In a world of ads and brands pushing sales messages, user generated content is a lifeline for businesses. Your customers are your biggest fans and can even be your best salespeople, without any prompting from you. Sounds great, right? But what exactly are the benefits that user generated content can bring to your business, and your bottom line?
1.It puts the focus on your customer
People love to be recognised by brands, and brands love to use the content their customers come up with, so UGC is a real win-win for both parties. This really helps to develop a strong relationship between the two; you're not marketing AT them, you're marketing WITH them, and it'll help boost loyalty that'll keep them coming back for more. And it helps to create a message that comes from a person, not a faceless brand. More on this next.
2.It's more trustworthy
Whether they love a brand and follow all its social media channels, at the end of the day people know that a brand's ultimate goal is to sell to them. So every time they see a post from a brand it'll be taken with a heavy heaping of salt. On the other hand, genuine user generated content is much more humanised; there's no sales pitch involved.
And it's certainly working. According to research by Olapic, almost of respondents said they had bought a product after seeing it featured in user generated content. And a further 76% view content posted by consumers as more honest than brand ads; straight from the customers' mouths.
3.It can boost SEO
Social media is a new and modern way to recommend brands, and when people link to your site through their tweets or posts, search engines don't turn a blind eye. Just like reviews left on Trustpilot, Google takes these positive social signals into account. While the signals may not be huge and don't have an instant impact, over time and as they build up, they become more and more prominent.
4.It shows you want to listen
Your customers are not only your biggest advocates, but also your biggest source of legitimate feedback. Who better to tell you how to improve your product than those who use it on a regular basis? Being open to user generated content shows that you welcome feedback and want to listen to your audience. By opening a genuine two-way conversation you can gain valuable audience insights and then use that feedback to tweak your products and make them better.
In fact, a study by Bazaar Voice showed that 64% of millennials and 53% of baby boomers want to have more ways to share their opinions directly with brands. They want to be seen and heard, so take advantage of that.
5.It provides social proof They say the proof is in the pudding, but in this case the proof is in the pictures. When they market, brands make certain promises to their customers. User generated content acts as social proof to show others that you are delivering on those promises. Seeing real content coming from real customers is a fantastic way to put your brand into perspective and boost your credibility.
6.It's better for your budget When it comes to budgets, marketing is often one of the first things to get cut in hard times. So if your budget is stretched pretty thin, reaching out to your customers is a cheap and cheerful way to bring in some brand new content. While user generated content won't completely replace your paid or organic efforts, it can be an excellent complementary method.
7.It gives a fresh perspective
Being part of a business' internal team gives a great insight behind the scenes', which makes for fantastic social media content. But it's just one perspective. Tapping into your audience shows you a whole other side that you may never have even considered. Whether it's photos, videos, blog posts or reviews, user generated content keeps things interesting.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Bluesky
Email...
28/01/2026
28 01 2026 - Media release Screen Australia refreshes Market & Audience approach...
28/01/2026
Boston Conservatory Orchestra Premieres a New Piano Concerto by Peter and Leonar...
27/01/2026
Click for Japanese version
Tokyo, Japan - January 27, 2026 - Akamai Technolo...
27/01/2026
L-R: Jonathan Cuchacovich, Sonia Kennebeck, Alan Fischer, Daeil Kim, Andrew Sta...
27/01/2026
Today, Spotify is proud to support our partner Backline, an industry-leading men...
27/01/2026
With nearly 29 million monthly listeners and clear momentum on Spotify, Net n Ve...
27/01/2026
January 14, 2026
We are proud to share that 25 Ontario, First Gulf's commercial project located just two minutes from our head office, has been recognized ...
27/01/2026
January 22, 2026
First Gulf is excited to share that a full-building lease has been secured at 625 Bronte Rd in Oakville, part of Bronte Station Business Park,...
27/01/2026
January 23, 2026
First Gulf continues to demonstrate its commitment to high-performance, sustainable real estate with 351 King Street East achieving BOMA BEST ...
27/01/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
27/01/2026
Nielsen will continue to drive growth and provide local audience measurement
in...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Amagi Media Labs Limited, the only cloud-native SaaS provider offering end-to-end solutions across live production, content preparation, distribution, and monet...
27/01/2026
Miri Technologies Inc. today unveiled its V410 live 4K video encoder/decoder for streaming, IP-based production workflows and AV-over-IP distribution. Designed ...
27/01/2026
The Paul E. Tsongas Center at UMass Lowell in Massachusetts has chosen Ikegami cameras for incorporation into its broadcast-quality television production facili...
27/01/2026
SipRadius, specialists in secure, low latency media transport, will show the pro AV community its end-to-end solution for high quality content distribution and ...
27/01/2026
Hiltron will highlight the fruits of its 45-plus years of experience in satellite communications system integration and product development at the annual GovSat...
27/01/2026
Klvr will demonstrate how its Charger Pro solution is delivering cost reduction and performance benefits for live entertainment and pro AV markets at ISE 2026 (...
27/01/2026
Amino, a global media technology leader in enterprise video and digital signage, today announced that its Integrated Systems Europe (ISE) 2026 booth (4N700) wil...
27/01/2026
ANI, India's leading news agency and a major content provider across the Asia Pacific region, today announced a significant expansion of its long standing p...
27/01/2026
Independent analysis confirms faster encoding, lower CPU usage, and improved perceptual quality compared to CBR and CRF
VisualOn, a leader in multimedia playba...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
27/01/2026
New agreement for uninterrupted UHF connectivity for Australian Defence Force through 2033, With Options Extending to 2041
Luxembourg, January 13, 2026 - Satel...
27/01/2026
Tuesday 27 January 2026
SNL UK creative team expands as Pauli Lovejoy, Annie Ha...
27/01/2026
Back to All News
When It Feels Real, Is It Still a Lie? The Art of Sarah' ...
27/01/2026
Back to All News
That Night premiering on Netflix March 13
Entertainment
27 January 2026
GlobalSpain
Link copied to clipboard
DOWNLOAD THE KEY ART
DOWNLO...
27/01/2026
Back to All News
Netflix Revealed the Future of Mexican Stories Coming in 2026
Entertainment
27 January 2026
GlobalMexico
Link copied to clipboard
Among t...
27/01/2026
Back to All News
Four New Japan Titles Announced for 2026: Viral Hit', On...
27/01/2026
Back to All News
What's Next on Netflix from Japan: Expanding the Possibili...
27/01/2026
AI, graphics and virtual software power new production capabilities...
27/01/2026
RT Supporting the Arts is delighted to support a dynamic programme of cultural events taking place across Ireland this February. From visual art, film, music, ...
26/01/2026
Music videos play a huge part in how fans connect with their favorite songs, but...
26/01/2026
NAIDOC launches 2026 theme 50 Years of Deadly , marks major milestone
25 January, 2026
Media releases
The National NAIDOC Committee has today unveiled its...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
26/01/2026
Share Share by:
Copy link
Facebook
X
Linkedin
Pinterest
Bluesky
Email...
In a world of ads and brands pushing sales messages, user generated content is a lifeline for businesses. Your customers are your biggest fans and can even be your best salespeople, without any prompting from you. Sounds great, right? But what exactly are the benefits that user generated content can bring to your business, and your bottom line? 
