The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
At CES, NVIDIA invited industry leaders to share their perspectives on how technology, especially AI and computing power, is shaping the future of transportation.
Watch the video to learn more from NVIDIA's auto partners.
Redefining Possibilities Through Partnership Magnus Ostberg, chief software officer at Mercedes-Benz, underscores how the company's partnership with NVIDIA helps push technological boundaries. [NVIDIA] enables us to go further to bring automated driving to the next level and into areas that we couldn't go before, he says.
Computing Power: The Driving Force Behind Autonomy Shawn Kerrigan, chief operating officer and cofounder at Plus, emphasizes the role of computing power, saying, Autonomous technology requires immense computing power in order to really understand the world around it and make safe driving decisions.
What was impossible to do previously because computing wasn't strong enough is now doable, says Eran Ofir, CEO of Imagry. This is an enabler for the progress of the autonomous driving industry.
We wanted a platform that has a track record of being deployed in the automotive industry, adds Stefan Solyom, chief technology officer at Pebble. This is what NVIDIA can give us.
And Martin Kristensson, head of product strategy at Volvo Cars, says, We partner with NVIDIA to get the best compute that we can. More compute in the car means that we can be more aware of the environment around us and reacting earlier and being even safer.
The Critical Role of AI Don Burnette, CEO and founder of Kodiak Robotics, states, NVIDIA makes best-in-class hardware accelerators, and I think it's going to play a large role in the AI developments for self-driving going forward.
Driving as a routine task is tedious, adds Tony Han, CEO and cofounder of WeRide. We want to alleviate people from the burden of driving to give back the time. NVIDIA is the backbone of our AI engine.
And Thomas Ingenlath, CEO of Polestar, says, Our Polestar 3 sits on the NVIDIA DRIVE platform. This is, of course, very much based on AI technology - and it's really fascinating and a completely new era for the car.
Simulation Is Key Ziv Binyamini, CEO of Foretellix, highlights the role of simulation in development and verification. Simulation is crucial for the development of autonomous systems, he says.
Bruce Baumgartner, vice president of supply chain at Zoox, adds, We have been leveraging NVIDIA's technology first and foremost on-vehicle to power the Zoox driver. We also leverage NVIDIA technologies in our cloud infrastructure. In particular, we do a lot of work in our simulator.
Saving Lives With Autonomy
Austin Russell, CEO and founder of Luminar, highlights the opportunity to save lives by using new technology, saying, The DRIVE platform has been incredibly helpful to be able to actually enable autonomous driving capabilities as well as enhance safety capabilities on vehicles. To be able to have an opportunity to save as many as 100 million lives and 100 trillion hours of people's time over the next 100 years - everything that we do at the company rolls up to that.
Knowing that [our technology] is in vehicles worldwide and saves lives on the road each and every day - the impact that you deliver as you keep people and family safe is amazingly rewarding, adds Tal Krzypow, vice president of product and strategy at Cipia.
Technology Helps Solve Major Challenges Shiv Tasker, global industry vice president at Capgemini, reflects on the role of technology in addressing global challenges, saying, Our modern world is driven by technology, and yet we face tremendous challenges. Technology is the answer. We have to solve the major issues so that we leave a better place for our children and our grandchildren.
Learn more about the NVIDIA DRIVE platform and how it's helping industry leaders redefine transportation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
