
Pinoy hip-hop is overtaking the music scene in the Philippines, and the lively beats of Filipino artists are finding their way to listeners far beyond the geographical borders of the country. The genre reflects the energy, how organic the art form is, and how accessible rapping is to everyone, shares Chesca Tan, Spotify's Lead Editor for Philippines. Pinoy hip-hop is gritty; it's street.
To celebrate Pinoy hip-hop's massive growth on Spotify-a more than 700% increase in streams in the Philippines since 2018-we launched KALYE X. For the uninitiated, kalye means street in Filipino. The initiative celebrates the collaboration between artists, fans and community, and serves as an extension of Spotify's popular Kalye Hip-Hop playlist. This playlist is home to the best of Pinoy hip-hop tracks, also enabling artists to be discovered and reach more fans in the Philippines and beyond-gaining listeners from 184 countries, says Chesca.
The KALYE X campaign kicked off with an unforgettable street-themed party. It featured live performances from contemporary Pinoy hip-hop icons Al James, Morobeats and Midnasty; a hip-hop dance showdown; street graffiti; and a chat session with Spotify's Head of Music, Kossy Ng, about the vibrant culture of the Pinoy hip-hop genre. The launch was a testament to the vibrant tapestry of Pinoy hip-hop culture.
We also teamed up with six local artists from the three main islands of the Philippines-Luzon, Visayas, and Mindanao-to record and release three new Spotify Singles. Each track showcases the depth and diversity listeners can find in Pinoy hip-hop.
Midnasty and Cookie$ bring the best of Bisaya beats in the track Wa Na Wa. I have been dedicating my music and craft to take Bisaya hip-hop beyond Visayas, and this collaboration with Midnasty is an important step in that direction, explains Cookie$. Working with Spotify allows us to transcend boundaries and share the vibrant Bisaya culture through our music. I hope this latest track not only empowers our fans but also creates a legacy that resonates far beyond our hometown.
Gloc-9, Hero, and Ramdiss pulled off a three-way mash-up for their song Umaga that represents the island of Luzon. I love writing songs about real stories and struggles of people, and being able to capture what we go through every day, says Gloc-9. As an artist, I want my music to resonate with everyone, hip-hop fan or not. That is why I take pride in creating songs that tell people's stories like what we did here.
Morobeats reimagines Mindanao hip-hop on their single, Kendeng. DJ Medmessiah, a founding member of the group, says, We're proud and excited that the rest of the world will hear Kendeng.' We've been dedicating our music and talent to showcase the rich Mindanaoan culture and share our style of hip-hop, and this collaboration with Spotify is providing us with that opportunity.
After spending time in the studio, the artists took to the stage for Spotify-hosted performances of their Spotify Singles in Cebu, Davao, and Manila. The excitement was palpable as nearly 6,000 fans attended the shows. The love for these songs spans the globe, and the artists and their Spotify Singles were featured on a billboard in New York City's Times Square.
Learn more about these diverse and talented artists in our Spotify Singles documentary.
Want more Pinoy hip-hop? Check out our Kalye playlist below.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
To celebrate the opening of its new showroom and office, Lightware UK hosted a dedicated launch event at the new London location. The event welcomed partners, c...
01/05/2026
Choice without compromise
The broadcast industrys transformation is accelerating, and traditional broadcasters are having to fundamentally reinvent how they o...
01/05/2026
Beam Dynamics will return to MPTS 2026 with its asset intelligence platform, helping systems integrators, live production teams, media facilities and profession...
01/05/2026
Best-in-class UX design and rapid, scalable delivery for next-generation viewing experiences
Leading video software provider, Synamedia, today announced a coll...
01/05/2026
Compact new cforce MAX lens motor brings unrivaled speed and responsiveness to t...
01/05/2026
Panavision welcomes Fritz Heinzle as Vice President of Sales
Brie Clayton May 1, 2026
0 Comments
Heinzle will support Panavision's global growth s...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
01/05/2026
LONDON, APRIL 30, 2026 The Post Republic London's Re-recording Mixer and Dialogue Editor Dan Johnson has built a reputation for clean, emotionally resonan...
01/05/2026
Adobe Unveils Powerful New Innovations in Photoshop & Lightroom
Deepa Subramaniam April 30, 2026
0 Comments
Your most tedious creative tasks just got ea...
01/05/2026
Berklee Partners with Santander US to Establish Global Opportunity Fund The $400,000 grant offers students access to experiential learning opportunities withi...
01/05/2026
Student Spotlight: Keziah Thomas The Indian composer, who was named the 2026 student commencement speaker for Berklee College of Music, talks about how shes p...
01/05/2026
RT Sport awarded first pick free-to-air on Wednesday nights
Champions League and Super Cup finals
Highlights on Wednesday nights
RT today (Thursday 30 Apri...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
30/04/2026
The Professional Women's Hockey League (PWHL) concluded its third regular season on Saturday, reporting growth across attendance, viewership, digital engage...
30/04/2026
NBC Sports will air national MLB coverage on Sundays beginning May 3, with MLB Sunday Leadoff on Peacock and NBCSN at 12:30 p.m. ET, followed by the debut of th...
30/04/2026
Clear-Com has appointed Brian Grahn as Market Outreach Manager of the Americas and Ben Turnwell as Business Development Manager for EMEA live.
Grahn joined Cle...
30/04/2026
ARRI has introduced the cforce MAX, a new lens motor for the Hi-5 lens control system. The cforce MAX is twice as fast as the cforce plus motor it replaces whil...
30/04/2026
Knuerr, Voxtronic, and IHSE will jointly present an integrated control room solu...
30/04/2026
The CW Network and ESPN have announced an agreement to make the ESPN App the exclusive streaming home for all CW Sports live events. CW Sports will continue to ...
30/04/2026
Ed Sheeran's The Loop' tour launched in Auckland in January 2026 before moving on to Australia, with South America and the United States to follow late...
30/04/2026
Audinate has announced Dante Preset Creator, a free online tool for configuring Dante network settings before hardware is available on site. Presets created in ...
30/04/2026
Yahoo Sports has announced the appointment of Jarrod Schwarz as General Manager of Yahoo Sports. Schwarz will oversee product, design, and technology; revenue a...
30/04/2026
Nielsen has released a new report, Get Ready with Media Intelligence: 2026 FIFA World Cup Edition, examining U.S. soccer viewership trends, fan engagement, and ...
30/04/2026
USA Lacrosse and SportsEngine have announced an expanded partnership, naming Spo...
30/04/2026
Telos Alliance will participate in the 2026 Media Production and Technology Show (MPTS), taking place May 13-14 at Olympia London. Rather than exhibiting from a...
30/04/2026
The global streamer buys the U.S. DTC platform solutions provider for a reported...
30/04/2026
Tigo Sports, Paraguay's leading sports broadcaster, has upgraded its video infrastructure with Ateme solutions for live encoding, multiplexing, and signal c...
30/04/2026
World Rugby and IMG have announced a long-term media rights partnership focused on growing rugby in the United States ahead of the Men's and Women's Rug...
30/04/2026
For the second year in a row, Overtime and the National Women's Soccer League (NWSL) are teaming up through a renewed content partnership to bring fans even...
30/04/2026
The 22-year ESPN vet's responsibilities will reportedly be taken over by SVP Mike Foss...
30/04/2026
In-venue and creative video staffers at the professional and collegiate level ha...
30/04/2026
Amazon and Duke University have announced a multiyear agreement for Prime Video to present exclusive coverage of three Duke Blue Devils men's basketball neu...
30/04/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
30/04/2026
Music is evolving, and so are the ways you discover and connect with artists. In...
30/04/2026
Between April 22-29, the first inaugural Stockholm Music Week brought together thought leaders and partners across industries including music, tech, government,...
30/04/2026
Iconic large-format console upgraded
API's iconic Vision console has just been treated to an overhaul that aims to meet the demands of today's profe...
30/04/2026
Comes complete with miking accessories
The LCT 440 Pure has proven to be a popular member of Lewitt's mic line-up, offering impressive technical perform...
30/04/2026
24 October 2026 at The Octagon, Sheffield
Now in its eighth year, SynthFest UK is the largest event of its kind in the UK, bringing together the top keyboar...