The collaboration produced more than 500 short-form videos across four cities through an iPhone-based workflow designed to preserve speed, spontaneity, and the creators' natural voices
When Peter Olson joined Overtime eight years ago, the company's core business was capturing high school basketball highlights on iPhones. This summer, many of the same production principles were applied on a considerably larger stage.
Overtime partnered with FOX One to produce Race to Glory, an unscripted, World Cup-centric competition series featuring prominent creators traveling to New York, Los Angeles, Miami, and Philadelphia for a collection of soccer-inspired challenges.
The project generated more than 500 pieces of original short-form content, including competition videos, behind-the-scenes moments, selfies, recaps, and other material distributed across Overtime, FOX One, and dedicated social channels.
For Olson, who is senior director, content, Overtime, the scale of the series demonstrated how far the social-first sports-media company had come without abandoning its roots: the production style that helped build its audience.
For us, he says, getting to the point where we're working with creators who are as huge as Sketch, Tota, and Rakai, on a production with a partner like FOX One, adjacent to something as large as the World Cup has been kind of surreal.
Race to Glory is an online content-creator competition featuring two main creator-led squads. Host Jolie Sharpe (right) interviews content creator Rose Ruland, one of the show's competitors. (Photos: Overtime)Although Race to Glory represented one of Overtime's most ambitious productions, the operation was still built around lightweight equipment, small crews, quick turnarounds, and a willingness to follow personalities rather than impose the conventions of traditional television.
It's not like we went from being this iPhone-driven highlight company to now doing everything completely differently, says Olson. A lot of the people working on this project were the same people using similar processes and thinking about the content through a similar lens.
That approach was precisely what FOX One wanted. As the streaming service prepared to carry all 104 World Cup matches, its marketing team sought a complementary way to introduce the platform to younger viewers without trying to create something bigger than the tournament itself.
They weren't trying to conform to us, says Annie Leanse, director, subscriber acquisition + brand media, FOX DTC, FOX Corp. They came to the table and said, This is what we're really good at, and this is how we think we could partner together.' That was really refreshing.
Lightweight Workflow Built for Speed
With eight contestants, host Jolie Sharpe, and occasional additional participants, Overtime could be following nine to 12 on-camera personalities during an individual challenge.
The idea was to mike each primary participant while retaining the ability to move quickly between locations and turn content around within days. Instead of deploying a conventional camera and audio complement, the team used external microphones connected to iPhones, with enough devices to accommodate approximately one phone for every two microphones.
The same producers who helped devise the challenges often captured the footage and edited it afterward. That continuity eliminated the need for extensive production notes or editorial handoffs.
One of my producers, Miguel, might be filming a moment with Rakai, says Olson. The next day, he's in Premiere, jumping to that moment and clipping it himself because he already knows it's going to be there.
The approach balanced production quality with the realities of a compressed social-media schedule. At some stops, the team captured eight challenges that needed to be edited within approximately 10 days.
We wanted the quality to be at a high threshold, says Olson. We wanted to make sure the sound was good, and we wanted it to feel professional and worthy of being a show with FOX One. At the same time, we were realistic about filming eight different challenges and needing them all edited in the next 10 days.
The resulting aesthetic helped place viewers inside the competition instead of at a distance from it. It feels like you're there, he adds. You're a fly on the wall in these challenges. There's a certain look and feel to shooting with an iPhone that's a little bit more personal.
Race to Engagement Gains
For FOX, the collaboration became one of the defining projects of a demanding month-plus campaign.
People keep saying it's our Super Bowl, Leanse says. I remind them it's 39 days of Super Bowls in a row. From a FOX One awareness standpoint, we needed to be splashy. We needed credible voices to help support us and a way to tap into a younger demographic for whom this is how they consume content.
Much of the series and supporting content was shot on smartphones by Overtime crew members.By the conclusion of the World Cup on July 19, the six-week Race to Glory campaign had generated 1,189 posts, 142 million views, and 8.2 million engagements for an overall engagement rate of 5.8%. The dedicated Race to Glory, Aura City, and Mud United accounts also attracted nearly 150,000 followers collectively.
The content performed especially well against established sports-media benchmarks. According to Tubular, Race to Glory posts on Overtime's primary TikTok account outperformed U.S. sports-media averages by 75% in both views and engagements per post. From June into July, the dedicated Race to Glory TikTok account generated 25 million views, more than every MLB team and 28 of the NBA's 30 teams on the platform.
The campaign's individual social accounts also gained significant traction during the
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
22/07/2026
Among other tweaks to coverage, the broadcaster added announce positions in the ...
22/07/2026
The Australian Sports Technologies Network (ASTN) has reported a sharp acceleration in Australia's sportstech sector, with revenue growth rising from 10% in...
22/07/2026
From a retrofitted broadcast bus to packed Match Day Live! events, Bennett detai...
22/07/2026
TMRW Sports has named Brendan Donohue as President, Flag Football, where he will lead the company's professional flag football business in partnership with ...
22/07/2026
Stephen Arnold Music (SAM) designed and produced soundtracks for nine projection...
22/07/2026
Harmonic has announced a $25,000 donation to Global Empowerment Mission (GEM) fo...
22/07/2026
Telemundo has announced it has acquired from UC3 exclusive U.S. Spanish-language...
22/07/2026
The Rest Is Football, hosted by Gary Lineker, Alan Shearer, and Micah Richards, ...
22/07/2026
Sports Studio has announced a partnership with TheSoul Group to distribute Free ...
22/07/2026
Daktronics has concluded its 2026 High School Video Summit, a two-day hybrid event combining virtual sessions with hands-on host school visits across the countr...
22/07/2026
FOR-A America will exhibit at the MMCA Show in Pensacola, Florida (July 21-24), marking the company's first appearance at the house of worship AV event. FOR...
22/07/2026
The New York Yankees have selected Lumen Technologies (NYSE: LUMN) to connect Ya...
22/07/2026
Calrec will exhibit at IBC 2026 (Stand 8.C47) with demonstrations of its IP-native audio ecosystem built around the Argo console range, and will announce two ne...
22/07/2026
Solid State Logic has announced the appointment of Algam EKO as its distributor for SSL large format consoles in Italy, covering the Live, Broadcast, and Studio...
22/07/2026
FloSports has announced the launch of the FloSports Channel, a free ad-supported streaming channel premiering on Prime Video in the U.S. on July 21. The channel...
22/07/2026
Banana Ball TV (BTV), the broadcast operation of the Savannah Bananas, has insta...
22/07/2026
SiriusXM and Audacy have announced an agreement bringing 42 Audacy sports, news, and talk stations from 29 U.S. markets to SiriusXM. Twenty-three Audacy sports ...
22/07/2026
The collaboration produced more than 500 short-form videos across four cities th...
22/07/2026
At 2,600 sq. ft., the new home of digital content houses a main studio, podcast space, and an auxiliary control room
NFL franchises are accelerating their prod...
22/07/2026
Library now available in Engine Player
Another of Eduardo Tarilonte's popular sample libraries has just been moved over to Engine Audio's Engine Pla...
22/07/2026
All-in-one mic & DSP interface overhauled
Cloudvocal have just refreshed the design of their all-in-one mic, audio interface and DSP processor, introducing ...
22/07/2026
The final boss of the lost dual-op-amp circuit
Electro-Harmonix have just introduced the Deluxe Big Muff Pi 2, which they say offers their latest take on t...
22/07/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Proven managed IP solution helps broadcasters confidently navigate the future of broadcast distribution
LTN announces it has completed successful satellite-to-...
22/07/2026
Today, Chaos announced V-Ray 7, update 4, eliminating the need for asset conversions and tool switching, which slow down media and entertainment pipelines. Arti...
22/07/2026
An AI playground for the Project Indigo camera app
Marc Levoy July 22, 2026
0 Comments
At left is the user interface of our Playground, running on an ...
22/07/2026
Custom Consoles announces the completion of a large technical furniture project for Radio T l vision Suisse (RTS) at the networks recently inaugurated productio...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
22/07/2026
Culver City, CA, July 21, 2026 3D streaming infrastructure provider Miris today announced glTF intake, including the binary .glb form, to its spatial streamin...
22/07/2026
Documentary Lo Invisible Captured with Blackmagic PYXIS 6K
Brie Clayton July 21, 2026
0 Comments
Camera's versatile design allowed filmmakers to c...
22/07/2026
AAF Bridge converts AAF and XML Timelines to Ableton Live - and back
Jerome Gardier July 21, 2026
0 Comments
A two-way converter for macOS and Windows...
22/07/2026
From Class to Concert: Explore a Student-Led Production of David Bowies Work Thr...
22/07/2026
A poisoned spy, a secret war, and a small English city contaminated by a deadly chemical weapon. Available on Sky Documentaries from 4 AugustWednesday 22 July 2...
22/07/2026
Audio at Parity: Comscore Launches Transcript-Level Targeting and Measurement wi...
22/07/2026
Arvato Systems and Lobster Enter into a Partnership and Combine the Integration Platform and Managed Services
Flexible integration solutions for cloud, hybrid...
22/07/2026
RT REPORTS NET SURPLUS OF 22.5 MILLION IN 2025...
22/07/2026
In the Opinion of the Censor airs Monday 27 July at 9.35pm on RT One and RT Player
In the Opinion of the Censor looks at how films for theatrical release wer...
22/07/2026
Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...
21/07/2026
New research involving a cross-section of Mongolias independent media landscape finds enthusiasm for AI as a tool to improve efficiency, sustainability and resi...
21/07/2026
With winners Spain having already paraded the World Cup trophy through Madrid in front of millions of fans and the dust now settling on an epic tournament of th...
The collaboration produced more than 500 short-form videos across four cities through an iPhone-based workflow designed to preserve speed, spontaneity, and the creators' natural voices
