Hamsters Slim-Down and Spiff Up for Kia Soul with the Help of Rock Paper Sciors

Rock Paper Scissors teams with David&Goliath to create Totally Transformed, a new :90 for the all-new 2014 Kia Soul. In this irresistibly adorable spot, we see the famous hamsters jog on the beach, hit the gym, get their fur done, and roll up to the red carpet looking like Hollywood hot-shots.

RPS Editor Angus Wall takes viewers along for the ride on the furry friends' total slim-down makeover, reflecting the sleeker, sexier, and more sophisticated look of the 2014 Kia Soul. The spot features Lady Gaga's new single, Applause, and premiered following her performance on Sunday's VMAs.

Credits:

Client: Kia 2014 Soul

Title: Totally Transformed

Length and versions: :90, :60 and :30

Agency: David&Goliath

Chief Creative Officer: David Angelo

Executive Creative Director: Colin Jeffery

Creative Director: Gary DuToit

Creative Director: Eron Broughton

ACD/Copywriter: Greg Buri

ACD/Art Director: Basil Cowieson

ACD/Art Director: Kristian Grove M ller

Executive Producer, Managing Director: Carol Lombard

Executive Producer: Paul Albanese

Production Company: @radical.media

Director: Colin Jeffery

Production Company Producer: Kathy Rhodes

Director of Photography: Toby Irwin

VFX: MPC

VFX Supervisor/ 3D Lead: Andy Boyd

Compositing Supervisor: Jake Montgomery

Animation Lead: Stew Burris

Animator/ Rigger: Ian Wilson

Animator: Jean-Dominque Fievet

Lighter(s): William Schilthuis, Shaun Comly

Texture: Hayley O'Neil

Modeler: Aaron Hamman

3D FX: Charles Trippe

Tracking: Mike Wynd

Compositor(s): Clement Renaudin, Jason Heinz, Brendan Smith

Smoke artist: Mark Holden

Roto: R. Balakrishnan, Felix, R. Rajinkanth, C. Rajkumar, S. Sundaramoorthy. S. Sugumar, Vishai Kaushai

3D Tracking: D. Venkatesan, Ganesh Kumar, Jacob Oommen, Sathya Narayanan,

Telecine: Mark Gethin

Executive Producer: Asher Edwards

VFX Producer: Nicole Fina

Special EFX: Legacy Effects

Editorial Company: Rock Paper Scissors

Editor: Angus Wall

Assistant Editor: Austyn Daines

Executive Producer: Carol Lynn Weaver

Producer: Toby Louie

Record Label: Interscope Records

Artist: Lady Gaga

Sound Design: Hammers Project

Sound Designer: Johannes Hammers

Music Editing: Massive Music

Audio Mix: Margarita Mix

Mixer: Nathan Dubin

About Rock Paper Scissors:

Rock Paper Scissors edits for the world's top directors, studios, and advertisers.

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LINK:	http://news.creativecow.net/story/872541...
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