Meet the product marketing manager

Paul Schiller, product marketing manager for TAG Video Systems tells TVBEurope how balancing creativity with technical knowledge has been a key factor in his career

By Matthew Corrigan

Published: January 21, 2025

Paul Schiller, product marketing manager for TAG Video Systems tells TVBEurope how balancing creativity with technical knowledge has been a key factor in his career

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Talk us through an average day in your role. Paul Schiller, product marketing manager, TAG Video Systems My role as product marketing manager at TAG Video Systems involves writing blogs, editing marketing and user product videos and working with TAG experts to create content highlighting our solutions for TV broadcast engineers, operators, and executives. I also collaborate on PR initiatives and ensure our messaging resonates with the unique challenges of the media industry. Each day balances creativity, strategy, and understanding our audience's technical needs.

How did you get started in the media industry? I began in ad agencies, spending nearly a decade in production and creative services management roles, where I built a strong foundation in high-value advertising production and marketing. In the '90s and 2000s, I had two tenures each at Kodak and the DiMarco Group, combining technology, real estate, and construction marketing. Rejoining Kodak in 2008, I worked with a mentor who later brought me to Piksel and now TAG. These experiences along with others not mentioned, helped me develop a unique ability to combine creativity with technical insights across many different industries.

What training did you have before entering the industry? I studied printing and imaging sciences and gained practical experience in marketing, production management, and product marketing in my 33-year career. Early roles in ad agencies taught me the importance of creativity, precision, and effective communication. Later on in my career, especially my time at Kodak and Piksel sharpened my ability to translate technical solutions for diverse audiences across various industries.

Why do you enjoy working in the industry? I like combining technology and storytelling. The TV broadcast and media and entertainment industry is under rapid change, much like the print industry has been through since the mid-1980s, and in my current role, I find it satisfying to create content that helps engineers, operators, and executives address real-world challenges. It's extremely satisfying to simplify complex solutions into clear messages that build trust and achieve results.

What piece of advice would you offer someone looking to explore a role similar to yours? Develop strong communication skills and an eagerness to learn highly technical concepts. A background that blends creativity with strategic thinking is invaluable. Most importantly, work with people you respect and can learn from-it makes all the difference.

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