The Educational, Informational Side of IBC
Andy Marken October 1, 2024
0 Comments
The story you are about to see is true. The names have been changed to protect the innocent. Main Title Announcer, Dragnet, Mark VII Productions, 1951-1970
Major trade shows like IBC and CES always have a hook/theme they use to attract exhibitors and attendees. Mike Crimp, IBC CEO, proved their multi-prong pitch worked with more than 1,350 exhibitors and 45,000 attendees from 170 countries.
But this year, Crimp's team's focus seems to be more than a passing theme - Accelerator Media Innovation - but a global set of initiatives the industry will have to work on for years to come.
Many of the key stakeholders - companies, governments and individuals - have already committed to helping in areas including AI (naturally), news/information disinformation, live/programmed production workflow/distribution, content accessibility, global talent provenance and personalization and ad standards as well as cybersecurity and sustainability.
After checking out a few of the sessions and talking with moderators and participants, we think we'll be seeing a lot of standards and guidelines being rolled out that we think the industry and world can support/implement.
As Crimp said at the opening of the event, the IBC community needs to explore/closely examine the technological advances and market dynamics that are shaping the industry in a period of dynamic change.
NVIDIA and AMD, the two foundation players for AI, had a strong presence in their own stands as well as almost every stand and session during the show.
While we might have a black leather jacket preference, the attendees and industry don't and simply wants to get a firm handle on the technology's leap from theory to real-world applications and their affect/effect on tomorrow.
The AI Tech Zone and a number of sessions explored how AI can be integrated into everyday operations to help them be more efficient and successful. The processor producers and software producers emphasized that AI is going to be a real game changer in terms of how it touches, influences and affects every piece of content that is developed, distributed and consumed.
At the same time, several governmental and industry speakers emphasized that the technology demands that rules and regulations be established at the outset that protect the integrity of how it is applied to operation/workflow automation, accessibility, storage and accurate viewer experiences.
That is a helluva burden for an industry that simply wants to educate, inform and entertain people around the globe.
National elections showed that the industry must be proactive in aggressively using AI to fight disinformation in news and that it will be an ongoing challenge and one that can't be abdicated to social media providers.
By the end of the year, nearly half of the world's population will have participated in elections that have experienced an unprecedented volume of disinformation that threatens democratic processes and public trust.
Judy Parnall, head of Standards & Industry at BBC, emphasized during one of the sessions that the rise of deepfakes and overwhelming volume of AI-generated social media content presents a significant risk of impersonation, misinformation that can be overwhelming and that the industry and international governmental regulators must work together to stay ahead of the developments.
A key industry initiative that was unveiled at IBC was the Coalition for Content Provenance and Authenticity (C2PA) and Project Origin that will foster closer industry collaboration and information sharing, the development of anomaly detection tools/processes and uses media provenance signals.
Following IBC, Allan McLennan, president/chief executive of PADEM Media Group and one of the members of one of the working groups, cited their work on cracking down on sexually explicit deepfakes and the requirements for AI watermarking.
He noted that members of the cross industry working group feel it's time to set aside the competitive nature of the news industry and work together to identify and address the problem of easy fakes which used to be called propaganda and develop tools and solutions that can instantaneously counter the messages with facts that are real and true.
It's a tremendous challenge, McLennan emphasized, but IBC has the full support of all of industry participants, major governmental powers and industry standards groups to make it happen. In addition, since the EU has been so aggressive with its web accessibility activities, there seemed to be a consensus that other free world governments will establish similar standards.
But it's also important to remember that despite all the advanced technology that is being focused on the problem, it will still require skilled journalistic professionals to verify and interpret the news content for viewers and listeners. For more information on the subject check IBC Accelerator Project: Design Your Weapons in the Fight Against Disinformation and IBC Conference: Beating fake news inspiring trust in the age of disinformation.
Preparing for Tomorrow - Industry players and IBC conducted a series of educational/informational sessions designed to help organizations help prepare tomorrow's creative/production workforce.
IBC, in conjunction with the EU, hosted its inaugural World Skills Caf and sessions to foster international knowledge sharing to address the industry's skills needs and the aging white male workforce.
The policy group noted that only a third of managerial and director roles are held by women and more than 90 percent of professionals in the sectors are white.
To address the skills gap shortage and underrepresented in the media technology sector, the program held a series of next-gen
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
In its sixth year, the broadcaster's coverage has become a global brand and ...
01/06/2026
Designed to solve a common problem in broadcasting, the automated workflow detects, identifies, removes, and documents copyrighted music
AudioShake has introdu...
01/06/2026
The sports-analytics company combines its data with proprietary AI to help leagu...
01/06/2026
Category line-up & sponsors announced
Photo: Paul Clarke
The Production Music Awards (PMA) have announced that submissions are now officially open ahead of...
01/06/2026
New hybrid sample/synthesis instrument revealed
Excite Audio have just released the latest instalment in their Evolve series, which has been developed in co...
01/06/2026
Latest TONEX expansion captures three rare vintage amps
The newest addition to IK Multimedia's ever-growing TONEX line-up introduces a set of three incr...
01/06/2026
Musically intelligent soft synth gets upgraded
Scaler Music will be probably be best known to many for their music theory tools, but their product range al...
01/06/2026
SBS confirms its broadcast sponsors for FIFA World Cup 2026
1 June, 2026
Media releases
SBS has secured Hyundai, Hisense, Macca's, Rexona, bet365, Com...
01/06/2026
Rohde & Schwarz Satellite Industry Days 2026 guided by the motto From Earth to ...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Marshall Electronics is showcasing a comprehensive lineup of next-generation POV cameras, purpose-built to power today's connected AV environments, at InfoC...
01/06/2026
Adobe Announces Concept to Vector
Deepa Subramaniam June 1, 2026
0 Comments
One of the biggest frustrations we hear from designers is how difficult it...
01/06/2026
Vampire Feature Night Patrol Graded with DaVinci Resolve Studio
Brie Clayton June 1, 2026
0 Comments
Colorist shapes dark, gritty tone for horror thri...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/06/2026
Mardi 2 juin 14h00
FilmLight (ARRI), 10 rue Ren Boulanger, 75010 Paris
Rejoignez-nous pour d couvrir comment FLAPI (l'API FilmLight) peut transformer e...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
31/05/2026
Olivia P rez-Collellmir to Premiere Original Work at Gaud Centennial in Barcelona The Berklee graduate and faculty member will debut her choral symphony with...
31/05/2026
Back to All News
Netflix Wins 15 Awards at the Canadian Screen Awards - See Pho...
31/05/2026
Taiwan is home to more than 500 NVIDIA ecosystem partners. More than 1 million N...
31/05/2026
As factories move from isolated automation to plant-wide intelligence, manufacturers need AI systems that can connect live machine signals, quality systems, wor...
31/05/2026
The NVIDIA AI Cloud ecosystem is accelerating the global buildout of AI factory infrastructure. Partners are expanding capacity to meet growing demand from ente...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
30/05/2026
Zero in on one that says yes (and no)
Andy Marken May 29, 2026
0 Comments
Hero image courtesy of Deposit Photos
For content creators the most difficu...
29/05/2026
With InfoComm 2026 just weeks away, NDI is giving attendees plenty of reasons to...
29/05/2026
Reaffirming a partnership that has defined Canadian sports broadcasting since 19...
29/05/2026
Mobile/tablet is No. 2 device for watching TV, suggesting that the sports-production industry needs to take another look at the format
Ring Digital's Sprin...
29/05/2026
Berliner Ensemble, one of Berlin's five major theater companies, has expande...
29/05/2026
Solid State Logic will showcase its new compact, fly-away TCA Tour audio product...
29/05/2026
Gerald (Jerry) Pierce, a pioneering technologist who helped shape the digital transformation of the motion picture industry, passed away last month on April 12 ...
29/05/2026
Paramount+ will be the English-language U.S. home for Barclays Women's Super...
29/05/2026
Further strengthening its virtualisation strategy to fully support broadcasters ...
29/05/2026
Swiss broadcaster Canal Alpha has deployed Harmonic's award-winning, software-based XOS Advanced Media Processor to modernize playout operations across cant...
29/05/2026
PTZOptics will showcase a new generation of intelligent video workflows at InfoComm 2026, June 17-19, Las Vegas. Visitors to booth N8227 will see how PTZOptics ...
29/05/2026
Arizona's Family has launched the Arizona's Family Sports (AZFS) streaming app, a new direct-to-consumer destination for live, local sports. The app is ...
29/05/2026
Starting in 2027, DAZN will be the exclusive home of The Canadian Football Leagu...
29/05/2026
Comcast Business has detailed the advanced network infrastructure it has deploye...
29/05/2026
In two-day event, leaders from academia and industry explored solutions to chall...
29/05/2026
The Basketball Tournament (TBT), now entering their 13th year of competition, ha...
29/05/2026
Roku has launched FOX One as a Premium Subscription on The Roku Channel in the U.S. Roku customers can now subscribe to FOX One using their Roku account for liv...
The Educational, Informational Side of IBC 
