Sony Pixel Power calrec Sony

Under the Posts: How Aerial Camera Systems' PostCAM Is Bringing Autumn Nations Cup Viewers Closer to the Action

21/11/2020

Under the posts: How Aerial Camera Systems' PostCAM is bringing Autumn Nations Cup viewers closer to the action By Will Strauss, Editor

Tuesday, November 17, 2020 - 09:48

Print This Story

Saturday's Autumn Nations Cup rugby match at Twickenham between England and Georgia might have been a somewhat un-noteworthy one-sided affair on the pitch but off it there was at least one thing that caught the eye: the debut of PostCAM.

As the name suggests, PostCAM is a specialist camera system that is installed on the goalposts at either end of the playing area. It provides a unique view of try-line and end-of-field action and can be used for both live shots and replays.

At the weekend, PostCAM was used in the host broadcast as part of the world feed for England vs Georgia (pictured above) and to aid the Television Match Official (TMO). It will be used again on all England's home games at Twickenham during the tournament and at the Parc y Scarlets stadium in Llanelli for Wales vs England.

Supplied and operated by Aerial Camera Systems (ACS), the innovation consists of eight 1080p 3G POV minicams (four at each end) attached to the rear of the posts in the in-goal' areas using specially designed low profile adjustable mounts.

Powered by battery, PostCAM includes multi-channel video encoding and transmission equipment housed in a padded enclosure which is clamped to the post.

The enclosure is installed immediately above the lower sponsored padding while the mounts and the main body of the cameras fit inside the post diameter with the two inside cameras on each set of posts. The Reverse inside' and Gantry inside' are remotely operated pan and tilt cameras that can follow play.

As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game though.

Speaking to SVG Europe following the debut of PostCAM, ACS sales director Matt Coyde explained how the idea came into being.

Over the years we've watched a lot of rugby and seen the innovations that are brought in, he said. We've always felt that there's something that we could do in-and-around the goalposts because that's an area where there's a lot of action.

Once we had the idea, we went through various testing iterations looking at what was currently available on the market in terms of cameras.

Obviously there's a lot of challenges in placing cameras on the posts because they have to be small and discreet and you can't run power out to the posts as there's a live area of the pitch behind them. Also, there was the question of how you get all those feeds back? Do you just put one camera on and have an RF link? Or can you put more than one and switch the feed back from the post to the OB? We did a lot of research but what really helped was some innovations from Dream Chip Technologies and their UK representative, which is Broadcast Solutions.

This was the game-changer for ACS and PostCAM that allowed the concept to move forward and eventually secure approval from World Rugby for use on the Autumn Nations Cup.

We identified that Dream Chip's cameras would be suitable for the application because they were small, the right format and they also had a separate device called the Barracuda which allows you to encode live video outputs into an IP Stream, explained Coyde. This allowed us to create an array of cameras on each post and work within the space restrictions.

A shot from PostCAM captured during a test that took place ahead of the Autumn Nations Cup

To get the signals back to the OB compound where ACS has its own dedicated unit, PostCAM is wirelessly linked to a receiver behind the advertising hoardings. From there, the signal is cabled to the compound via fibre.

Within the compound itself, two operators control PostCAM's pan and tilt cameras. They are backed up by a support engineer who ensures a consistent wifi signal.

To optimise EVS requirements within the OB, the eight live video feeds are switched by ACS between each end of the pitch before being sent to the main truck.

CyanView RCPs are also provided to enable PostCAM to match the other stadium line cameras.

On Saturday, PostCAM was mainly used for replays but Coyde is convinced that as the technology beds in, it'll be used more and more, including for live shots.

We were really pleased with how the first match went. As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game as well, though.

Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

Coyde is also optimistic there are more opportunities out there for PostCAM too, on other sports and other tournaments.

The idea was to try and do something new and different and I think that's what PostCAM does because it provides some brand-new angles. Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

It is an efficient operation and is very cost-effective. Rather than having four separate video feeds going back, you can basically encode it into one cable or one link to your OB. I have no doubt there will be more applications for this in the future.

The Autumn Nations Cup is a new international rugby union tournament that has been developed to fill the gap in the schedules caused by the COVID-related cancellation of international rugby tours.

England vs Georgia in the Autumn Nations Cup took place on Saturday 14 November. Live coverage, produced by Sunset+Vine, was broadcast on Amazon Prime Video in the UK. The tournament continues until 6 December.
LINK: https://www.svgeurope.org/blog/headlines/under-the-posts-how-aerial-ca...
See more stories from svg

Most recent headlines

09/11/2025

Dalet Unveils Agentic AI Media Workflows at IBC2025

Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...

08/11/2025

College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front and Center for Largest Slate Ever

College Hoops Preview 2025: TNT Sports Puts Multi-Feed Production Model Front an...

08/11/2025

Station Execs Bullish on Prospects for 2026 Ad Market, Deregulation

While most station groups reported major declines in ad revenue in the third quarter, thanks to a steep decline in political advertising compared to a year ago,...

08/11/2025

Nielsen: Alabama Is Most Watched College Football Team

NEW YORK Nielsen has announced that it has started releasing rankings of the most watched college football teams. In its first ranking, through the first 10 wee...

08/11/2025

OpenDrives Event Marks Transition Into Data Services Company

LOS ANGELES OpenDrives recently hosted an event at its headquarters here marking the soft launch of Astraeus, its new data services platform....

08/11/2025

WRAL's Sockett honored for service to community

Capitol Broadcasting Company Director of Technology Peter Sockett was honored on October 29, 2025, with the Wade H. Hargrove Community Leadership Award from the...

08/11/2025

Berklee Artists Return to Perform at Boston Snowport Holiday Market

Berklee Artists Return to Perform at Boston Snowport Holiday Market The performances, a weekly highlight of the holiday market, are the result of a partnershi...

08/11/2025

Berklees 2026 Alumni Grammy Nominees: See the Full List

Berklees 2026 Alumni Grammy Nominees: See the Full List From R&B and Americana to gospel, jazz, and game scoring, Berklee talent was recognized across a range...

07/11/2025

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Track & Field League

SVG Sit-Down: Athlos NYC CMO Kayla Green on Building the Brand of the Young Trac...

07/11/2025

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts, Isabel Freedman

SVG Sit-Down: Inside Wasabi's Egress-Fee-Free Cloud Offering with Mike Welts...

07/11/2025

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Facility with an On-Site Truck Compound

PGA TOUR On the Road: How NEP Supports the TOUR's Spectacular Centralized Fa...

07/11/2025

Analysis: No Matter the Sport, Women Need a Fair Share of the Biggest Stages

Analysis: No matter the sport, women need a fair share of the biggest stages By Callum McCarthy, Editor-at-Large Tuesday, November 4, 2025 - 10:19 Print Th...

07/11/2025

DAZN to Stream First Live Football Match on TikTok

DAZN to stream first live football match on TikTok By George Bevir Friday, November 7, 2025 - 09:55 Print This Story DAZN has partnered with TikTok to str...

07/11/2025

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing the Action to Life

SVG Sit Down: E1 Founder/CEO Rodi Basso on the Future of E1 Series and Bringing ...

07/11/2025

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College Hoops Slate Ever

TNT Sports Puts Multi-Feed Production Model Front and Center for Largest College...

07/11/2025

BLKNWS: Terms & Conditions is a Cinematic Symphony of Black Greatness and Resilience

Kahlil Joseph attends the 2025 Sundance Film Festival BLKNWS: Terms & Condition...

07/11/2025

Fire Through Dry Grass: Remembering My Co-Director, Andres Jay Molina

By Alexis Neophytides For Jay and me, filmmaking wasn't just a response to crisis, it was a way through it. I first met Jay in the summer of 2019. He was ...

07/11/2025

8 Easy Ways to Share Your Spotify Soundtrack with Friends

Word of mouth has always been at the heart of the Spotify experience, with people sharing music, podcasts, and audiobooks with friends and family millions of ti...

07/11/2025

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War's Arsenal of Freedom

A Statement from L3Harris Chair and CEO Chris Kubasik on the Secretary of War...

07/11/2025

Fincons Group reveals how to unlock the potential of GenA...

Fincons Group, a leading international business consulting and system integrator firm, releases its free white paper, Unlocking GenAI's Potential for Appli...

07/11/2025

EBU Selects the LiveU EcoSystem to Deliver Round the Cloc...

The European Broadcasting Union (EBU), the world's leading alliance of public service media, has awarded LiveU a five-year contract to deliver 24/7 live new...

07/11/2025

Atomos Launches Ninja TX GO

Atomos introduced Ninja TX GO, a new HDMI monitor-recorder that brings the performance of the acclaimed Ninja TX to an even wider community of filmmakers and cr...

07/11/2025

Visual Data Media Services Completes Acquisition of Sound...

Visual Data Media Services, a global leader in content localisation and media supply chain services, today announced the completion of its acquisition of Sound ...

07/11/2025

NBC Sports Brings NASCAR Viewers Closer to the Action Wit...

When NBC Sports' Director of Remote Technical Operations for Motorsports Matt Hogencamp walks onto a NASCAR track, he's not thinking about lap times or ...

07/11/2025

Headroom Productions Brings Unmatched RF Precision To The...

When it comes to outfitting complex, multi-venue reality shows with flawless audio capture, few do it better than Headroom Productions. Based in Canada and led ...

07/11/2025

Riedel RefCam and Easy5G to Make Handball Debut at the Me...

The European Handball Federation (EHF) will introduce Riedel's RefCam and Easy5G systems at the final weekend of the Men's EHF EURO 2026. The RefCam, a ...

07/11/2025

Broadcast Solutions Expands its Management Team

Leading systems integrator Broadcast Solutions is taking a forward-looking approach and expanding its management team. Effective from 1 November 2025, Stefan Br...

07/11/2025

New Calrec 48 fader Argo M takes centre stage at Tonmeist...

Calrec is set to make a major impact at Tonmeistertagung 2025, featuring its cutting-edge broadcast audio solutions including the German debut of its brand new ...

07/11/2025

Grass Valley Demonstrates Leadership in Hybrid and Softwa...

Grass Valley will showcase its latest advancements in live production, networking, playout, and media management at Inter BEE 2025, taking place November 19 21 ...

07/11/2025

IABM Strengthens APAC Member Engagement with Dynamic Pres...

IABM continues to strengthen its presence in the Asia-Pacific region at Inter BEE 2025 with a dedicated IABM Hub including member pavilion, the IABM Industry Im...

07/11/2025

Ikegami to Demonstrate its Latest-Generation Broadcast Pr...

Following a successful IBC Amsterdam in September and NAB New York in October, Ikegami will demonstrate examples from its wide range of broadcast television pro...

07/11/2025

Pixellot Signs Landmark Five-Year Contract Extension with...

Pixellot, the largest streamer of global youth and amateur sports, today announced a five-year extension of its partnership with PlayOn Sports, the premier fan ...

07/11/2025

ES Media Group hires industry veteran Brian Clark to driv...

ES Media Group, which specialises in providing professional services to the broadcast industry, has announced the hire of industry heavyweight Brian Clark as Gl...

07/11/2025

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women

Boston Conservatory at Berklee Presents Opera Adaptation of Little Women Marc Adamo's acclaimed opera brings Louisa May Alcott's beloved story to life...

07/11/2025

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students

Amplify Berklee Gala Raises $1.4 Million for Berklee City Music Students This year's event featured performances from student K-pop group B-Girls, the Ove...

07/11/2025

DoubleVerify Taps Into IMDb for Insights on Streaming Content

NEW YORK DoubleVerify has launched a streaming TV offering designed to give advertisers greater transparency, control and efficiency across their streaming TV i...

07/11/2025

Telefnica Selects Ateme for New Cloud-Native VOD Platform

PARIS Ateme said it has been working with Spain-based multinational telco Telef nica to deploy a cloud-native media processing platform for next-generation vide...

07/11/2025

SMPTE to Hold Its Annual Meeting on Dec. 10 Via Zoom

The Society of Motion Picture and Television Engineers has announced it will hold its annual meeting on Wednesday, Dec. 10, via a Zoom webinar at 11 a.m. ET....

07/11/2025

CIMM, TVB Study Examines Local TV Measurement Problems, Solutions

NEW YORK The Coalition for Innovative Media Measurement (CIMM) and TVB have released a study examining how local viewing is measured across television, mobile d...

07/11/2025

Altice USA to Become Optimum Communications

LONG ISLAND CITY, N.Y. Altice USA announced it will change its corporate name to Optimum Communications Inc., effective Nov. 7. The company will cease trading u...

07/11/2025

Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content

07 11 2025 - Media release Screen Australia announces Gillian Moody-Ardler as Head of First Nations Content Gillian Moody-Ardler. Photo credit: Sally Flegg. ...

07/11/2025

THE LATE LATE TOY SHOW BIG BIG TICKET GIVEAWAY EXCLUSIVE ACROSS RT CHANNELS

SLEIGH BELLS RING ARE YOU WINNING? THE LATE LATE TOY SHOW BIG BIG TICKET GIVEAWAY EXCLUSIVE ACROSS RT CHANNELS On Friday 21 November, listeners across all R...

07/11/2025

X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) in Strategic Expansion

X-Rite to Acquire Select Assets of Rutherford Graphic Products (RGP), LLC (USA) ...

07/11/2025

Strategies for Simplifying Ad Ops to Drive Revenue

As audiences consume media across more platforms than ever, advertisers are demanding outcome-driven, cross-platform campaign strategies. But fragmented and out...

07/11/2025

Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition

November 7th, 2025 Tribeca Festival Returns to Art Basel Miami Beach for Fourth Annual Edition Two Nights of Live Performances at the Miami Beach Bandshell ...

07/11/2025

Alessia Russo inspires 180 girls at inaugural Alessia Cup in partnership with Goals 4 Girls, presented by Sky

Friday 7 November 2025 Lioness and Arsenal forward Alessia Russo launched the f...

07/11/2025

'The Night My Dad Saved Christmas 2', Starring Santiago Segura, Ernesto Sevilla and Pablo Chiapella, Arrives on Netflix on December 6

Back to All News The Night My Dad Saved Christmas 2, Starring Santiago Segura, ...

07/11/2025

From promises to progress: 21 global organizations unite at COP30 to champion International Standards in the climate action agenda

-- Building on last year's success at COP29, the three initiator organizati...

06/11/2025

How media and information literacy in newsrooms is winning back audience trust

Media organisations from across the globe are uniting to promote media and information literacy (MIL) to help ensure their future survival and win back the trus...

06/11/2025

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Track & Field Event

SVG Sit-Down: Athlos NYC CEO Kayla Green on Building the Brand of the Young Trac...