
The Educational, Informational Side of IBC
Andy Marken October 1, 2024
0 Comments
The story you are about to see is true. The names have been changed to protect the innocent. Main Title Announcer, Dragnet, Mark VII Productions, 1951-1970
Major trade shows like IBC and CES always have a hook/theme they use to attract exhibitors and attendees. Mike Crimp, IBC CEO, proved their multi-prong pitch worked with more than 1,350 exhibitors and 45,000 attendees from 170 countries.
But this year, Crimp's team's focus seems to be more than a passing theme - Accelerator Media Innovation - but a global set of initiatives the industry will have to work on for years to come.
Many of the key stakeholders - companies, governments and individuals - have already committed to helping in areas including AI (naturally), news/information disinformation, live/programmed production workflow/distribution, content accessibility, global talent provenance and personalization and ad standards as well as cybersecurity and sustainability.
After checking out a few of the sessions and talking with moderators and participants, we think we'll be seeing a lot of standards and guidelines being rolled out that we think the industry and world can support/implement.
As Crimp said at the opening of the event, the IBC community needs to explore/closely examine the technological advances and market dynamics that are shaping the industry in a period of dynamic change.
NVIDIA and AMD, the two foundation players for AI, had a strong presence in their own stands as well as almost every stand and session during the show.
While we might have a black leather jacket preference, the attendees and industry don't and simply wants to get a firm handle on the technology's leap from theory to real-world applications and their affect/effect on tomorrow.
The AI Tech Zone and a number of sessions explored how AI can be integrated into everyday operations to help them be more efficient and successful. The processor producers and software producers emphasized that AI is going to be a real game changer in terms of how it touches, influences and affects every piece of content that is developed, distributed and consumed.
At the same time, several governmental and industry speakers emphasized that the technology demands that rules and regulations be established at the outset that protect the integrity of how it is applied to operation/workflow automation, accessibility, storage and accurate viewer experiences.
That is a helluva burden for an industry that simply wants to educate, inform and entertain people around the globe.
National elections showed that the industry must be proactive in aggressively using AI to fight disinformation in news and that it will be an ongoing challenge and one that can't be abdicated to social media providers.
By the end of the year, nearly half of the world's population will have participated in elections that have experienced an unprecedented volume of disinformation that threatens democratic processes and public trust.
Judy Parnall, head of Standards & Industry at BBC, emphasized during one of the sessions that the rise of deepfakes and overwhelming volume of AI-generated social media content presents a significant risk of impersonation, misinformation that can be overwhelming and that the industry and international governmental regulators must work together to stay ahead of the developments.
A key industry initiative that was unveiled at IBC was the Coalition for Content Provenance and Authenticity (C2PA) and Project Origin that will foster closer industry collaboration and information sharing, the development of anomaly detection tools/processes and uses media provenance signals.
Following IBC, Allan McLennan, president/chief executive of PADEM Media Group and one of the members of one of the working groups, cited their work on cracking down on sexually explicit deepfakes and the requirements for AI watermarking.
He noted that members of the cross industry working group feel it's time to set aside the competitive nature of the news industry and work together to identify and address the problem of easy fakes which used to be called propaganda and develop tools and solutions that can instantaneously counter the messages with facts that are real and true.
It's a tremendous challenge, McLennan emphasized, but IBC has the full support of all of industry participants, major governmental powers and industry standards groups to make it happen. In addition, since the EU has been so aggressive with its web accessibility activities, there seemed to be a consensus that other free world governments will establish similar standards.
But it's also important to remember that despite all the advanced technology that is being focused on the problem, it will still require skilled journalistic professionals to verify and interpret the news content for viewers and listeners. For more information on the subject check IBC Accelerator Project: Design Your Weapons in the Fight Against Disinformation and IBC Conference: Beating fake news inspiring trust in the age of disinformation.
Preparing for Tomorrow - Industry players and IBC conducted a series of educational/informational sessions designed to help organizations help prepare tomorrow's creative/production workforce.
IBC, in conjunction with the EU, hosted its inaugural World Skills Caf and sessions to foster international knowledge sharing to address the industry's skills needs and the aging white male workforce.
The policy group noted that only a third of managerial and director roles are held by women and more than 90 percent of professionals in the sectors are white.
To address the skills gap shortage and underrepresented in the media technology sector, the program held a series of next-gen
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...
30/04/2026
SBS & NITV LEAD NATIONAL RECONCILIATION WEEK 2026 WITH LANDMARK GULPILIL DOCUMEN...
30/04/2026
Rohde & Schwarz equips new Terminal 3 at Frankfurt Airport with security scanner...
30/04/2026
Rohde & Schwarz expands broadband amplifier portfolio with new power classes up ...