
AI isn't just about building smarter machines. It's about building a greener world.
From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.
As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.
Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.
The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233
AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.
AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.
They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.
AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.
Despite this, AI's real superpower lies in its ability to optimize.
How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.
In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.
This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.
What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.
It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.
This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.
If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.
This matters because as AI becomes more widespread, the demand for computing power grows.
Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.
This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.
AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.
AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.
For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.
The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.
Another key area is the rise of digital twins - virtual models of physical environments.
These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.
That may sound small, but scale it across industries, and the impact is huge.
AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.
Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.
One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.
Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.
As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.
That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.
The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.
The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.
The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.
From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.
AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.
The AI Podcast NVIDIA&
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
10/01/2026
By Bailey Pennick
One of the most exciting things about the Sundance Film Festi...
10/01/2026
This year, podcasts are making their Golden Globes debut with a new category honoring the medium's leading shows and creators. To mark the occasion, Spotify...
10/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
10/01/2026
Back to All News
Connection and Youth Defined: The Ramparts of Ice Brings a Hea...
09/01/2026
Rock-It Sports' Deron Brown & Laura Rowlands on Launching a New Brand, Suppl...
09/01/2026
Warner Bros. Discovery's Chris Brown on the Broadcaster's First French O...
09/01/2026
NFL Playoffs 2026: CBS Sports Travels to Jacksonville With Packed Arsenal of Pro...
09/01/2026
NFL Playoffs 2026: NBC Sports Is Set To Roll Out New Scorebar, Insert Graphics T...
09/01/2026
NFL Playoffs 2026: Prime Video Production Team Caps Historic Season With Iconic ...
09/01/2026
NFL Playoffs 2026: FOX Sports Kicks Off Postseason Slate With Two-Game Wild Card...
09/01/2026
NFL Playoffs 2026: ESPN's Run Brings Monday Night Football' Flagship Op...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
SMPTE , the home of media professionals, technologists, and engineers, today introduced the board officers and regional governors who will serve terms beginning...
09/01/2026
Globecast, the leading provider of broadcast, media and entertainment managed services, today announced the appointment of Chris Pulis as Group Chief Technology...
09/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its board of directors. As part of HPA s annual governance cycle, new leadership...
09/01/2026
SDVI, the leading platform provider for cloud-native media supply chains, today announced that Simon Eldridge has been appointed chief operating officer. In thi...
09/01/2026
Cobalt Digital, the leading designer and manufacturer of award-winning ST 2110 and SDI signal processing products, and a founding partner in the openGear initi...
09/01/2026
iWedia, a global leader in connected TV software solutions, announces that its market-proven ATSC 3.0 software stack is powering the broadcast functionality of ...
09/01/2026
Amino, a global leader in enterprise video and digital signage technology, today announced a strategic partnership with Xibo, a leading global digital signage s...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
09/01/2026
RT Player has 157 million streams, up 10% year-on-year
An increase on 2024, RT...
09/01/2026
RT 2FM has today announced the highly anticipated list of 2FM Rising Artists for 2026, kicking off 2FM Rising week for the eighth year on The Tracy Clifford Sh...
09/01/2026
RT to Host the 2026 RTS Ireland Awards
Thursday, 16 April 2026 | Dublin Royal Convention Centre
The RTS Ireland Television Awards 2026 | Gradaim RTS 2026 | R...
09/01/2026
Every that was easy shopping moment is made possible by teams working to hit s...
08/01/2026
An evidence-based analysis on disinformation and information manipulation in Sudan's ongoing conflict is published today. (January 8th 2026).
Thomson Found...
08/01/2026
At CFP Semifinals, ESPN Again Flexes Its Operational Muscle With 20+ MegaCast Vi...
08/01/2026
SVG Students To Watch: Sophie Fowler, University of OregonThe Portland product has honed her skills as a producer, director, and TD at Quack VideoBy Brandon Cos...
08/01/2026
Follow the Money, Episode 3: Inside the Sports-Media Biz With Sam McCleery and K...
08/01/2026
SVG New Sponsor Spotlight: Qualstar's Jeff Sengpiehl on the Enduring Power a...
08/01/2026
Legendary February: Production Leaders at NBC Sports Pull Back the Curtain on Ol...
08/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
08/01/2026
On Wednesday in Los Angeles, Spotify welcomed creators and press to a brunch cel...
08/01/2026
The Hollywood Professional Association (HPA) today announced several updates to its Board of Directors. As part of HPA's annual governance cycle, new leader...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Spain's national public broadcaster, RTVE, has upgraded one of its main television production facilities in Madrid with the installation of two Alfalite NEO...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
08/01/2026
Maxon's new release of Cinebench features performance enhancements and adds support for the latest Nvidia and AMD GPUs as well as Apple Silicon.
Maxon is t...
08/01/2026
Zixi, the industry leader in IP-based video transport and orchestration, today announced the appointment of Heather Mellish as Vice President, Global Sales.
In...