
Object Storage Benefits in Media Workflows As a concept, object storage is not new as a company, Object Matrix has been developing it for over 11 years. But it is recently starting to get traction in the media and broadcast industry being slated as the next big thing.
So what is Object Storage, and why is it good for media workflows?
Traditional storage relies on a file system interface - that is you present your network attached storage (NAS) as a file system interface such as a drive letter on Windows or as a volume on Mac or Linux. But traditional file systems have scalability issues - an upper limit on file numbers (typically millions) and as you approach this limit then performance becomes an issue. Object Storage does not rely on a file system to manage the content under its control and so in theory there is no upper limit on file numbers. This in turns allows you store petabytes and beyond of storage with no loss in performance. An object is in fact just a digital asset such as a media file.
And there are additional benefits. A file system does not allow you to store metadata with content - it's a limitation. However object storage does allow this making it searchable and intelligent about its own content without the need for a separate media asset management system. Or when using MAM's they can be configured to archive and protect metadata as well as the media files themselves. It is also possible to manage different objects with different data management rules such as number of copies and replication rules.
Facebook and Amazon S3 are built on Object Storage principles - Amazon S3 has trillions of objects under its management which it provides in an online cloud type environment. Object Storage must allow for loosely coupled inter-dependencies - in other words having different users and applications being able to access the content without impacting on each other. The MatrixStore architecture virtualises multiple nodes of physical hardware to enable it to be used securely by multiple users, and with minimal impact upon each other. Also, the flexibility of an object storage architecture means that multiple storage policies can be enforced, e.g., for how long objects are stored, how many instances of data are kept and the location of those objects.
So why object storage for media and broadcasting workflows?
Simply put, the media world has large storage expectations. Media files, rushes, sequences, finished projects and ongoing transcoding and repurposing requirements not only dictates a platform that can manage big volumes of data, but also one that can be performant enough to serve up content in real time. LTO tape is a traditional archive medium of choice, but with its limitations, media organisations such as broadcasters, VoD companies, advertising agencies and post-production companies are acquiring additional disk based nearline storage solutions for storing media and other digital files as their main media repository. Disk allows random access, is quick and performance is not limited by the number of tape-drives. Disk based Object Storage takes that further by allowing a very expandable and scalable solution that can be searched, is highly resilient, easy to use and can be delivered with commodity hardware that is easy to support. And all at a price point that is compelling.
Additional storage benefits of a disk based system such as the MatrixStore from Object Matrix:-
Self-Healing Functionality in the event of any hardware failure providing 99.999% uptime
No Lock in to specific hardware - as you scale (as that is the point!) over time, grow your storage with the latest and greatest storage technology to expand your platform
Authenticity check with checksum , such as MD5 or Adler32, to ensure a bit-for bit copy when ingesting content from another platform
Workflow Integration - proven integration with various technology platforms such as Avid and their Interplay MAM/DAM platform, Adobe, Apple, Cantemo, CatDV, Harmonic, Glookast, MOG, Cambridge Imaging Systems, Aspera, Signiant, Masstech as well as an array of other transcoding, MAM and play out partners. Inter-dependency as described above allows sharing of applications on the same physical hardware without impacting on the security and data management needs of the other workflows.
Various client tools including a virtual' file system for Windows, Mac or Linux (MXFS), an SMB interface, or DropSpot, our ingest and search tool. A file system can be assigned to each workflow and mounted as a separate logical' file system from the same physical hardware.
You can have a very scalable single file-system to petabytes and beyond if you desired
Easy to use and administer
Easy to add storage and grow (In less than 1 minute) with re-balancing of content for improved performance
Full support
Cost effective - see our pricing.
Most recent headlines
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
01/05/2025
WASHINGTON The Corporation for Public Broadcasting has filed a lawsuit to stop the Trump administration from firing three of its board members, claiming the pre...
01/05/2025
HONG KONG Riedel Communications today said it has opened a new office in Hong Kong, enhancing its presence in the Asia-Pacific region....
01/05/2025
MUMBAI, India & BALTIMORE In a development that could advance efforts to bring NextGen TV to cellphones, FreeStream Technologies, Lava International and HMD hav...
01/05/2025
01 05 2025 - Media release Screen Australia empowers 100 distinctive Australian narratives
All The Boys Are Here writer/director Goran Stolevski and It s All...
01/05/2025
How PFX Delivered 750 VFX Shots in Just Four Months For Anthony Hopkins Thriller...
01/05/2025
Careline's New Wave Makeup Commercial Shot With URSA Cine 12K LF
Brie Clayton May 1, 2025
0 Comments
CAD Studios relies on large format, full fram...
30/04/2025
Film elements held at the Deluxe warehouse in March of 2015. Photo by Luis Silva...
30/04/2025
EA SPORTS FC 25 fans in Australia and Saudi Arabia, get ready to immerse yourselves in the beautiful game like never before. Spotify is excited to announce a n...
30/04/2025
The past year has been nothing short of a whirlwind for Tucker Wetmore. After th...
30/04/2025
Mexico's love for podcasts is no longer a trend-it's a lifestyle. With m...
30/04/2025
Slam poet Huda the Goddess wins 2025 Les Murray Award
30 April, 2025
Media releases
Australia for UNHCR and SBS are proud to announce that Huda Fadlelmawla...
30/04/2025
SBS, NITV and NIDA partner to empower the next generation of screen creatives
30 April, 2025
Media releases
SBS, National Indigenous Television (NITV) and ...
30/04/2025
By Joyce JC Cataldo
The media and entertainment industry is evolving faster than ever. Technology is shifting the way we create, distribute, and experience c...
30/04/2025
An image of Valencia, Spain, in the OneAtlas Living Library...
30/04/2025
NEWPORT BEACH, Calif. WPSD-TV, the NBC affiliate in Paducah, Ky., has selected Bitcentral's Central Control playout system to upgrade the station's mast...
30/04/2025
AMSTERDAM Zero Density, a global provider of virtual studio productions and on-air graphics, has appointed Baris Zavaroglu as its new CEO. Zavaroglu succeeds Of...
30/04/2025
The Avit Group, a forward-thinking audio-visual technology company, is bringing over 50 years of combined experience in delivering audio-visual design and insta...
30/04/2025
NXTGENbps will be showcasing its latest sustainable battery power solutions at this year's Media Production & Technology Show (MPTS), appearing alongside pa...
30/04/2025
Van Dyke skates and operates on Shoresy | photo by Dave Ferguson
Toronto-based Cinematographer Brett Van Dyke (Heartland, Jann, Carter) stepped into the rink...
30/04/2025
Leading provider of media playout solutions PlayBox Neo will exhibit a vast array of significant upgrades to its range of smart media innovations at CABSAT from...
30/04/2025
ITV Studios is renowned for its award-winning productions, including the reality TV phenomenon I'm a Celebrity Get Me Out of Here! Produced by Lifted Ente...
30/04/2025
The UK's presence at this year's CABSAT brings together 20 innovative companies under the GREAT Britain and Northern Ireland banner. From advanced infra...
30/04/2025
Lightware continues to strengthen its Environmental, Social, and Governance (ESG) initiatives by fostering diversity, inclusion, and community engagement within...
30/04/2025
LiveU is demonstrating for the first time in the UK, its revolutionary technological breakthrough in IP-video transport, LiveU IQ (LIQ ) and bringing its expand...
30/04/2025
Stand: A40
Calrec has been putting sound in the picture for more than six decades and is still pushing the boundaries of audio broadcasting with a full range o...
30/04/2025
Buckinghamshire New University (BNU) has opened its new virtual production studio, designed and integrated by CJP Broadcast. The installation equips students wi...
30/04/2025
Independent news producer in India focuses on delivering stories
nxtedition has supplied a complete newsroom system to Collective Newsroom, based in New Delhi,...
30/04/2025
Connecting the present, building the future
FOR-A, a cutting-edge video broadcast technology company backed by more than 50 years experience, will showcase it...
30/04/2025
DAD by NTP Technology reports a successful NAB Show in Las Vegas where the company focused on upcoming expansion options in development for its Thunder | Core a...
30/04/2025
CVP and Canon UK & Ireland are proud to announce the winning projects from the third annual Stories in Motion Young Filmmakers Awards, which took place on the e...
30/04/2025
Leading video software provider, Synamedia, today announced that beIN MEDIA GROUP ( beIN'), one of the foremost global sports and entertainment broadcasters...
30/04/2025
The Canadian Premier League (CPL) today launched a new-look website and app, offering supporters of Canada's men's domestic professional soccer league a...
30/04/2025
WASHINGTON In a wide-ranging press conference, Federal Communications Commission Chair Brendan Carr had both good and bad news for broadcasters, stressing that ...
30/04/2025
TORONTO Cignal TV is relying on Quickplay's Shorts tool for its recently launched Pilipinas Live Shorts service, available to millions of users of Pilipinas...
30/04/2025
NEW YORK Steve Lanzano will retire as president and CEO of the Television Bureau of Advertising at year-end, the group said....
30/04/2025
The news production tech provider nxtedition is reporting that it supplied a complete newsroom system to Collective Newsroom, an independent news producer based...
30/04/2025
NEW YORK As part of a major push to advance the role that artificial intelligence (AI) plays in the advertising industry, the Interactive Advertising Bureau has...
30/04/2025
Uzbekistan Airways is the latest airline to choose SES's network, while Thai...
30/04/2025
Loaded Uses Blackmagic Design for shroud Subathon Live Streams
Brie Clayton April 29, 2025
0 Comments
Blackmagic Studio Cameras and Micro Studio Camer...
30/04/2025
Help shape the future of video creator tools with MIDiA
Brie Clayton April 29, 2025
0 Comments
After a successful debut in 2024, MIDiA is calling once...
30/04/2025
Tania Le n and Kelli O'Hara to be Honored at Boston Conservatory at Berklee&...
30/04/2025
Andr 3000 and Sara Bareilles to Receive Honorary Doctorates at Berklee College ...
30/04/2025
Damien Molony will head back to Jersey for a second series of Bergerac, written by Toby Whithouse alongside Ashley Sanders, Emilie Robson and Faebian Averies
D...
30/04/2025
Advancing multi-domain EW operations: Rohde & Schwarz unveils latest innovations...
30/04/2025
Rohde & Schwarz pioneers the future of automotive Ethernet using Analog Devices&...
30/04/2025
Wuppertal April 30, 2025
Riedel Communications Expands Asia-Pacific Presence with New Office in Hong KongRiedel Communications, a global leader in real-time v...
30/04/2025
Back to All News
Mad Unicorn' Trailer Reveals a Riveting Rags-to-Riches Sa...
30/04/2025
Back to All News
Get Ready to Get Wild: Netflix Announces Mating Season, a New ...
30/04/2025
SAN JOSE, Calif. - April 30, 2025 - Harmonic (NASDAQ: HLIT) today announced that...