IBC, Amsterdam, September 18th, 2013 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, today announced that its SyncNow solution was selected as best TAM product of the year at the ConnectedWorld.TV Awards ceremony at IBC2013, Amsterdam.
We are delighted to have received this ConnectedWorld.TV award for our automatic content recognition and measurement solution , said Alex Terpstra, CEO, Civolution.
The ConnectedWorld.TV Awards are organised by BPL Broadcast and celebrate exciting developments in television and video at the intersection of broadcast and the internet. The awards honour creative broadcasters as well as innovative technology companies and consumer electronics manufacturers.
'In a world where viewing habits are changing rapidly, advertisers and brands need to come up with new TV ad strategies. SyncNow helps them achieve that. For example, running targeted ads on social media, second screens and websites which are fully synchronized with ads playing on TV is now possible. By deploying synchronized ad campaigns across multiple platforms we can help improve ad effectiveness and CPM value. We are proud that our latest innovation has been recognized by such an impressive panel of industry experts,'' concluded Terpstra.
SyncNow is a state-of-the-art content identification platform and real-time advertisement recognition solution. Based on Civolution's powerful watermarking and fingerprinting technologies it allows for precise synchronization between TV programs or ads and applications - running on smart TVs or 2nd screen devices - at scale, in real time and across platforms. Synchronization greatly enhances the TV viewing experience and opens up exciting opportunities for broadcasters, brands and agencies to deepen their relationship with the consumer.
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IBC, Amsterdam, September 18th, 2013 - Civolution, the leading provider of technology and solutions for identifying, managing and monetizing media content, today announced that its SyncNow solution was selected as best TAM product of the year at the ConnectedWorld.TV Awards ceremony at IBC2013, Amsterdam.
