![](//www.4rfv.com/images/no_image.jpg)
LightenUp Inc. (LUI), a Los Angeles-based professional lighting company, has added 48 Ayrton Rivale Profiles to its extensive inventory of Ayrton fixtures and quickly put them to work on a cross-country Paramount+ project. ACT Entertainment is the exclusive distributor of Ayrton lighting products in North America.
Owned and operated by skilled and experienced technicians, LUI supplies a full range of lighting equipment and power distribution to all types of productions. It also offers lighting rentals. The Rivale Profiles join a roster of Ayrton fixtures that includes Diablos, Perseos, Zonda 9 FX and Zonda 3 FX units.
Rivale Profile, a unique projector that boasts performance, creativity, subtlety and power, is the most versatile fixture Ayrton has created to date. Rivale is a 450W 6500K LED IP65-rated moving head profile with four to 52-degree zoom developed for mixed use indoors and outdoors, in all conditions. Surprisingly lightweight, it offers continuous rotation of the pan and tilt movement, a new high-definition progressive CMY color-mixing system for perfect color reproduction as soon as the filter is inserted, framing shutters and a large selection of gobos and effects.
We were one of the first to get Diablos, which have been our workhorse fixture, and now we're one of the first with Rivales in our push to find IP-class fixtures, notes LUI Lighting Designer, Joe O'Neill. When I saw Rivale on paper, it looked like a very cool, IP-rated light that wasn't much bigger than Diablo. In person, after comparing a lot of IP fixtures from different companies, I knew we had to have them.
We are not afraid to be the first to jump in if we believe in the product, adds LightenUp Founder, Nathan Megaw. We have a history with Ayrton and know first-hand about the brand's quality, craftsmanship and performance.
O'Neill cites Rivale's form factor, high output, continuous pan and tilt, 270-degree tilt option for achieving steep angles, color wheel for mixing, multiple layers of color correction, gobo wheels, animation and frost as big selling points. It has everything we need, all the features of the highest-class Ayrton fixtures in a compact form factor that's rock solid, he says.
Megaw concurs and explains that LUI plans to eventually switch everything over to IP-rated fixtures that work well in all environments. That's where our investment in new fixtures will be focused.
The Rivales will see cross-country action when LUI teams with 15|40 Productions for The Lodge: A Paramount+ Experience, a four ski-slope-stop experiential event that's part of the company's Mountain of Entertainment campaign, which plays off the brand's iconic snowy mountain logo. The event expands on its 2023 debut, which LUI supported in Steamboat Springs, Colorado and Mammoth Mountain, California.
This year's The Lodge production travels to Winter Park, Colorado; Stratton, Vermont; and, Steamboat Slough, California; and Lake Tahoe, California. It welcomes skiers of all ages on the mountains to a rustic lodge featuring interactive displays and activations spotlighting shows such as Halo, Frasier, Lawmen: Bass Reeves, Mean Girls and fan-favorite franchises Survivor, Spongebob Squarepants and Star Trek: Discovery. Apres-ski evenings add a party atmosphere after sundown.
LUI will build ski lodge tent structures on the slopes at the four resorts, complete with indoor fireplaces and antler chandeliers, to host the activations and apr s-ski performers. We will have eight Rivales outside the tent since they are able to handle moisture, snow and cold, explains O'Neill, who acts as Lighting Designer for the series of stops. They will paint and give texture to the snow during the daytime then transition to a party vibe at night. I'm extremely excited about having the Rivales on these mountain-top jobs their size and weight will make a difference working in the snow and their IP rating is a necessity. Inside the lodge, a dozen Diablos will frame set pieces, layer texture on the ground and light the performers.
The Rivales were also deployed in an open-air pavilion at The NFL Commissioner's Party, one of the highest-profile events of the Super Bowl LVIII weekend in Las Vegas with members of the league's inner circle among the invited guests.
In addition, Rivales will be on hand for an upcoming high-end social event in Baja California featuring numerous outdoor locations. Rivale is on track to become one of my all-time favorite fixtures, O Neill declares. ACT bends over backwards to get us the products we need for shows. It's nice when people have your back, and tech support is always responsive.
Megaw says he considers ACT to be our partner as we continue to grow our company. We appreciate their professionalism and attention to client services.
Most recent headlines
04/08/2024
Dalet, a leading technology and service provider for media-rich organizations, is excited to announce Santiago Solanas as its new Chief Executive Officer (CEO)....
27/07/2024
QuickLink StudioPro 4K Video Production Platform to Make its IBC 2024 Debut
Brie Clayton July 26, 2024
0 Comments
QuickLink, the leading global provid...
27/07/2024
Amazon Prime Video said that global viewership for its superheroes gone bad series The Boys grew by 20% from Season 3....
27/07/2024
Dermot Mulroney has been cast as Chief Dom Pascal in the upcoming season of Chicago Fire on NBC. Season 13 begins September 25....
27/07/2024
The Hispanic TV Summit, which happens September 11 in New York and is presented by Next TV, Broadcasting+Cable and Multichannel News, will give out awards to th...
27/07/2024
Media companies like to warn marketers about the perils of cutting their ad spending, and they may have a cautionary tale in Pepsi, which slid into third place ...
26/07/2024
by Ianeta Le'i
I honestly don't remember the first time I met Bryson Ch...
26/07/2024
(L-R) Louise (Karen Gillan) and Antonina (Margaret Sophie Stein) strike up an un...
26/07/2024
Last month, Spotify's annual Songs of Summer predictions made their return, ...
26/07/2024
Summer is peak season for some of our favorite sports and events. Whether you're rooting for the home team at the ballpark or cheering for your country as i...
26/07/2024
Nine talented young professionals completed their vocational training at SGL Carbon in Meitingen from the beginning of June to mid-July, achieving an overall gr...
26/07/2024
Orders1 of $5.2 billion; book-to-bill of 1.0x
Revenue of $5.3 billion, up 13%
...
26/07/2024
(Editor's note: TVTech reached out to several station groups to determine the impact of the CrowdStrike outage on operations. Many, including NextStar Media...
26/07/2024
NEWPORT BEACH, Calif. Bitcentral has integrated Pixalate's ad fraud protection, privacy and compliance analytics solution Post-Bid Analytics and Reporting i...
26/07/2024
Aldous Huxley's classic novel Brave New World is a science fiction thriller set in a murky future with a highly ordered society. While Huxley and other sc...
26/07/2024
Hollyland Adds Pyro 7 All-in-one Video Monitor, TX and RX to Pyro Series
Brie Clayton July 26, 2024
0 Comments
Seven-inch 2.4/5GHz wireless monitor wi...
26/07/2024
Geddy Lee Asks Are Bass Players Human Too? Graded Using DaVinci Resolve Studio
Brie Clayton July 26, 2024
0 Comments
Blackmagic today announced that t...
26/07/2024
Another reminder of the popularity of ad-supported connected TV comes in a survey by Premion and Advertiser Perceptions which found that 61% of the marketers th...
26/07/2024
Nielsen's Gracenote unit said it is selling its metadata about the content of television shows and movies for use in targeting connected-TV advertising camp...
26/07/2024
CBS premieres 13 Days in Ferguson, a special about the aftermath of a police shooting of a young Black man in 2014, on Friday, August 9. The special features Ce...
26/07/2024
Disney and Warner Bros. Discovery announced the launch of their long-awaited premium streaming bundle for the United States. For $16.99 per month, subscribers w...
26/07/2024
It provides multi-voltage output (14.4V, 28V, and 48V) through two XLR4 outputs and one XLR3, offering power to cameras, monitors, and lighting equipment
By Je...
26/07/2024
The lawsuit submitted by investor Scott Baker claims the deal would cost Paramount shareholders $1.65 billion
By Jenny Priestley
Published: July 26, 2024
...
26/07/2024
Florida-based Video Village Miami provides on-set video assist for local commercials and music videos. Frank Collins established the outfit in 2019 after a 20-y...
26/07/2024
QuickLink, the leading global provider of multi-camera video productions and remote contribution solutions, will present QuickLink StudioPro at IBC 2024 (Stand ...
26/07/2024
Relo Metrics (formerly GumGum Sports), the leading AI-powered sponsorship analytics platform for real-time data decisions, today launched an industry-leading in...
26/07/2024
Anton/Bauer, a leading provider of mobile power systems for the film and television industry, has announced the launch of the VCLX LI 1600. The latest evolution...
26/07/2024
Bitcentral, the leading provider of professional media solutions for broadcast and digital video, today announces that it has integrated Pixalate, the ad fraud ...
26/07/2024
Cobalt Iron Inc., a leading provider of SaaS-based enterprise data protection, today announced that Secure Automated Backup with Compass , a cloud backup-as-a-s...
26/07/2024
VisualOn IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.A52
As video streaming consumption surges, service providers face significant challenges wi...
26/07/2024
Quanteec
IBC2024 Exhibitor Preview
Sept. 13-16
RAI Amsterdam
Stand 1.A05
Quanteec, a global provider of video delivery technology for broadcasters, will s...
26/07/2024
Witbe
IBC2024 Exhibitor Preview
Sept. 13-16
Amsterdam
Stand 5.F84
At IBC2024, Witbe will showcase the power of its automated testing and proactive monitori...
26/07/2024
WASHINGTON, D.C. The Federal Communications Commission has announced the launch of its new Mobile Speed Test app. The new app features an enhanced user interfac...
26/07/2024
LONDON In a notable landmark for the use of cloud-based services at the Olympics, Alibaba Cloud and Olympic Broadcasting Services (OBS), has today announced the...
26/07/2024
NEW YORK As part of a $2.5 billion media rights deal with the NBA announced on July 24, NBCUniversal and the NBA have also announced an 11-year agreement for ri...
26/07/2024
BEAVERTON, Ore. Versatile Video Coding (VVC) promises to play a pivotal role in driving advancements in video compression technology, with organizations across ...
26/07/2024
COLUMBUS, Ohio The political news channel PurpleTV has expanded it reach with news that it has launched on Channel 25.1 in Columbus, Ohio on TV Station WXOH, wh...
26/07/2024
NEW YORK As part of a push into the contextual advertising business, Nielsen's Gracenote has announced that it is developing new contextual categories to gi...
26/07/2024
Puget Systems Returns to SIGGRAPH 2024 to Demonstrate its On-Premises Generative...
26/07/2024
Dreamtek Delivers Innovative A/V, Live Production and Post Workflows with Blackm...
26/07/2024
Dejero to bring even smarter' mobile internet connectivity solutions to IBC...
26/07/2024
The 2024 Paris Olympic Games are about to begin, and Capitol Broadcasting is rea...
26/07/2024
Berklee Alumni Nominated for 2024 Emmy Awards Twenty-one Berklee alumni received Emmy nominations this year for music composition, sound mixing, and sound editi...
26/07/2024
Jennifer Lyons, president and general manager of WBBM Chicago, is moving into a ...
26/07/2024
Kennan Oliphant has been named VP of news and station manager at WWJ Detroit. He will report to Jennifer Lyons, who has added a regional GM role that gives her ...
26/07/2024
Charlie Hustle & The Matter of Pete Rose, a four-part docuseries, debuts on HBO and Max July 24. The series details the life of the baseball superstar, includin...
26/07/2024
The 2024 Paris Olympic Games present a unique and exciting opportunity for local...
26/07/2024
Paris 2024: V varo Providing Live Media Transport Services for Leading Internati...
26/07/2024
Paris 2024: BBC Sport on Its Remote Production Workflow for the Summer Games By Heather McLean, SVG Europe
Friday, July 26, 2024 - 7:31 am
Print This Story...
26/07/2024
Paris 2024: BBC Sport Unveils the Olympic Storytelling and Breathtaking Scenery ...