In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment and telecoms providers.
Barely a day passes without Generative AI appearing in the headlines. Its role as an emerging technology enjoying mass-market adoption across multiple industries means that this shouldn't be a surprise. It has massive potential to make today's connected lifestyles more efficient than ever and one thing is clear: it is here to stay. However, most of the headlines it draws focus on the negative aspects.
Recently, it was claimed that a voice likeness used by a widely accessible AI engine was too similar to a living person who had previously said they didn't want to be involved. Given the wealth of content available on the open internet and the sophistication available via mass-market available AI engines, illicit actors can pretty much make anyone do or say anything. To unpack this further means that content providers now run the risk of AI edits of their latest blockbuster becoming distributed as genuine. Perhaps the creation of an additional scene that harms the original work or the distribution of a clip that shows content not actually part of the movie. All could cause brand damage and impact revenues. But how easy is it to spot a genuine fake'?
Spotting Genuine Fakes' I first heard the term genuine fake' by a street seller on a Greek island many years ago when I was looking for a pair of sunglasses and it has stuck with me! Its meaning suggests that those who knowingly rip-off brands and content, do it with intent. While I declined the sunglasses offer, today we're faced with a sea of such content flooding across social and other news media. And, with 49% of the world's population heading for the polls in 2024 the likelihood of encountering it is highly likely.
At NAGRA, our market-leading engineers have been creating solutions to validate the authenticity of our customers' valuable content libraries. At the recent NAB show in Las Vegas and Broadcast Asia in Singapore, we demonstrated how our audio forensic watermarking can be used to detect deepfake content. This represents an exciting new chapter where we're responding to a need to extend beyond content protection to also preserve and secure content authenticity.
But generative AI can also deliver immense value. So, while we're combatting the negative uses of generative AI, our teams are also harnessing its power to enhance the value delivered by our solutions in areas such as customer experience.
Generative AI A Powerful Ally Aside from the challenges presented by AI in content creation, what's also interesting to see is how AI is being used to improve the customer experience. From personalized recommendations to providing the latest in always-on customer support, generative AI has several roles to play. These include improving operational efficiency, troubleshooting, advising on cyber and piracy threats, augmenting analytic insight or dynamically optimizing user experiences. For example, our streaming platform, OpenTV, offers live AI-based ad replacement, personalized recommendations and efficient metadata creation to drive the next generation of user experience.
In terms of customer experience, a recent McKinsey report discussed why AI-enabled customer service is key to being able to scale telco personalization. It argued that there is a strong correlation between customer experience and retention-with overlap as high as 80 to 90 percent in some markets. Even if a telco's prices are the lowest available, customers reeling from poor customer experience, faulty connectivity, or surprise charges on their bills are unlikely to respond well to any marketing campaign.
Looking at these specific aspects has informed the NAGRA team's strategy about how to best address this market need for both a customer experience that drives engagement but also a customer service solution that extends a consistent customer experience across all touchpoints - including the contact center.
Always-On Customer Support In a highly dynamic market such as ours, complex propositions that offer a rich mix of solutions and services, require coherent support to ensure that the customer experience is maintained, churn risks are mitigated, and revenues maximized.
NAGRA teams have identified that 60% of calls hitting the average contact center concern billing explanation and are formulaic in style. Working with strategic partner AWS and their latest LLMs, the NAGRA Insight Negotiation Agent provides our customers with an autonomous customer support solution across voice and chat. The solution responds directly to subscriber requests in natural language and can make changes to a subscriber's package without the need to speak to an agent unless necessary. If this is required, the solution then connects them seamlessly. Able to explain details on a bill, specific line items or charges in dispute, the solution is trained to respond in the customer's brand style/ tone of voice to ensure a consistent customer experience. Through this solution NAGRA customers can resolve issues faster, improve customer satisfaction scores and when deployed at scale, realize significant revenue and cost benefits allowing contact center agents to focus on complex cases. Learn more about the solution in our latest ebook: Data to Dollars: How LLM and AI-Based Technology Optimize Revenue and Reduce Call Center Costs.
Secure Your Future. Secure Your Vision. At NAGRA, innovation is our DNA. Embracing the latest technologies in ways that deliver value for our customers has driven our solution development for the last 30 years and will continue to do so. While generative AI will undoubtedly continue to undergo growing pains and
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
11/09/2026
Spark series gains compact modelling stompbox
Positive Grid's Spark amps have become a popular part of the company's line-up, offering a convenient ...
11/09/2026
New flagship sequencing plug-in revealed
Rapid Flow have just launched a new 16-track sequencer plug-in which they say has been designed for total rhythmic...
11/09/2026
Rohde & Schwarz unveils the air-cooled R&S TM1 medium-power UHF transmitter at I...
11/09/2026
Friday 11 September 2026
Sky Sports extends US Open deal to 2030
Sky has agreed a three-year extension to its US Open deal, ensuring Sky Sports & NOW remains ...
11/09/2026
Wuppertal September 11, 2026
A Decade of Innovation: AMP VISUAL TV Builds on Ten Years of MediorNet EvolutionAMP VISUAL TV is continuing the evolution of its ...
11/09/2026
Wuppertal September 11, 2026
Mediacom Deploys Riedel Easy5G for Wireless Camer...
11/09/2026
Wuppertal September 11, 2026
Touring Video Expands Flexible Production Workflows With Riedel MediorNet and hiRiedel Communications today announced that Tourin...
11/09/2026
Wuppertal September 11, 2026
Riedel Technology Powers Record-Breaking Esports World Cup Production in ParisFrom July 6 to Aug. 23, 2026, Paris hosted the Espo...
11/09/2026
Article courtesy of Digital Production
Read the article
With Baselight 8 coming in 2027, the interesting part is not the number of new buttons. Some features...
11/09/2026
It's almost iPhone Pro time. Starting Saturday, September 12, at 1 p.m, cust...
11/09/2026
RT has today announced Benetti Menswear as the sponsor of its 2026 Amgen Irish Open coverage for a sixth consecutive year, further strengthening the heritage c...
10/09/2026
Editing, restoration & mastering suite upgraded Acon Digital Acoustica 8 audio editing restoration mastering software.
Acon Digital have just launched the la...
10/09/2026
Classic synths & drum machines available to play
Based in Reading, UK, Readipop are a music and arts charity with a long track record of innovative, partici...
10/09/2026
Popular model updated & new addition introduced
With many of the models in Neumann's KH family now boasting onboard DSP and support for the company'...
10/09/2026
Improved desktop interface announced
The latest iteration of Arturia's flagship desktop audio interface has just arrived, introducing improved preamps, ...
10/09/2026
Progress needs proof: Rohde & Schwarz showcases its trailblazing test solutions ...
10/09/2026
The beloved duo are back with big challenges and even bigger laughs as they discover if you're ever truly too old to try something new.
Previous praise for...
10/09/2026
Thursday 10 September 2026
Sky News Defence Insider app launches as new researc...
10/09/2026
Thursday 10 September 2026
Award-winning network Sky Mobile to offer Apple iPho...
10/09/2026
Thursday 10 September 2026
Sky unveils gripping teaser for The Good Daughter, coming this NovemberTurn on cookies to view this content. Go to Privacy options a...
10/09/2026
Harmonic Leads the New Era of Broadband Connectivity at SCTE TechExpo 2026 Showcase Spotlights Include:
New cOS SensAI intelligence fabric unleashing data-pow...
10/09/2026
RT to Broadcast Amgen Irish Open free-to-air
New multi-year agreement will see RT continue to bring the Amgen Irish Open to Irish audiences
Ryder Cup hig...
10/09/2026
More than 30 women report allegations of sexual harassment, misogyny and bullying within National Ambulance Service
Tonight on RT Prime Time, 9:35pm, RT One ...
10/09/2026
Series 3 of Nero's Class begins Friday 11 September on RT Listen
The third...
09/09/2026
New parts aimed at hip-hop and pop productions
The latest update to Celemony's innovative virtual session musician expands the collection of built-in in...
09/09/2026
Save up to 40% until 21 September 2026
Sonarworks are currently running their Autumn Sale, with discounts of up to 40% currently available across their rang...
09/09/2026
Upcoming title officially launches in September 2026
Bjooks' celebrations for this year's 909 Day will be welcome news amongst drum machine lovers, ...
09/09/2026
Chennai/Luxembourg, 9 September 2026 - SES, a leading space solutions company, today announced the inauguration of its new office in Chennai, India, marking a s...
09/09/2026
September 9 2026, 22:35 (PDT) Cinema Sunshine Becomes Japan's First Exhibit...
09/09/2026
Wednesday 9 September 2026
Tom Daley adds final stitch to giant Baa-Ewe' t...
09/09/2026
Red Seat Ventures Integrates Barometer into Speakeasy to Maximize Podcast Revenu...
09/09/2026
Baselight-powered color comes natively to Media Composer, connecting creative de...
09/09/2026
RT brings three packed days of live radio, entertainment, news, weather and fun
Join RT Radio 1: Morning Ireland, Oliver Callan, Today with David McCullagh,...
08/09/2026
Built for rap producers, by rap producers
Sauceware Audio, the independent plug-in company founded by Grammy-nominated producer Jacob (Travis Scott, 21 Sava...
08/09/2026
Classic Sound Techniques design revived
Warm Audio's latest release delivers a meticulous recreation of the preamp circuitry employed by the Sound Techn...
08/09/2026
Latest soft synth inspired by the Memorymoog
XILS Lab have just launched a software instrument that draws its inspiration from Moog's iconic Memorymoog,...
08/09/2026
September 08, 2026 NORTHRIDGE, Calif. - Soundcraft today announced the launch of its Signature Plus Series Analog Connected Mixing Consoles. As the next genera...
08/09/2026
Tuesday 8 September 2026
Sky Go gets a major upgrade for Sky Glass and Sky Stream customers
Today, Sky launches a new version of the Sky Go app for Sky Glass ...
08/09/2026
Documentary thriller simulating a Russian attack on UK soil will culminate in a live final episode reuniting the playersTuesday 8 September 2026
Trailer releas...
08/09/2026
Tuesday 8 September 2026
Jamie Demetriou and Amelia Dimoldenberg to host next t...
08/09/2026
Wuppertal September 8, 2026
Riedel Introduces New OnAir Headset PlatformRiedel Communications today announced the launch of its new OnAir headset platform, a...
08/09/2026
BERLIN, September 8, 2026 - J nger Audio will introduce a major expansion of its flexAI audio processing platform at IBC 2026. The flexAI system adds autonomous...
08/09/2026
New Vendor-Agnostic Broadband Intelligence Fabric Reduces Operational Complexity and Improves Service Quality for Broadband Service Providers SAN JOSE, Calif. -...
08/09/2026
Arvato Systems Brings TI Expertise to the Stage
Panels, workshops, and real-world examples at the TI-SUMMIT 2026
Arvato Systems, a partner of the TI-SUMMIT 2...
08/09/2026
On October 1, Apple Arcade is rolling out a lineup of fun new games for players ...
07/09/2026
Two new full-range, flat-response cabinets introduced
HeadRush have recently introduced a pair of new full-range, flat-response cabinets designed for player...
In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment and telecoms providers.
