The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
At CES, NVIDIA invited industry leaders to share their perspectives on how technology, especially AI and computing power, is shaping the future of transportation.
Watch the video to learn more from NVIDIA's auto partners.
Redefining Possibilities Through Partnership Magnus Ostberg, chief software officer at Mercedes-Benz, underscores how the company's partnership with NVIDIA helps push technological boundaries. [NVIDIA] enables us to go further to bring automated driving to the next level and into areas that we couldn't go before, he says.
Computing Power: The Driving Force Behind Autonomy Shawn Kerrigan, chief operating officer and cofounder at Plus, emphasizes the role of computing power, saying, Autonomous technology requires immense computing power in order to really understand the world around it and make safe driving decisions.
What was impossible to do previously because computing wasn't strong enough is now doable, says Eran Ofir, CEO of Imagry. This is an enabler for the progress of the autonomous driving industry.
We wanted a platform that has a track record of being deployed in the automotive industry, adds Stefan Solyom, chief technology officer at Pebble. This is what NVIDIA can give us.
And Martin Kristensson, head of product strategy at Volvo Cars, says, We partner with NVIDIA to get the best compute that we can. More compute in the car means that we can be more aware of the environment around us and reacting earlier and being even safer.
The Critical Role of AI Don Burnette, CEO and founder of Kodiak Robotics, states, NVIDIA makes best-in-class hardware accelerators, and I think it's going to play a large role in the AI developments for self-driving going forward.
Driving as a routine task is tedious, adds Tony Han, CEO and cofounder of WeRide. We want to alleviate people from the burden of driving to give back the time. NVIDIA is the backbone of our AI engine.
And Thomas Ingenlath, CEO of Polestar, says, Our Polestar 3 sits on the NVIDIA DRIVE platform. This is, of course, very much based on AI technology - and it's really fascinating and a completely new era for the car.
Simulation Is Key Ziv Binyamini, CEO of Foretellix, highlights the role of simulation in development and verification. Simulation is crucial for the development of autonomous systems, he says.
Bruce Baumgartner, vice president of supply chain at Zoox, adds, We have been leveraging NVIDIA's technology first and foremost on-vehicle to power the Zoox driver. We also leverage NVIDIA technologies in our cloud infrastructure. In particular, we do a lot of work in our simulator.
Saving Lives With Autonomy
Austin Russell, CEO and founder of Luminar, highlights the opportunity to save lives by using new technology, saying, The DRIVE platform has been incredibly helpful to be able to actually enable autonomous driving capabilities as well as enhance safety capabilities on vehicles. To be able to have an opportunity to save as many as 100 million lives and 100 trillion hours of people's time over the next 100 years - everything that we do at the company rolls up to that.
Knowing that [our technology] is in vehicles worldwide and saves lives on the road each and every day - the impact that you deliver as you keep people and family safe is amazingly rewarding, adds Tal Krzypow, vice president of product and strategy at Cipia.
Technology Helps Solve Major Challenges Shiv Tasker, global industry vice president at Capgemini, reflects on the role of technology in addressing global challenges, saying, Our modern world is driven by technology, and yet we face tremendous challenges. Technology is the answer. We have to solve the major issues so that we leave a better place for our children and our grandchildren.
Learn more about the NVIDIA DRIVE platform and how it's helping industry leaders redefine transportation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
07/05/2026
Recreating the 1974 Doctor Who Time Tunnel in After Effects
Graham Quince May 6, 2026
0 Comments
The Time Tunnel from Doctor Who titles is one of th...
06/05/2026
Gravity Media Chief RF Communications Engineer Glenn Willems uses Wisycom RF over Fiber and wireless solutions across major cycling events and international mar...
06/05/2026
A Sennheiser Spectera module is now available in Bitfocus Companion and Buttons, enabling direct integration of Spectera with the two software platforms. The mo...
06/05/2026
Ted Turner, the visionary media entrepreneur whose appetite for disruption helpe...
06/05/2026
Peacock is going all-in on the beautiful game - streaming all 104 FIFA World Cup...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
Polands Miecznik-class frigates are part of the largest contract in Polish shipbuilding history. (Image Credit: PGZ Stocznia Wojenna)...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Riedel Communications today announced the expansion of its leadership structure as part of a strategic initiative to strengthen both its operational management ...
06/05/2026
For nearly three decades, Veteran Production Sound Mixer and Five-time Emmy Award Winner Dirk Sciarrotta has helped define the sonic identity of the long-runnin...
06/05/2026
ZEISS CinCraft LensCore: Cinema Lens Looks for Compositing
Brie Clayton May 6, 2026
0 Comments
ZEISS announces the launch of CinCraft LensCore, a nove...
06/05/2026
Wisycom Solves Extreme RF Challenges Across Miles of Live Action for Gravity Med...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Narrative Entertainment has partnered with Encompass to deliver high-quality subtitling of its Great! network content using the Altitude Intelligence AI assiste...
06/05/2026
SipRadius, widely recognized for making content processing and connectivity secure and seamless, is proud to launch a dramatic new approach to AI content creati...
06/05/2026
When the broadband and media industry gathers at ANGA COM in Cologne from May 19 to 21, Big Blue Marble will be at the forefront. The international broadcast an...
06/05/2026
Cinegy GmbH, a leading developer of software-defined television technology, is proud to exhibit at MPTS for the first time. Visitors to the stand will discover ...
06/05/2026
Val Jeanty Receives 2026 Doris Duke Artist Award Jeanty, a composer, percussionist, and turntablist, is the fourth Berklee recipient of the prestigious award ...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
06/05/2026
When live cycling races and international marathons stretch for miles across cities and countryside, there is no margin for RF failure in live broadcast. As Chi...
06/05/2026
Oberkochen/Germany, May 5, 2026
ZEISS announces the launch of CinCraft LensCore, a novel solution for creating physically based cinematic lens looks for visual...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
06/05/2026
The race to build the world's most powerful AI factories demands networking ...
06/05/2026
How changes to proteins can alter drug interactions for new precision therapies Scripps Research team maps how chemical modifications to proteins affect drug bi...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Three phones were hardwired for power and transmission to the truck; camera feat...
05/05/2026
The creative studio behind campaigns for the NBA, Fanatics Sportsbook & Casino, ...
05/05/2026
Nielsen has announced results from a co-viewing pilot program covering February&...
The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
