Sony Pixel Power calrec Sony

Under the Posts: How Aerial Camera Systems' PostCAM Is Bringing Autumn Nations Cup Viewers Closer to the Action

21/11/2020

Under the posts: How Aerial Camera Systems' PostCAM is bringing Autumn Nations Cup viewers closer to the action By Will Strauss, Editor

Tuesday, November 17, 2020 - 09:48

Print This Story

Saturday's Autumn Nations Cup rugby match at Twickenham between England and Georgia might have been a somewhat un-noteworthy one-sided affair on the pitch but off it there was at least one thing that caught the eye: the debut of PostCAM.

As the name suggests, PostCAM is a specialist camera system that is installed on the goalposts at either end of the playing area. It provides a unique view of try-line and end-of-field action and can be used for both live shots and replays.

At the weekend, PostCAM was used in the host broadcast as part of the world feed for England vs Georgia (pictured above) and to aid the Television Match Official (TMO). It will be used again on all England's home games at Twickenham during the tournament and at the Parc y Scarlets stadium in Llanelli for Wales vs England.

Supplied and operated by Aerial Camera Systems (ACS), the innovation consists of eight 1080p 3G POV minicams (four at each end) attached to the rear of the posts in the in-goal' areas using specially designed low profile adjustable mounts.

Powered by battery, PostCAM includes multi-channel video encoding and transmission equipment housed in a padded enclosure which is clamped to the post.

The enclosure is installed immediately above the lower sponsored padding while the mounts and the main body of the cameras fit inside the post diameter with the two inside cameras on each set of posts. The Reverse inside' and Gantry inside' are remotely operated pan and tilt cameras that can follow play.

As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game though.

Speaking to SVG Europe following the debut of PostCAM, ACS sales director Matt Coyde explained how the idea came into being.

Over the years we've watched a lot of rugby and seen the innovations that are brought in, he said. We've always felt that there's something that we could do in-and-around the goalposts because that's an area where there's a lot of action.

Once we had the idea, we went through various testing iterations looking at what was currently available on the market in terms of cameras.

Obviously there's a lot of challenges in placing cameras on the posts because they have to be small and discreet and you can't run power out to the posts as there's a live area of the pitch behind them. Also, there was the question of how you get all those feeds back? Do you just put one camera on and have an RF link? Or can you put more than one and switch the feed back from the post to the OB? We did a lot of research but what really helped was some innovations from Dream Chip Technologies and their UK representative, which is Broadcast Solutions.

This was the game-changer for ACS and PostCAM that allowed the concept to move forward and eventually secure approval from World Rugby for use on the Autumn Nations Cup.

We identified that Dream Chip's cameras would be suitable for the application because they were small, the right format and they also had a separate device called the Barracuda which allows you to encode live video outputs into an IP Stream, explained Coyde. This allowed us to create an array of cameras on each post and work within the space restrictions.

A shot from PostCAM captured during a test that took place ahead of the Autumn Nations Cup

To get the signals back to the OB compound where ACS has its own dedicated unit, PostCAM is wirelessly linked to a receiver behind the advertising hoardings. From there, the signal is cabled to the compound via fibre.

Within the compound itself, two operators control PostCAM's pan and tilt cameras. They are backed up by a support engineer who ensures a consistent wifi signal.

To optimise EVS requirements within the OB, the eight live video feeds are switched by ACS between each end of the pitch before being sent to the main truck.

CyanView RCPs are also provided to enable PostCAM to match the other stadium line cameras.

On Saturday, PostCAM was mainly used for replays but Coyde is convinced that as the technology beds in, it'll be used more and more, including for live shots.

We were really pleased with how the first match went. As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game as well, though.

Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

Coyde is also optimistic there are more opportunities out there for PostCAM too, on other sports and other tournaments.

The idea was to try and do something new and different and I think that's what PostCAM does because it provides some brand-new angles. Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

It is an efficient operation and is very cost-effective. Rather than having four separate video feeds going back, you can basically encode it into one cable or one link to your OB. I have no doubt there will be more applications for this in the future.

The Autumn Nations Cup is a new international rugby union tournament that has been developed to fill the gap in the schedules caused by the COVID-related cancellation of international rugby tours.

England vs Georgia in the Autumn Nations Cup took place on Saturday 14 November. Live coverage, produced by Sunset+Vine, was broadcast on Amazon Prime Video in the UK. The tournament continues until 6 December.
LINK: https://www.svgeurope.org/blog/headlines/under-the-posts-how-aerial-ca...
See more stories from svg

Most recent headlines

20/11/2025

Rise Awards 2025 Celebrate the Industry's Best

LONDON The winners of the Rise Awards 2025, which recognize women and companies whose achievements have stood out in the media technology industry, have been an...

20/11/2025

Lionsgate, Debmar-Mercury Launch MovieSphere Gold Diginet

SANTA MONICA & NEW YORK Lionsgate's Worldwide Television Distribution Group and Debmar-Mercury have launched MovieSphere Gold in more than 30 million homes....

20/11/2025

Clear-Com Unveils New 4-Channel HelixNet Beltpack

ALAMEDA, Calif. Clear-Com has introduced its four-channel HelixNet beltpack, a next-generation advancement of its widely used two-channel model, and anticipates...

20/11/2025

Kiswe Core Aims to Simplify Cloud-Based Streaming Distribution

NEW PROVIDENCE, N.J. Streaming technology and services provider Kiswe has launched Kiswe Core, a next-generation cloud-based platform designed to simplify the s...

20/11/2025

Dolby Partners Up With Bay Area Super Bowl Host Committee

MOUNTAIN VIEW, Calif. Dolby Laboratories has signed on as an official signature partner of the Bay Area Host Committee (BAHC) for the 2026 Super Bowl and the we...

20/11/2025

Telus TV+ Expands Distribution to Samsung and LG Smart TVs

STUTTGART, Germany 3 Screen Solutions (3SS) has announced that the Canadian multiservice operator Telus has launched its Telus TV+ entertainment platform on Sam...

20/11/2025

MLB Strikes Rights Deals With ESPN, NBCUniversal, Netflix

Major League Baseball has announced deals with ESPN, NBCUniversal and Netflix covering 2026-2028 that make ESPN the exclusive rightsholder of MLB.TV, see regula...

20/11/2025

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and GenNext All-Stars' Noel

Berklee Presents Holiday Extravaganza: Duke Ellingtons The Nutcracker Suite and ...

19/11/2025

Sphere Sound Kicks Up Its Heels at Radio City Music Hall

Sphere Sound Kicks Up Its Heels at Radio City Music HallUltra-immersive system from the singular Las Vegas venue is also ready for sportsBy Dan Daley, Audio Edi...

19/11/2025

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, and More

The Future of Stadium and Arena Video Control Rooms: Tech Leaders Talk 4K, IP, a...

19/11/2025

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video Production Layout with the LA Clippers

One Year at Intuit Dome: Walking Through the Stunning Arena's Advanced Video...

19/11/2025

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital Trends Report

SVG Sit-Down: IMG's Francois Westcombe Goes Inside IMG's Annual Digital ...

19/11/2025

Inside Brighton & Hove Albion's Fan-First Media Machine

Inside Brighton & Hove Albion's fan-first media machine By George Bevir Tuesday, November 18, 2025 - 10:10 Print This Story Brighton & Hove Albion'...

19/11/2025

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebuilt David Booth Kansas Memorial Stadium

Rock Chalk Rebuild, Part 1: Kansas Athletics Brings New Production Power to Rebu...

19/11/2025

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video-Production Infrastructure

Rock Chalk Rebuild, Part 2: A Pro's Guide to Kansas Athletics' New Video...

19/11/2025

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Peacock Exclusive Game, and More

MLB Media Rights Shakeup: NBC Inks Three-Year Deal for Sunday Night Baseball, Pe...

19/11/2025

Sabar Bonda (Cactus Pears) Takes a Tender View on Queer Relationships

Rohan Parashuram Kanawade attends the premiere of Sabar Bonda (Cactus Pears) at the 2025 Sundance Film Festival at Egyptian Theatre on January 26, 2025, in Pa...

19/11/2025

Sundance Institute-Supported Seeds, Apocalypse in the Tropics, Selena y Los Dinos, and More Earn IDA Documentary Awards Nominations

Awards season is heating up, and the International Documentary Association just ...

19/11/2025

L3Harris Breaks Ground on Arkansas Advanced Propulsion Facilities

Aerojet Rocketdyne President Ken Bedingfield and Arkansas Gov. Sarah Huckabee Sanders were joined by state and local officials to celebrate the groundbreaking o...

19/11/2025

L3Harris and PentenAmio Team to Advance Sovereign Cryptographic Capability and Innovation in the UK, Australia and Canada

L3Harris and PentenAmio formalise their teaming agreement at MilCIS 2025, streng...

19/11/2025

Multi-year partnership for Calrec and Phoenix Broadcast Solutions

Calrec gives Phoenix Broadcast Solutions its full support in strategic multi-year enterprise partnership New Singapore OB company invests in Calrec technology f...

19/11/2025

The Gauge: Poland | October 2025

October brings a larger audience in front of TV screens. The cooler autumn weather and the continuation of new programming schedules brought increases in both t...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Vitec Buys Datapath, Expanding Product Portfolio, Engineering, Support

Vitec has acquired Datapath, a developer of real-time video processing for large-scale video walls, AVoIP content distribution and KVM control in mission-critic...

19/11/2025

Telestream Unveils ARGUS V2.3 With Live Look Stream Validation

NEVADA CITY, Calif. Telestream has introduced ARGUS Version 2.3, which introduces Live Look, a feature that lets operators inspect live and on-demand streams vi...

19/11/2025

Charter Taps AWS for Generative AI Solutions

STAMFORD, Conn. and NEW YORK Charter Communications, Inc. has announced a major deal with Amazon Web Services (AWS) that establishes AWS as one of Charters stra...

19/11/2025

Atomos Adds New Camera Control Features to Ninja TX

TOKYO Atomos has announced a major firmware update that brings integrated camera control to the Ninja TX GO and Ninja TX its new CFexpress-based monitor-recor...

19/11/2025

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Coldplay

Berklee's Signature Series Reimagines the Musical and Visual Artistry of Col...

19/11/2025

PlayBox Neo Wraps NAB Show New York 2025 with Big Energy...

PlayBox Neo departed the NAB Show New York 2025 on a high note. The company's all-new PlayBox Neo Suite made a splash on the show floor, drawing strong inte...

19/11/2025

AAVBR Boosts Event Production Efficiency With Pliant Tech...

AAVBR (American Audio Visual Baton Rouge), a leading full-service event production company serving Louisiana and the Gulf Coast region, has enhanced its product...

19/11/2025

Calrec gives Phoenix Broadcast Solutions its full support...

In its mission to deliver live event services combining advanced engineering with a creative approach to captivating live sports and entertainment experiences, ...

19/11/2025

Popularity of Online Short-Form Content Moving Beyond Social Media

NEW YORK Short-form vertical video has exploded across platforms like TikTok, Instagram and YouTube, but a new survey commissioned by Media.net, a provider of c...

19/11/2025

YES Network, CAMB.AI Strike AI Translation Partnership

NEW YORK YES Network, the regional sports network home of the New York Yankees and Brooklyn Nets, and CAMB.AI have struck a partnership they said will leverage ...

19/11/2025

FCC Releases New Filing Deadlines

WASHINGTON The Federal Communications Commission has issued detailed guidance on filings that were disrupted by the government shutdown. While many of those fil...

19/11/2025

NFL's Popularity Advances TV Seasonal Viewership Growth

NEW YORK The popularity of NFL games is largely responsible for continued seasonal momentum in TV viewership into October (measured Sept. 29-Oct. 26), according...

19/11/2025

MyFree DirecTV Adds Seven New Channels

DirecTV has announced that its MyFree DirecTV streaming service has added seven new channels. Those include four sports services, NBA FAST, Red Bull TV, DAZN Ri...

19/11/2025

MRMC's Flair Bridge Simplifies Robot Control Across Any Platform

SURREY, U.K. Mark Roberts Motion Control (MRMC) has launched Flair Bridge, a compact device that transforms how operators control the company's motion-contr...

19/11/2025

FCC Sets Deadlines for 2022 Quadrennial Review

WASHINGTON The Federal Communications Commission, which is continuing to rapidly ramp up its operations after the end of the federal government shutdown, has se...

19/11/2025

Nexstar Urges FCC to Waive Ownership Rules, Quickly Approve of Tegna Acquisition

IRVING, Texas Nexstar Media Group and Tegna filed applications on Nov. 18 with the Federal Communications Commission (FCC) seeking its consent to transfer broad...

19/11/2025

Rohde & Schwarz collaborates with Broadcom to enable testing and validation of next-gen Wi-Fi 8 chipsets

Rohde & Schwarz collaborates with Broadcom to enable testing and validation of n...

19/11/2025

Innato, starring Imanol Arias and Elena Anaya, arrives on Netflix in Spain on December 12

Back to All News Innato, starring Imanol Arias and Elena Anaya, arrives on Netf...

19/11/2025

Guillermo del Toro Sits Down With 'Troll 2' Director Roar Uthaug to Discuss Creatures and Folklore

Back to All News Guillermo del Toro Sits Down With Troll 2 Director Roar Uthaug...

19/11/2025

A Look Behind Luxembourg's Most Ambitious Broadcast

Some projects feel monumental from the moment the first phone call comes in. When BCE, the host broadcaster appointed to coordinate the national coverage, asked...

19/11/2025

Bay Area Host Committee And Dolby Partner To Deliver Immersive Fan Experiences

November 19 2025, 08:00 (PST) BAY AREA HOST COMMITTEE AND DOLBY PARTNER TO DELIVER IMMERSIVE FAN EXPERIENCES During the Week of Football's Biggest Game...

19/11/2025

New RT documentary on the life of former President Michael D. Higgins

Michael D. Higgins: Ireland's Ninth President features RT Archives footage and interviews across seven decades Watch Wednesday 19 November at 9:35pm on RT...

19/11/2025

November 18, 2025

Scripps Research scientists receive $1.1 million to advance AI modeling for HIV vaccine development New AI system helps scientists rapidly pinpoint the most pro...

18/11/2025

AGILE: Securing the Future of Independent Journalism

Independent media across Central America are operating under intensifying financial pressure, yet there is a clear appetite for models that can sustain both ind...