ITV marks Mental Health Awareness Week as part of its continuing commitment to get the nation talking and promote mental wellness
Alastair Campbell guest presenting on Good Morning Britain, new Britain Get Talent talking podcast episodes, a special edition of Loose Men, and a special ident created by an artist and a neuroscientist are all part of ITV's plans to get the nation talking and promote mental wellness during Mental Health Awareness Week (10-16th May, 2021).
ITV launched its mental wellness campaign, Britain Get Talking, nearly three years ago, in October 2019 by pausing Britain's Got Talent: The Champions to create a space to start a national conversation about mental wellness. Since then, Britain Get Talking campaigns, supported by the charities Mind, YoungMinds and SAMH, have been a regular feature on ITV, with the current campaign, The better we talk, the better we feel' culminating during Mental Health Awareness Week. ITV's five year mental wellness campaign is at the heart of its Social Purpose strategy, and seeks to encourage all of us to look after our mental health by connecting with others.
To date over 56 million actions have been taken as a result of the Britain Get Talking campaign to support mental wellbeing by connecting with others, which is nearly an action for every adult in the UK.*
In October 2019, ITV also announced the creation of a Mental Health Advisory Group, chaired by Ruth Davidson with members including Paul Farmer, CEO of mental health charity, Mind, Emma Thomas, CEO of Young Minds and Billy Watson, CEO of SAMH, on the advisory group which provides guidance and support on all aspects of ITV, and STV's, approach to mental health and wellbeing among its people, production teams, participants in its shows and audiences. Dr Alex George, former Love Island star and UK Youth Mental Health Ambassador, has joined the advisory group this year. Also in 2019, ITV published guidelines for producers on protecting programme participants with a focus on the mental health of the people who appear on its shows and its Duty of Care Charter, which laid out its commitment to the mental and physical well-being of all people working for, or with, ITV.
Ruth Davidson, Chair of ITV's Mental Health Advisory Group said: Keeping across our mental health is important for all of us which is why creating a culture which supports the mental health of one another is so important.
ITV can speak to more people, and reach more communities, than almost any other organisation in Britain and I think it is brilliant that ITV is choosing to use that powerful platform to bring mental wellbeing to the centre of our national conversation. Opening up and talking can make such a difference and ITVs championing of that message will help so many to take the first step.
I have been so impressed at how willing ITV has been to seek out and listen to external voices and experts, through initiatives like the Mental Health Advisory Group, which has helped inform and guide the broadcaster's mental health strategy.
ITVs ongoing work, such as its many activities during Mental Health Awareness Week, makes a real and positive difference to peoples lives.
Britain Get Talking continues to be a major focus for ITV. The current campaign, which launched with a stunt featuring Ant, Dec and Sir Mo Farah in Ant and Dec's Saturday Night Takeaway on 3rd April, continues through into Mental Health Awareness Week with a campaign centred around the idea that The better we talk, the better we feel.' Adverts featuring Roman Kemp, Alex Beresford and Rochelle Humes as hosts, point to The How To Chat Show' on ITV Hub, a series of short-form films featuring Anne-Marie, Sanjeev Bhaskar, Nicholas Pinnock, Dr Ranj and Charlene White, discussing different ways to have a better quality of conversation.
The Britain Get Talking digital on-screen graphic and Britain Get Talking break bumpers will appear across the week, totalling 570 Britain Get Talking messages on air, reminding viewers that the better we talk, the better we feel.
Further detail on ITV's support for Mental Health Awareness Week:
This year ITV will continue to support Mental Health Awareness Week across a range of programmes in its schedule, as well as in marketing and on-air promotions planned for the week.
Alastair Campbell - writer, campaigner and ex-right hand man to former Prime Minister Tony Blair - will be a guest presenter on Good Morning Britain alongside Susanna Reid from Monday 10th until Wednesday 12th May 2021 coinciding with Mental Health Awareness Week, an area he has spoken openly and honestly about in relation to his own mental health struggles. Singer and actor Max George this morning gave his first TV interview since opening up about his mental health and depression. Plus Hollywood actress Goldie Hawn will be talking about mental health in children, particularly following the pandemic. Her foundation runs a programme in schools (including in the UK) called MindUP' which looks at mindfulness, happiness and mental health for kids. Also this week, actor Russell Tovey discusses the anxiety that comes with being a performer and learning to dance for a powerful video exploring the breakdown of mental health, as well as his new book and podcast Talk Art.
For over a year now on Lorraine, Dr Alex George has been campaigning for better mental health for NHS staff as well as for schools through Lorraine's HEADucation campaign which also saw him become the Government Ambassador for youth mental health. As part of its Mental Health Awareness content, Dr Alex will be talking to Lorraine about his new book which provides an invaluable toolkit for both physical and mental wellbeing, viewing them very much as interdependent on each other. Also as part of Lorraines HEADucation campaign, ac
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
01/04/2026
January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION
Douyin Users Can Now Create And Share Videos With Stun...
24/01/2026
RT and Virgin Media Television kick off comprehensive free-to-air coverage of t...
23/01/2026
Staines-upon-Thames, UK, 29 July, 2025 - Yospace, the global leader in Dynamic A...
23/01/2026
Spotify's annual Best New Artist celebration honors the rising stars whose talent, creativity, and dedication have propelled them to the music industry'...
23/01/2026
Paramount is transforming its operations by unifying the media supply chains of their top brands into a scalable global pipeline.
This transformation enhances ...
23/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
23/01/2026
Friday 23 January 2026
Sky appoints Lisa Clark as Commissioning Executive for SNL UK
Lisa Clark headshot
PNG (468KB)
Lisa Clark joins Sky as Commissioning E...
23/01/2026
RT is delighted to announce that the RT and F s ireann / Screen Ireland supported short film Retirement Plan has been nominated for Best Animated Short at th...
22/01/2026
Last November, Ed Sheeran returned to his musical roots for an intimate, one-nig...
22/01/2026
Every delay costs. When a subtitle fails QC, even the smallest issue can mean missed deadlines, extra vendor costs, or frustrated teams. The new Accurate.Video ...
22/01/2026
Rohde & Schwarz, Qualcomm, and Motorola demonstrate successful 5G Broadcast comp...
22/01/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
21/01/2026
Wednesday 21 January 2026
Backing Britain on the global stage: Sky becomes an o...
21/01/2026
Fox Corporation Executives to Discuss Second Quarter Fiscal 2026 Financial Resul...
21/01/2026
Baselight v7 brings colourists and post-houses smarter mattes, faster workflows and deeper control
FilmLight, known for its detailed colour toolset and longsta...
21/01/2026
RT News is pleased to announce the appointment of Jackie Fox as its new Washington Correspondent. Jackie is a multimedia journalist with RT News and has repor...
19/01/2026
Monday 19 January 2026
Sky News reinvents News at Ten for the modern audience with The Wrap
Sky News today announces The Wrap, a bold evolution of its 10pm ou...
19/01/2026
DPA Microphones is striking a new chord in piano miking with the debut of its DPK2015 Piano Stereo Kit, an out-of-the-box, plug-and-play miking solution that ta...
19/01/2026
DPA Microphones will present its 4099 CORE Instrument Microphone and redesigned...
19/01/2026
Trianel relies on Arvato Systems for future-proof data center operations
Moving to the cloud: Arvato Systems implements extensive IT migration project
Migrat...
19/01/2026
Celebrating 21 Years of the RT Choice Music Prize
RT Choice Music Prize
In association with IMRO and IRMA
Irish Album of the Year 2025 - Shortlist Announce...
18/01/2026
January 18 2026, 21:30 (PST) Dolby Cinema Arrives in Bengaluru: Dolby Laborator...
16/01/2026
The start of a new year brings fresh possibilities. Whether you're diving in with big goals or simply setting new intentions, audiobooks can bring inspirati...
16/01/2026
In 2025 we launched the Spotify Partner Program to give creators more ways to tu...
15/01/2026
The SGL Carbon site in Bonn has a long tradition of training. For many years, young talent has been successfully trained here, regularly achieving excellent exa...
15/01/2026
The JEC Composites Innovation Awards annually honor the most innovative and ambi...
15/01/2026
X-energy Reactor Company, LLC ( X-energy ) and SGL Carbon LLC ( SGL ) have signed a 10-year framework agreement to provide graphite for the deployment of X-ener...
15/01/2026
RT is tonight announcing that Mari Hurley has decided to leave her role as RT 's Chief Financial Officer to take up a new position outside RT . Mari will r...
15/01/2026
15 Jan 2026
VEON's Kyivstar Reaches 3.0 million Customers with Starlink Dir...
15/01/2026
Views to free streaming service U grew by 15%, average monthly active users by 23% and registrations by 18%
UKTV's channels achieved record viewing share, ...
15/01/2026
Thursday 15 January 2026
Sky Sports to show Final Stage of inaugural FIFA Women's Champions Cup
Sky and FIFA have agreed an exclusive new partnership whi...
15/01/2026
Thursday 15 January 2026
The official trailer for the second season of Seth Mac...
15/01/2026
Wuppertal January 15, 2026
Riedel RefCam Takes Center Court in German Basketba...
15/01/2026
Arvato Systems Named Launch Partner for AWS European Sovereign Cloud
As a launch partner for the AWS European Sovereign Cloud, Arvato Systems enables customer...
14/01/2026
Staines-upon-Thames, UK, 13th January, 2026 - ITV, one of the UK's leading broadcasters, has selected Yospace, the global leader in Dynamic Ad Insertion (DA...
14/01/2026
Steiger Media's adoption of Calrec's compact Argo M console not only makes its innovative new hybrid truck faster, more efficient, and agile, but also e...
14/01/2026
Press Release: The Boston Globe Names Cartesian a Top Place to Work in 2025
January 14, 2026
News
Cartesian - January 14, 2026 - EINPresswire.com - Sp...
14/01/2026
Comscore and Marcus Theatres Announce Five-Year Extension for Cinema ACE and Ent...
14/01/2026
Comscore and Santikos Entertainment Announce Five-Year Circuit Wide Commitment t...
14/01/2026
Wednesday 14 January 2026
Sky News announces Cathy Newman to lead flagship new political programme
Sky News today announces that award-winning journalist and ...
14/01/2026
The first stamp of An Post's 2026 Stamp Programme, marking 100 Years of Broadcasting, was unveiled at the GPO by Patrick O'Donovan TD, Minister for Cult...
14/01/2026
It's official! Beverley Callard has landed in Carrigstown. The beloved actor, known for her unforgettable roles and iconic screen presence, is joining the c...
13/01/2026
Independent media in Brazil and Colombia is facing an urgent crisis of traditional business models alongside a deteriorating security environment, according to ...
13/01/2026
Some days you want your music to reflect a specific feeling, memory, or vibe that goes beyond a single artist or genre. You want to do more than listen. You wan...
13/01/2026
Luxembourg, December 17, 2025 - SES S.A. ( SES or the Company ), a leading spa...
13/01/2026
Written and executive produced by Steve Lightfoot and Angela LaManna, produced b...
ITV marks Mental Health Awareness Week as part of its continuing commitment to get the nation talking and promote mental wellness 
