Sony Pixel Power calrec Sony

Under the Posts: How Aerial Camera Systems' PostCAM Is Bringing Autumn Nations Cup Viewers Closer to the Action

21/11/2020

Under the posts: How Aerial Camera Systems' PostCAM is bringing Autumn Nations Cup viewers closer to the action By Will Strauss, Editor

Tuesday, November 17, 2020 - 09:48

Print This Story

Saturday's Autumn Nations Cup rugby match at Twickenham between England and Georgia might have been a somewhat un-noteworthy one-sided affair on the pitch but off it there was at least one thing that caught the eye: the debut of PostCAM.

As the name suggests, PostCAM is a specialist camera system that is installed on the goalposts at either end of the playing area. It provides a unique view of try-line and end-of-field action and can be used for both live shots and replays.

At the weekend, PostCAM was used in the host broadcast as part of the world feed for England vs Georgia (pictured above) and to aid the Television Match Official (TMO). It will be used again on all England's home games at Twickenham during the tournament and at the Parc y Scarlets stadium in Llanelli for Wales vs England.

Supplied and operated by Aerial Camera Systems (ACS), the innovation consists of eight 1080p 3G POV minicams (four at each end) attached to the rear of the posts in the in-goal' areas using specially designed low profile adjustable mounts.

Powered by battery, PostCAM includes multi-channel video encoding and transmission equipment housed in a padded enclosure which is clamped to the post.

The enclosure is installed immediately above the lower sponsored padding while the mounts and the main body of the cameras fit inside the post diameter with the two inside cameras on each set of posts. The Reverse inside' and Gantry inside' are remotely operated pan and tilt cameras that can follow play.

As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game though.

Speaking to SVG Europe following the debut of PostCAM, ACS sales director Matt Coyde explained how the idea came into being.

Over the years we've watched a lot of rugby and seen the innovations that are brought in, he said. We've always felt that there's something that we could do in-and-around the goalposts because that's an area where there's a lot of action.

Once we had the idea, we went through various testing iterations looking at what was currently available on the market in terms of cameras.

Obviously there's a lot of challenges in placing cameras on the posts because they have to be small and discreet and you can't run power out to the posts as there's a live area of the pitch behind them. Also, there was the question of how you get all those feeds back? Do you just put one camera on and have an RF link? Or can you put more than one and switch the feed back from the post to the OB? We did a lot of research but what really helped was some innovations from Dream Chip Technologies and their UK representative, which is Broadcast Solutions.

This was the game-changer for ACS and PostCAM that allowed the concept to move forward and eventually secure approval from World Rugby for use on the Autumn Nations Cup.

We identified that Dream Chip's cameras would be suitable for the application because they were small, the right format and they also had a separate device called the Barracuda which allows you to encode live video outputs into an IP Stream, explained Coyde. This allowed us to create an array of cameras on each post and work within the space restrictions.

A shot from PostCAM captured during a test that took place ahead of the Autumn Nations Cup

To get the signals back to the OB compound where ACS has its own dedicated unit, PostCAM is wirelessly linked to a receiver behind the advertising hoardings. From there, the signal is cabled to the compound via fibre.

Within the compound itself, two operators control PostCAM's pan and tilt cameras. They are backed up by a support engineer who ensures a consistent wifi signal.

To optimise EVS requirements within the OB, the eight live video feeds are switched by ACS between each end of the pitch before being sent to the main truck.

CyanView RCPs are also provided to enable PostCAM to match the other stadium line cameras.

On Saturday, PostCAM was mainly used for replays but Coyde is convinced that as the technology beds in, it'll be used more and more, including for live shots.

We were really pleased with how the first match went. As production gets more familiar with it, we would expect its use to become more common. It will depend to a certain extent on the flow of the game as well, though.

Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

Coyde is also optimistic there are more opportunities out there for PostCAM too, on other sports and other tournaments.

The idea was to try and do something new and different and I think that's what PostCAM does because it provides some brand-new angles. Nobody else has tried to achieve this in the way that we've done it and using this range of new technologies.

It is an efficient operation and is very cost-effective. Rather than having four separate video feeds going back, you can basically encode it into one cable or one link to your OB. I have no doubt there will be more applications for this in the future.

The Autumn Nations Cup is a new international rugby union tournament that has been developed to fill the gap in the schedules caused by the COVID-related cancellation of international rugby tours.

England vs Georgia in the Autumn Nations Cup took place on Saturday 14 November. Live coverage, produced by Sunset+Vine, was broadcast on Amazon Prime Video in the UK. The tournament continues until 6 December.
LINK: https://www.svgeurope.org/blog/headlines/under-the-posts-how-aerial-ca...
See more stories from svg

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

13/10/2026

Latest LYNX yellobrik Converter Enables Synchronization across both SDI and IP Environments

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

SBE 39 Plans Tech Symposium for November

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Apple Makes Siri AI the Focus of its New Apple TV 4K

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Increasing Number of Viewers Prefer Highlights Over Full Episodes

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna, Disney Renew ABC Affiliation Pacts in 13 Markets

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

GatesAir Will Introduce High-Efficiency UHF Transmitters at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Court TV Taps Yospace for Streaming Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Tegna Taps Trio of Regional Group GMs

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

LTN and Sony Integrate Cloud Media and Linear Playout Wor...

LTN announced today an integration between LTN Schedule Playout and Sony's Ci Media Cloud platform. Connecting cloud-based media management directly with re...

13/10/2026

Carr Defers to SecDef on Broadcasting Execution

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi, TAG Extend Partnership to Secure Live Ad Insertion

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Globecast To Advance Media Orchestration at NAB Show New York

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Report: Viewers Increasingly Expect HDR

Share Copy link Facebook X Linkedin Bluesky Email...

13/10/2026

Zixi and TAG Video Systems Extend Integration to Help Bro...

Zixi has integrated the TAG SDK so the Zixi Platform can use TAG'sContent Matching solution and fingerprints to restore SCTE markers lost in processing and ...

13/10/2026

Rise AV launches North America Regional Council ahead of...

Rise AV, the global not-for-profit organisation dedicated to attracting, supporting and retaining more women in the audiovisual industry, has announced the laun...

13/10/2026

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System

Sonnet Announces Single-Slot Thunderbolt 5 to PCIe Card Expansion System Brie Clayton October 12, 2026 0 Comments Compact Desktop System Features PCIe...

13/10/2026

Blackmagic Design Used on CCV Chevrolet Dealership Commercial

Blackmagic Design Used on CCV Chevrolet Dealership Commercial Brie Clayton October 12, 2026 0 Comments Pocket Cinema Cameras capture decades of car mo...

13/10/2026

Screen Australia announces Narrative Content funding for 75 projects that reflect Australia's creative ambition

Screen Australia announces Narrative Content funding for 75 projects that reflec...

13/10/2026

All Systems Go: Global PC App Ecosystem Ready for NVIDIA RTX Spark

NVIDIA RTX Spark is a new beginning for the PC - a reinvention combining the capabilities of a gaming PC, a creative studio and a personal AI supercomputer into...

12/10/2026

ESPN Adds Field Pass With The Pat McAfee Show, Playbook With Next Gen Stats Altcasts to Super Bowl LXI, MNF Games

The ESPNU and NFL Network altcasts join the previously announced Super Bowl LXI...

12/10/2026

Veramatrix Streamkeeper Puts Those Fighting Piracy in a Proactive Position for Battle

The approach is based on prevention and making production of illegal streams inc...

12/10/2026

Clear-Com Powers Communications at Rock in Rio 2026

Clear-Com provided production communications infrastructure for Rock in Rio 2026, deployed by Brazilian partner Savana Comunica o. The system connected product...

12/10/2026

FIA Extreme H World Cup and DAZN Renew Global Broadcast Partnership to Power Growth of Hydrogen Racing

Extreme H has extended its global broadcast partnership with DAZN, bringing the ...

12/10/2026

beIN Asia Pacific Secures Wimbledon Rights Across Southeast Asia and Hong Kong Through 2031

beIN Asia Pacific has announced a new agreement with The All England Lawn Tennis...

12/10/2026

ARRI Releases Film Lab 1.5 with Expanded Format Options and Performance Improvements

ARRI has released Film Lab 1.5, a major update to its OpenFX plugin for applying...

12/10/2026

DAZN Acquires Basketball Streaming Service BASKET.TV

DAZN has announced the acquisition of BASKET.TV, a basketball streaming service operating across Latin America. Founded in 2020, BASKET.TV has a presence in Arg...

12/10/2026

Beyond the Hype: Exploring Real-World Applications of AI in Cloud-Based Live Sports Production with the NBA, AWS, Spiideo, and TwelveLabs

Industry leaders discuss the growing role of AI in automating production, enhanc...

12/10/2026

NBA Showtime to Broadcast Live from Rockefeller Center and Madison Square Garden for NBA Tip-Off Tripleheader

NBC Sports' NBA Showtime will broadcast live from Rockefeller Plaza and Madi...

12/10/2026

I'm Achieving Something Worthwhile for the Revolution. : Highlighting Merata Mita and the Merata Mita Fellowship

By Katie Arthurs Merata Mita (1942-2010), the legendary M ori filmmaker, godmot...

12/10/2026

10K Audio update Gyro

New features added alongside NKS support 10K Audio's real-time loop-based instrument has just been treated to a free update that brings a wealth of new ...

12/10/2026

Sony announce the ECM-AX10

New phone-mounted mic captures spatial audio Sony have just introduced a new mic that allows content creators to capture, edit and export spatial audio from...

12/10/2026

Stylophone introduce the Stylophone Mini

Fully playable mini instrument announced Originally launched in 1968, the Stylophone was a hugely popular instrument, and despite being marketed as a beginn...

12/10/2026

Song Athletics launch Song Keys

Eight essential keys instruments in one Song Athletics have just released a new sample library that brings an assortment of essential piano, keys and synth ...

12/10/2026

Siretta at NECA 2026 - Connecting with the US Electrical Industry

Siretta exhibited at NECA 2026 in Las Vegas, showcasing its SNYPER cellular network analysers and antenna solutions to electrical contractors and installers fro...

12/10/2026

Broadcasters and Pay Channels show dominance in South Korea's TV viewing while Streaming continues to grow, Nielsen's The Gauge shows

Nielsen data reveals traditional television continues to account for 70% of view...

12/10/2026

Interra Systems to Focus on Media Quality Visibility and...

At Asia's Broadcasting & Infotainment Show (A.B.I.S.) 2026, Interra Systems will showcase its latest innovations in automated QC, media monitoring, captioni...

12/10/2026

Digital Alert Systems Releases Version 6 1 Software for D...

Update Strengthens Access Controls, Refines EAS-Net , and Adds SSL-Based CAP Canada Support Digital Alert Systems, a global leader in emergency communications ...

12/10/2026

From Earth to Orbit, France's Ecosystem Delivers Agentic Computing at Scale With NVIDIA

Companies in France are deploying agentic computing across industries spanning s...

12/10/2026

Why access to electricity changes everything

Electricity underpins every one of the 17 UN Sustainable Development Goals (SDGs) from healthcare and education to economic growth, climate action and digital i...

12/10/2026

Cablenet Selects Harmonic's cOS Broadband Platform to Deliver Multi-Gigabit Speeds in Cyprus

Key Takeaways Cablenet has selected Harmonic's cOS virtualized broadband p...

12/10/2026

Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Results Via Webcast

Fox Corporation Executives to Discuss First Quarter Fiscal 2027 Financial Result...

12/10/2026

App Store Indie Games Week kicks off today - UPDATE - Posted on 12 October 2026

Today, Indie Games Week lights up the App Store with a celebration of the incredible catalogue of imaginative games made by independent teams with big dreams. P...

12/10/2026

OCP Global Summit: Amid Ecosystem Adoption, NVIDIA Opens Vera Rubin Architecture to Help Scale AI Factories Worldwide

As AI factories grow from megawatts to gigawatts, building them takes more than ...

12/10/2026

Are you a playwright with a script to share? RT wants to hear from you!

The annual P.J. O'Connor Awards for RT Radio Drama is now open for entries Closing date for submissions is Friday October 30 2026 Celebrating what'...

12/10/2026

Hisense Ireland announced as official show sponsor of the TODAY show on RT

RT Commercial has today announced Hisense Ireland as sponsor of the TODAY show on RT One and RT Player. The sponsorship deal with Hisense includes 140 credi...

11/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in DC

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...

11/10/2026

LinnStrument limited-time offer

Save 10% on US orders Roger Linn Design have announced a limited-time pricing offer on their popular MPE instrument. From 1 October 2026, customers in the U...

11/10/2026

WeissKlang reveal KlangFormer 2

Launched alongside V13 Special Edition modelling mic WeissKlang have just introduced a new and improved version of the plug-in that pairs up with their V13 ...

10/10/2026

Banana Ball TV Caps Record Season With Supersized Banana Bowl Production in D.C.

The quirky league's largest production to date brings two trucks, 20+ cameras to first-ever Banana Bowl at Nationals Park...