/2026

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE!

Bill O'Reilly Announces New Weekly Podcast We'll Do It LIVE! We'll Do It LIVE!' A Bold, Fresh Presentation from Bill O'Reilly New York...

09/03/2026

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Energy Management

MOSOLF SE & Co. KG Relies on green.screen from Arvato Systems for Strategic Ener...

09/03/2026

RT supports launch of The Replay' Bringing the Voice of Mchel Muircheartaigh Back to Irish Homes and reconnecting lost memories

A powerful new national initiative supporting people living with dementia launch...

09/03/2026

How AI Is Driving Revenue, Cutting Costs and Boosting Productivity for Every Industry in 2026

AI is everywhere and accelerating everything - becoming essential infrastructure...

09/03/2026

ABB Robotics Taps NVIDIA Omniverse to Deliver IndustrialGrade Physical AI at Scale

ABB Robotics and NVIDIA today announced a breakthrough partnership that brings i...

07/03/2026

NAB Show: Tedial to Showcase Solutions for Future of Media Operations

Share Copy link Facebook X Linkedin Bluesky Email...

06/03/2026

TNT Sports Acquires Exclusive U.S. English Language Broadcast Rights to FIBA Men's and Women's Tournaments

TNT Sports and the International Basketball Federation (FIBA) have reached a mul...

06/03/2026

OffBall to Partner with TOGETHXR Across Commercial Strategy and Operations

OffBall and TOGETHXR, two influential young media companies in sports, announce a strategic and operational partnership in a shared push to scale and create inn...

06/03/2026

InfoComm 2026 Names Shure as Exclusive Headline Partner, Showcasing Audio and Innovation Across Key Activations and Stages

InfoComm 2026, a destination for AV, IT, broadcast, and AI-driven systems, annou...

06/03/2026

LTN, MediaKind Partner to Deliver Integrated Reliable IP Transport and Edge Processing

LTN and MediaKind announce a strategic partnership to integrate MediaKind's ...