
AI isn't just about building smarter machines. It's about building a greener world.
From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.
As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.
Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.
The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233
AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.
AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.
They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.
AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.
Despite this, AI's real superpower lies in its ability to optimize.
How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.
In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.
This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.
What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.
It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.
This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.
If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.
This matters because as AI becomes more widespread, the demand for computing power grows.
Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.
This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.
AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.
AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.
For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.
The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.
Another key area is the rise of digital twins - virtual models of physical environments.
These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.
That may sound small, but scale it across industries, and the impact is huge.
AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.
Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.
One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.
Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.
As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.
That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.
The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.
The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.
The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.
From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.
AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.
The AI Podcast NVIDIA&
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
19/03/2026
Live sports production increases complexity, with dynamic audio levels and an overall philosophy that encourages transient volume spikes
Fourteen years ago, Am...
19/03/2026
Advanced Systems Group, a technology and services provider for media creatives and content owners, announced the appointment of Peter Thordarson to the newly cr...
19/03/2026
For this senior from the Bay Area, the speed and pressure of live sports production play right into her strengths
In the live-sports-video industry, the future...
19/03/2026
Grass Valley has expanded its long-term partnership with University of Pittsburg...
19/03/2026
Audio-Technica has released the ATV-SG1 and ATV-SG1LE On-Camera Shotgun Microphones, designed for use with DSLR, mirrorless SLR, and other cameras.
The ATV-SG1...
19/03/2026
Harmonic (booth W2831) announces updates to its XOS Advanced Media Processor aim...
19/03/2026
DAZN and Top Rank have announced a multi-year partnership that will bring Top Ra...
19/03/2026
IHSE, a provider of KVM systems, has announced a partnership with Cyviz AS, a provider of technology solutions for collaboration and mission-critical operations...
19/03/2026
Net Insight has appointed Larissa G rner-Meeus as Chief Product Officer. She joins the company's executive management team.
G rner-Meeus holds a Dipl-Ing. ...
19/03/2026
Leader Electronics of Europe has appointed Rob Stanley as Regional Sales Manager for the UK and Northern Europe. In the role, he will manage key accounts and ha...
19/03/2026
FIFA has announced that YouTube will be a Preferred Platform for the FIFA World Cup 2026.
Under the agreement, FIFA's Media Partners will be able to publis...
19/03/2026
New features across mobile, connected devices, and automotive platforms undersco...
19/03/2026
PSSI Global Services has appointed Ben Bradshaw as Director of Product and Netwo...
19/03/2026
Cobalt Digital has announced its NAB 2026 product lineup, which includes additio...
19/03/2026
Sportradar has released a new report, Innovation in Sports Media: The Next Era of Sports Viewing, examining how the sports viewing experience in the U.S. is evo...
19/03/2026
Matrox Video has been awarded a three-year framework agreement to supply its Con...
19/03/2026
CBS Sports' Jason Cohen and TNT Sports' Chris Brown lead the charge on n...
19/03/2026
A1 Dave Grundtvig and his team deploy plenty of mics to capture the sounds and energy from the stands as well the court
March Madness is a tournament in which ...
19/03/2026
In 2021, we launched EQUAL, a program designed to address an industry reality that persists: Women artists, songwriters, and producers too often face fewer oppo...
19/03/2026
Latest EZKeys 2 expansion arrives
Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...
19/03/2026
New generative AI plug-in due in May 2026
Roland have announced the upcoming launch of a new generative AI tool created in collaboration with Sony Computer ...
19/03/2026
Nick Williams updates users on insolvency process
Nick Williams, the CEO of Native Instruments, has released the following official statement regarding thei...
19/03/2026
Iconic Swedish mic manufacturer back in action
Legendary Swedish microphone manufacturer Milab have announced that production is now fully underway, and mic...
19/03/2026
Acclaimed saturation unit goes virtual
Freqport's Freqtube FT1 (reviewed here in SOS February 2023) offers a convenient way to integrate real valve-base...
19/03/2026
The discontinuation of loss-making business activities as part of the restructur...
19/03/2026
Silicon Valley satire The Audacity premieres 15 April on SBS and SBS On Demand
19 March, 2026
Media releases
From one of the writer/producers of Succession...
19/03/2026
SBS brings communities together at Bondi Pavilion for Harmony Week multilingual ...
19/03/2026
Clarification from SBS regarding Western Sydney expansion
19 March, 2026
Media releases
From an SBS spokesperson:
SBS wishes to clarify some media coverag...
19/03/2026
Test & measurement innovator, Leader Electronics of Europe, is pleased to announce the appointment of Rob Stanley as Regional Sales Manager - UK & Northern Euro...
19/03/2026
The recently announced joint venture between Accedo One and Magine Pro has been officially launched as Leyra. The new company will combine the two complementary...
19/03/2026
Budapest, Hungary, March 2026 - Demand for traditional matrix switching remains strong across live events, rental and staging markets. With a reputation for rel...
19/03/2026
DPA Microphones adds to its CORE microphone selection with the 4097 CORE Micro Shotgun, which delivers a new level of clarity, headroom and sonic transparency...
19/03/2026
Starfish Technologies will present the latest releases of its TS Splicer (Win) and TS Splicer (K8) at NAB Show 2026, together with a new Monitoring Dashboard de...
19/03/2026
Bitmovin, a leading provider of video streaming solutions, has announced that TrueVisions NOW, a leading streaming platform in Thailand, and part of the TrueVis...
19/03/2026
Harmonic (NASDAQ: HLIT) today announced significant enhancements to its XOS Advanced Media Processor that lower the cost of broadcast distribution while enablin...
19/03/2026
Cobalt Digital, the leading designer and manufacturer of award-winning signal processing products, and a founding partner in the openGear initiative has announ...
19/03/2026
Magewell a developer of innovative, high-performance video I/O and IP workflow solutions will be at the 2026 NAB Show on booth C6113. In addition to several...
19/03/2026
Triveni Digital, a trusted leader in ATSC 1.0 and ATSC 3.0 service delivery, data broadcasting and quality assurance solutions, today announced it will showcase...
19/03/2026
2026 NAB Show Exhibitor Preview
April 19 22
Las Vegas
Booth N.1328
Summary:
At the 2026 NAB Show in Las Vegas, Imagine Communications will showcase the lat...
19/03/2026
Broadcast playout leader highlights innovation and industry collaboration
Pebble, the leading automation, content management and integrated channel specialist...
19/03/2026
Tuxera, a leading provider of quality-assured file systems and networking technologies, is highlighting remarkable advances in performance at NAB Show (booth N1...
19/03/2026
Intinor will showcase several new developments to the Direkt platform at NAB 2026, including enhanced SRT monitoring, expanded HDR transport capabilities and su...
19/03/2026
Broadcasters are rebuilding live operations workflows around IP delivery as satellite and dedicated fibre distribution decline, according to new research from C...
19/03/2026
Berklee Popular Music Institute's 24th Showcase Channels '80s Prom Nosta...
19/03/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...