Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

21/01/2026

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand

Australia's Greatest Conman? premieres 24 February on SBS and SBS On Demand Media releases The $900 million dollar mystery that fooled our nation Austra...

21/01/2026

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse

SBS ignites Lunar New Year with bold storytelling for The Year of the Fire Horse 21 January, 2026 Media releases SBS is charging into Lunar New Year 2026 w...

21/01/2026

Nielsen's All Screens Video Landscape Report Reveals Shift in Polish Media Rankings and Deeper Audience Engagement

The Living Room Remains Central: Nielsen Highlights Growing TV Screen Dominance ...

21/01/2026

NAB Urges Swift Action by FCC on NextGen TV Transition

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SmallHD Releases Major PageOS Software Update

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

WBGU-TV in Ohio to Drop PBS Affiliation

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Telestream DIVA Now Certified with Quantum ActiveScale an...

Telestream , the industry's leading provider of content lifecycle management and media workflow orchestration, and Quantum Corporation (NASDAQ: QMCO) today ...

21/01/2026

Lightware introduces new Matrix Management Unit for their...

Lightware s TPN ecosystem brings a new level of predictability and structure to 10G AV-over-IP deployments, offering professional AV integrators a deterministic...

21/01/2026

Wisycom Introduces New Wideband Antenna Matrix MATF for C...

Wisycom, a global leader in advanced wireless RF solutions, launches its new wideband antenna matrix, MATF, which supports RF and fiber for demanding multi-zone...

21/01/2026

Grass Valley Showcases Scalable Future-Ready Live Product...

Grass Valley will demonstrate how it is powering scalable, future-ready live production at FOMEX 2026, taking place February 2 4 in Riyadh, Saudi Arabia. Exhibi...

21/01/2026

OKAST Implements BCNEXXT Vipe to Accelerate Monetization...

BCNEXXT, the developers of the advanced playout platform Vipe, today announced that OKAST, the monetization-first OTT platform provider, is using BCNEXXT's ...

21/01/2026

Magewell Introduces New IP to HDMI Decoder at ISE 2026 an...

Revamped design enables advanced capabilities, leading with powerful IP to HDMI conversion Magewell, developer of innovative, high-performance video I/O and I...

21/01/2026

Kiloview Expands Its AV-over-IP Ecosystem with AVX24-4 Me...

Jan 20th 2026, Changsha Kiloview today announced the launch of two major additions to its AV-over-IP ecosystem: the AVX24-4 Media HUB and KiloLink Station, ma...

21/01/2026

Bitfocus delivers high availability high security and hig...

Latest version of enterprise-class Buttons brings simple, coherent control to more than 700 professional devices and applications Bitfocus, the specialist in ...

21/01/2026

Clear-Com Announces Kari Eythorsson as New Regional Sale...

Clear-Com is pleased to announce the appointment of Kari Eythorsson as the new Regional Sales Manager (RSM) for Southeast Asia & Australia, based in Singapore,...

21/01/2026

Netflix Amends Warner Bros Discovery Bid to Offer All Cash

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Advanced Systems Group Inks Exclusive Partnership With Nu-Studio

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

SWIT Ships New Powercell Camera Battery Series

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Netflix Q4 Earnings Exceed Expectations as Subs Top 325 Million

Share Share by: Copy link Facebook X Linkedin Pinterest Bluesky Email...

21/01/2026

Tribeca Films to Release Independent Documentary Film We Are Pat by Rowan Haber; Alan Cumming Joins as Executive Producer

January 21st, 2026 TRIBECA FILMS TO RELEASE INDEPENDENT DOCUMENTARY FILM WE...

21/01/2026

Backing Britain on the global stage: Sky becomes an official partner of Team GB and ParalympicsGB

Wednesday 21 January 2026 Backing Britain on the global stage: Sky becomes an o...

21/01/2026

What's Next on Netflix Korea: Every Emotion, One Bold 2026 Slate

Back to All News What's Next on Netflix Korea: Every Emotion, One Bold 2026 Slate Entertainment 21 January 2026 GlobalSouth Korea Link copied to clipbo...

21/01/2026

Netflix Presents Its Italian 2026 Slate: The Year of the Stars

Back to All News Netflix Presents Its Italian 2026 Slate: The Year of the Stars (Photo credit: Virginia Bettoja / Netflix) Entertainment 21 January 2026 Gl...

21/01/2026

Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Results Via Webcast

Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...

21/01/2026

FilmLight releases Baselight v7

Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control FilmLight, known for its detailed colour toolset and longsta...

21/01/2026

RT News announces new Washington Correspondent

RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...

21/01/2026

Largest Infrastructure Buildout In Human History: Jensen Huang on AI's Five-Layer Cake at Davos

From skilled trades to startups, AI's rapid expansion is the beginning of th...

20/01/2026

SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Software-Defined Live Production

SVG Sit-Down: BitFire's Jim Akimchuk on the Future of Cloud, Remote, Softwar...

20/01/2026

From Architecture to Reality: What CBC's Milano Cortina 2026 Workflows Tell Us About DMF and MXL in Live Sport

From architecture to reality: What CBC's Milano Cortina 2026 workflows tell ...

20/01/2026

Milano Cortina 2026: Making the Winter Olympics and Paralympics Workflow Work for France Tlvisions

Milano Cortina 2026: Making the Winter Olympics and Paralympics workflow work fo...

20/01/2026

Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to Winter Games

Countdown to Milano Cortina 2026: SVG Launches SportsTechLive Blog in Lead-up to...

20/01/2026

Grand Finale: Rally Saudi Arabia Pushes WRC to Make the Most of Cameras and Drones for Sandy Spectacle

Grand finale: Rally Saudi Arabia pushes WRC to make the most of cameras and dron...

20/01/2026

State of Change: What's Happening in the Remote-Production Business?

State of Change: What's Happening in the Remote-Production Business?NEP Group, Game Creek Video, Dome Productions, Mobile TV Group, Program Productions exec...

20/01/2026

CFP National Championship 2026: A Look Back at SVG's Complete Coverage

CFP National Championship 2026: A Look Back at SVG's Complete CoverageGo behind the scenes with ESPN, Game Creek Video, Van Wagner, and the champion Indiana...

20/01/2026

Centering the Artist: Why We're Launching the AI Literacy Initiative

The Gotham, Film Independent, and Creators Coalition on AI Join Alliance by Michelle Satter, Founding Senior Director, Sundance Institute's Artist Programs...

20/01/2026

19th Annual South African Film and Television Awards (SAFTAs) open the call for Discretionary Award Nominations

The National Film and Video Foundation (NFVF), an agency of the Department of Sp...

20/01/2026

The Gauge: Poland | December 2025

December, the first month of winter and the holiday season, has traditionally encouraged families to spend time together in front of the television. During this...

20/01/2026

The Gauge: Mexico December 2025

During December, streaming's share of TV viewing in Mexico settled at 24.3%, an increase of 0.1 share points from the previous month. Disclaimer: YUMI TV,...

20/01/2026

Streaming Shatters Multiple Records in December 2025 with 47.5% of TV Viewing, according to Nielsen's The Gauge

Christmas Day is Most-Streamed Day Ever with 55 Billion Viewing Minutes, led by...

20/01/2026

Nielsen: Streaming Shatters Multiple Records in December 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/01/2026

Disguise and ASB GlassFloor Announce Official Partnership...

Disguise and ASB GlassFloor today announced a strategic partnership that turns the arena floor into a fully customizable interactive digital surface. This will ...

20/01/2026

LiveU Enables Cloud Production Workflow for First Ever IT...

Last summer, ITV celebrated the tenth anniversary of its popular reality dating show, Love Island. To ramp up the excitement of series 12 (launched in the UK on...

20/01/2026

Berklee's Mark Ethier Named One of SPIN's Most Influential People in Music for 2026

Berklee's Mark Ethier Named One of SPIN's Most Influential People in Mus...

20/01/2026

Sports Illustrated Launches New Streaming Channel SI TV

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/01/2026

S&P: Funding for GenAI Applications Nearly Tripled in 2025

Share Share by: Copy link Facebook X Whatsapp Pinterest Flipboard...

20/01/2026

Emergent to Showcase AI-First Broadcast Graphics Platform...

Emergent, a provider of AI-powered media production solutions, today announced its presence at ISE 2026 in Barcelona, taking place February 3 6, where it will u...