Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

28/07/2026

LiveU's World Cup Support Breaks Company Records

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Encompass Selected by Channel 4 to Deliver Managed Linear...

Encompass Digital Media has been selected by Channel 4, one of the UK's public service broadcasters, to deliver managed linear playout services as part of a...

28/07/2026

Cinegy partners with SAMA Digital Media Solutions to sati...

Cinegy GmbH, the premier provider of software-defined television technology, has confirmed a new partnership with leading Korean systems integrator and distribu...

28/07/2026

Limecraft Adds Multicam Player and Audio Fingerprint-Base...

Limecraft today announces version 2026.5 of its AI-powered production platform. Limecraft 2026.5 https://(www.limecraft.com/limecraft-2026-5-multicam-quad-view-...

28/07/2026

Appear powers first large-scale 4k FIFA World Cup viewing...

X Platform technology enabled a premium UHD viewing experience through a hybrid ground-to-cloud architecture developed with Chilevisi n, ClaroVTR and Pixop App...

28/07/2026

LiveU Delivers Record-Breaking LIQ and Cloud Service Depl...

LiveU, the pioneer in IP-video transmission and cloud-based remote production, today announced it has set historic performance records during the 2026 World Foo...

28/07/2026

DHD Releases New Firmware and Options for its Audio Produ...

dhd.audio announces that its latest generation firmware, Version 10.4, is now available to DHD customers. Version 10.4 introduces expanded configuration capabil...

28/07/2026

Study: TV Operating Systems Gain Influence Over Viewing

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

Maryland Public Television Promotes Ling Ling Sun to CTO

Share Copy link Facebook X Linkedin Bluesky Email...

28/07/2026

NUGEN Audio Helps Mix Technician Blake Bunzel Deliver Rel...

Brand's Intuitive Metering and Dialogue Tools Improve Efficiency and Maintain Clarity Across Projects Ranging from Sitcoms to Effects Heavy Fantasy Series ...

28/07/2026

TAG Video Systems Accelerates the Move to Cloud and Virtu...

TAG Video Systems, a leader in 100% software-based realtime media monitoring, multiviewing and quality control (QC), today announced the latest innovations to i...

28/07/2026

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear

Harvard Athletics Transforms Collegiate Sports Storytelling with AJA Gear Brie Clayton July 27, 2026 0 Comments Between the maturation of IP and remot...

28/07/2026

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF

New Live Action Projection Mapping Film Captured with URSA Cine 12K LF Brie Clayton July 27, 2026 0 Comments Large format sensor allows Texas Legacy ...

28/07/2026

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to Work Building Simulation-Ready Worlds

NVIDIA Agent Toolkit Expands With New Omniverse Libraries, Putting AI Agents to ...

28/07/2026

AI Agents Expand Creative Tools to Millions

AI Agents Expand Creative Tools to Millions Brie Clayton July 27, 2026 0 Comments Hero image courtesy of Epic Games Leading creative applications are...

28/07/2026

How Rick Aggeler Built a Music Community for Boston Teens

How Rick Aggeler Built a Music Community for Boston Teens When he was a Berklee student, Aggeler volunteered at the Boys & Girls Clubs of Boston, where he hel...

28/07/2026

Are you coming to the Fleadh? RT will be there

RT Raidi na Gaeltachta, RT Radio 1, RT One and RT Player to showcase the best of the reels, rhymes and rambles from Comhaltas Fleadh Cheoil na h ireann 202...

28/07/2026

RT to broadcast The Irish Question

Through a wide range of perspectives, this documentary looks at how Ireland might navigate one of the defining political questions of the future Wednesday, Jul...

27/07/2026

AES Educational Foundation Announces 2026/2027 Scholarship and Grant Recipients

The Audio Engineering Society Educational Foundation has named its scholarship and grant recipients for the 2026/2027 academic year. The awards support students...

27/07/2026

ESPN and MEAC Reach Multi-Year Media Rights Agreement Through 2030-31

ESPN and the Mid-Eastern Athletic Conference (MEAC) have signed a multi-year media rights agreement covering basketball championships and select football and ba...

27/07/2026

Yahoo Sports and Cameo Integrate Celebrity Video Bookings into Yahoo Fantasy

Yahoo Sports and Cameo have partnered to allow fantasy football users to book personalized celebrity videos directly within the Yahoo Fantasy app and website. T...

27/07/2026

Eutelsat to Receive $504 Million in FCC Upper C-Band Transition Payments

Eutelsat has welcomed the FCC's order establishing the regulatory framework for the transition of Upper C-band spectrum in the United States. Under the orde...

27/07/2026

ESPN Acquires U.S. and International Rights to International Dance League

ESPN and the International Dance League (IDL) have signed a global rights agreement for the 2026 season. Events will air bi-weekly on ESPN2 at 7 p.m. ET beginni...

27/07/2026

NBCUniversal and YouTube Announce Multi-Year Global Partnership

NBCUniversal and YouTube have signed a multi-year global partnership that includes bundling Peacock with YouTube Premium, extending NBCUniversal's distribut...

27/07/2026

Two Weeks Away: 2026 SVG Venues & Teams Summit at Miamis Kaseya Center To Reunite In-Stadium Production Community

Agenda includes presentations from the Miami Heat, Inter Miami, Florida Panthers...

27/07/2026

Behind The Mic: CBS Sports Bolsters College Football Analyst Team

Behind The Mic provides a roundup of recent news regarding on-air talent, including new deals, departures, and assignments compiled from press releases and repo...

27/07/2026

PBR Goes Animated With BS: Bull Stories, Giving Its Bucking Bulls a Voice

Ten one-minute shorts will roll out across CBS, The CW, Paramount+ during the 2026 PBR Teams season PBR is officially moving into scripted animation. The Profe...

27/07/2026

Vochlea announce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...

27/07/2026

Sonora Cinematic launch Pure 12-String for Soundbox

Latest MPE-capable instrument completes Pure Trilogy line-up Sonora Cinematic have just released the third and final instalment in their series of acoustic ...

27/07/2026

fedDSP introduce Opto compressor plug-in

Emulates four varieties of optical compression The latest addition to the fedDSP line-up has just been announced, and packs four distinct optical compressor...

27/07/2026

Drawmer reveal the OC1 & FC1

Optical & FET compressors join 500-series line-up At our recent GearExpo UK show, we heard from Drawmer that they would soon be launching a pair of new 500-...

27/07/2026

T-Mobile Tops Ookla's Mobile Network Rankings

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Pebble to Feature Virtualization, Cloud-Based Playout Tech at IBC

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

NBCU Telemundo Turns To Chyron PRIME 5 For World Cup Graphics

Share Copy link Facebook X Linkedin Bluesky Email...

27/07/2026

Lightware Adds SNMPv3 Monitoring to Taurus Devices

Lightware announces SNMPv3-based monitoring support for selected Taurus devices, available from firmware v1.20.0. The update enables IT administrators and AV in...

27/07/2026

Mediagenix Showcases the Real-Time Media Enterprise at IB...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, will showcase its vision for the Real-Time...

27/07/2026

Official trailer: Gugu Mbatha-Raw stars in Sky Original supernatural thriller Possession

All episodes available Thursday 6 August on Sky and streaming service NOWMonday ...

27/07/2026

Seven paradoxes shaping the next era of media production - Episode 4

Why Confidence MattersIn this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along the way, we ex...

27/07/2026

Apple brings AppleCare One to the UK, streamlining coverage - UPDATE - Posted on 27 July 2026

Apple today announced AppleCare One - a new way for customers to protect multipl...

27/07/2026

944,000 VIEWERS WATCH RT'S COVERAGE OF MAYO'S HISTORIC WIN, AFTER A 75 YEAR WAIT TO LIFT THE SAM MAGUIRE

Yesterday witnessed truly memorable scenes in Croke Park, bringing the curtain d...

27/07/2026

SES Statement On FCC Upper C-band Auction Decision

Luxembourg, July 27, 2026 - SES, a leading space solutions company, issued the following statement following the U.S. Federal Communications Commission approval...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

Audio Vivid: A New Destination for Immersive Audio

What is Audio Vivid? A New Destination for Immersive Audio Over the past several years, immersive audio has evolved from a niche production consideration into a...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

25/07/2026

Vochlea introduce DubBox

New app turns vocal percussion into polished loops Vochlea, the company behind the voice-to-MIDI instrument Dubler 2, have just announced the launch of a ne...