Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

20/05/2026

DSPolitical and FreeWheel Partner on Political CTV Ads

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Amazon, Netflix and Google to Capture Half of CTV Ad Market by 2030

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

Roku Introduces 'Creator Hub

Share Copy link Facebook X Linkedin Bluesky Email...

20/05/2026

First Nations Factual Co-production Development Fund launched to elevate Indigenous storytelling in global markets

First Nations Factual Co-production Development Fund launched to elevate Indigen...

19/05/2026

Young Journalist' finalists visit London for training and networking

The winner of Thomson Foundation's Young Journalist of the Year 2025, Tracy Bonareri Onchoke, and runner up Wangu Kanuri enjoyed a three-day trip to London ...

19/05/2026

Cisco and USGA Announce Multiyear Partnership Extension

Cisco and the USGA have announced a multiyear extension of their partnership, which began in 2018. Cisco serves as the Official Technology Partner of the USGA, ...

19/05/2026

Urban Edge Network and Spiideo Partner to Enhance NAIA Sports Streaming

Urban Edge Network (UEN), a streaming platform for NAIA sports, has announced a partnership with Spiideo to provide streaming and production tools to UEN's ...

19/05/2026

Warner Bros. Discovery Announces Expanded Roland-Garros 2026 Coverage

Warner Bros. Discovery (WBD) will provide live coverage of all 900 Roland-Garros matches across its platforms beginning with qualifiers on May 18. In Europe, 21...

19/05/2026

Tubi Launches FIFA World Cup 2026 FOX Hub

Tubi, Fox Corporation's free streaming service, has announced the launch of the FIFA World Cup 2026 FOX Hub, a dedicated destination for World Cup programmi...

19/05/2026

Telefnica and Sony Conduct 5G mmWave Broadcast Trial at Movistar Arena

Telef nica, in collaboration with Sony, has conducted a 5G connectivity trial at the Movistar Arena in Spain using the 26 GHz millimetre wave (mmWave) band. The...

19/05/2026

Ross Production Services Integrates Calrec Argo M into New Hypermax-1 Truck

Ross Production Services (RPS) has installed a Calrec Argo M console into its new Hypermax-1 remote production truck, replacing one of three Argo S consoles pre...

19/05/2026

Panasonic Projector and Display Acquires HIVE Media Control

Panasonic Projector and Display Corporation has announced the acquisition of 100% of the shares of UK-based media technology company Hive Media Control Ltd. (HI...

19/05/2026

Globecast Completes Major Renovation of Singapore Facility

Globecast has announced the completion of a nine-month renovation of its Singapore facility, converting it from a traditional linear broadcast operation into a ...

19/05/2026

Grass Valley Signs Three-Year Enterprise Agreement with Phoenix Broadcast Solutions

Grass Valley has announced a three-year enterprise agreement with Phoenix Broadc...

19/05/2026

Watch Brasil Selects Bitmovin for Streaming Player, Encoder, and Observability

Bitmovin has announced that Watch Brasil, a streaming platform operating across Brazil and Europe since 2018, has replaced its legacy systems with Bitmovin'...

19/05/2026

Ateme and Akamai Power Nepal Premier League Live Streaming

Ateme has announced the migration of Dish Home Nepal's Nepal Premier League (NPL) streaming infrastructure to Ateme's TITAN Live solution deployed on Ak...

19/05/2026

CMSI Supports ESPNs NCAA Gymnastics Championships Coverage

CMSI provided workflow, media management, and HDR support for ESPN during coverage of the NCAA Gymnastics Semifinals and Championships. The company supported fi...

19/05/2026

SVG Rewind: TGLs SmartPin Cam Offers a Whole New Perspective for Golf

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

SVG Rewind: FOX IndyCar Takes In-Car AR Graphics to New Heights

In advance of this year's Sports Emmy Awards, SVG is taking a deep dive into the six production-technologies nominated for this year's George Wensel Tec...

19/05/2026

NEP Supershooter 11 and 65 Roll Out To Meet Different Production Needs

Featuring a fully IP infrastructure, Supershooter 11 is intended for large-scale events. Enabling remote and distributed workflows, Supershooter 65 joins the RE...

19/05/2026

Boots Riley Unpacks His Vision of Power, Style, and Time at Sundance Institute's I Love Boosters Denver Screening

By Jessica Herndon The line wrapped around the building outside Denver's La...

19/05/2026

Building a More Trusted Podcast Experience for Creators and Listeners

Podcasting continues to evolve, and so does Spotify. As we build what comes next, one thing remains constant: This is a medium built on connection. It lives in ...

19/05/2026

GC Audio & Looptrotter announce the Emperor Signature Cartridge

Popular design joins Inherit cartridge line-up When GC Audio introduced their modular Inherit system, it was available with a selection of the company's...

19/05/2026

oeksound introduce Soothe3

Resonance-suppression plug-in gets ground-up rebuild Following on from its 10-year anniversary, oeksound's flagship plug-in has just reached its third m...

19/05/2026

Novation unveil the FLKey 2

Dedicated FL Studio controller keyboard range refreshed Novation's dedicated FL Studio controller family has just been upgraded, with four new models ex...

19/05/2026

Rohde & schwarz strengthens its in-vehicle networks test portfolio with the launch of new ASA-ML compliance solution

Rohde & schwarz strengthens its in-vehicle networks test portfolio with the laun...

19/05/2026

Lawful Intelligence: Rohde & Schwarz stellt neues Portfolio fr moderne Polizeiarbeit vor

Lawful Intelligence: Rohde & Schwarz stellt neues Portfolio f r moderne Polizeia...

19/05/2026

Press Release: South Africa to be celebrated as European Film Market's Country in Focus at the Berlinale 2027

Press Release 18 May 2026, Johannesburg South Africa has been selected as the...

19/05/2026

To Deliver for the Warfighter, Acquisition Reform Must Provide a Level Playing Field

When all companies in the market are allowed to compete under the same set of ru...

19/05/2026

Unjammable Lifeline: L3Harris Fiber-Optic Tethers Keep Warfighters Connected

Battle-proven technology withstands electronic warfare threats across air, maritime surface and subsea domains....

19/05/2026

WESCAM MX-Series: Defining the Moment Before the Target Moves

WESCAM MX-Series EO/IR systems provide high-precision targeting across domains, including counter-UAS applications...

19/05/2026

Cobalt Digital and SineSix Media Partner to Transform Accessibility Compliance into a More Engaging Viewer Experience at NAB Show 2026

CHAMPAIGN, Ill. April 16, 2026 - Cobalt Digital today announced a partnership ...

19/05/2026

Cobalt Digital Announces Launch of blueCORE at NAB Show 2026: Compact Powerhouse Signal Processors for SDI and ST 2110 Workflows

Las Vegas - April 18, 2026 Cobalt Digital, the leading designer and manufactur...

19/05/2026

Advanced HDR by Technicolor and Cobalt Digital Address Live Production Gap as HDR Adoption Collides With Legacy Workflows

LAS VEGAS April 18, 2026 - Advanced HDR by Technicolor and Cobalt Digital are ...

19/05/2026

Cobalt Digital Wins Two Future Best of Show Awards at 2026 NAB Show

LAS VEGAS - May 4, 2026 - Cobalt Digital, the leading designer and manufacturer of signal processing products, and a founding partner in the openGear initiativ...

19/05/2026

Cobalt Digital Brings Flexible End-to-End IPMX/ST 2110 Ecosystem to MPTS

London - 11 May 2026 Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear...

19/05/2026

Clear-Com Enhances Musikal Perahu Kertas with Eclipse HX and FreeSpeak II

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

19/05/2026

Ross Production Services Flexes Infrastructure with Console Switch

Celebrating its ability to quickly adapt to changing requirements, Ross Production Services (RPS) has put its flexible infrastructure to good use, switching one...

19/05/2026

NFL Pushes Back Against Critics of Games on Streaming

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

NEP Group Rolls Out Two New Mobile Production Units In U.S.

Share Copy link Facebook X Linkedin Bluesky Email...

19/05/2026

Phoenix Broadcast Solutions Raises its Live Production Ga...

Grass Valley has entered into a three-year enterprise agreement with Phoenix Broadcast Solutions as the Singapore-based company expands its live production oper...

19/05/2026

Clear-Com Enhances Musikal Perahu Kertas with Eclipse HX...

Clear-Com supported Musikal Perahu Kertas, a large-scale musical theater production in Indonesia adapted from the acclaimed novel by Dee Lestari, through the d...

19/05/2026

METEO CONSULT and La Chaine Meteo Select Actus Digital fo...

Actus Digital, a LiveU company, and a leading provider of intelligent media monitoring and broadcast compliance platforms, announced today that METEO CONSULT ha...

19/05/2026

Transforming Broadcast Operations - Globecast Unveils Sta...

Globecast, a leading provider of managed services for the broadcast and media industry, today announced the completion of a major renovation of its Singapore fa...

19/05/2026

Calrec Console Switch Helps Ross Production Services Fle...

Following a major upgrade to its Connecticut remote production centre with the installation of three 60-fader Argo S consoles in 2023, RPS has switched one of t...