EBS EXPANDS CHELLO ZONE EPG DATA SERVICES FOR CHANNELS IN SOU AFRICA AND RUIA

EBS EXPANDS CHELLO ZONE EPG DATA SERVICES FOR CHANNELS IN SOUTH AFRICA AND RUSSIA 29 Apr 2014

EBS, the leading full-service provider of EPG data for platforms and channels worldwide, has announced that it has further expanded its array of EPG data services for Chello Zone, a leading international broadcaster and creator of television channels across Europe, the Middle East, Africa and Asia. EBS now provides EPG data services for CBS Action and CBS Drama in South Africa and MGM across EMEA and MGM HD in Russia.

Channels that broadcast across multiple territories and platforms have to adhere to numerous mandatory specifications not just for file formats but for character length and type of data accepted. This is not a simple task. Using its in-house scheduling application Mediator, EBS is able to take all the scheduling information for each channel and restructure it to meet the requirements of all platforms in any territory, providing one point of contact throughout the process with a clear, defined workflow.

As well as enabling preparation and distribution services for these latest channels, EBS also provides Chello Zone with XML feeds, which allow automatic updates to the TV listings on the Chello Zone website as well as any other platforms that accept XML. Matt Smith EBS' Business Development Manager explains, By delivering XML feeds we provide a key benefit for broadcasters like Chello Zone because the XML feeds enable data updated by us, to automatically refresh the customer's website for example, immediately, without reimporting and updating the whole file. Many EPG suppliers send updates via email, which is a time consuming process and increases the risk of human error.

Brian Drinkwater, Head of Content Management, Chello Zone says, The EPG is our primary marketing tool for territories outside the UK so we rely heavily on EBS. Quite simply, if there's no EPG data there's no way of viewing content and if the data is incorrect the viewer isn't going to return. The fact that EBS is a niche company means that their service is extremely quick and has a personal touch. We can literally pick up the phone one day and the next day a new service is up and running.

EBS has been providing EPG data services including editorial and translation for Chello Zone for more than ten years and this latest announcement further highlights their relationship.

LINK:	http://www.theiabm.org/article.php?group_id=11710...
	See more stories from iabm

Most recent headlines