ailands BBTV Channel 7 Deploys Pilat Medias IBMS for Centralized, Integrated Broadcast Busine Management

Thailands leading free-to-air broadcaster, BBTV Channel 7, has deployed Pilat Medias IBMS (Integrated Business Management System) to manage all content, rights, and media traffic across its entire broadcast operations. In addition to supporting Channel 7s current broadcasts, IBMS provides a scalable foundation for the broadcaster to extend its operation to include new multichannel and multiplatform services into the future.

"Following the evaluation of several business management solutions, we concluded that Pilat Medias IBMS offered by far the richest functionality and integration, said Palakorn Somsuwan, managing director of BBTV Channel 7. "By automating and integrating processes that were previously manual, slow, and inefficient, IBMS has brought new levels of operational efficiency, better cross-departmental collaboration, and the ability to exploit our valuable content assets to their fullest revenue potential. With IBMS, were building a foundation that can grow with our operation and give us a competitive advantage, as we continue to develop the services our viewers demand."

"We are very proud to have reached this stage with BBTV Channel 7, Thailands leading free-to-air broadcaster who is paving the way for the countrys digital switchover, said Avi Engel, CEO of Pilat Media. "This project demonstrates how IBMS can smoothly accommodate a migration to digital services and help customers adapt to an ever-evolving business model and provide a scalable foundation for digital operations and multichannel, multiplatform services. IBMS success at BBTV Channel 7 is key to Pilat Medias expansion in Southeast Asia where we already have a growing number of IBMS installations."

Pilat Medias IBMS Content is a highly flexible and scalable channel management system that enables media assets to be scheduled and managed throughout the broadcast lifecycle -- from acquisition, rights management, planning, promo production, and playout on multiple platforms through to reconciliation and finance. An active, centralized metadata repository ensures that all acquired or commissioned content is utilized while maintaining contractual compliance. With IBMS program planning and scheduling tools, users in multiple BBTV Channel 7 departments can plan and produce cost-effective schedules that optimize inventory. Furthermore, IBMS manages mission-critical operational processes for creating, tracking, and ensuring quality control of media with support for every media format.

IBMS can easily scale to include additional pre-integrated modules for advanced rights, ad sales, and on-demand services. More information can be found at www.pilatmedia.com.

Photo Caption: IBMS - End to End Broadcast Operation Management

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