
SevenVentures invests in sustainable online food retailer Matsmart-Motatos
Unterf hring, November 20, 2023. SevenVentures, the investment arm of ProSiebenSat.1 and part of the Groups Commerce & Ventures segment, is taking a single-digit million stake in Matsmart-Motatos via a media-for-equity investment. SevenVentures will thus become the company's long-term strategic media partner. The investment is focused on further strengthening Matsmart-Motatos in the German speaking region. The Swedish start-up is developing into an aspiring e-commerce company dedicated to fighting food waste. Matsmart-Motatos sells food online at reduced prices, helping large manufacturers to bring their surplus stock to consumers in a sustainable way.
This year, SevenVentures is increasingly investing in start-ups in the food industry, thereby further expanding its broad expertise in this area. With these various investments, SevenVentures is underlining its competence in sustainably building up consumer-oriented start-ups through individually tailored media-investments and significantly increasing their brand awareness via ProSiebenSat.1s TV and digital reach. In this way, SevenVentures supports Matsmart-Motatos in taking the next step in its development: creating more awareness in the German speaking region and further increasing brand recognition.
Florian Hirschberger, CEO SevenVentures: Our media investment in Matsmart-Motatos is an excellent example for our strategy. We are investing in an internationally successful company with an innovative and sustainable business model. TV presence will have a decisive impact for brand awareness and recognition - two vital elements for growing Matsmart-Motatos sustainable e-commerce business. We are very glad to use ProSiebenSat.1s reach to support Matsmarts vision in tackling the problem of foodwaste.
Peter Beckius, CEO Matsmart: The German market is where we see our biggest growth potential going forward and naturally, it is also the market to which we will direct the majority of our investments. To match our ambitious targets, we are happy to have found strong partners. We are looking forward to great results coming from the collaboration with SevenVentures.
Matsmart-Motatos offers a platform that enables customers to purchase high-quality food at reduced prices. The company wants to reduce waste and have a positive impact on the environment. To this aim, products with a short expiry date are saved from destruction and made accessible to consumers. Since it was founded in 2014, Matsmart-Motatos has successfully returned more than 60,000 tonnes of food and consumer goods to the cycle.
About SevenVentures:
SevenVentures is the leading TV media investor and, as a company in the Commerce & Ventures segment of ProSiebenSat.1 Media SE, the optimal partner for high-growth consumer-oriented companies, especially from the consumer goods, retail and services sectors, that have the potential to achieve sustainable success through the use of TV advertising: In return for shares in their equity (media-for-equity) or revenue shares (media-for-revenue), companies receive advertising time on ProSiebenSat.1 stations in particular. In the Commerce & Ventures segment, ProSiebenSat.1 bundles the Groups minority and majority investment areas. In addition to SevenVentures with the SevenAccelerator, this also includes the investment unit SevenGrowth and the companies of NuCom Group.
About Matsmart-Motatos:
Matsmart-Motatos is the fast-growing impact D2C e-commerce battling global food waste by driving change within the food industry. Matsmart-Motatos sells food and consumer products online, helping the big producers of FMCG offload their surplus inventory, reducing waste in the value chain and making their businesses more sustainable. Launched in Sweden in 2014, the company currently operates in five markets: Sweden, Finland, Denmark, Germany and Austria.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
CueScript and Lighting Design Group Expand Customer Opportunities
Through New Partnership
Find both companies at 2026 NAB Show in CueScript Booth # C 4720
...
20/04/2026
[Sydney, NSW, 20 April 2026] - Layercake, the company behind the intelligent media orchestration platform Streamcake, today announced the formalisation of its i...
20/04/2026
Deployment spans FOX Sports' REMI infrastructure, IP production for a major global soccer event, and its Jewel Events production systems
Appear, a global l...
20/04/2026
Pro Sound Effects Launches the Industry's First and Only Native Sound Effect...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Blackmagic Design Announces Blackmagic Camera for iOS 3.3 Update
Brie Clayton April 20, 2026
0 Comments
New update adds camera control and monitoring ...
20/04/2026
Maxon Announces Free Tools and Mobile Expansion of ZBrush and Cinema 4D
Brie Clayton April 20, 2026
0 Comments
Cinema 4D brings professional 3D workfl...
20/04/2026
Vizrt AI Keyer kills the green screen and creates virtual scenes in any environm...
20/04/2026
Register now - Market & Audience Department Ask Me Anything (AMA) Session 11 February 2026
Screen Australia Head of Market & Audience Rakel Tansley
Talking to...
20/04/2026
Screen Australia announces funding for 44 documentary projects that reflect a s...
20/04/2026
Screen Australia appoints Tanya Phegan as Narrative Content Head of Development 17 March 2026
Tanya Phegan
Screen Australia has today announced the appointmen...
20/04/2026
Applications Open for Skip Ahead 11 19 March 2026
Past Skip Ahead recipients (L-R): Macfarlane Bros, Rainbow Bop, Lyanna Kea.
Screen Australia and YouTube Aus...
20/04/2026
Screen Australia empowers the next games generation, including new creatives fro...
20/04/2026
Official Co-production Ask Me Anything (AMA) Session 26 March 2026
Image (L-R): Mix Tape, Michele McDonald, Flower & Flour.
Interested in international Co-pro...
20/04/2026
Screen Australia announces Narrative Content funding for 91 projects, including ...
20/04/2026
Production Infrastructure and Capacity Analysis (PICA) pinpoints four key workfo...
20/04/2026
Australians in Film and Screen Australia Announce the 2026 Participants in the T...
20/04/2026
Screen Australia relaunches website with new tools and improved user experience 16 April 2026
Screen Australia relaunches website
Screen Australia has relaun...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/04/2026
Manufacturing is at an inflection point. Across every major industrial economy, ...
20/04/2026
AI agents are transforming how work gets done across all industries, acceleratin...
19/04/2026
Blackmagic Design has announced the ATEM 4 M/E Constellation IP and ATEM 4 M/E Constellation IP Plus, two SMPTE 2110-native live production switchers. The ATEM ...
19/04/2026
Grass Valley is finding the right balance between its hardware heritage with an ...
19/04/2026
Oracle's strategy rests on the foundational strengths of Oracle Cloud Infras...
19/04/2026
Program Productions, the live sports production industry's leading crewer, i...
19/04/2026
At the 2026 NAB Show in Las Vegas, SVG sat down with Joe Scionti, Account Manage...
19/04/2026
At its 2026 NAB Show keynote event, Ross Video came out swinging with one of its...
19/04/2026
Evertz (Booth N817) is set to present new services within its evertz.io platform...
19/04/2026
Evertz (Booth N817) will showcase its IPMX-certified NUCLEUS platform alongside ...
19/04/2026
Evertz (Booth N817) is set to showcase ENX at NAB 2026, a media core platform designed to support hybrid SDI and IP infrastructures in production facilities and...
19/04/2026
Evertz (Booth N817) will introduce Studer VistaVUE Touch at NAB 2026, a control surface designed to integrate audio, video and control workflows within a custom...
19/04/2026
Evertz (Booth N817) will highlight X-CALIBER at NAB 2026, an encoding and decodi...