Sony Pixel Power calrec Sony

Under the Posts: How Aerial Camera Systems' PostCAM Is Bringing Autumn Nations Cup Viewers Closer to the Action

21/11/2020

Under the posts: How Aerial Camera Systems' PostCAM is bringing Autumn Nations Cup viewers closer to the action By Will Strauss, Editor

Tuesday, November 17, 2020 - 09:48

Print This Story

Saturday's Autumn Nations Cup rugby match at Twickenham between England and Georgia might have been a somewhat un-noteworthy one-sided affair on the pitch but off it there was at least one thing that caught the eye: the debut of PostCAM.

As the name suggests, PostCAM is a specialist camera system that is installed on the goalposts at either end of the playing area. It provides a unique view of try-line and end-of-field action and can be used for both live shots and replays.

At the weekend, PostCAM was used in the host broadcast as part of the world feed for England vs Georgia (pictured above) and to aid the Television Match Official (TMO). It will be used again on all England's home games at Twickenham during the tournament and at the Parc y Scarlets stadium in Llanelli for Wales vs England.

Supplied and operated by Aerial Camera Systems (ACS), the innovation consists of eight 1080p 3G POV minicams (four at each end) attached to the rear of the posts in the in-goal' areas using specially designed low profile adjustable mounts.

Powered by battery, PostCAM includes multi-channel video encoding and transmission equipment housed in a padded enclosure which is clamped to the post.

The enclosure is installed immediately above the lower sponsored padding while the mounts and the main body of the cameras fit inside the post diameter with the two inside cameras on each set of posts. The Reverse inside' and Gantry inside' are remotely operated pan and tilt cameras that can follow play.

As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game though.

Speaking to SVG Europe following the debut of PostCAM, ACS sales director Matt Coyde explained how the idea came into being.

Over the years we've watched a lot of rugby and seen the innovations that are brought in, he said. We've always felt that there's something that we could do in-and-around the goalposts because that's an area where there's a lot of action.

Once we had the idea, we went through various testing iterations looking at what was currently available on the market in terms of cameras.

Obviously there's a lot of challenges in placing cameras on the posts because they have to be small and discreet and you can't run power out to the posts as there's a live area of the pitch behind them. Also, there was the question of how you get all those feeds back? Do you just put one camera on and have an RF link? Or can you put more than one and switch the feed back from the post to the OB? We did a lot of research but what really helped was some innovations from Dream Chip Technologies and their UK representative, which is Broadcast Solutions.

This was the game-changer for ACS and PostCAM that allowed the concept to move forward and eventually secure approval from World Rugby for use on the Autumn Nations Cup.

We identified that Dream Chip's cameras would be suitable for the application because they were small, the right format and they also had a separate device called the Barracuda which allows you to encode live video outputs into an IP Stream, explained Coyde. This allowed us to create an array of cameras on each post and work within the space restrictions.

A shot from PostCAM captured during a test that took place ahead of the Autumn Nations Cup

To get the signals back to the OB compound where ACS has its own dedicated unit, PostCAM is wirelessly linked to a receiver behind the advertising hoardings. From there, the signal is cabled to the compound via fibre.

Within the compound itself, two operators control PostCAM's pan and tilt cameras. They are backed up by a support engineer who ensures a consistent wifi signal.

To optimise EVS requirements within the OB, the eight live video feeds are switched by ACS between each end of the pitch before being sent to the main truck.

CyanView RCPs are also provided to enable PostCAM to match the other stadium line cameras.

On Saturday, PostCAM was mainly used for replays but Coyde is convinced that as the technology beds in, it'll be used more and more, including for live shots.

We were really pleased with how the first match went. As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game as well, though.

Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

Coyde is also optimistic there are more opportunities out there for PostCAM too, on other sports and other tournaments.

The idea was to try and do something new and different and I think that's what PostCAM does because it provides some brand-new angles. Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

It is an efficient operation and is very cost-effective. Rather than having four separate video feeds going back, you can basically encode it into one cable or one link to your OB. I have no doubt there will be more applications for this in the future.

The Autumn Nations Cup is a new international rugby union tournament that has been developed to fill the gap in the schedules caused by the COVID-related cancellation of international rugby tours.

England vs Georgia in the Autumn Nations Cup took place on Saturday 14 November. Live coverage, produced by Sunset+Vine, was broadcast on Amazon Prime Video in the UK. The tournament continues until 6 December.
LINK: https://www.svgeurope.org/blog/headlines/under-the-posts-how-aerial-ca...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

26/10/2025

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics Visionary Passes Away at 69

Obituary: Charlie Jablonski, Industry Leader and Long-Time NBC and NBC Olympics ...

26/10/2025

LOVE IS BLIND ITALY coming to Netflix on December 1st

Back to All News LOVE IS BLIND ITALY coming to Netflix on December 1st Entertainment 26 October 2025 GlobalItaly Link copied to clipboard THE ADAPTATION ...

25/10/2025

GammaTime Raises $14M to Launch Micro-Drama Platform

LOS ANGELES As the popularity of short-for vertical videos from mobile devices continues to soar, vgames, Pitango and a group of Hollywood executives and celebr...

25/10/2025

Slapshot Unveils New AI Camera Tracking Tool

LONDON The AI-powered VFX toolkit Slapshot has launched a professional-grade AI camera tracking tool the company said is designed to deliver precise camera sol...

25/10/2025

2025 NAB Show New York Wraps Wth 11,500 Attendees from 95 Countries

NEW YORK NAB Show New York said its 2025 edition wrapped up its program on Oct. 23 with 11,500 registered attendees from 95 countries, reinforcing its status as...

25/10/2025

Vimeo Releases New AI-Powered Creator Tools

NEW YORK Vimeo said it rolled out new AI-powered features and creative tools that it said will make professional video production faster, smarter and more rewar...

25/10/2025

Space City Home Network Upgrades Audio Capabilities With Solid State Logic

HOUSTON Regional sports network Space City Home Network has upgraded its audio control room with a Solid State Logic System T S300-32 audio console as part of t...

25/10/2025

DoP Lean-Vercoe Lights Intrigue with Astera on Outrageous

BAFTA-nominated cinematographer Annemarie Lean-Vercoe ( Breeders , Call the Midwife , Murder in Provence ) was just the DoP to set the look on sophisticated a...

25/10/2025

OpenDrives and Versatile Distribution Services VDS Announ...

OpenDrives, Inc, a leading provider of software-defined data storage and data services, today announced a new distribution partnership with Versatile Distributi...

25/10/2025

Chaos Releases Vantage 3 - Unlocking Real-Time Creative O...

Chaos today announces the release of Chaos Vantage 3, the first major update to its real-time visualization platform in more than two years. With Vantage, AEC p...

25/10/2025

From Stage to Stream - Frequency Enables Tony Robbins to...

Frequency, the engine behind many of the world's leading streaming television channels, today announced that it powered the first-ever delayed-live broadcas...

25/10/2025

LTN launches new streaming capabilities for broadcast sta...

LTN is accelerating the digital evolution of US local broadcasters with innovations that enable stations to launch streaming channels faster, deliver live news ...

25/10/2025

Rise Group New Structure to Drive Global Growth and Leade...

Rise WIB and Rise AV, advocacy groups championing gender diversity and professional development in the broadcast and AV sectors, have announced key leadership u...

25/10/2025

Atlantic Club of Bulgaria chooses SubtitleNEXT for live s...

European technology developer Profuz Digital is proud to announce its partnership with the Atlantic Club of Bulgaria as a Special Technical Partner. To overcome...

25/10/2025

ARTE Enhances Live Production Capabilities with Grass Val...

European cultural broadcaster ARTE has strengthened its long-standing relationship with Grass Valley, selecting the company's LDX 135 cameras and Creative G...

25/10/2025

IBC calls for Challenge submissions for the 2026 Accelera...

IBC today announced the official call for challenge submissions to the Accelerator Media Innovation Programme 2026, inviting forward-thinking organisations from...

25/10/2025

ASB GlassFloor launches subsidiary to deliver 360-degree...

ASB GlassFloor, the Germany-based global leader in high-performance sports flooring, announces the official launch of ASB Arena and Event Services AG (AES), a s...

25/10/2025

Bitmovin Supercharges its Player Testing System with AI t...

Bitmovin, leading provider of video streaming solutions, has announced that its internal playback stream testing system for the Bitmovin Player now leverages AI...

25/10/2025

Envoi Launches Express Lane for Next-Gen UHR and Immersiv...

Envoi, multi-cloud data management and data protection solutions provider, has launched a new solution, Envoi Express Lane, for managing the demands of distribu...

25/10/2025

Accedo Enables Frictionless Sign-Ups for FloSports with I...

Accedo, a global provider of video streaming software and services, has supported FloSports, a leading sports media company, to expand its service to Samsung an...

25/10/2025

Spanish-Language Music Production Course Debuts at Berklee Online

Spanish-Language Music Production Course Debuts at Berklee Online New 12-week online course expands access to Berklee's renowned music curriculum for Span...

24/10/2025

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Facing Live Production

NEP CEO Martin Stewart on $700M Investment, Restructuring, and the Challenges Fa...

24/10/2025

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Macheska as 2025 World Series Gets Underway in Toronto

FOX Sports Debuts Next-Gen Graphics, Celebrates Career of Lead Producer Pete Mac...

24/10/2025

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps Down

GROUP MEDIAPRO Chairman and CEO Tatxo Benet Steps DownBy Ken Kerschbaumer, Editorial Director Friday, October 24, 2025 - 2:37 pm Print This Story | Subscri...

24/10/2025

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Globally Distributed Production Ecosystem

NBA Tip-Off: Amazon Prime Video Debuts Cutting-Edge Studio, Mobile Units, Global...

24/10/2025

Director Justin Lin Returns to His Independent Roots With Last Days

(L-R) Director Justin Lin with his cast and producers at Eccles Theatre for the premiere of Last Days in Park City. (Photo by George Pimentel/Shutterstock for...

24/10/2025

Testing and Validation: Driving Reliability in Non-Terrestrial Networks (NTNs)

As global connectivity demands continue to grow, non-terrestrial networks (NTNs) are emerging as a transformative force in telecommunications. By extending cove...

24/10/2025

September 2025 - Decline in Streaming, Growth in TV in Poland

Warsaw - Poland, October 20, 2025 - Nielsen, a global leader in audience measurement, data and analytics, has published its latest All Screens Video Landscape r...

24/10/2025

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station

Springsteen: Deliver Me from Nowhere Filmed at Berklee NYCs Power Station The biopic, starring Jeremy Allen White as the Boss, focuses on the period when Spri...

24/10/2025

AR, Enhanced Audio to Augment Fox Sports' 2025 World Series Coverage

TORONTO Sometimes in sports, as in life, it's the little things that matter, and that aphorism will be on full display tonight when the Toronto Blue Jays ta...

24/10/2025

Spectrum Reach Has Deployed More Than 15,000 AI-Powered Ad Campaigns

NEW YORK Charters Spectrum Reach has announced that its clients have used Waymark's AI-driven ad creation platform to create more than 15,000 ads since Spec...

24/10/2025

Avid Releases Pro Tools 2025.10

BURLINGTON, Mass. Avid has today announced the release of Pro Tools 2025.10, a feature-rich update that the company said offers notable advances in immersive mu...

24/10/2025

Comcast Advertising Unveils Programmatic Solution for Linear TV

NEW YORK In a major change for the ad industry, Comcast Advertising will unveil technology that enables agencies and brands to buy targetable, biddable ads on l...

24/10/2025

ATSC Expands Its Influence with Growing International Ties

WASHINGTON The ATSC broadcast standards group has outlined a growing list of international activities that the group said is expanding its influence and solidif...

24/10/2025

RT SHORT STORY COMPETITION 2025: WINNERS ANNOUNCED

FIRST PLACE AND 5,000 LYNDA McCARTHY FOR WITNESS' SECOND PLACE AND 4,000 ANGELA FINN FOR A SPECTRUM OF SORROW' THIRD PLACE AND 3,000 IAN FE...

24/10/2025

VEON to Release 3Q25 Earnings Update on November 10, 2025

24 Oct 2025 VEON to Release 3Q25 Earnings Update on November 10, 2025 Dubai, October 24, 2025 - VEON Ltd. (NASDAQ: VEON), a global digital operator, today conf...

24/10/2025

Sky Documentaries teams up with Candour Productions and The Observer for The Real Salt Path (w/t)

One-off special from the team behind BAFTA award-winning Libby, Are You Home Yet...

24/10/2025

ABC completes audit of Origin's Virtual ID model

The review examined how the model is developed, managed, and delivered against the requirements set out in the Origin framework. Simon Redlich, Chief Executive...

24/10/2025

NVIDIA GTC DC: Live Updates on What's Next in AI

Countdown to GTC Washington, DC: What to Watch Next Week Next week, Washington, D.C., becomes the center of gravity for artificial intelligence. NVIDIA GTC W...

24/10/2025

Presidential Election Results Coverage on RT

RT will provide extensive coverage of the results of the Presidential Election across television, radio and online on Saturday, 25 October 2025. Throughout th...

24/10/2025

New Coaches, New Families and New Challenges Set for Ireland's Fittest Family

New Coaches, New Families and New Challenges Set for Ireland's Fittest Famil...

24/10/2025

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late Show

Westlife, Imelda May and Ben Elton among the guests on this week's Late Late...

23/10/2025

Unlocking Character: Sportcast on Executing the Bundesliga and Bundesliga 2 New Season Production

Unlocking character: Sportcast on executing the Bundesliga and Bundesliga 2 new ...

23/10/2025

Clear Coordination: Juggling the New Bundesliga Rights Cycle Requirements and Pushing Innovation Forward at Sportcast

Clear coordination: Juggling the new Bundesliga rights cycle requirements and pu...

23/10/2025

Analysis: Is Piracy Just the Cost of Doing Business?

Analysis: Is piracy just the cost of doing business? By Callum McCarthy, Editor-at-Large Tuesday, October 21, 2025 - 09:58 Print This Story It's high ...

23/10/2025

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Transmission Industry

ESPN's Adam Whitlock on Driving Real-World Innovation Across the Video-Trans...

23/10/2025

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into Live Transmission Technology

SVG TranSPORT 2025 Unites 300+ Industry Leaders in New York for Deep Dive Into L...

23/10/2025

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA TV/NBA App Ops

NBA Tip-Off: League Starts Season With Two New Broadcast Partners, In-House NBA ...

23/10/2025

NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?

NFL Deepens Business Partnership with EA Sports; More Madden Casts to Come?EA Sports will remain the exclusive producer and distributor of Madden NFL video game...