Sony Pixel Power calrec Sony

ITV marks Mental Health Awareness Week


ITV marks Mental Health Awareness Week as part of its continuing commitment to get the nation talking and promote mental wellness

Alastair Campbell guest presenting on Good Morning Britain, new Britain Get Talent talking podcast episodes, a special edition of Loose Men, and a special ident created by an artist and a neuroscientist are all part of ITV's plans to get the nation talking and promote mental wellness during Mental Health Awareness Week (10-16th May, 2021).

ITV launched its mental wellness campaign, Britain Get Talking, nearly three years ago, in October 2019 by pausing Britain's Got Talent: The Champions to create a space to start a national conversation about mental wellness. Since then, Britain Get Talking campaigns, supported by the charities Mind, YoungMinds and SAMH, have been a regular feature on ITV, with the current campaign, The better we talk, the better we feel' culminating during Mental Health Awareness Week. ITV's five year mental wellness campaign is at the heart of its Social Purpose strategy, and seeks to encourage all of us to look after our mental health by connecting with others.

To date over 56 million actions have been taken as a result of the Britain Get Talking campaign to support mental wellbeing by connecting with others, which is nearly an action for every adult in the UK.*

In October 2019, ITV also announced the creation of a Mental Health Advisory Group, chaired by Ruth Davidson with members including Paul Farmer, CEO of mental health charity, Mind, Emma Thomas, CEO of Young Minds and Billy Watson, CEO of SAMH, on the advisory group which provides guidance and support on all aspects of ITV, and STV's, approach to mental health and wellbeing among its people, production teams, participants in its shows and audiences. Dr Alex George, former Love Island star and UK Youth Mental Health Ambassador, has joined the advisory group this year. Also in 2019, ITV published guidelines for producers on protecting programme participants with a focus on the mental health of the people who appear on its shows and its Duty of Care Charter, which laid out its commitment to the mental and physical well-being of all people working for, or with, ITV.

Ruth Davidson, Chair of ITV's Mental Health Advisory Group said: Keeping across our mental health is important for all of us which is why creating a culture which supports the mental health of one another is so important.

ITV can speak to more people, and reach more communities, than almost any other organisation in Britain and I think it is brilliant that ITV is choosing to use that powerful platform to bring mental wellbeing to the centre of our national conversation. Opening up and talking can make such a difference and ITVs championing of that message will help so many to take the first step.

I have been so impressed at how willing ITV has been to seek out and listen to external voices and experts, through initiatives like the Mental Health Advisory Group, which has helped inform and guide the broadcaster's mental health strategy.

ITVs ongoing work, such as its many activities during Mental Health Awareness Week, makes a real and positive difference to peoples lives.

Britain Get Talking continues to be a major focus for ITV. The current campaign, which launched with a stunt featuring Ant, Dec and Sir Mo Farah in Ant and Dec's Saturday Night Takeaway on 3rd April, continues through into Mental Health Awareness Week with a campaign centred around the idea that The better we talk, the better we feel.' Adverts featuring Roman Kemp, Alex Beresford and Rochelle Humes as hosts, point to The How To Chat Show' on ITV Hub, a series of short-form films featuring Anne-Marie, Sanjeev Bhaskar, Nicholas Pinnock, Dr Ranj and Charlene White, discussing different ways to have a better quality of conversation.

The Britain Get Talking digital on-screen graphic and Britain Get Talking break bumpers will appear across the week, totalling 570 Britain Get Talking messages on air, reminding viewers that the better we talk, the better we feel.

Further detail on ITV's support for Mental Health Awareness Week:

This year ITV will continue to support Mental Health Awareness Week across a range of programmes in its schedule, as well as in marketing and on-air promotions planned for the week.

Alastair Campbell - writer, campaigner and ex-right hand man to former Prime Minister Tony Blair - will be a guest presenter on Good Morning Britain alongside Susanna Reid from Monday 10th until Wednesday 12th May 2021 coinciding with Mental Health Awareness Week, an area he has spoken openly and honestly about in relation to his own mental health struggles. Singer and actor Max George this morning gave his first TV interview since opening up about his mental health and depression. Plus Hollywood actress Goldie Hawn will be talking about mental health in children, particularly following the pandemic. Her foundation runs a programme in schools (including in the UK) called MindUP' which looks at mindfulness, happiness and mental health for kids. Also this week, actor Russell Tovey discusses the anxiety that comes with being a performer and learning to dance for a powerful video exploring the breakdown of mental health, as well as his new book and podcast Talk Art.

For over a year now on Lorraine, Dr Alex George has been campaigning for better mental health for NHS staff as well as for schools through Lorraine's HEADucation campaign which also saw him become the Government Ambassador for youth mental health. As part of its Mental Health Awareness content, Dr Alex will be talking to Lorraine about his new book which provides an invaluable toolkit for both physical and mental wellbeing, viewing them very much as interdependent on each other. Also as part of Lorraines HEADucation campaign, ac
See more stories from itv

Europe Stories


Amazon wins rights to Ligue 1, sparks Canal Plus protest

Canal Plus has refused to broadcast the two matches a week it has been awarded, stating the deal is detrimental to the leagues historic partners By Jenny Pries...


Spotify Invites Fans to the K-pop Playground With a New Enhanced Album From TWICE

It's no secret that K-pop is taking the world by storm, and when it comes to...


Sky Sports to deliver more boxing than ever before as part of a new chapter for the sport

Two new partnerships will see Top Rank and BOXXER fights on Sky Sports until 202...



KEEP LISTENING TO RT | WWW.RTE.IE/KEEPLISTENING RT will carry out essential maintenance of the Long Wave (LW) transmitter in Clarkstown, Co. Meath from 15th...


Nokia modernizes Subisu's optical network for high-speed broadband across Nepal

Nokia modernizes Subisu's optical network for high-speed broadband across Ne...


Channel Partner Spotlight: Rerate Limited

Rerate Limited is a USA-based supplier of equipment, systems and services for various communications markets. Major markets served include Broadcast, Fixed and ...


Press release: US can address pressing broadband needs with proposed infrastructure funds, report shows

Press release: US can address pressing broadband needs with proposed infrastruct...


A guide to using IP monitoring as a business strategy

A new white paper from TAG Video Systems looks at how broadcaster can ensure agile, real-time monitoring of their streams and signals in an IP environment Spon...


Belgium's BX1 adopts Dalet's media production platform

Belgian broadcaster is using the platform to underpin its production and distribution infrastructure across news and sports production across its radio and TV s...


Discovery nets French Open for another five years

In 2021, Eurosport has reported significant year-on-year growth in its audience watching via digital platforms during the first eight days of the Grand Slam eve...


GB News plans radio station launch

New DAB national station could launch as early as next month By Jenny Priestley Published: June 11, 2021 New DAB national station could launch as early as n...


Isotropic Systems and SES GS Complete Milestone Trials to Unlock Next-Gen Connectivity for U.S. Military

Successful multi-beam, over-the-air tests in the UK and US advance multi-beam an...


GBH Powers Media Workflows With EditShare Cloud Solutions

GBH Powers Media Workflows With EditShare Cloud Solutions posted: 11/06/2021 EFSv streamlines production with remote workflow flexibility EditShare , a t...


VEON Shareholders Elect New Members to its Board of Directors

Amsterdam, 10 June 2021 - VEON Ltd. (NASDAQ: VEON, Euronext Amsterdam: VEON), a leading global provider of connectivity and internet services, announces the res...


What Type of Fan Are You? Celebrate the Arrival of Spotify's Football Now Playlist in the U.K. and Germany

League preferences and team allegiances may differ, but one thing remains consis...


Sky Mobile reveals the lengths fans go to never miss a sporting moment

Viewing confessions: New research from Sky Mobile reveals 37% of Brits will use their smartphones to watch their favourite sports at work, with 27% sneakily vie...


The one where Friends: The Reunion becomes Sky One's most watched show ever

Friends fans across the UK have broken viewing records for Sky One with 5.3m watching the long-awaited return of Friends: The Reunion. The must-watch one-off sp...


RT announces details of UEFA EURO 2020 coverage - live and exclusive

All 51 games live and free-to-air with 45 games live on RT 2 plus 6 final group games on RT Player & RT News channel RT Sport team includes Damien Duff, Ste...


Nokia and AT&T accelerate U.S C-Band rollout with first commercial equipment call

Nokia and AT&T accelerate U.S C-Band rollout with first commercial equipment cal...


Sorry, I Didnt Know to return, with opportunities for new writers

Sorry, I Didnt Know to return, with opportunities for new writers ITV and TriForce Productions Launch Competition to Find Writers for Comedy Panel Show ITV ha...


Hitachi and Arrival to deliver electric buses and infrastructure

London, June 10, 2021 - Hitachi Europe, a wholly owned subsidiary of Hitachi, Ltd. (TSE: 6501, Hitachi), and Arrival (NASDAQ: ARVL), the global company creating...


4YFN Moves to the Heart of MWC Putting Startups in the Centre of the Mobile Ecosystem

Sir Ronald Cohen, the father of British venture capital among inspiring list of ...


FilmLight releases Baselight 5.3 Editions for Avid and NUKE

Baselight 5.3 enhancements boost colour correction within your editing or VFX workflow FilmLight today announced the release of Baselight 5.3 Editions for Avid...


Dalet Helps BX1 Transform into One of Brussel's Leading Multimedia Channels

Dalet, a leading technology and service provider for media-rich organizations, today announced that Brussels-based BX1, has expanded its multimedia channel and ...


Megacable Improves TV QoE With Broadpeak's CDN and Multicast ABR Solutions

Megacable Improves TV QoE With Broadpeak's CDN and Multicast ABR Solutions June 10, 2021 Broadpeak's Suite of Technologies Reduces Delivery Costs While ...


Megacable mejora la calidad de experiencia de TV con las soluciones de CDN y Multicast ABR de Broadpeak

Megacable mejora la calidad de experiencia de TV con las soluciones de CDN y Mul...


Big Brother Canada to Return for Milestone 10th Season

Banijay Rights today announces a landmark tenth season of Big Brother Canada for Corus Entertainment's Global Channel in Canada. The greenlight for a new l...


Arvato Systems and NIMMSTA push forward "freehand" operations in logistics processes

Arvato Systems and NIMMSTA Push Forward "Freehand" Operations in Logistics Proce...


Britain's broadcasters launch CFlight - a new ABC-audited tool for measuring ad campaign coverage across linear TV & BVOD

10/06/2021 We're excited to be working with CFlight - the recently launched...


Euro 2020: The man making sure fans don't miss a single kick

Sunset Vine's leading staff match director Jamie Oakford talks to TVBEurope about his role at this summers Euro 2020 tournament By Jenny Priestley Publish...


How can broadcasters secure themselves against possible cyber attacks?

Following the recent ransomware attack on one US media group, Quantums Eric Bassier explains why broadcasters are being targeted, and how they can safeguard the...


EBS rebrands as PA TV Metadata, wins GB News contract

Pawa - the cloud-based metadata platform developed by EBS - will continue to underpin the companys offering By Jenny Priestley Published: June 10, 2021 Pawa...


DAZN rejects Sky Italia content deal bid'

According to reports, DAZN has rejected Skys bid to keep its app on its set-top-box and satellite service By Jenny Priestley Published: June 10, 2021 Accord...


Beam me up! Thales & Goonhilly Earth Station collaborate on research into laser beams as data pipes

Facebook Twitter LinkedIn Thales Australia has signed a major research ext...


Thales revolutionises IoT "out-of-the-box" connectivity to any cellular network worldwide.

Facebook Twitter LinkedIn Breakthrough connectivity solution greatly simpl...


SBAS for Africa & Indian Ocean helicopter demonstration proves Safety of Life (SoL) services

Facebook Twitter LinkedIn The Agency for Air Navigation Safety in Africa a...


French space agency president Philippe Baptiste visits Thales Alenia Space's Cannes plant

Facebook Twitter LinkedIn Innovation to drive competitiveness and digital ...


Canapii takes virtual event engagement to the next level with help from AWS

Canapii takes virtual event engagement to the next level with help from AWS posted: 10/06/2021 For virtual and hybrid event technology developer Canapii, ...


Vox Media relies on Dante audio network for flexible connectivity, remote operations, and studio growth

Vox Media relies on Dante audio network for flexible connectivity, remote operat...


VSNCrea and the rule of three

Three industries, three geographies, three happy customers: in this month's blog we explore the benefits that VSNCrea can bring. Who can benefit from VSNC...


Myleene Klass opens up on her baby loss journey for new W documentary

9 June 2021 UKTVs premium channel W has commissioned a powerful documentary with broadcaster and musician Myleene Klass. The compelling one-off documentary Myle...


Spotify Presenta Coming Out: Emociones Compartidas', un Podcast Original con Inspiradoras Historias de Creadores LGBTQIA+

Para Spotify, Pride se trata de crear un espacio permanente para las personas LG...


Love Factually: Watching documentaries is booming, inspiring a nation of aspiring armchair experts

FROM REEL TO REAL - Brits have watched more documentaries this past year than ev...


Sky Documentaries announces a slate of new original titles to mark channel's first anniversary

Sky today announced five new Sky Original documentaries that reinforce its commi...


Sky reveals trailer and premiere date for highly anticipated documentary Murder at the Cottage: The Search for Justice for Sophie

Sky has today revealed the official trailer for highly anticipated Sky Original ...



DRAMA Killian Scott stars in world premiere of US vs Ulysses AUDIO RT Radio 1 Extra to air epic 29 hour, 45 minute RT production of Ulysses this Bloomsday ...


Nokia and Orange Jordan launch mesh Wi-Fi for superior broadband performance

Nokia and Orange Jordan launch mesh Wi-Fi for superior broadband performance Press Release Nokia and Orange Jordan launch mesh Wi-Fi for superior broadband ...





My HD PLUS App now available on Samsung Smart TVs to deliver the first UHD TV Broadcast in Africa

Accra, 9. June 2021. SES HD PLUS Ghana, the country's premium high-definitio...


GSMA Announces That MWC Los Angeles 2021 Will Return to California as a Live Event This October

9 JUNE 2021, Los Angeles: The GSMA revealed details of MWCLA21, in Partnership w...