
Under the posts: How Aerial Camera Systems' PostCAM is bringing Autumn Nations Cup viewers closer to the action By Will Strauss, Editor
Tuesday, November 17, 2020 - 09:48
Print This Story
Saturday's Autumn Nations Cup rugby match at Twickenham between England and Georgia might have been a somewhat un-noteworthy one-sided affair on the pitch but off it there was at least one thing that caught the eye: the debut of PostCAM.
As the name suggests, PostCAM is a specialist camera system that is installed on the goalposts at either end of the playing area. It provides a unique view of try-line and end-of-field action and can be used for both live shots and replays.
At the weekend, PostCAM was used in the host broadcast as part of the world feed for England vs Georgia (pictured above) and to aid the Television Match Official (TMO). It will be used again on all England's home games at Twickenham during the tournament and at the Parc y Scarlets stadium in Llanelli for Wales vs England.
Supplied and operated by Aerial Camera Systems (ACS), the innovation consists of eight 1080p 3G POV minicams (four at each end) attached to the rear of the posts in the in-goal' areas using specially designed low profile adjustable mounts.
Powered by battery, PostCAM includes multi-channel video encoding and transmission equipment housed in a padded enclosure which is clamped to the post.
The enclosure is installed immediately above the lower sponsored padding while the mounts and the main body of the cameras fit inside the post diameter with the two inside cameras on each set of posts. The Reverse inside' and Gantry inside' are remotely operated pan and tilt cameras that can follow play.
As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game though.
Speaking to SVG Europe following the debut of PostCAM, ACS sales director Matt Coyde explained how the idea came into being.
Over the years we've watched a lot of rugby and seen the innovations that are brought in, he said. We've always felt that there's something that we could do in-and-around the goalposts because that's an area where there's a lot of action.
Once we had the idea, we went through various testing iterations looking at what was currently available on the market in terms of cameras.
Obviously there's a lot of challenges in placing cameras on the posts because they have to be small and discreet and you can't run power out to the posts as there's a live area of the pitch behind them. Also, there was the question of how you get all those feeds back? Do you just put one camera on and have an RF link? Or can you put more than one and switch the feed back from the post to the OB? We did a lot of research but what really helped was some innovations from Dream Chip Technologies and their UK representative, which is Broadcast Solutions.
This was the game-changer for ACS and PostCAM that allowed the concept to move forward and eventually secure approval from World Rugby for use on the Autumn Nations Cup.
We identified that Dream Chip's cameras would be suitable for the application because they were small, the right format and they also had a separate device called the Barracuda which allows you to encode live video outputs into an IP Stream, explained Coyde. This allowed us to create an array of cameras on each post and work within the space restrictions.
A shot from PostCAM captured during a test that took place ahead of the Autumn Nations Cup
To get the signals back to the OB compound where ACS has its own dedicated unit, PostCAM is wirelessly linked to a receiver behind the advertising hoardings. From there, the signal is cabled to the compound via fibre.
Within the compound itself, two operators control PostCAM's pan and tilt cameras. They are backed up by a support engineer who ensures a consistent wifi signal.
To optimise EVS requirements within the OB, the eight live video feeds are switched by ACS between each end of the pitch before being sent to the main truck.
CyanView RCPs are also provided to enable PostCAM to match the other stadium line cameras.
On Saturday, PostCAM was mainly used for replays but Coyde is convinced that as the technology beds in, it'll be used more and more, including for live shots.
We were really pleased with how the first match went. As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game as well, though.
Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.
Coyde is also optimistic there are more opportunities out there for PostCAM too, on other sports and other tournaments.
The idea was to try and do something new and different and I think that's what PostCAM does because it provides some brand-new angles. Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.
It is an efficient operation and is very cost-effective. Rather than having four separate video feeds going back, you can basically encode it into one cable or one link to your OB. I have no doubt there will be more applications for this in the future.
The Autumn Nations Cup is a new international rugby union tournament that has been developed to fill the gap in the schedules caused by the COVID-related cancellation of international rugby tours.
England vs Georgia in the Autumn Nations Cup took place on Saturday 14 November. Live coverage, produced by Sunset+Vine, was broadcast on Amazon Prime Video in the UK. The tournament continues until 6 December.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
02/10/2026
Cinematographer Andres Arochi was on his way back from filming in Spain when he got the call that Tim Burton would be directing a music video for Lady Gaga and ...
02/10/2026
Cobalt Digital's Pacific Line Wins Two Future Best of Show Awards at IBC
Manufacturer receives honors from both TV Tech and TVB Europe for advancements in...
02/10/2026
Maxon, maker of powerful, approachable software solutions for creators working in 2D and 3D design, motion graphics, visual effects and visualization, today ann...
02/10/2026
The strengthened TriCaster portfolio increases accessibility to leading media technology, drives more creative experiences, and scales with every production wit...
02/10/2026
LA JOLLA, CA-To sense their environment and respond accordingly, cells enlist me...
01/10/2026
Big Blue Marble has announced the addition of live multiview channels to its Clo...
01/10/2026
The company CEO sees AI as a tool in speeding and enhancing product development
...
01/10/2026
Production, tech, crewing, and logistics teams draw on experience of a busy inau...
01/10/2026
The Partnership Will Support Filmmakers Worldwide Through Original Short Films I...
01/10/2026
Third collaboration with celebrated composer
Spitfire Audio have once again teamed up with Grammy-nominated composer, producer and technologist BT, creating...
01/10/2026
FL Studio gets dedicated grid controller
Novation have teamed up with FL Studio developers Image-Line to create another dedicated controller for the popular...
01/10/2026
Six new USB interfaces introduced
Universal Audio's USB audio interface line-up has just been refreshed, gaining six new models aimed at musicians, prod...
01/10/2026
Siretta's SNYPER-5G cellular network analyser has been shortlisted for the IoT Global Awards 2026.
The IoT Global Awards recognise products, services and o...
01/10/2026
Johannesburg, South Africa, 30 September 2026 - The National Film and Video Foun...
01/10/2026
Mesh Broadcast Services Fits Big-Truck Audio Power into Compact Eclipse Unit with Calrec Argo M Canadian OB company Mesh Broadcast Services has fitted its Eclip...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
For more than two decades, Disguise has powered some of the most ambitious live events and experiences in the world from Bad Bunny and Coachella to the Burj K...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
The Australian football team can turn match footage into tactical insights to improve performance and maximize fan engagement
Vizrt, the AI platform for visual...
01/10/2026
When Mesh Broadcast Services set out to fit the pro audio capability of a large TV truck into a small audio room for high-profile sports events, Calrecs Argo M ...
01/10/2026
Emergent, the browser-native broadcast graphics platform, today announced the appointment of Tom Shelburne as Head of Business Development, North America, effec...
01/10/2026
Melbourne, Australia 1 October 2026: Mediaproxy, the global standard for software-based IP compliance monitoring and multiviewing solutions, will showcase maj...
01/10/2026
Clear-Com is supporting the education and development of future audiovisual industry professionals in Poland through the deployment of its Arcadia Central Sta...
01/10/2026
Telef nica Servicios Audiovisuales (TSA), the audiovisual services arm of global telecommunications group Telef nica, has supplied and commissioned an LED wall ...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/10/2026
Eleven minutes between headliners. The sponsor loop needs to be on screen now, and the only operator on hand is the one running lights. With the Green Hippo Est...
01/10/2026
DigiBox has announced a new partnership with FOR-A to represent the innovative MixBoard product range in the UK market, further expanding its portfolio of broa...
01/10/2026
Screen Australia-funded documentaries bring Australian experiences and new persp...
01/10/2026
Mavis Camera 8.2 adds iPhone 18 Pro support with variable aperture control
Brie Clayton September 30, 2026
0 Comments
Latest release also introduces P...
01/10/2026
Ghosts of the Gold Rush Shot with PYXIS 6K
Brie Clayton September 30, 2026
0 Comments
Blackmagic Design cameras expertly capture documentary while del...
01/10/2026
RE:Vision Effects - RSMB V7 is here!
Lori Freitag September 30, 2026
0 Comments
ReelSmart Motion Blur 7 is here, the RSMB V7 cycle is open. ReelSmart ...
01/10/2026
VideoGen raises $3.3M seed as its AI video platform passes 5 million users
Brie Clayton September 30, 2026
0 Comments
VideoGen co-founders Anton Koeni...
01/10/2026
New taproom, restaurant, lounge and theater in the historic Power Plant add to ATC's growing social hub
Fullsteam Brewery and CBC Real Estate celebrate th...
01/10/2026
Berklee and APM Music Launch Global Catalog Bringing Student-Created Music to Fi...