
AI isn't just about building smarter machines. It's about building a greener world.
From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.
As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.
Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.
The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233
AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.
AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.
They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.
AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.
Despite this, AI's real superpower lies in its ability to optimize.
How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.
In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.
This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.
What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.
It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.
This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.
If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.
This matters because as AI becomes more widespread, the demand for computing power grows.
Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.
This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.
AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.
AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.
For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.
The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.
Another key area is the rise of digital twins - virtual models of physical environments.
These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.
That may sound small, but scale it across industries, and the impact is huge.
AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.
Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.
One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.
Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.
As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.
That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.
The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.
The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.
The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.
From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.
AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.
The AI Podcast NVIDIA&
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
05/10/2026
Eutelsat has announced that Airbus Defence and Space has completed the first 32 new OneWeb Low Earth Orbit satellites at its facility in Toulouse, France. The s...
05/10/2026
Racecourse Media Group (RMG) has appointed Andrew Demaria as its first Chief Content Officer, effective October 6.
Demaria joins from a career spanning more th...
05/10/2026
SMPTE will host SMPTE Bootcamp: Precision Timing for ST 2110 on Wednesday, October 21, 2026, from 9:20 a.m. to 4:30 p.m. in Room 3D03 at the Javits Center durin...
05/10/2026
Nexstar Media Group and DAZN have announced a partnership to simulcast 15 regular season Indiana Pacers games on Nexstar television stations and free on DAZN si...
05/10/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...
05/10/2026
Telos Alliance has announced that Zephyr Connect SE, a new hardware codec, is now shipping. The unit joins the Telos iPort High Density multi-codec gateway and ...
05/10/2026
Sofascore and the NHL have announced a multiyear global partnership that will bring new NHL statistics and analytics tools to Sofascore's platform beginning...
05/10/2026
The New Orleans Pelicans have announced broadcast coverage for the 2026-27 season. Gray Media and the Gulf Coast Sports and Entertainment Network (GCSEN) will c...
05/10/2026
As sports broadcasters look for new ways to make live action more immersive, ins...
05/10/2026
New multi-pattern LDC revealed
Austrian Audio have announced the upcoming launch of a new multi-pattern large-diaphragm capacitor mic that occupies the midd...
05/10/2026
Software gains Tonex Board rig support
When IK Multimedia launched the Tonex Board, they mentioned that it would soon be followed by a significant update to...
05/10/2026
Offers a modern take on classic chorus effects
fedDSP's latest creation has been designed to offer a modern take on the classic chorus effect, combining...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
05/10/2026
URSA Cine 12K LF Captures Poste Italian's Anniversary Film
Brie Clayton October 4, 2026
0 Comments
Jacopo Mutti reveals the practical choices behi...
05/10/2026
Green Hippo Estuary Series MC1 and MC2 Media Controllers are Now Shipping
Brie Clayton October 4, 2026
0 Comments
Made for Shows that Don't Have T...
05/10/2026
Telos Alliance Announces Telos Zephyr Connect SE Is Now Available
Search
Cleveland, Ohio (October 5, 2026) - Telos Alliance , trusted global leader in br...
05/10/2026
RT will provide comprehensive coverage and analysis of Budget 2027 across online, radio and television on Tuesday 6 October, with extensive reporting and analy...
05/10/2026
Breast cancer is the most commonly diagnosed cancer among American women - yet the gaps in care are wide. A majority of women over age 40 skip the recommended a...
04/10/2026
Dedicated streaming mic gets an overhaul
Following on from the success of their dedicated streaming microphone, the MV6, Shure have announced the launch of ...
03/10/2026
The broadcaster's capability as an internal production house continues with ...
03/10/2026
Ratings Roundup is a rundown of recent ratings news and is derived from press re...
03/10/2026
Olivia Colman stars in Wicker, which premiered at the 2026 Sundance Film Festi...
03/10/2026
Nielsen is evolving its cross-platform content measurement solutions to give every corner of the media industry studios, distributors, content creators, right...
03/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
03/10/2026
Bantaray Mobile Sports Production Delivers Niche Sports to Growing Audiences wit...
02/10/2026
Design reflects feedback on graphics introduced for MLB Red Sox and Pirates games
Boston Bruins games on NESN and Pittsburgh Penguins games on SportsNet Pittsb...
02/10/2026
NEP SS7/ST7 anchors Big Ten Saturday Night; nine Peacock games are produced from...
02/10/2026
In-venue and creative video staffers at the professional and collegiate level ha...
02/10/2026
GameTime Productions provided national broadcast production services for the Athletes Unlimited Softball League (AUSL) 2026 season, with coverage distributed ac...
02/10/2026
Audio-Technica has introduced the HP-HBM50x, a genuine replacement headband for the ATH-M50x professional studio monitor headphones. The HP-HBM50x is compatible...
02/10/2026
Advanced Systems Group (ASG) has helped audio professional Steve Schatz design and build Black Lava Studios, a 9.1.6 Dolby Atmos mixing and mastering facility i...
02/10/2026
Cobalt Digital has received Best of Show awards from TV Tech and TVB Europe at IBC2026 for solutions from its PACIFIC compression line.
TV Tech recognized the ...
02/10/2026
ESPN and TMRW Sports have announced a multi-year extension of their U.S. media rights agreement for TGL presented by SoFi. The 2027 TGL season will open Sunday,...
02/10/2026
Devlin Design Group (DDG) and Clickspring Design (CSD) have announced a strategic alliance combining their design capabilities for broadcast, media, workplace, ...
02/10/2026
The National Collegiate Hockey Conference has announced a partnership with CSMG (Collegiate Sports Management Group) making the firm the exclusive representativ...
02/10/2026
Mediaproxy will exhibit at NAB Show New York (Booth 561, Javits Center, October 21-22), demonstrating new AI capabilities in its LogServer compliance platform a...
02/10/2026
Mesh Broadcast Services has installed a Calrec Argo M console in the production area of its Eclipse 40-foot mobile unit, recently moved onto a 2025 Freightliner...
02/10/2026
Vizrt has announced that Richmond AFL has signed on to use Viz Libero Teams for coaching analysis and content creation. The platform provides 3D match analysis ...
02/10/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner. Thro...
02/10/2026
Clear-Com has announced that the Audiovisual Training Centre in d , Poland, has installed an Arcadia Central Station as the communications hub for its broadca...
02/10/2026
A major figure in international football, three-time French champion and three-time Ligue 1 top scorer, Sonny Anderson will chair the SPORTEL Awards 2026 Jury. ...
02/10/2026
California-based Bantaray Mobile Sports Production has built its mobile producti...
02/10/2026
Overtime has announced a new strategic investment led by Eldridge Capital Management. Eldridge has investments across sports and media including the Los Angeles...