The recent rise of Artificial Intelligence and the emergence of new technologies applied to media management have made them the number-one topic of conversation and publication within the media industry. Automatic metadata detection and advanced cataloging functionalities of solutions such as VSNExplorer MAM with AI integration prove the great advances this technology has attained, which still has much in store for media professionals.
Artificial Intelligence (AI) is a branch of computer science, its primary goal is creating an intelligent technology capable of replicating human learning and problem-solving skills. The term AI includes several computing areas such as machine learning or deep learning, and, though it has already existed for decades, it is only now that new technologies derived from its application have started to have a big impact in the media industry.
However, few are actually aware of what the term AI actually refers to, and the percentage of companies that have adopted it is still low. According to the latest The IABM report, only 8% of broadcast and media technology buyers had already adopted AI technology solutions before IBC 2017, although the figure has considerably increased during the last months. Nonetheless, 56% of the users interviewed said they were interested in implementing AI solutions in the following 2-3 months. According to The IABM report, the areas with greater potential for AI application were media management (40%) and content distribution (37%).
Most of the recent research studies highlight the great potential of this technology but how does AI affect the Broadcast and Media Industry? Does it really have a genuinely useful application to media management?
The emergence of AI-based technologies has opened the door to new methods of media file cataloging and monetization possibilities. Advanced detection systems such as Microsoft Azure, Google or IBM Watson make it possible to automate the detection of this information or metadata' directly from the media itself. This drastically reduces the amount of time needed to catalog media, which with AI is somewhere close to real time, so when applied to day-to-day work at a TV station, it provides highly-responsive analytical tools that could even be used for live media events.
VSNExplorer MAM is a clear example of how Artificial Intelligence can make work easier for its users
These AI solutions can process any kind of information from the media file while capturing all the metadata and automatically categorizing content. Among the most relevant functionalities typically offered by solutions such as VSNExplorer MAM, are facial recognition, objects, places, music, voice or audio effects identification; action detection and correlation with verbs and relevant terms; entities, political parties, logos and brands identification; sentiment analysis (positive or negative) and emotions detection in the media; Optical Character Recognition (OCR); or speech-to-text and automatic translation, among others.
Artificial Intelligence has a lot of potential for the Broadcast and Media Industry, and VSNExplorer MAM with AI integration is a clear example of how this technology can make content production easier for its users, says Nick Morgan, VSN Sales Director for the APAC region. From the automatically captured metadata and all the advanced search options that this enables, VSNExplorer MAM with AI integration provides some of the most advanced content management and analytical tools our industry has ever seen .
Often referred to as machine learning , AI users can now train' the system to remember specific items, for example, the face of an unidentified person or the make of a vehicle can be registered into the MAM database so all future AI scan results of media will automatically match any AI captured' items. Based on the recognition analysis that AI provides, these same items can also be automatically detected in other existing MAM assets every time a specific keyword is searched and detected in a file returned by the AI system. One example would be to use AI to analyze sensitive or adult content, text or spoken words that may need to be modified or removed to facilitate content moderation.
Furthermore, the spread of Cloud technology has been a factor crucial in bringing Artificial Intelligence closer to broadcast and media professionals. The Cloud has made these systems accessible to every player in the industry. AI services are based on a SaaS model, scalable according to customer's information requirements and without the need to create a data-center on-premise. VSN's media management platform can also be housed in the cloud providing customers with greater deployment flexibility and commercial alternatives to typical CAPEX technology investment models.
To experience VSNExplorer AI functionalities live, visit VSN booth at Broadcast Asia 2018 (4N3-03). To learn more about VSNExplorer MAM Artificial Intelligence functionalities and their application to media management processes, visit our website.
Most recent headlines
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
18/12/2025
Long-term agreement includes the SES SCORE platform and hybrid distribution worldwide to deliver more than 5,000 hours of golf tournaments annually featuring th...
18/12/2025
At 7.45pm on 1st January 1926, the precursor to RT , then 2RN, delivered the fledgling new Irish state's first public radio transmission. From those first c...
18/12/2025
Step out of the vault and into the future of gaming with Fallout: New Vegas streaming on GeForce NOW, just in time to celebrate the newest season of the hit Ama...
18/12/2025
December 18 2025, 05:30 (PST) The Movie Experience SLO Becomes First U.S. Exhib...
17/12/2025
Investigative journalists across the Western Balkans and T rkiye continue to con...
17/12/2025
Sports Broadcasting Hall of Fame Inducts 10 Industry Icons During Unforgettable ...
17/12/2025
ESPN to Debut MNF Playbook with Next Gen Stats, a New AI-Driven NFL Data-AltCastThe series, powered by Adrenaline TruPlay AI, launches Dec. 22 and runs through ...
17/12/2025
Inaugural Optum Golf Channel Games Debut Under the Lights' in Primetime on ...
17/12/2025
The right playlist is essential on New Year's Eve, building the energy as you get ready and keeping it high as you count down to midnight. This year, Spotif...
17/12/2025
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({...
17/12/2025
Audiences Watched Over 103 Billion Minutes of TV on Thanksgiving Day
NFL Games ...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
17/12/2025
KPop Demon Hunters Stars Visit Berklee for Weeklong Celebration Andrew Choi and EJAE, who voiced the film's main characters and contributed to its soundtr...
17/12/2025
December 17 2025, 17:00 (PST) Dolby and LG Unveil a New Era of Home Audio With ...
17/12/2025
Wednesday 17 December 2025
Heated Rivalry will be coming to Sky and streaming service NOW on 10 JanuaryTurn on cookies to view this content. Go to Privacy opti...
17/12/2025
Back to All News
Inside The Unseen World Of Indian Customs: Netflix Reveals The...
17/12/2025
Back to All News
Netflix announces PAPARAZZI KING: the docu series coming to Ne...
17/12/2025
Back to All News
Netflix Unveils First Look at Jo Nesbo's Detective Hole Pr...
17/12/2025
Back to All News
Netflix Welcomes Warner Bros. Discovery Board Recommendation
Business
17 December 2025
Global
Link copied to clipboard
After Careful Revi...
17/12/2025
RT has announced that Kathy Fox has been appointed Commissioning Editor with re...
17/12/2025
The Hao AI Lab research team at the University of California San Diego - at the forefront of pioneering AI model innovation - recently received an NVIDIA DGX B...
17/12/2025
Editor's note: This post is part of Into the Omniverse, a series focused on ...
17/12/2025
With the new season of Dancing with the Stars shimmering in the not-too-distant future this New Year, the celebrity and dancer pairings of the twelve couples ha...
16/12/2025
Hawkins has landed on Spotify, just in time for Stranger Things Season 5, Volume...
16/12/2025
Wherever you are, your favorite music and audio content should go seamlessly with you. That's why Spotify has partnered with NAVER Corp, Korea's leading...
16/12/2025
2025 Wrapped arrived bigger and bolder than ever. This year's experience is designed to be ultra personal and shareable, with new features like Wrapped Part...
16/12/2025
Three 12-kilowatt Advanced Electric Propulsion System thrusters, supplied by L3Harris Technologies, form the core of Gateway's propulsion system. Pictured i...
16/12/2025
The challenge facing America's defense industrial base is not just about speed - its about rebuilding the foundation that makes speed possible. Our nations ...
16/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
16/12/2025
SEVILLE, Spain Canal Sur, the public broadcasting service for Andalusia, Spain, has completed a total technology refresh based on Pebble's resilient, softwa...
16/12/2025
NEW YORK Teleprompting hardware provider Telescript International has acquired all software code and intellectual property previously owned by Telescript West. ...
16/12/2025
As cable operators face increased competition from 5G fixed wireless access providers, a new report from Ookla Research finds that T-Mobile is the FWA speed lea...
16/12/2025
Apple has announced a major upgrade to the Apple TV app for device owners outside the Apple ecosystem with news that the Apple TV app for Android now supports G...
16/12/2025
Space42 grows Direct-to-Device partner ecosystem through a Memorandum of Underst...
16/12/2025
16 Dec 2025
VEON Announces Release Date for Full Year and Fourth Quarter 2025 R...
16/12/2025
16 Dec 2025
VEON's Kyivstar Invests in Renewable Energy in Ukraine with Acq...
The recent rise of Artificial Intelligence and the emergence of new technologies applied to media management have made them the number-one topic of conversation and publication within the media industry. Automatic metadata detection and advanced cataloging functionalities of solutions such as VSNExplorer MAM with AI integration prove the great advances this technology has attained, which still has much in store for media professionals. 
