Kinefinity and AIMILATE Partner to Deliver KineRAW Codec and Real- time Post Production to Chinese Filmmaking Market

Kinefinity to Bundle SCRATCH with All Cameras Worldwide

June 10, 2015 - Santa Clara, CA - ASSIMILATE and Kinefinity today announced

they are partnering to deliver advanced digital filmmaking solutions to the high growth Chinese marketplace. The collaboration equips Chinese filmmakers with a streamlined all-in-one, value-priced solution for 2D/3D productions, from image capture with a high-resolution Kinefinity camera (4K, 6K) to using high-performance SCRATCH tools for on-set data management and dailies, and full post production conform, color grading, versioning, compositing, finishing, and mastering. A key component of the partnership is the commitment to provide localized tutorials and technical support to the Chinese market.

Also in line with the partnership, Kinefinity has become a global reseller of ASSIMILATE's SCRATCH product line. This is an ideal collaboration of two companies that offer technical excellence, products with superior price/performance value, and responsive technical support for customers.

Special Pricing Bundles and Immediate Availability

Kinefinity is offering an exceptional Kinefinity-SCRATCH bundle for new customers, worldwide, as of April 1, 2015: Purchas a KineMINI 4K or KineMAX 6K camera and receive one SCRATCH product license (one-year subscription) for FREE!

Kinefinity is also offering prior Kinefinity camera owners special pricing for the purchase of SCRATCH. In addition, Kinefinity is offering all of their camera customers the ability to acquire further SCRATCH licenses at a highly discounted price. To learn more about the product bundles and special offers, email sales@kinefinity.com.

Separately, the current global pricing for SCRATCH 8.3 is

One-year rental license at $650.00 USD

Permanent license (including first-year maintenance/support at $3,000.00 USD

In expanding our range of cameras, features, and options for our customers, we believe they will greatly benefit from the addition of a proven, real-time post-production workflow that supports our 4K/6K imagery, and this is SCRATCH, stated Jihua Zheng, CEO at Kinefinity. And both companies are aligned in their commitment to respond to the global needs of the digital cinema market today value-priced high-quality cameras and tools.

Jeff Edson, CEO at ASSIMILATE, stated, It was key to ASSIMILATE to find the right partner in China to work with for localization of product and support . The Kinefinity SCRATCH collaboration brings a significant change to the Chinese filmmaking landscape. The combined Kinefinity-SCRATCH solution offers price/performance value that opens the doors to quality filmmaking for a broader range of creative professionals in China, and the viewing audience will enjoy a greater choice of high-quality content.

The Kinefinity-SCRATCH Advantage

Image capture with a high-quality Kinefinity 4K or 6K camera.

One software tool for on-set production through the entire post-production workflow ensures a consistent look throughout the pipeline.

No need to buy, learn and integrate multiple disparate applications.

Only SCRATCH supports the KineRAW codec.

For a full list of options, features and benefits, visit www.kinefinity.com.

About Kinefinity

Kinefinity is the brand of professional digital cinema products, including KineRAW cameras, KineMAG SSD, KineKIT accessories, KineStation transcoding software, KineGrip sidegrip, and more. The KineRAW cameras and related products are designed, developed, and assembled in China by a team with passion, concentration, vision and technical background in high-performance astronomy camera design. To learn more about the full Kinefinity product line of cameras, visit www.kinefinity.com.

The Kine cameras and related products are value-priced digital cinema cameras that enable a wider range of filmmakers with the advantage of digital RAW material for creating high-quality films and videos. We welcome industry partners who can join us in providing a superior filmmaking experience for our clients, as well as responsive technical service and support. To learn more visit www.kinefinity.com.

About ASSIMILATE

ASSIMILATE Inc. is the premier provider of digital workflow and post-production tools that have proven essential to the successful creation of thousands of studio and 2D/3D independent feature films, television shows, music videos and corporate video productions. The company's SCRATCH products, running on Windows and OS X, are the heartbeat of today's most demanding digital post-production and dailies workflows. The SCRATCH product line equips directors, DPs, on-set DITs and post-production artists with the state-of-the-art, cost-effective, data-centric solutions they need to meet the continual challenges of increased creativity and productivity amid ever-shrinking budgets.

SCRATCH is the most comprehensive tool for 2D/3D digital cinema and episodic television productions. SCRATCH supports multiple formats, including ARRI RAW, KineRAW, Sony F5/55/65 and Cyber Shot s700, Phantom, Panasonic Varicam 4K, Canon C300/C500, Canon 3DGoPro, as well as enhanced support for all RED cameras, at all resolutions. SCRATCH enables mixing and matching of any camera format, resolution or color space (including ACES) on the same timeline.

For a full list of features and benefits, as well as the latest feature-film and TV credits, visit www.assimilateinc.com

LINK:	http://www.assimilateinc.com/media/news-press/kinefinity-and-assimilat...
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