Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

12/03/2026

Milano Cortina 2026: Yospace helps ad-funded rights-holders claim advertising gold

Staines-upon-Thames, UK, 11th March, 2026 - Yospace, the trusted leader in Dyna...

12/03/2026

Utah Scientific Expands Technology Partner Program With Integrations From Audinate, Bitfocus, and Skaarhoj

Utah Scientific Expands Technology Partner Program With Integrations From Audina...

12/03/2026

Techex Hires Matt McKee as Senior Director, Sales, Americas

Techex, a global expert in live video solutions over IP and cloud, announces the appointment of Matt McKee as Senior Director, Sales, Americas, further strength...

12/03/2026

KOKUSAI DENKI Electric America Welcomes Mondae Hott as Regional Sales Manager, Northeast

KOKUSAI DENKI Electric America has appointed Mondae Hott as Regional Sales Manag...

12/03/2026

Interra Systems Focuses on Streaming-First QC, Monitoring, and Responsible AI Workflows at 2026 NAB Show

At the 2026 NAB Show, Interra Systems will showcase its latest advancements in a...

12/03/2026

15th National Games of China Features Expansive Unified Broadcast Network

The 15th National Games of China concluded after a two-week celebration of athletic excellence and regional collaboration. Held from Nov. 9-21 across Guangdong,...

12/03/2026

SVG in Indy: Butler University Students Get Live-Sports Experience via On-Campus Studio, Production Truck

Live-production academic program Butler Sports Live produced a total of 40 fall-...

12/03/2026

Lawo Delivers Fully IPBased Video Infrastructure for University of Nebraska's HuskerVision

The University of Nebraska's HuskerVision has completed the second phase of ...

12/03/2026

University of Illinois Upgrades Game-Day Production with New Hybrid IP Control Room

Grass Valley and integration partner Tab M Solutions have completed Phase 1 of a...

12/03/2026

CBS Sports Turns to University of Cincinnati's Control Room and Staff for Two Big 12 Men's Basketball Broadcasts

The broadcaster expands its campus-production model as the university handles tw...

12/03/2026

Disney+ to Stream Men's and Women's NCAA March Madness Across Europe, South Africa

Disney has announced the addition of March Madness - the NCAA Division I Men...

12/03/2026

Apple TV Further Integrating iPhones into Friday Night Baseball' Camera Lineup This Season

Apple TV's Friday Night Baseball MLB doubleheader series returns for its f...

12/03/2026

SVG Students To Watch: Jack Rinaldi, University of Notre Dame

The senior from New Jersey is making his mark in South Bend, both on the mic and behind it...

12/03/2026

Ross Video's Kevin Dresser on Powering Graphics for Major Sporting Events Throughout a Busy February

After a relatively quiet January, the month of February was jammed packed with l...

12/03/2026

X Games Launches New Era With First League Draft at Cosm L.A.

Long-time production partner Echo Entertainment is producing the broadcast, while Cosm played a vital role in the collaboration...

12/03/2026

Film Festival Watch: 24 Sundance Institute-Supported Films to Catch at the SXSW Film Festival

By Jessica Herndon We love kicking off each year by introducing the world to po...

12/03/2026

Didn't Die Brings Improv to the Zombie Apocalypse

Samrat Chakrabarti, George Basil, Kiran Deol, Katie McCuen and Vishal Vijayakumar attend the 2025 Sundance Film Festival premiere of Didn't Die at the Lib...

12/03/2026

Mon Laferte Leads All-Women Spotify Session as EQUAL Celebrations Kick Off in Latin America

In Latin America, women are shaping music and defining its future. To kick off t...

12/03/2026

Mon Laferte lidera la edicin EQUAL de Spotify Sessions, mientras comienzan las celebraciones de EQUAL en Latinoamrica

En Am rica Latina, las mujeres est n moldeando la m sica y definiendo su futuro....

12/03/2026

As Spotify Turns 20, the Most Global and Diverse Music Industry in History Has Taken Shape

Let's turn back the clock 20 years: The music landscape was a world away fro...

12/03/2026

Bad Bunny Brings the Sounds of Puerto Rico to Tokyo for Spotify's Billions Club Live

Bad Bunny is no stranger to Spotify's Billions Club. In fact, he has a whopp...

12/03/2026

At the London Book Fair, Spotify Shares Our Vision for the Future of Reading

Spotify was at the London Book Fair this week, joining conversations across the publishing industry about how people can make reading part of their daily lives....

12/03/2026

Ohlhorst Digital & Tokyo Dawn Labs launch Ancora

Mastering tool improves mono compatibility Tokyo Dawn Labs' Ohlhorst Digital range is a series of mastering-focused plug-ins developed by Jan Ohlhorst, ...

12/03/2026

Lewitt partner with Elgato

Wave FX processor integrated into four products Lewitt have teamed up with Elgato to create a new processor for the company's Wave Next product range, i...

12/03/2026

Mix Notes iOS App by David Thomas

Free tool for annotating audio files Mix Notes is a new, free iOS App that provides users with a simple way to annotate their audio files. It's been cre...

12/03/2026

Duck 2 from Devious Machines

Side-chain ducking tool gets an upgrade Devious Machines' popular side-chaining and envelope-shaping tool has just been kitted out with an improved enve...

12/03/2026

MPG Awards 2026: Shortlist announced

Ceremony to take place on 16 April 2026 The MPG (Music Producers Guild) have revealed the full shortlist for this year's MPG Awards, which will be takin...

12/03/2026

Overloud introduce Gem Comp160

Emulates three classic dbx 160 variants The latest arrival to Overloud's Gem Series plug-in range faithfully recreates not one, but three versions of th...

12/03/2026

Grainferno from Baby Audio

New granular soft synth announced Said to be their most advanced software synthesizer to date, Baby Audio's latest release has been built on a new granu...

12/03/2026

Bitwig Studio 6 launches

Latest version now live! Edit 11 March 2026 - Bitwig Studio 6 is now live, and available for all to download! The latest version of Bitwig's DAW softwa...

12/03/2026

Stereo Miking: The Sound On Sound Guide

Latest free eBook now available! Designed for recording engineers, audio-technology students and technically minded musicians, our latest free eBook deliver...

12/03/2026

AFL and NITV partner to launch new First Nations led program Inside the Huddle'

AFL and NITV partner to launch new First Nations led program Inside the Huddle&...

12/03/2026

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more bandwidth, higher port density, future-proof architecture

Rohde & Schwarz Cybersecurity expands SITLine network encryptor portfolio - more...

12/03/2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026

Rohde & Schwarz to showcase future-proof EMC testing solutions at EMV 2026 Rohde & Schwarz will participate in EMV 2026, Europe's premier trade fair and c...

12/03/2026

19TH ANNUAL SOUTH AFRICAN FILM AND TELEVISION AWARDS (SAFTAs19) ANNOUNCES THE HOSTS FOR CRAFT AND MAIN SHOW

Johannesburg, 11 March 2026 - The 19th Annual South African Film and Television ...

12/03/2026

L3Harris and Shield AI Achieve Breakthrough in Autonomous Electronic Warfare

MELBOURNE, Fla., March 11, 2026 - L3Harris Technologies (NYSE: LHX) and Shield AI have successfully demonstrated a first-of-its-kind integration combining L3Har...

12/03/2026

L3Harris Delivering AI-Enabled CJADC2

The incorporation of Artificial Intelligence and Machine Learning into modern, converged all-domain systems is enabling true Joint Electromagnetic Spectrum Oper...

12/03/2026

L3Harris Appoints Sam Mehta President, Space & Mission Systems and Communications & Spectrum Dominance Segments

MELBOURNE, Fla., March 12, 2026 - L3Harris Technologies (NYSE: LHX) today announ...

12/03/2026

Blue Lucy's 6 Key Tenets

Modern media operations demand a platform that unites automation, orchestration, and human oversight without compromise. In this post, we explore the six key te...

12/03/2026

Blue Lucy Technology

A deep dive into the platform Architecture The Blue Lucy platform follows a distributed microservices architecture, meaning the overall operational capability...

12/03/2026

Blue Lucy Brings Order to the AI Wild West at NAB 2026

Orchestration platform enables broadcasters to deploy multiple AI models safely with full auditability, rights protection, and regulatory oversight. LONDON, En...

12/03/2026

Australia's financial sector ad spend surged by 20% in 2025 according to Nielsen

Cost pressures, switching intent and demand for savings and credit products are ...

12/03/2026

Nielsen Launches 2026 Upfront Planning Series With New Data To Help Marketers and Agencies Unlock Growth, Innovation Opportunities

For the first time, Nielsen breaks out demographic information about FAST and AV...

12/03/2026

Disney+ Goes Vertical with Verts

Share Copy link Facebook X Linkedin Bluesky Email...

12/03/2026

LTN and Appear Collaborate to Enable Scalable IP-Native L...

Appear's high-performance, ultra-low latency encoding platform augments LTN's fully managed global IP network and orchestration platform LTN, a leader ...