The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
At CES, NVIDIA invited industry leaders to share their perspectives on how technology, especially AI and computing power, is shaping the future of transportation.
Watch the video to learn more from NVIDIA's auto partners.
Redefining Possibilities Through Partnership Magnus Ostberg, chief software officer at Mercedes-Benz, underscores how the company's partnership with NVIDIA helps push technological boundaries. [NVIDIA] enables us to go further to bring automated driving to the next level and into areas that we couldn't go before, he says.
Computing Power: The Driving Force Behind Autonomy Shawn Kerrigan, chief operating officer and cofounder at Plus, emphasizes the role of computing power, saying, Autonomous technology requires immense computing power in order to really understand the world around it and make safe driving decisions.
What was impossible to do previously because computing wasn't strong enough is now doable, says Eran Ofir, CEO of Imagry. This is an enabler for the progress of the autonomous driving industry.
We wanted a platform that has a track record of being deployed in the automotive industry, adds Stefan Solyom, chief technology officer at Pebble. This is what NVIDIA can give us.
And Martin Kristensson, head of product strategy at Volvo Cars, says, We partner with NVIDIA to get the best compute that we can. More compute in the car means that we can be more aware of the environment around us and reacting earlier and being even safer.
The Critical Role of AI Don Burnette, CEO and founder of Kodiak Robotics, states, NVIDIA makes best-in-class hardware accelerators, and I think it's going to play a large role in the AI developments for self-driving going forward.
Driving as a routine task is tedious, adds Tony Han, CEO and cofounder of WeRide. We want to alleviate people from the burden of driving to give back the time. NVIDIA is the backbone of our AI engine.
And Thomas Ingenlath, CEO of Polestar, says, Our Polestar 3 sits on the NVIDIA DRIVE platform. This is, of course, very much based on AI technology - and it's really fascinating and a completely new era for the car.
Simulation Is Key Ziv Binyamini, CEO of Foretellix, highlights the role of simulation in development and verification. Simulation is crucial for the development of autonomous systems, he says.
Bruce Baumgartner, vice president of supply chain at Zoox, adds, We have been leveraging NVIDIA's technology first and foremost on-vehicle to power the Zoox driver. We also leverage NVIDIA technologies in our cloud infrastructure. In particular, we do a lot of work in our simulator.
Saving Lives With Autonomy
Austin Russell, CEO and founder of Luminar, highlights the opportunity to save lives by using new technology, saying, The DRIVE platform has been incredibly helpful to be able to actually enable autonomous driving capabilities as well as enhance safety capabilities on vehicles. To be able to have an opportunity to save as many as 100 million lives and 100 trillion hours of people's time over the next 100 years - everything that we do at the company rolls up to that.
Knowing that [our technology] is in vehicles worldwide and saves lives on the road each and every day - the impact that you deliver as you keep people and family safe is amazingly rewarding, adds Tal Krzypow, vice president of product and strategy at Cipia.
Technology Helps Solve Major Challenges Shiv Tasker, global industry vice president at Capgemini, reflects on the role of technology in addressing global challenges, saying, Our modern world is driven by technology, and yet we face tremendous challenges. Technology is the answer. We have to solve the major issues so that we leave a better place for our children and our grandchildren.
Learn more about the NVIDIA DRIVE platform and how it's helping industry leaders redefine transportation.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
18/08/2026
SMT will provide race technology for FOX Sports' coverage of the Freedom 250 Grand Prix of Washington, D.C. on August 23, when the NTT INDYCAR SERIES races ...
18/08/2026
The live, YouTube-native roundtables combine fan voices, credentialed reporters,...
18/08/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/08/2026
The industry legend sounds off on replacing the Heat's iconic Medusa score...
18/08/2026
William F. Rasmussen, the sports fan-turned broadcaster and entrepreneur whose out-of-the-box idea of a 24-hour cable sports network, ESPN, changed forever the ...
18/08/2026
DAZN Group has completed its acquisition of ViewLift, a provider of streaming and digital solutions for sports content owners. The acquisition was first announc...
18/08/2026
The American Association of Professional Baseball (AAPB) has added SI TV, Sports Illustrated's 24/7 streaming channel, as a broadcast partner for the remain...
18/08/2026
The Esports Foundation has announced that the inaugural Esports Nations Cup (ENC), originally scheduled for November 2026 in Riyadh, will be postponed to Novemb...
18/08/2026
Diversified has announced a new Global Managed Services Practice, consolidating the company's managed services capabilities into one organization. Rob Mello...
18/08/2026
Appear has completed a proof of concept with Thoroughbred Racing Productions (TRP), demonstrating multi-camera remote live production over bonded 5G cellular an...
18/08/2026
Riedel Communications has announced that Edith Cowan University (ECU) in Perth, ...
The automotive industry is being transformed by the integration of cutting-edge technologies into software-defined cars.
