
The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
At CES, NVIDIA invited industry leaders to share their perspectives on how technology, especially AI and computing power, is shaping the future of transportation.
Watch the video to learn more from NVIDIA's auto partners.
Redefining Possibilities Through Partnership Magnus Ostberg, chief software officer at Mercedes-Benz, underscores how the company's partnership with NVIDIA helps push technological boundaries. [NVIDIA] enables us to go further to bring automated driving to the next level and into areas that we couldn't go before, he says.
Computing Power: The Driving Force Behind Autonomy Shawn Kerrigan, chief operating officer and cofounder at Plus, emphasizes the role of computing power, saying, Autonomous technology requires immense computing power in order to really understand the world around it and make safe driving decisions.
What was impossible to do previously because computing wasn't strong enough is now doable, says Eran Ofir, CEO of Imagry. This is an enabler for the progress of the autonomous driving industry.
We wanted a platform that has a track record of being deployed in the automotive industry, adds Stefan Solyom, chief technology officer at Pebble. This is what NVIDIA can give us.
And Martin Kristensson, head of product strategy at Volvo Cars, says, We partner with NVIDIA to get the best compute that we can. More compute in the car means that we can be more aware of the environment around us and reacting earlier and being even safer.
The Critical Role of AI Don Burnette, CEO and founder of Kodiak Robotics, states, NVIDIA makes best-in-class hardware accelerators, and I think it's going to play a large role in the AI developments for self-driving going forward.
Driving as a routine task is tedious, adds Tony Han, CEO and cofounder of WeRide. We want to alleviate people from the burden of driving to give back the time. NVIDIA is the backbone of our AI engine.
And Thomas Ingenlath, CEO of Polestar, says, Our Polestar 3 sits on the NVIDIA DRIVE platform. This is, of course, very much based on AI technology - and it's really fascinating and a completely new era for the car.
Simulation Is Key Ziv Binyamini, CEO of Foretellix, highlights the role of simulation in development and verification. Simulation is crucial for the development of autonomous systems, he says.
Bruce Baumgartner, vice president of supply chain at Zoox, adds, We have been leveraging NVIDIA's technology first and foremost on-vehicle to power the Zoox driver. We also leverage NVIDIA technologies in our cloud infrastructure. In particular, we do a lot of work in our simulator.
Saving Lives With Autonomy
Austin Russell, CEO and founder of Luminar, highlights the opportunity to save lives by using new technology, saying, The DRIVE platform has been incredibly helpful to be able to actually enable autonomous driving capabilities as well as enhance safety capabilities on vehicles. To be able to have an opportunity to save as many as 100 million lives and 100 trillion hours of people's time over the next 100 years - everything that we do at the company rolls up to that.
Knowing that [our technology] is in vehicles worldwide and saves lives on the road each and every day - the impact that you deliver as you keep people and family safe is amazingly rewarding, adds Tal Krzypow, vice president of product and strategy at Cipia.
Technology Helps Solve Major Challenges Shiv Tasker, global industry vice president at Capgemini, reflects on the role of technology in addressing global challenges, saying, Our modern world is driven by technology, and yet we face tremendous challenges. Technology is the answer. We have to solve the major issues so that we leave a better place for our children and our grandchildren.
Learn more about the NVIDIA DRIVE platform and how it's helping industry leaders redefine transportation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
24/06/2026
Rohde & Schwarz THORIS sets new standard for counter UAS defense At Eurosatory 2026, Rohde & Schwarz is unveiling THORIS, a German engineered, sovereign count...
24/06/2026
Rohde & Schwarz expands voice communications modernization program for Egyptian ...
24/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
24/06/2026
Streaming sets record high of 46.6% of ad supported TV viewing, driven by Super Bowl and Winter Olympics; overall share of ad supported TV remains steady
NEW Y...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
RE:Vision Effects Announces Twixtor Standalone v 8.1 and a Sale!
Brie Clayton June 24, 2026
0 Comments
Twixtor v8.1 Standalone adds support for variab...
24/06/2026
Dreamtek Uses Full Blackmagic Workflow for Vercel Next JS Event
Brie Clayton June 24, 2026
0 Comments
Blackmagic cameras, switchers, routers, recorder...
24/06/2026
Chyron LIVE Unveils New Features: Haivision StreamHub Integration, SCTE-35 Ad In...
24/06/2026
Mapping an Education How composer Chloe Clarke Smith navigated her Boston Conservatory experience and brought new meaning to her work
June 24, 2026
By
Sara...
24/06/2026
The Next Act Dean Krisha Marcano's vision for a connected Theater Division, and the fund making it possible
June 24, 2026
Photo by Eric Antoniou
The Or...
24/06/2026
Announcing STAGES Magazine 2026 Marking a decade since Boston Conservatory and Berklee College of Music joined forces, this issue spotlights some of the groun...
24/06/2026
In Brazil's TV 3.0 Trials, Appear's X5 is transporting live signals from Bras lia to S o Paulo over the public internet using secure, reliable next-gene...
24/06/2026
Melbourne, Australia - 24 June 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, has named Heartland...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
24/06/2026
First Rush Brings SDI Multicam ProRes Recording to Apple Silicon Macs
Brie Clayton June 23, 2026
0 Comments
First Rush is a native macOS application d...
24/06/2026
Vertical Drama Beneath Crimson Sails Created with Blackmagic Design
Brie Clayton June 23, 2026
0 Comments
Thunder Child Productions relies on cameras&...
24/06/2026
Wednesday 24 June 2026
Sky reveals wild new trailer and images for Shaun the Sh...
24/06/2026
Why Dynamic Media Facilities Matter In this series, we explore the technologies, architectures and operational realities shaping modern media operations. Along ...
24/06/2026
Comscore Announces Partnership with Amazon DSP to Expand Content Addressability ...
24/06/2026
From Cork to Limerick to Earagail:
RT is supporting 21 Arts and Cultural Events all over Ireland this July
RT Supporting the Arts is delighted to spotlight...
23/06/2026
When we began planning our transition from an SDI-based infrastructure to a new ...
23/06/2026
Imagine Communications has announced the appointment of Greg Garmon as Senior Vice President, Americas Video Sales. Garmon will oversee account growth and busin...
23/06/2026
Snap has promoted Emma Wakely to Head of Sports and Media Partnerships, Americas, succeeding Anmol Malhotra, who has been elevated to Global Head of Content and...
23/06/2026
YES Network and The Gotham Sports App will air MI New York's Major League Cr...
23/06/2026
The Universal Talent Identifier (HAND) has issued HAND IDs to 34 top projected prospects in the 2026 NBA Draft class, including AJ Dybantsa, Cameron Boozer, and...
23/06/2026
World Boxing has announced the launch of World Boxing TV, a subscription-based streaming platform built on the Joymo platform, offering live events, on-demand c...
23/06/2026
FloSports will stream 32 off-road motorcycle racing events on FloRacing, includi...
23/06/2026
SES has announced the expansion of its ASTRA TV platform in Spain with the addition of 14 regional channels in HD and UHD quality and the launch of new hybrid s...
23/06/2026
Appear ASA has announced its role in Rede Legislativa de R dio e TV's contri...
23/06/2026
LTN has announced that PBS has selected it as its IP video partner to modernize content distribution and contribution across more than 330 public television sta...
23/06/2026
Ease Live has announced that its graphics overlay platform is powering an interactive fan experience on Rally.TV, the official streaming platform of the FIA Wor...
23/06/2026
Chyron has announced updates to Chyron LIVE, its cloud-native live production pl...
23/06/2026
ESPN has announced ESPN Fan House, a fan engagement hub powered by Flowcode, launching in August ahead of the 2026 college football season. Publicis Sports will...
23/06/2026
The city's solid position in broadcast, entertainment, and sports attracted the major microphone manufacturer
Sennheiser Group is moving its Americas Regio...
23/06/2026
128 channels of signal routing & DSP
Announced just before the NAMM Show 2026, Violet Audio's latest digital audio matrix offers 128 channels of signal ...
23/06/2026
Latest Current expansion created by EPROM
Minimal Audio have just launched the latest Current Expansion, Memory Rites. Designed in collaboration with renown...
23/06/2026
Popular hardware EQ gets official plug-in emulation
Undertone Audio have just launched a new plug-in that brings one of their most popular hardware designs ...
23/06/2026
December 7, 2022
Colorfront (colorfront.com) - the multi-award-winning develope...