AI isn't just about building smarter machines. It's about building a greener world.
From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.
As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.
Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.
The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233
AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.
AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.
They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.
AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.
Despite this, AI's real superpower lies in its ability to optimize.
How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.
In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.
This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.
What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.
It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.
This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.
If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.
This matters because as AI becomes more widespread, the demand for computing power grows.
Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.
This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.
AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.
AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.
For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.
The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.
Another key area is the rise of digital twins - virtual models of physical environments.
These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.
That may sound small, but scale it across industries, and the impact is huge.
AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.
Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.
One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.
Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.
As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.
That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.
The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.
The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.
The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.
From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.
AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.
The AI Podcast NVIDIA&
Most recent headlines
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
21/10/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
21/10/2025
September, the beginning of autumn, brought an expected revival to the TV market, largely due to the new fall TV schedules. The time spent in front of the TV sc...
21/10/2025
Broadcast Booms with 20% Uptick vs. August, Achieving Largest Monthly
Increase ...
21/10/2025
During September, streaming's share of TV viewing in Mexico settled at 24.5%, a marginal shift of -0.5 share points from the previous month.
Disclaimer: YU...
21/10/2025
RENNES, France BBright and GlobalM have conducted a technical trial validating Ultra HD interoperability across the entire contribution chain in the cloud, achi...
21/10/2025
Kokusai Denki Electric America will mark the U.S. debut of a new 4K camera at the 2025 NAB New York, Oct. 22-23. Now available, the Z-HD6500-S1 UHD/HD productio...
21/10/2025
Triveni Digital, a trusted leader in ATSC 1.0 and 3.0 service delivery, data broadcasting, and quality assurance solutions, will showcase its entire NEXTGEN TV ...
21/10/2025
Radio Azzurra FM, longest-running radio station in the province of Novara, northwest Italy, has invested in an DHD SX2 audio routing and mixing console for inte...
21/10/2025
Globecast, the leading provider of broadcast, media and entertainment managed services, has announced the appointment of G Morgan as Executive Vice President of...
21/10/2025
Visual Data announces the appointment of Maz Al-Jumaili as Senior Vice President, Worldwide Localization, to advance client engagement, strategic partnerships, ...
21/10/2025
As Amazon's Prime Video prepares to launch its coverage of NBA basketball under a major new deal, Grup Mediapro has announced that it is working with the st...
21/10/2025
ATLANTA Good news for consumers using an Atlanta DTH receiver to watch ATSC 3.0: with a new software update, they will be able to blanket their homes with Wi-Fi...
21/10/2025
While recent news has been heavily focused on Hispanic migration into the U.S., The 2025 Hispanic Market Report from Claritas highlights the fact that this gr...
21/10/2025
MAIDENHEAD, UK RWS has hired Michael Wayne as its head of media and entertainment in Los Angeles where he will lead the company's media localization busines...
21/10/2025
Imagine Communications and Rohde & Schwarz today announced a definitive agreement under which Imagine will acquire Pixel Power Limited, a wholly owned subsidiar...
21/10/2025
Atlanta DTH (ADTH) today announced a major update that will expand the functionality of its NEXTGEN TV receiver by enabling gateway capabilities allowing viewer...
21/10/2025
Heartland Video Systems, Inc. (HVS), a premier video systems integration, consulting, and expert ATSC 3.0 implementation firm announces that it has partnered wi...
21/10/2025
QuickLink, the leading provider of award-winning video production and remote guest integration solutions, today announced the appointment of Austin Hinton as it...
21/10/2025
nternet connectivity startup Miri Technologies Inc. will use this week's NAB Show New York as the launch pad for its latest ground-breaking innovation, the ...
20/10/2025
Inside TAMS: How Time-Addressable Media Stores could redefine sports workflows By Paul Markham
Friday, October 17, 2025 - 08:57
Print This Story
A penalty...
20/10/2025
Transformational production: Inside TVN's remote production push for the DFL...
20/10/2025
How NBC Sports Transitioned Stamford Facility to One Format: 1080p HDRMulti-year plan harmonizes workflows, simplifies operationsBy Ken Kerschbaumer, Editorial ...
20/10/2025
NBA on NBC' Studio Production Team Is Ready for Tip-Off With Coast-to-Coast...
20/10/2025
Under pressure: TVN CEO Markus Osthaus considers the German sports broadcasting ...
20/10/2025
(L-R) Maria Dizzia, Carmen Emmi, and Russell Tovey attend the Plainclothes pre...
20/10/2025
In March, we launched Concerts Near You to help listeners find concerts from their favorite artists. Since then, more than 3 million people have used it to disc...
20/10/2025
Em diversas cidades do Brasil, um movimento tem se fortalecido para celebrar o poder, a beleza e a profundidade da criatividade negra. O Dia AMPLIFIKA, agora em...
20/10/2025
In cities across Brazil, a movement is growing that celebrates the power, beauty, and depth of Black creativity. AMPLIFIKA Day, now in its fifth edition, return...
20/10/2025
Airborne Early Warning and Control aircraft rendering...
20/10/2025
DENVER and MUNICH Imagine Communications today announced its plans to acquire Pixel Power Ltd., a wholly owned subsidiary of Rohde & Schwarz. Financial terms of...
20/10/2025
LOS ANGELES G Morgan has joined Globecast, a provider of broadcast, media and entertainment managed services, as executive vice president of sales, Globecast Am...
20/10/2025
PLYMOUTH, Wisc. Heartland Video Systems and Zixi have partnered to enable broadcast-quality live video delivery over any IP network....
20/10/2025
A. R. Rahman on Facing Fear and Finding the Divine In an interview with Berklee President Jim Lucchese, the Oscar-winning composer reflects on how courage and...
20/10/2025
Monday 20 October 2025
To view this content, please enable our use of cookies. ...
20/10/2025
Rohde & Schwarz transfers Pixel Power to Imagine Communications Companies work collaboratively to ensure continuity and ongoing support for existing customers...
20/10/2025
RT 's Prime Time is set to host the final Presidential Election Debate this Tuesday night, October 21, providing an opportunity to hear directly from Irelan...
20/10/2025
NVIDIA and Google Cloud are expanding access to accelerated computing to transform the full spectrum of enterprise workloads, from visual computing to agentic a...
19/10/2025
Back to All News
Sins of Kujo' Comes to Life in New Live-Action Series Set for Spring 2026
Entertainment
19 October 2025
GlobalJapan
Link copied to cl...
18/10/2025
New England Sports Network (NESN) has chosen Harmonic, working with Astound Business Solutions, as its enterprise technology partner to transform primary distri...
18/10/2025
NEW ORLEANS, La. In the run-up to the start of the NBA season, WVUE-TV and Gray Local Media have announced a deal with DirecTV that will greatly expand access t...
18/10/2025
Berklee Celebrates 40 Years of the Fall Together Concert Faculty composers Bob Pilkington and Greg Hopkins are among the featured artists for this year's ...
17/10/2025
NEP Group Receives New Equity Investment From 26North Partners LP, Co-InvestorsCarlyle remains the largest shareholder as the company prepares for the futureBy ...
17/10/2025
Apple Lands Five-Year Deal for F1 Distribution in the U.S.Besides airing on Apple TV, the sport will be amplified on other Apple servicesBy Ken Kerschbaumer, Ed...
17/10/2025
SVG Sit-Down: Marshall Electronics' Bernie Keach on the Future of PTZ Camera...
17/10/2025
L2 Productions' REMI Facility in Austin Can Produce Content From AnywhereMusic festivals, sports events are produced via flypacks and remote control roomsBy...
17/10/2025
By Lucy Spicer
One of the most exciting things about the Sundance Film Festival...
17/10/2025
(L-R) Christopher Meyer, Addison Timlin, Cooper Raiff, Lili Reinhart, Alyah Chan...
17/10/2025
M sica e arte se uniram em uma noite especial na semana passada na ZIV Gallery, ...
AI isn't just about building smarter machines. It's about building a greener world.
