Vizrts Elena Petrichevska reveals how a delayed flight led to her joining the media tech industry, and why she thinks its the hidden treasure on the big island of innovating technology
By Contributor
Published: August 8, 2022 Updated: August 9, 2022
Vizrt's Elena Petrichevska reveals how a delayed flight led to her joining the media tech industry, and why she thinks it's the hidden treasure on the big island of innovating technology
target=_blank title=Share on LinkedIn class=share-linkedin>
Elena Petrichevska, product marketing manager, Vizrt Talk us through an average day in your role An average day for a product marketing manager at Vizrt includes quite a lot of writing. A productive day is when I am in the writing zone and create great collateral for my products, from messaging to website copy and product presentations, market research, press releases, etc. However, for this type of day to happen, I've got to ensure there aren't any meetings in my calendar.
When I have days with meetings though, they are just as productive. I catch up with my colleagues around the world and discuss what they are working on and we collaborate on projects and campaigns together. We have such a supportive and brilliant marketing team at Vizrt, and I love being a part of it. One of my favourite aspects of my job is brainstorming and sharing ideas with my teammates, as well as getting involved on projects outside of the product marketing domain to build other skills; not only is it good for my creativity, but also my sanity, it breaks up the day-to-day role!
How did you get started in the media industry? By chance, luck, destiny, whatever you want to call it. It all started when I met a great women called Maja Trajkovska, who was working at Vizrt for many years at the time and had been in the broadcast industry pretty much since the start of her career, she used to be a journalist and worked for the BBC.
We were on the same flight from London to Skopje, Macedonia, where we are both from. The plane got diverted to Sofia and we met while we were waiting for the bus to take us from Sofia to Skopje, but ended up sharing a taxi together so we could get home quicker. She gave me her business card, we stayed in touch and when I finished my postgraduate degree (the reason I was in the UK), she asked if I wanted to do an internship at Vizrt UK and I said yes, feeling very excited and happy. Now, I've been here over 7 and a half years, worked in various roles across the marketing department, learned the industry inside and out - I can't wait to see what the next 7 and a half years bring.
What training did you have before entering the industry? I didn't have any media or broadcast training. I was doing my master's degree in Management and had done few internships back home in Macedonia across a few different industries. Until I met Maja, I had no idea that this niche world of broadcast graphics existed.
Since joining Vizrt, I've had the opportunity to learn about the industry from our Viz University courses, our internal development programmes like Developing Leaders which took me through all facets of the business and working directly with our customers to produce incredible and ground-breaking case studies. Recently, all Vizrt employees got access to LinkedIn Learning to further our personal and professional development which has been great to grow my product marketing, writing, time management and a host of other skills.
Why do you enjoy working in the industry? It is special. It's very different than the overall tech and software world. It's like the hidden treasure on the big island of innovating technology that only the pirates know. It's fun being a pirate! The innovation is at the level with the big tech names of the world like Apple, and Google and Amazon. We are seen so much every day, by billions around the globe, but almost none of the audiences that watch us on TV know about it, our innovation is almost taken for granted. So, I think it's quite special to work in a company that continues to innovate every day to give amazing tools to its customers, so they can better explain what is happening in the world and keep their audiences engaged, informed, and offer enriching experiences.
What piece of advice would you offer someone looking to explore a role similar to yours? There are many more job opportunities than you think. Go and explore beyond the standard industries, there are hidden treasures everywhere that just might be the perfect fit for you.
Europe Stories
07/12/2022
Dalet, a leading technology and service provider for media-rich organizations, today announced key new capabilities available in Dalet Flex that support importa...
04/11/2022
The best gamers know DTS Headphone:X technology ups their play. Now major magazines have caught on, too.
DTS Headphone:X technology creates immersive soundsc...
08/10/2022
Dalet, a leading technology and service provider for media-rich organizations, is pleased to announce its return to the IBC Show, held in Amsterdam from Septemb...
28/09/2022
Among the TV shows shot in the city during 2021-22 is the upcoming Doctor Who special, The Power of the Doctor
By Jenny Priestley
Published: September 28, 202...
28/09/2022
Pixotope said the new partnerships reflect the increased global demand for high-level, virtual production technology
By Jenny Priestley
Published: September 2...
28/09/2022
Facebook
Twitter
LinkedIn
India has the highest percentage increase of MFA adoption and highest overall percentage of MFA usage among all countries survey...
28/09/2022
Rohde & Schwarz introduces the R&S MXO 4 series, the next generation oscilloscop...
27/09/2022
With around 170 employees, fiber composite components for the automotive industr...
27/09/2022
From the Edge of the Clouds was shot in 1080p using Blackmagic RAW and edited and graded with DaVinci Resolve
By Contributor
Published: September 27, 2022
...
27/09/2022
New facility will act as a hub for the companys hybrid working set-up, and has capacity for 200 artist seats
By Jenny Priestley
Published: September 27, 2022 ...
27/09/2022
The deal will see DAZN gain the rights to top-tier football in both Portugal and Belgium, as well as its existing rights deals in Italy, German-speaking markets...
27/09/2022
Currently editing season four of Bad Education, Christopher Chow reveals how he worked his way up from runner to camera operator to editor, and why he loves an ...
27/09/2022
Overall, PwCs report forecasts the UK M&E industry to grow at a compound annual growth rate of 4 per cent over the next four years, with revenues reaching £97 b...
27/09/2022
Simply plug in and play for endless entertainment on any TV
Launching in the UK from 18 October at an unbeatable price
Sky today announced the launch of Sky S...
27/09/2022
By Tim Pearson, Vice President, Global Solution Marketing
IBC was back with a bang! It was great to reconnect with the industry, our customers, and our partn...
27/09/2022
AVTEAMUK Streamlines Hybrid Event AV Setup with AJA Io 4K Plus posted: 27/09/2022
As hybrid event models have become the new norm, live event production c...
27/09/2022
The World Photography Organisation is pleased to announce the judging panel for the Sony World Photography Awards 2023, alongside new prizes and exhibition elem...
27/09/2022
Barco and LundHalsey announce partnership in the control rooms business Kortrijk, Belgium, 27 September 2022 - Barco, a world leader in control room visualizati...
27/09/2022
Working together to transform public service media...
26/09/2022
Monday 26 September 2022 The nations favourite comedy channel Gold has commissioned two three-part specials of hit show Billy Connolly Does... (6x60), following...
26/09/2022
Today the conversation gets a little more lively as we launch the first episode of Spotify Talks in Pakistan.
Spotify Talks is a quarterly series of hour-long ...
26/09/2022
Other winners and nominees who relied on Avids Media Composer editing software included Barry, Stranger Things, Better Call Saul, Euphoria, Squid Game, Only Mur...
26/09/2022
Venugopal Iyengar, COO Digital at Planetcast International, explains why he loves working for a company that sits at the heart of an industry constantly in flux...
26/09/2022
Amsterdam, 26 September 2022: VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON)...
26/09/2022
Sky Broadband signs exclusive partnership with Guild Esports -- becoming the off...
26/09/2022
A teaser trailer has been released for the eagerly anticipated series The Last o...
26/09/2022
For he remembers when Pope Benedict XVI visited Germany in 2006, a large deploym...
26/09/2022
FUJIFILM Sonosite announces the European launch of Sonosite LX, the industry lea...
26/09/2022
Banijay today announces Endemol Shine Italy, part of Banijay Italy, will produce Anima Gemella (Soul Sisterw/t) alongside RTI. The four-part series set for Cana...
26/09/2022
RT will deliver comprehensive coverage of Budget 2023 on Tuesday 27th September with extensive reporting and analysis across online, television and radio.
Fro...
26/09/2022
Ireland's most successful and longest running afternoon show, Today, returns to RT One for its 11th season on Monday 26th September. Maura Derrane, D ith ...
26/09/2022
16 countries will Spin The Magic at 20th Junior Eurovision Song Contest...
23/09/2022
It didn't take long for Lewis Capaldi's new single, Forget Me, to soar to the top of the U.K. chart. But the Scottish singer-songwriter isn't usin...
23/09/2022
Taking place over four days and serving as a forum for international talent to discuss current developments in the global music industry, Reeperbahn is the bigg...
23/09/2022
When cinematographer Zach Kuperstein got the job to shoot writer-director Zach Cregger's horror feature Barbarian, one of the first things he did was reach ...
23/09/2022
IMAX's technology and post production teams will work with SSIMWAVE's engineering team to develop new solutions for delivering IMAX-quality video experi...
23/09/2022
Ateliere Creative Technologies Eric Toulain discusses why the media industry is more fun than any other industry hes worked in, and even though its a big indust...
23/09/2022
Screen Culture 2033 details how the BFI aims to build a diverse and accessible s...
23/09/2022
Amsterdam, 23 September 2022 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity and online ser...
23/09/2022
Sky today announces the official release date for the second series of the BAFTA winning, Gangs of London.
Sky Original Gangs of London S2 will be available on...
23/09/2022
Cardiff, Wales, 22nd September 2022 Further to our recent announcement on the 1st September regarding the expansion of our technical partner network, we are p...
23/09/2022
Rundfunk Berlin-Brandenburg (rbb), a national broadcaster for the German states of Berlin and Brandenburg has installed advanced voice-controlled teleprompting ...
23/09/2022
Facebook
Twitter
LinkedIn
This MoU will allow Thales and Etihad Rail to de...
23/09/2022
Today, RT 2FM presenter, Tara Kumar announced she is leaving the station after six years to pursue her career in London.
Tara is well known for presenting her...
23/09/2022
From Coronation to Funeral - Eurovision News bears witness to life of the Queen...
22/09/2022
Based in Seoul, South Korea, 1MILLION Dance Studio originally started in a basement in 2014. It has since grown in both size and cultural significance, welcomin...
22/09/2022
If sharing your favorite looks on social media (or following along as your faves...
22/09/2022
James Shepherd, CTO, InSync Technology, takes a look at how frame rate conversion can help broadcasters meet the ever-growing demand for high-quality content
B...
22/09/2022
The solution will provide teams with all the apps required to store, preview and review high-resolution media, tag content and leave comments on projects in the...
Vizrts Elena Petrichevska reveals how a delayed flight led to her joining the media tech industry, and why she thinks its the hidden treasure on the big island of innovating technology
