LANG continues to expand and opens office in Barcelona

LANG continues to expand and opens office in Barcelona posted: 09/05/2019

With LANG IBERIA, the company ensures representation on the Iberian Peninsula

LANG, headquartered in Germany, today celebrates the opening of LANG IBERIA in Spain. The company is thus expanding its capacities and rapid response time on the Iberian Peninsula.

DTA Events & Cinema was founded in 2011 and initially positions itself as a reliable and competent partner in the field of personnel booking and on-site support in Spain. Due to its international experience, the company offers a professional and multilingual customer service and works exclusively with qualified technicians and trained hands. Since 2016, the Barcelona-based company has specialised in rental and sale of video equipment, rounding off its range of services.

With the foundation of LANG IBERIA now covers the Spanish market as a rental company and system integrator of visual presentation technology and deliberately positions itself in the B2B segment. In this way, LANG IBERIA creates a genuine alternative to the local cross-rental market and is committed to absolute neutrality towards its customers.

With its presence in Barcelona, LANG is pushing ahead with its strategy of positioning itself more broadly in the European market. Certainly the year 2017 brought historical changes for the family-owned company. At that time LANG dared to take the step and founded two new companies in Switzerland and Great Britain. The successful start of LANG BARANDAY AG and LANG UK confirmed our approach. The right colleagues on site are always essential for an international expansion. We all live the same corporate philosophy, but always adapt the global idea of the various companies to the cultural circumstances and requirements of the local markets, states Tobias Lang, CEO of LANG AG. He also points out that all four companies operates independently and that this is the perfect requirement for a successful market presence, in addition to the technical competencies of their colleagues.

Through the merger with the Spanish company, LANG can expand its range of services globally and once again meet the needs of its customers as well as the demands of the market.

About LANG AG

LANG is one of Europe's leading wholesalers - for hire and sale - of visual presentation technologies. As a reliable and capable partner, LANG guarantees highest quality in its product range and service. Because of continuous research and development, LANG is always at the cutting-edge of presentation technologies. Under the name SOLUTIONS4AV, LANG develops, designs and produces individual product solutions for professional users in the AV industry. Due to its market independence and experienced specialists, both manufacturers as well as customers use intensive exchange of expertise in product development and project design for decisions prior to purchasing. LANG offers complete customer support and is service centre for well-known manufacturers. These elements have supplemented sales with a complete range of services from LANG. In early 2017, LANG established two independent companies in Switzerland and Great Britain as well as Spain mid of 2019. LANG BARANDAY AG in Zurich, LANG UK in London and LANG IBERIA in Barcelona serve the European market together with LANG.

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