Sony Pixel Power calrec Sony

LAs LightenUp Inc Expands Its Ayrton Inventory with Rival...

28/02/2024

LightenUp Inc. (LUI), a Los Angeles-based professional lighting company, has added 48 Ayrton Rivale Profiles to its extensive inventory of Ayrton fixtures and quickly put them to work on a cross-country Paramount+ project. ACT Entertainment is the exclusive distributor of Ayrton lighting products in North America.

Owned and operated by skilled and experienced technicians, LUI supplies a full range of lighting equipment and power distribution to all types of productions. It also offers lighting rentals. The Rivale Profiles join a roster of Ayrton fixtures that includes Diablos, Perseos, Zonda 9 FX and Zonda 3 FX units.

Rivale Profile, a unique projector that boasts performance, creativity, subtlety and power, is the most versatile fixture Ayrton has created to date. Rivale is a 450W 6500K LED IP65-rated moving head profile with four to 52-degree zoom developed for mixed use indoors and outdoors, in all conditions. Surprisingly lightweight, it offers continuous rotation of the pan and tilt movement, a new high-definition progressive CMY color-mixing system for perfect color reproduction as soon as the filter is inserted, framing shutters and a large selection of gobos and effects.

We were one of the first to get Diablos, which have been our workhorse fixture, and now we're one of the first with Rivales in our push to find IP-class fixtures, notes LUI Lighting Designer, Joe O'Neill. When I saw Rivale on paper, it looked like a very cool, IP-rated light that wasn't much bigger than Diablo. In person, after comparing a lot of IP fixtures from different companies, I knew we had to have them.

We are not afraid to be the first to jump in if we believe in the product, adds LightenUp Founder, Nathan Megaw. We have a history with Ayrton and know first-hand about the brand's quality, craftsmanship and performance.

O'Neill cites Rivale's form factor, high output, continuous pan and tilt, 270-degree tilt option for achieving steep angles, color wheel for mixing, multiple layers of color correction, gobo wheels, animation and frost as big selling points. It has everything we need, all the features of the highest-class Ayrton fixtures in a compact form factor that's rock solid, he says.

Megaw concurs and explains that LUI plans to eventually switch everything over to IP-rated fixtures that work well in all environments. That's where our investment in new fixtures will be focused.

The Rivales will see cross-country action when LUI teams with 15|40 Productions for The Lodge: A Paramount+ Experience, a four ski-slope-stop experiential event that's part of the company's Mountain of Entertainment campaign, which plays off the brand's iconic snowy mountain logo. The event expands on its 2023 debut, which LUI supported in Steamboat Springs, Colorado and Mammoth Mountain, California.

This year's The Lodge production travels to Winter Park, Colorado; Stratton, Vermont; and, Steamboat Slough, California; and Lake Tahoe, California. It welcomes skiers of all ages on the mountains to a rustic lodge featuring interactive displays and activations spotlighting shows such as Halo, Frasier, Lawmen: Bass Reeves, Mean Girls and fan-favorite franchises Survivor, Spongebob Squarepants and Star Trek: Discovery. Apres-ski evenings add a party atmosphere after sundown.

LUI will build ski lodge tent structures on the slopes at the four resorts, complete with indoor fireplaces and antler chandeliers, to host the activations and apr s-ski performers. We will have eight Rivales outside the tent since they are able to handle moisture, snow and cold, explains O'Neill, who acts as Lighting Designer for the series of stops. They will paint and give texture to the snow during the daytime then transition to a party vibe at night. I'm extremely excited about having the Rivales on these mountain-top jobs their size and weight will make a difference working in the snow and their IP rating is a necessity. Inside the lodge, a dozen Diablos will frame set pieces, layer texture on the ground and light the performers.

The Rivales were also deployed in an open-air pavilion at The NFL Commissioner's Party, one of the highest-profile events of the Super Bowl LVIII weekend in Las Vegas with members of the league's inner circle among the invited guests.

In addition, Rivales will be on hand for an upcoming high-end social event in Baja California featuring numerous outdoor locations. Rivale is on track to become one of my all-time favorite fixtures, O Neill declares. ACT bends over backwards to get us the products we need for shows. It's nice when people have your back, and tech support is always responsive.

Megaw says he considers ACT to be our partner as we continue to grow our company. We appreciate their professionalism and attention to client services.
LINK: https://kitplus.com/news/las-lightenup-inc-expands-its-ayrton-inventor...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

07/10/2026

Dalet Flex LTS Delivers Smarter Media Operations from Ingest to Distribution

Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...

06/09/2026

Dolby and MagentaTV Bring Fans Closer to the FIFA World Cup 2026 in Germany with Dolby Vision and Dolby Atmos

June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...

21/08/2026

The Forsytes' Adds Gregg Sulkin & Gabriel Antunes As PBS Masterpiece Series Starts Filming Season 3

Masterpiece PBS The Forsytes has expanded its cast as its begins production in ...

21/08/2026

BBC reveals haunting first look and further casting for The Witch Farm

The BBC has unveiled first-look pictures from The Witch Farm, a new ghost story and mystery set in the Welsh countryside, coming soon to BBC iPlayer and BBC One...

21/08/2026

A first look at Edward Bluemel as Hercule Poirot.

The BBC and BritBox have revealed the first look of Edward Bluemel as Hercule Poirot in the forthcoming six-part series Hercule from Mammoth Screen and Agatha C...

21/08/2026

Inside Euphoria's Editorial Heart: Aaron I. Butler, ACE on craft, collaboration and controlled madness

Our priority was making the best, most powerful, most meaningful story possible,...

21/08/2026

Clear-Com Appoints Venuetech as its Main Partner for the Middle East

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

21/08/2026

Techex Names Stuart Almond as Chief Revenue Officer

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid Brings Agentic Media Production to IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Avid brings agentic media production to IBC2026

Avid will unveil how it is transforming production to help media organizations unite content, agentic workflows, and business insights at IBC2026 (RAI Amsterda...

21/08/2026

Grass Valley Connects SDI IP and Software as One Unified...

New routing, modular processing, orchestration and monitoring capabilities bridge dedicated hardware and software-based processing as part of the Dynamic Media ...

21/08/2026

Indiana Pacers Selects DAZN As Exclusive Streaming Partner

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Chyron To Showcase Newsroom Advancements At IBC 2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Broadpeak to Launch Multiview as a Service at IBC2026

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

University of Maryland Deploys Sony FX30 Cameras

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Study: FAST Sports Programming Surges

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Spectrum SportsNet LA Launches in Former Cox Markets

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

ESPN Airs Its Most-Watched WNBA Game

Share Copy link Facebook X Linkedin Bluesky Email...

21/08/2026

Wisycom Wireless and DPA Microphones Support Pope Leo XIV...

When hundreds of thousands of people gather to hear a single voice, there is no room for compromise. Every word must be delivered clearly, every wireless transm...

21/08/2026

Telestream and ScorePlay Turn Live Sports into Immediate...

Telestream, a global leader in media workflow technologies, today announced a strategic partnership with ScorePlay, the AI-powered media infrastructure that spo...

21/08/2026

NUGEN Audio Launches New Post and Producer Subscription P...

NUGEN Audio announces the launch of its new Post Plan and Producer Plan, two flexible subscription offerings designed to give audio professionals short term acc...

21/08/2026

Join the Screen Currency 2026 Ask Me Anything (AMA) Online

Join the Screen Currency 2026 Ask Me Anything (AMA) Online 20 August 2026 (L-R): Adrian Coates, Grainne Brunsdon, Deirdre Brennan, Rachael Perkins Got questio...

21/08/2026

Take five with Sophie

Tell us a little bit about your job I'm a Marketing Manager and work across a mix of clients and projects. No two days are ever quite the same, which defini...

21/08/2026

Irish Lottery heist documentary to air on RT

Beat The Lotto dives into the plot behind the 1980s National Lottery scandal 24 August 2026 at 9:35pm on RT One and RT Player Beat The Lotto is the story o...

21/08/2026

The Late Late Toy Show kicks off search for this year's stars

The countdown to the most wonderful night of the year has officially begun! Host Patrick Kielty is gearing up for another unforgettable Late Late Toy Show nig...

21/08/2026

New children's series Bellie and Whizz at Big School set to air on RT KIDSjr & RT Player from Monday, 24th August

Meet puppet duo Bellie and Whizz, who are about to explore all the big feelings ...

20/08/2026

NEP's Summer of Soccer Didn't End at World Cup: 1,100+ Domestic Productions Follow the Final

From host-broadcaster and rightsholder support in June and July to MLS, NWSL, US...

20/08/2026

SVG GameDay, Ep. 27: San Jose Sharks' Emily Garner - Production Tales From the Shark Tank

In-venue and creative video staffers at the professional and collegiate level ha...

20/08/2026

IBC 2026: Veritone To Showcase Enterprise AI and Media Supply Chain Automation

At IBC this year, Veritone (14.A56) is bringing two connected themes to the booth: architectural independence in enterprise AI, and the automation of the media ...

20/08/2026

Telestream and ScorePlay Partner to Connect Live Sports Ingest with Media Management

Telestream and ScorePlay have announced a partnership combining Telestream's...

20/08/2026

Grand Slam of Curling and Rock League Sign Multi-Year Deal with ESPN

The Grand Slam of Curling and Rock League have announced a three-year agreement with ESPN, bringing more than 300 hours of live curling coverage to U.S. audienc...

20/08/2026

Nielsen Announces Measurement Enhancements Ahead of Fall TV Season

Nielsen has announced a series of enhancements to its Big Data + Panel currency measurement methodology, taking effect August 31. The updates were developed in ...

20/08/2026

ORF Deploys Net Insight Nimbra Platform for Nationwide IP Contribution Network

Net Insight has been selected by service provider Big Blue Marble (formerly ORS Group) to provide its Nimbra platform as the core media transport solution for a...

20/08/2026

2026 US Open Launches Fan Activations Across New York City

The 2026 US Open will bring a series of free fan activations across New York City ahead of and during the tournament, which runs August 23-September 13. We...

20/08/2026

Bridge Technologies Adds TS Playout to VB330 and VB220 Monitoring Probes

Bridge Technologies will announce a transport stream (TS) playout feature for its VB330 and VB220 compressed monitoring probes at IBC2026 (Booth 1.A71). The fe...

20/08/2026

IBC 2026: ENCO To Showcase AI and Automation Solutions

ENCO will demonstrate solutions across captioning, translation, AI production tools, automation, and virtual production at IBC2026 (Stand 7.A34, Amsterdam RAI, ...

20/08/2026

IBC 2026: MultiDyne MRMC To Exhibit for First Time as Part of MultiDyne Organization

MultiDyne Video and Fiber Optic Systems will demonstrate camera robotics and mot...

20/08/2026

IBC 2026: Chyron Showcases Newsroom Workflow Solutions

Chyron will demonstrate news workflow solutions at IBC2026 (Stand 7.A23), marking the company's 60th anniversary. Highlights include updates to PRIME HTML, ...

20/08/2026

Spectrum SportsNet LA Now Available to Customers in Former Cox Markets

Spectrum SportsNet LA, the exclusive television home of the Los Angeles Dodgers, is now available to Spectrum customers in former Cox markets following the clos...

20/08/2026

IBC 2026: swXtch.io Launches Expanded SRT Distribution and Native Multicast Services

swXtch.io will unveil expanded Global SRT Distribution and native multicast tran...

20/08/2026

Transformation Church Deploys Riedel Artist Intercom System

Riedel Communications has announced that Transformation Church in the United States has deployed a communications system built around the Artist intercom ecosys...

20/08/2026

Apple at 50: Author and CBS Sunday Morning Correspondent David Pogue on How a Tech Giant Became a Media Powerhouse

The bestselling author and longtime Apple observer explores how product launches...

20/08/2026

Orlando Magic's David Storm Reflects on the Franchises First Year With Its New ST 2110 Control Room and Massive Center-Hung Videoboard

The Orlando Magic entered last season with a dramatically upgraded in-venue prod...

20/08/2026

Indiana Pacers Name DAZN Exclusive Streaming Home Beginning 2026-27 Season

Pacers Sports and Entertainment has announced a partnership with DAZN, making it the exclusive streaming home of Indiana Pacers basketball. A team-branded strea...

20/08/2026

Ratings Roundup: Scotty Scheffler Win Tops the Week, ESPN Posts Most-Watched WNBA Game Ever on Cable

Ratings Roundup is a rundown of recent ratings news and is derived from press re...

20/08/2026

NHL Announces Germany Expansion with FC Bayern Partnership and 2027 Global Series Games in Munich and Cologne

The NHL has announced two major developments tied to its Germany growth strategy...

20/08/2026

SoundBridges TURN server tutorial

Set up your own private remote collaboration infrastructure SoundBridge have recently put together a tutorial video that provides users with a step-by-step ...

20/08/2026

Neyrinck revive Avid D-Control surfaces

New V-Control Pro features restore basic functionality Neyrinck's V-Control software has long been keeping older Avid control surfaces compatible with n...

20/08/2026

ROSE AYLING-ELLIS BEGINS FILMING SERIES TWO OF ITVS BAFTA-WINNING THRILLER CODE OF SILENCE

TV, BritBox and Mammoth Screen have announced that filming is now underway on th...