Dave's long running relationship with Red Bull Media House will reignite once more to bring the outrageous Red Bull Soapbox Race to the TV screen. Dave will exclusively celebrate the Soapbox Race with a week-long series (5x30') offering an interesting insight into some of the engineering marvels and crazy concepts entered by teams from across the UK which will lead into two hours of exclusive coverage live from the adrenaline-pumping race in London on Sunday 14th July at Alexandra Palace.
Red Bull Soapbox Race is a major international event that has been wowing huge crowds around the world for the past 12 years. Teams of amateur racers design and build their own gravity-powered soapbox vehicles and race them against the clock in an extreme downhill battle in front of thousands of fans. The new series will be stripped on Dave from Monday 8th July at 8pm and will give the audience a sneak peek into the competition itself, looking at a small selection of wacky teams and following their journey from build to race day which will be broadcast live on Dave, presented by sports presenter Ed Leigh and Radio1 DJ Alice Levine.
Dave, the home of witty banter, has also ordered a sixth series of the freestyle motocross championship Red Bull X-Fighters and is bringing back the action packed Red Bull Cliff Diving World Series for a second series, both airing later this year.
Red Bull Cliff Diving is returning to Dave following the successful first series of the high diving event that has been touring the globe for four years. The series (8x30') captures the drama as the worlds best high divers battle with their body and mind as they leap from a 27m platform in stunning locations such as Thailand, Italy, Boston and once again returning to its UK home of Wales. Adventurer Bonita Norris will return to present the series.
The world's best freestyle motocross riders return in Red Bull X-Fighters, presented by maverick sports presenter Ed Leigh and ex-mountain bike pro Rob Warner. The series (6x60') follows the world tour to stops including Dubai, Mexico and Madrid and Dave will air exclusive coverage from this exhilarating competition as the riders perform gravity defying tricks and fight it out for the championship.
UMTV exec Chris Gillett will continue to produce the Red Bull series' for Dave with Red Bull Media House producers James Milnes and Paul Shepherd.
Steve North, General Manager, Dave, commented: This is an exciting extension to our partnership with Red Bull and we are sure that these new adrenaline-fuelled series will continue to entertain the Dave audience. Airing Red Bull Soapbox live on the channel is another step to introducing Dave's viewers to its relevant and reactive brand personality.
Julie Swanston, Commissioning Editor, UKTV brings this high octane race to Dave, Adding The Red Bull Soapbox to our Dave slate is a brilliant way to expand the channel's relationship with Red Bull following the success of Cliff Diving and X-Fighters. It really fits into the partnership and makes sense to air the series as it happens so the viewers can get a slice of the action.
Dave had a strong start to 2013 with the channel's adult share growing by 14% year-on-year (1.25% share). The channel has also seen improvement across key commercial audiences ( 14% for 16-34s, 16% for ABC1 adults and 17% amongst men). Storage Hunters continues to pull in phenomenal audiences peaking at 825k individuals, sitting nicely alongside Dave's original commission Alexander Armstrong's Big Ask and key US Acquisition Suits.
For more information contact: Kerry Parker
Senior Corporate Communications Manager, UKTV
0207 745 3036
kerry.parker@uktv.co.uk
Gemma Pinkney
Entertainment Publicist
0207 7299 6276
gemma.pinkney@uktv.co.uk
Notes to Editors About Dave
Satirical and edgy, Dave is the home of witty banter. Featuring the best in contemporary entertainment including QI, Mock the Week and Top Gear, Dave also showcases popular original series, such as Dave's One Night Stand, Jo Brand's Big Splash, Al Murray's Compete for Meat, Red Dwarf: Back to Earth and Carpool, all laden with the biggest names in British comedy.
Where to find Dave: Sky channel 111, Virgin TV channel 128, Freeview 12.
About UKTV
UKTV is a major industry player and one of the most important and successful multichannel providers in the UK. Formed in 1997, it is an independent commercial joint venture between BBC Worldwide, the commercial arm of the BBC, and Scripps Networks Interactive Inc. (NYSE: SNI).
Attracting over 41 million viewers each month, the network consists of 10 distinctive channel brands Watch, Gold, Dave, alibi, Yesterday, Blighty, Eden, Home, Really and Good Food offering a broad range of quality programming across entertainment, lifestyle and factual. UKTV currently operates 25 broadcast streams when its eight multiplexes and five HD channels are taken into account, and 11 highly successful websites. The network also runs video on demand (VOD) services on Sky and BT Vision and is part of TalkTalk on YouView. In addition, UKTV recently launched its own On Demand' services with Dave On Demand and Yesterday On Demand.
UKTV's successful programming strategy combines high profile original commissions and key acquisitions with quality content from the BBC.
All UKTV channels are distributed on Sky and Virgin Media. Dave, Really and Yesterday are also available on Freeview.
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Dave's long running relationship with Red Bull Media House will reignite once more to bring the outrageous Red Bull Soapbox Race to the TV screen. Dave will exclusively celebrate the Soapbox Race with a week-long series (5x30') offering an interesting insight into some of the engineering marvels and crazy concepts entered by teams from across the UK which will lead into two hours of exclusive coverage live from the adrenaline-pumping race in London on Sunday 14th July at Alexandra Palace.
