
Imagine Communications, a market leader in advertising optimization and video infrastructure solutions serving global TV networks, broadcast stations, multichannel video programming distributors (MVPD), governments and enterprise markets, today announced that its Platinum IP3 routing technology has been deployed in the new London headquarters of international post production company Smoke & Mirrors. The installation is part of a multimillion pound investment by Smoke & Mirrors to move to a larger facility that incorporates the latest technology and workflows.
Smoke & Mirrors was founded in 1995 in London as a specialist visual effects and post production company. It now also has operations in New York and Shanghai, primarily serving commercial producers looking for visually stimulating and contemporary creative work. To meet this goal, the company relies on a technical infrastructure that handles content at multiple resolutions, both as real-time video and as files. Supplied by UK distributor Thameside TV, the Platinum IP3 routing and signal distribution solution deployed at Smoke & Mirrors allows for considerable expansion on its initial 225 x 288, 3 Gb/s-ready configuration. The Platinum IP3 is fully redundant to provide highly secure, nonstop operation for the vital communications hub of their London facility. Smoke & Mirrors is using fibre cabling extensively in the new building, making the ability of Platinum IP3 to handle both coax and fibre connectivity an additional operational benefit.
We have a lot of experience with Imagine Communications networking infrastructure and primarily chose the Platinum IP3 router for its ability to handle frame synchronisation, mux and demux, as well as path to the IP future, said George Cook, Head of Engineering at Smoke & Mirrors. The Platinum IP3 gives us all the security we can wish for, particularly with its built-in redundancy and the ability to hot-swap components for maintenance and expansion. It is something we can rely on now and build on as our future requirements develop.
Imagine Communications Platinum IP3 routers combine a highly robust architecture with a path to an IP-enabled future and rich, integrated, modular functionality including mixed-format video and audio routing, multiplexing and demultiplexing, multiviewers and advanced I/O support. Supporting up to 576x1024 signal routing in a single 28RU frame, Platinum IP3 can seamlessly scale to matrices beyond 2Kx2K in multi-frame configurations, while its redundant crosspoints protect all signals including multiviewers to maximise reliability.
Companies like Smoke & Mirrors succeed because their creative staff can get on with the job without worrying about the underlying technology, said Steve Reynolds, Chief Technology Officer for Imagine Communications. Getting the right signals to the right places cleanly and accurately is critical, and our Platinum router family was designed with those uncompromising principles. We are delighted to be a part of the continuing success of Smoke & Mirrors.
For more information about Platinum IP3 and other market-leading Imagine Communications solutions, please visit www.imaginecommunications.com.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/04/2026
AJA Enters into Agreement to Acquire Video Encoding Software Company Comprimato
Brie Clayton April 15, 2026
0 Comments
Deal will expand AJA's video ...
16/04/2026
Deity Announces PR-4 Compact Field Recorder with Pre-Orders Launching April 14
Brie Clayton April 15, 2026
0 Comments
Deity Microphones today announce...
16/04/2026
Berklee's First Homecoming Brings Global Alumni to Boston for a Block Party ...
15/04/2026
Open Broadcast Systems has announced that BBC World Service has selected its IP ...
15/04/2026
LiveU has announced an expansion of its collaboration with Sony Corporation, add...
15/04/2026
Ateme has announced a collaboration with NVIDIA to support live Apple Immersive ...
15/04/2026
The Professional Fighters League (PFL) has announced a multi-year partnership renewal with DAZN DACH, covering Germany, Switzerland, Austria, Liechtenstein, and...
15/04/2026
Canon U.S.A. (NAB Booth C3825) today took the lid off of the CINE-SERVO 40-1200m...
15/04/2026
Panasonic Video and Audio Systems North America and NEP Group will demonstrate a...
15/04/2026
For the fourth year running, independent analysts found businesses across all industries and verticals pay roughly the same amount in fees as they spend on stor...
15/04/2026
The Soccer Tournament (TST) has announced a media rights deal with NBC Sports to...
15/04/2026
JB&A will host the Pre-NAB 2026 Technology Event on April 17-18 at Flamingo Las Vegas, ahead of NAB Show. The event features hands-on demonstrations and technic...
15/04/2026
The Sennheiser Group will exhibit at NAB Show 2026 (Booth 4931, Central Hall), with demonstrations from Sennheiser, Neumann, and Merging across three areas: Rel...
15/04/2026
NAB Show 2026 will take place April 18-22 at the Las Vegas Convention Center, wi...
15/04/2026
AI-Media has announced the LEXI Text Encoder and LEXI Voice Encoder at NAB Show 2026, the company's first new encoder hardware release in more than a decade...
15/04/2026
Italian camera support manufacturer Cartoni will introduce several new products at NAB Show 2026 (Booth C6540, Central Hall), including the Master 30 OB fluid h...
15/04/2026
Lawo and swXtch.io have announced a memorandum of understanding at NAB Show 2026, under which Lawo will explore incorporating swXtch.io's groundSwXtch softw...
15/04/2026
CacheFly will exhibit at NAB Show 2026 (Booth W3129, April 19-22, Las Vegas Convention Center), showcasing three new additions to its content delivery platform:...
15/04/2026
Synamedia has announced GO Shorts, a new module within its Synamedia Go OTT platform that uses AI to convert an operator's existing content library into a s...
15/04/2026
The NAB Show kicks off on Saturday, and the SVG and SVG Europe editorial teams a...
15/04/2026
AJA Video Systems has announced an agreement to acquire Comprimato, a live video encoding and processing software company. The deal will unite the two companies...
15/04/2026
Prime Video Sports' NBA Playoffs coverage, which includes the entire SoFi NB...
15/04/2026
Just announced, the SDE standard provides a unified method and file format to ensure consistent and reliably comparable noise predictions
Sports and entertainm...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
Image courtesy of MD Helicopters...
15/04/2026
Virginia Gov. Abigail Spanberger, L3Harris VP Mark Farley, and state and local l...
15/04/2026
U.S. Space Forces Ground-Based Optical Sensor System upgrade at the Maui Space S...
15/04/2026
NBCU-Versant notches 13.1% of TV viewing in February, its best since August 2024...
15/04/2026
New data reveals older Kiwis are financially resilient, loyal to local products,...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/04/2026
Evergent introduces its Agentic Revenue Orchestration Platform, transforming how subscription businesses across direct-to-consumer streaming, pay-TV, telecommun...