Sony Pixel Power calrec Sony

How AI and Accelerated Computing Drive Energy Efficiency

03/10/2024

AI isn't just about building smarter machines. It's about building a greener world.

From optimizing energy use to reducing emissions, AI and accelerated computing are helping industries tackle some of the world's toughest environmental challenges.

As Joshua Parker, senior director of corporate sustainability at NVIDIA, explains in the latest episode of NVIDIA's AI Podcast, these technologies are powering a new era of energy efficiency.

Parker, a seasoned sustainability professional with a background in law and engineering, has led sustainability initiatives at major companies like Western Digital, where he developed corporate sustainability strategies. His expertise spans corporate sustainability, intellectual property and environmental impact.

The AI Podcast NVIDIA's Josh Parker on How AI and Accelerated Computing Drive Sustainability Ep. 233

AI can, in fact, help reduce energy consumption. And it's doing it in some surprising ways.

AI systems themselves use energy, of course, but the big story is how AI and accelerated computing are helping other systems save energy. Take data centers, for instance.

They're the backbone of AI, housing the powerful systems that crunch the data needed for AI to work in services like chatbots, AI-powered search and content generation. Globally, data centers account for about 2% of total energy consumption, and AI-specific centers represent only a tiny fraction of that.

AI still accounts for a tiny, tiny fraction of overall energy consumption globally, Parker said. Yet, the potential for AI to optimize energy use is vast.

Despite this, AI's real superpower lies in its ability to optimize.

How? By using accelerated computing platforms that combine GPUs and CPUs. GPUs are designed to handle complex computations quickly and efficiently.

In fact, these systems can be up to 20x more energy-efficient than traditional CPU-only systems for AI inference and training, Parker notes.

This progress has contributed to massive gains in energy efficiency over the past eight years, which is part of the reason AI is now able to tackle increasingly complex problems.

What Is Accelerated Computing? At its core, accelerated computing is about doing more with less.

It involves using specialized hardware - like GPUs - to perform tasks faster and with less energy.

This isn't just theoretical. The change in efficiency is really, really dramatic, Parker emphasized.

If you compare the energy efficiency for AI inference from eight years ago until today, [it's] 45,000 times more energy efficient, Parker said.

This matters because as AI becomes more widespread, the demand for computing power grows.

Accelerated computing helps companies scale their AI operations without consuming massive amounts of energy.

This energy efficiency is key to AI's ability to tackle some of today's biggest sustainability challenges.

AI in Action: Tackling Climate Change AI isn't just saving energy - it's helping to fight climate change.

AI and accelerated computing in general are game-changers when it comes to weather and climate modeling and simulation, Parker said.

For instance, AI-enhanced weather forecasting is becoming more accurate, allowing industries and governments to prepare for climate-related events like hurricanes or floods, Parker explained.

The better we can predict these events, the better we can prepare for them, which means fewer resources wasted and less damage done.

Another key area is the rise of digital twins - virtual models of physical environments.

These AI-powered simulations allow companies to optimize energy consumption in real time, without having to make costly changes in the physical world. In one case, using a digital twin helped a company achieve a 10% reduction in energy use, Parker said.

That may sound small, but scale it across industries, and the impact is huge.

AI is also playing a crucial role in developing new materials for renewable energy technologies like solar panels and electric vehicles, helping accelerate the transition to clean energy.

Can AI Make Data Centers More Sustainable? AI needs data centers to operate, and, as AI grows, so does the demand for computing power. But data centers don't have to be energy hogs. In fact, they can be part of the sustainability solution.

One major innovation is direct-to-chip liquid cooling. This technology allows data centers to cool their systems much more efficiently than traditional air conditioning methods, which are often energy-intensive.

Our recommended design for the data centers for our new B200 chip is focused all on direct-to-chip liquid cooling, Parker explained. By cooling directly at the chip level, this method saves energy, helping data centers stay cool without guzzling power.

As AI scales up, the future of data centers will depend on designing for energy efficiency from the ground up.

That means integrating renewable energy, using energy storage solutions and continuing to innovate with cooling technologies.

The goal is to create green data centers that can meet the world's growing demand for compute power without increasing their carbon footprint.

The compute density is so high that it makes more sense to invest in the cooling because you're getting so much more compute for that same single direct-to-chip cooling element, Parker said.

The Role of AI in Building a Sustainable Future AI is not just a tool for optimizing systems - it's a driver of sustainable innovation.

From improving the efficiency of energy grids to enhancing supply chain logistics, AI is leading the charge in reducing waste and emissions.

AI, I firmly believe, is going to be the best tool that we've ever seen to help us achieve more sustainability and more sustainable outcomes, Parker said.

The AI Podcast NVIDIA&
LINK: https://blogs.nvidia.com/blog/ai-energy-efficiency/...
See more stories from nvidia

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

21/08/2026

FOX Sports Rolls Out Its Most Ambitious Live Motorsports Production' Ever at IndyCar Freedom 250 GP in DC

A massive deployment of specialty cameras, graphics, and AR will showcase the na...

21/08/2026

Creative Studio Zookeeper Embraces Pinball Motif for West Coast Conference PSA

The West Coast Conference unveiled its new 30-second public service announcement, the latest expression of the Conference's We Rise in the West brand iden...

21/08/2026

ESPN Soft-Launches a New NFL Graphics Package, Scorebug During Thursday Night's Raiders-Texans Preseason Game

New look will serve as the foundation for ESPN's upcoming NFL season and Sup...

21/08/2026

ESPN to Debut Little League Alumni Alt-Cast for 2026 MLB Little League Classic

ESPN will air the ninth annual MLB Little League Classic presented by New York Life on Sunday, August 23, at 7 p.m. ET from Historic Bowman Field in Williamspor...

21/08/2026

His Story Becomes Part of Football History': Dean Grossman Honors His Father Sandy With Pete Rozelle Award Speech

In an emotional acceptance speech in Canton, Grossman celebrated the pioneering ...

21/08/2026

Rapid Flow release miniGRID

Hardware-style timing shifts for software instruments Following on from the release of Omniclock, Rapid Flow have launched a new sequencer plug-in that can ...

21/08/2026

Love Synthesizers announce First Love pre-orders

Highly anticipated synthesizer ships in October 2026 Iceland-based Love Synthesizers have announced that their highly anticipated synthesizer is now availab...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, MAO and More

** MEDIA ALERT ** VIZ Media Takes Over Anime NYC with BLEACH, BLACK TORCH, M...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...