comScore Forecasts 14 Percent Growth to $48.1 Billion for 2013 U.S. Holiday Desktop E-Commerce Spending First 24 Days of November Post Strong Desktop Online Spending with $18.9 Billion in Sales 2013 Holiday Mobile Commerce Expected to Reach $7.1 Billion, Bringing Total Digital Commerce Forecast to $55.2 Billion
RESTON, VA, November 26, 2013 - comScore (NASDAQ : SCOR), a leader in measuring the digital world, today reported holiday season retail e-commerce spending for the first 24 days of the November-December 2013 holiday season, as well as its official spending forecast for the season. For the holiday season-to-date, $18.9 billion has been spent online using desktop computers, marking a 14-percent increase versus the corresponding days last year. Tuesday, November 19 has been the heaviest online spending day of the season to date at $963 million. Two other shopping days - Thursday, November 14 and Sunday, November 24 - have also seen at least $900 million in online retail spending.
2013 Holiday Season To Date vs. Corresponding Days* in 2012
Non-Travel (Retail) Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
Holiday Season to Date
Millions ($)
2012 2013 Percent Change
November 1 - 24 $16,562 $18,912 14%
*Corresponding days based on corresponding shopping days (November 2 thru November 25, 2012)
The 2013 online holiday shopping season is off to a solid start with nearly $19 billion in desktop e-commerce sales, an increase of more than 14 percent versus last year, said Andrew Lipsman, comScore VP of Marketing & Insights. The heaviest online spending day thus far fell just shy of $1 billion in sales, and though we've not yet reached that benchmark we can expect to see that spending threshold eclipsed numerous times during the post-Thanksgiving period. Black Friday and Cyber Monday can both be expected to easily surpass that total, with Cyber Monday already beginning to point toward $2 billion.
comScore 2013 Holiday Online Retail Spending Forecast
The official comScore 2013 holiday season forecast is that online retail spending using desktop computers for the November-December period will reach $48.1 billion, representing a 14-percent gain versus year ago. This growth rate is very similar to last season's 14-percent growth rate.
Desktop Online Non-Travel (Retail) Holiday Consumer Spending
Excludes Auctions and Large Corporate Purchases
Total U.S. - Home & Work Desktop Computers
Source: comScore, Inc.
Billions ($)
2012 2013 Pct Change
January - October Actual $143.9 $164.0 14%
Holiday Season Forecast (Nov-Dec) $42.3 $48.1* 14%*
* Forecast
While the early part of the online holiday shopping season has been solid so far, we are tempering our expectations given the shortened 26-day shopping period between Thanksgiving and Christmas this year, added Lipsman. In addition, with Hannukah beginning in November this year there is some spending that has been pulled forward and likely added a boost to the early November shopping period. That said, our forecast of 14 percent growth for desktop-based buying still represents a strong outlook versus last year that highlights the continued channel shift to online. We also expect m-commerce spending growth to contribute about 2 percentage points to that growth rate, meaning that total digital commerce will grow at a rate of nearly 16 percent.
comScore expects mobile commerce (i.e. buying on smartphones and tablets) to reach $7.1 billion for the November-December holiday season, representing 13 percent of total digital commerce. Total spending across digital channels is expected to be $55.2 billion for the season.
Weekly Desktop Online Holiday Retail Sales
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comScore Forecasts 14 Percent Growth to $48.1 Billion for 2013 U.S. Holiday Desktop E-Commerce Spending First 24 Days of November Post Strong Desktop Online Spending with $18.9 Billion in Sales 2013 Holiday Mobile Commerce Expected to Reach $7.1 Billion, Bringing Total Digital Commerce Forecast to $55.2 Billion
