Sony Pixel Power calrec Sony

Kinefinity and AIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market

26/06/2015

Kinefinity to Bundle SCRATCH with All Cameras Worldwide

June 10, 2015 - Santa Clara, CA - ASSIMILATE and Kinefinity today announced

they are partnering to deliver advanced digital filmmaking solutions to the high growth Chinese marketplace. The collaboration equips Chinese filmmakers with a streamlined all-in-one, value-priced solution for 2D/3D productions, from image capture with a high-resolution Kinefinity camera (4K, 6K) to using high-performance SCRATCH tools for on-set data management and dailies, and full post production conform, color grading, versioning, compositing, finishing, and mastering. A key component of the partnership is the commitment to provide localized tutorials and technical support to the Chinese market.

Also in line with the partnership, Kinefinity has become a global reseller of ASSIMILATE's SCRATCH product line. This is an ideal collaboration of two companies that offer technical excellence, products with superior price/performance value, and responsive technical support for customers.

Special Pricing Bundles and Immediate Availability

Kinefinity is offering an exceptional Kinefinity-SCRATCH bundle for new customers, worldwide, as of April 1, 2015: Purchas a KineMINI 4K or KineMAX 6K camera and receive one SCRATCH product license (one-year subscription) for FREE!

Kinefinity is also offering prior Kinefinity camera owners special pricing for the purchase of SCRATCH. In addition, Kinefinity is offering all of their camera customers the ability to acquire further SCRATCH licenses at a highly discounted price. To learn more about the product bundles and special offers, email sales@kinefinity.com.

Separately, the current global pricing for SCRATCH 8.3 is

One-year rental license at $650.00 USD

Permanent license (including first-year maintenance/support at $3,000.00 USD

In expanding our range of cameras, features, and options for our customers, we believe they will greatly benefit from the addition of a proven, real-time post-production workflow that supports our 4K/6K imagery, and this is SCRATCH, stated Jihua Zheng, CEO at Kinefinity. And both companies are aligned in their commitment to respond to the global needs of the digital cinema market today value-priced high-quality cameras and tools.

Jeff Edson, CEO at ASSIMILATE, stated, It was key to ASSIMILATE to find the right partner in China to work with for localization of product and support . The Kinefinity SCRATCH collaboration brings a significant change to the Chinese filmmaking landscape. The combined Kinefinity-SCRATCH solution offers price/performance value that opens the doors to quality filmmaking for a broader range of creative professionals in China, and the viewing audience will enjoy a greater choice of high-quality content.

The Kinefinity-SCRATCH Advantage

Image capture with a high-quality Kinefinity 4K or 6K camera.

One software tool for on-set production through the entire post-production workflow ensures a consistent look throughout the pipeline.

No need to buy, learn and integrate multiple disparate applications.

Only SCRATCH supports the KineRAW codec.

For a full list of options, features and benefits, visit www.kinefinity.com.

About Kinefinity

Kinefinity is the brand of professional digital cinema products, including KineRAW cameras, KineMAG SSD, KineKIT accessories, KineStation transcoding software, KineGrip sidegrip, and more. The KineRAW cameras and related products are designed, developed, and assembled in China by a team with passion, concentration, vision and technical background in high-performance astronomy camera design. To learn more about the full Kinefinity product line of cameras, visit www.kinefinity.com.

The Kine cameras and related products are value-priced digital cinema cameras that enable a wider range of filmmakers with the advantage of digital RAW material for creating high-quality films and videos. We welcome industry partners who can join us in providing a superior filmmaking experience for our clients, as well as responsive technical service and support. To learn more visit www.kinefinity.com.

About ASSIMILATE

ASSIMILATE Inc. is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and 2D/3D independent feature films, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and OS X, are the heartbeat of today's most demanding digital post-production and dailies workflows. The SCRATCH product line equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

SCRATCH is the most comprehensive tool for 2D/3D digital cinema and episodic television productions. SCRATCH supports multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras, at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline.

For a full list of features and benefits, as well as the latest feature-film and TV credits, visit www.assimilateinc.com
LINK: http://www.assimilateinc.com/media/news-press/kinefinity-and-assimilat...
See more stories from assimilate

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

04/08/2026

Dalet Announces Commercial Availability of Dalia, Bringing Media-Aware Agentic AI to Enterprise Productions

Dalet, a leading technology and service provider for media-rich organizations, t...

04/07/2026

Detective Conan: Fallen Angel of the Highway Opens in Dolby Cinemas Across Japan, Presented in Dolby Atmos and Dolby ...

April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...

15/06/2026

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Moving

Detach from Direct-Attached: How Remote Editing with EVO Keeps Creative Teams Mo...

14/06/2026

Detroit Drums from Iconic Instruments

Library captures 1960s R&B/pop drum sound Following on from their recent wave of plug-in effects, Iconic Instruments have just launched an all-new virtual d...

14/06/2026

HBO Comedy Rooster Shot with URSA Cine 17K 65

HBO Comedy Rooster Shot with URSA Cine 17K 65 Brie Clayton June 14, 2026 0 Comments Large format brings viewers intimately close to characters. Black...

13/06/2026

Rhythmic Filters for Devious Machines' Infiltrator

Latest expansion pack includes 252 presets Devious Machines have recently introduced another expansion for their powerful multi-effects plug-in, Infiltrator...

13/06/2026

MetaGrid Pro gains AI Builder

Create custom DAW/plug-in controllers using prompts MetaGrid have recently introduced an all-new AI Builder function to their touchscreen-based control surf...

13/06/2026

Spectrum Reach Taps Anoki AI for Contextual Intelligence

Share Copy link Facebook X Linkedin Bluesky Email...

13/06/2026

Google TV Launches Soccer Hub, New Voice Command Features

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

YES Network and Gotham Sports App to Air Seven Athletes Unlimited Softball League Games

YES Network and The Gotham Sports App will air seven Athletes Unlimited Softball...

12/06/2026

UFL to Feature FAST Innovation Suite at 2026 United Bowl

The United Football League will host its FAST Innovation Suite at the 2026 United Bowl presented by Credit One Bank on Saturday, June 13 at 3:00 p.m. ET at Audi...

12/06/2026

InfoComm 2026: PTZOptics and LayerJot to Demo AI-Driven Camera Control

PTZOptics and LayerJot will present live demonstrations at InfoComm 2026 showing how natural-language AI prompting, robotic camera control, and on-device comput...

12/06/2026

InfoComm 2026: MultiDyne to Debut VF-9100 Fiber Transport Platform and Crescendo Audio Monitor

MultiDyne Video and Fiber Optic Systems will exhibit at InfoComm 2026, featuring...

12/06/2026

Eurovision Services Deploys Ateme Software-Based Frame-Rate Conversion

Ateme has announced that Eurovision Services is using Ateme's software-based frame-rate conversion technology for international live event workflows. The de...

12/06/2026

Bitmovin, Simplestream, and Xperi Partner to Support OTT Services on TiVo OS

Bitmovin and Simplestream have announced a partnership with Xperi to simplify the launch of OTT streaming services on TiVo OS smart TVs and devices. The collabo...

12/06/2026

Net Insight Deploys Nimbra 520 and Nimbra Edge for Multinational Corporate Live Production Workflow

Net Insight has announced that a multinational technology company is deploying a...

12/06/2026

MLB Players Inc., Athletes First Announce Content Partnership

MLB Players Inc., the business arm of the MLB Players Association, has announced a partnership with Athletes First to develop and sell brand partnerships across...

12/06/2026

G&D and VuWall Announce CommandKeyboard-Advanced for Network-Independent Control Room Operations

Guntermann and Drunck (G&D) and VuWall have announced the CommandKeyboard-Advanc...

12/06/2026

Philadelphia Union and Comcast Deploy Smart Technology at Subaru Park and WSFS Bank Sportsplex

Comcast Smart Solutions announces a new smart technology deployment with Major L...

12/06/2026

Elevation Worship Completes First Leg of 2026 Tour Using SSL Live Consoles and New UMD192 Interface

Elevation Worship completed the initial leg of its Elevation Nights 2026 tour ...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Transkoder and On-Set Dailies

AJA Video Systems has announced KONA IP25 support for Colorfront Transkoder and ...

12/06/2026

InfoComm 2026: Audinate To Exhibit With New AVIO Install Adapters and Iris Camera Control Platform

Audinate Group Limited (ASX: AD8) will exhibit at InfoComm 2026 (Booth C7321, Ce...

12/06/2026

Pac-12 Appoints Scott Adametz as Chief Technology Officer

Pac-12 Commissioner Teresa Gould has announced the appointment of Scott Adametz as Chief Technology Officer. The Pac-12 describes the hire as the first CTO appo...

12/06/2026

InfoComm 2026: Grass Valley Introduces AMPP Edge Live for Enterprise Production

Grass Valley has announced AMPP Edge Live, a production system combining Grass Valley hardware, NVIDIA Blackwell GPU acceleration, and AMPP OS in a single platf...

12/06/2026

University of Texas's Brandon Rudy on a New Era of Live Sports Production in Austin

At one time a trailblazer with the launch of the Longhorn Network, the Universit...

12/06/2026

Ratings Roundup: NBA Finals Game 3 Hits 28-Year High; Stanley Cup Final Is Best Since 2015 Through Four Games

Ratings Roundup is a rundown of recent rating news and is derived from press rel...

12/06/2026

Chyron Releases PAINT 10.4 with Pro Football Data Integration and AI Player Cutout

Chyron has announced PAINT 10.4, an update to its illustrated replay and sports ...

12/06/2026

ESPN's MLB Productions Heat Up in June as Core Summer Schedule Gets Rolling

SVP, Production, Mark Gross: With the new schedule, with not having every Sunday night, it has given us an opportunity to take a step back and reimagine what o...

12/06/2026

Televisas IBC Team Delivers for Opening Mexico Match

For Televisa Technical Engineering Manager Roberto N nez Ibarra and the small team of 12 technicians and two production personnel at the IBC things are already ...

12/06/2026

GearExpo UK: Home Studio Acoustics Talk

Simple Steps to Better Acoustics - Taming The Small Room Most of us mix in spare rooms and small spaces, where the acoustics fight us at every turn. At Gear...

12/06/2026

Meris introduce the Ottobit X

Latest addition expands vintage-inspired effects palette Meris' Ottobit pedal range draws its inspiration from vintage gaming consoles, and the latest a...

12/06/2026

Sonora Cinematic release Movimento Strings Inflections

Soundbox-based chamber strings series expanded Sonora Cinematic have just announced the launch of the second instalment in their Soundbox-based chamber stri...

12/06/2026

Research: Mixed Picture for FIFA World Cup Broadcast Revenues

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Viant Launches Enhanced Publisher Solutions for CTV, Programmatic

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

AJA Announces KONA IP25 Integration with Colorfront Software

AJA Announces KONA IP25 Integration with Colorfront Software Brie Clayton June 12, 2026 0 Comments Collaboration enables uncompressed SMPTE ST 2110 I/O ...

12/06/2026

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert

URSA Cine 12K LF Used to Create Visuals for STUTS' K-Arena Concert Brie Clayton June 12, 2026 0 Comments Organic visuals projected on a giant scre...

12/06/2026

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services From Set to Screen

MTI FILM Acquires Mango New Edit, Expanding its Global Post-Production Services ...

12/06/2026

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro

AI Point Tracking Speeds Up Complex VFX Tracks in Mocha Pro Jessie Electa Petrov June 12, 2026 0 Comments The 2026.5 release adds automatic point trac...

12/06/2026

Bitmovin Partners with Simplestream and Xperi to Support...

Bitmovin, a provider of video streaming solutions, has partnered with Simplestream, a provider of OTT and broadcast solutions, and technology provider Xperi, to...

12/06/2026

Jigsaw24 Signs Deal to Resell Leostream Remote Desktop Ac...

Leostream Corporation, creator of the world-leading Leostream Remote Desktop Access Platform, today announced Jigsaw24, a leading B2B IT solutions provider wit...

12/06/2026

Study: 2026 Election Cycle to Hit Record $11.6 Billion Ad Spend

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

NAB Elects Leadership at June Board of Directors Meeting

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

FCC Believes World Cup Communication Will Score Highly

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Broadcasters Back NO FAKES Act

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

Scripps Unveils Coverage Plans For America's 250th Anniversary

Share Copy link Facebook X Linkedin Bluesky Email...

12/06/2026

How Aussie indie games and screen are levelling up with IP

How Aussie indie games and screen are levelling up with IP 11 June 2026 Ari Harrison, Pro Jank Footy Head of Games Joey Egger and Ari Harrison of Umbrella sha...

12/06/2026

NVIDIA Blackwell Leads on First Agentic AI Infrastructure Benchmark

AgentPerf from Artificial Analysis, the industry's first agentic AI benchmark, gives developers, enterprises and infrastructure providers a clear way to com...