UKTVs Yesterday whips-up a Perfect Storm

Yesterday, Britain's biggest factual channel, today announced it has acquired exclusive UK rights to Perfect Storms: Disasters that Changed the World from Entertainment One (eOne). The deal was negotiated by UKTV's Head of Acquisitions and Co-Productions Alexandra Finlay and Prentiss Fraser, Senior Vice President, Worldwide Sales & Acquisitions eOne Television International and is scheduled for Q2 2013.

Alexandra Finlay commented: Perfect Storms: Disasters that Changed the World marries powerful stories with epic imagery and incisive commentary, making it perfect for Yesterday's brand and channel proposition, Entertainment Inspired By History.

The 6 x 60 series travels the world to investigate the biggest and most significant disasters of all time, those that have changed the course of history. The show uses cutting-edge animation, field-testing and dramatic storytelling to recreate disasters from the past, including the Great Galveston Hurricane of 1900, which remains the deadliest natural disaster in American History; the 1755 Great Lisbon Earthquake and Tsunami; the Great Kanto Earthquake of 1923, a triple disaster in which an earthquake, fire and dragon twister (a tornado filled with burning debris) struck the Tokyo Bay killing 40,000 people in 15 minutes; and the 1941 Battle of Moscow, when harsh weather and a titanic clash of dictators collided to create the biggest and deadliest battle in human history.

Michael Kot, Senior Vice President, Factual, Entertainment One Television, added: In this series, just when you think it cant get worse...it does. Perfect Storms: Disasters that Changed the World explores the incredibly rare and compounding disasters such as earthquakes, tsunamis and firestorms that have changed history. This series is a fantastic addition to eOne's robust slate of factual programming.

Perfect Storms: Disasters that Changed the World is produced and distributed by Entertainment One Television.

Adrian Wills, General Manager of Yesterday, said: Since Yesterday's brand refresh last year, primetime content on the channel has become more contemporary, dynamic, and engaging. Perfect Storms: Disasters that Changed the World has all of these qualities and should appeal to a diverse audience, as well as loyal viewers of Yesterday.

The channel was up 20% in volume year-on-year in 2012 and managed to increase its average share from 0.87% to 1.04%. This was thanks to the brand refresh and a new raft of programming including Fight Club: A History of Violence, which performed strongly with an opening audience of 268,000 viewers, and the second series of Find My Past with the best episode consolidating at 255,000 viewers.

In 2012 UKTV become the fastest growing commercial TV network, with a 4.43% share, up 10% compared to 2011.

For more information or interview opportunities, please contact:

Emily Jones, Publicist, Factual

020 7299 6284 / emily.jones1@uktv.co.uk

-ENDS-

Notes to Editors

About Yesterday

www.visityesterday.co.uk / Twitter: @visityesterday / facebook.com/yesterdaytvchannel

Yesterday provides entertainment inspired by history.

Showcasing new series such as Raiders of the Lost Past, Mafia's Greatest Hits, Medieval Dead and British Gangsters: Faces of the Underworld a programme which delves into the history of Britain's organised crime Yesterday seeks to redefine what history is.

In 2012, Yesterday also sees the return of three popular series: Find My Past, Great British Ghosts and Museum Secrets.

Where to find Yesterday: Freeview channel 19, Sky channel 537, and Virgin Media channel 203.

About UKTV (www.uktv.co.uk)

UKTV is a major industry player and one of the most important and successful multichannel providers in the UK. Formed in 1997, it is an independent commercial joint venture between BBC Worldwide, the commercial arm of the BBC, and Scripps Networks Interactive Inc. (NYSE: SNI) .

Attracting over 41 million viewers each month, the network consists of 10 distinctive channel brands Watch, Gold, Dave, alibi, Yesterday, Blighty, Eden, Home, Really and Good Food offering a broad range of quality programming across entertainment, lifestyle and factual. UKTV currently operates 25 broadcast streams when its eight multiplexes and five HD channels are taken into account, and 11 highly successful websites. The network also runs video on demand (VOD) services on Sky and BT Vision and is part of TalkTalk on YouView. In addition, UKTV recently launched its own On Demand' services with Dave On Demand and Yesterday On Demand.

UKTV's successful programming strategy combines high profile original commissions and key acquisitions with quality content from the BBC.

All UKTV channels are distributed on Sky and Virgin Media. Dave, Really and Yesterday are also available on Freeview.

LINK:	http://uktv.co.uk/network/item/aid/655808...
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