In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment and telecoms providers.
Barely a day passes without Generative AI appearing in the headlines. Its role as an emerging technology enjoying mass-market adoption across multiple industries means that this shouldn't be a surprise. It has massive potential to make today's connected lifestyles more efficient than ever and one thing is clear: it is here to stay. However, most of the headlines it draws focus on the negative aspects.
Recently, it was claimed that a voice likeness used by a widely accessible AI engine was too similar to a living person who had previously said they didn't want to be involved. Given the wealth of content available on the open internet and the sophistication available via mass-market available AI engines, illicit actors can pretty much make anyone do or say anything. To unpack this further means that content providers now run the risk of AI edits of their latest blockbuster becoming distributed as genuine. Perhaps the creation of an additional scene that harms the original work or the distribution of a clip that shows content not actually part of the movie. All could cause brand damage and impact revenues. But how easy is it to spot a genuine fake'?
Spotting Genuine Fakes' I first heard the term genuine fake' by a street seller on a Greek island many years ago when I was looking for a pair of sunglasses and it has stuck with me! Its meaning suggests that those who knowingly rip-off brands and content, do it with intent. While I declined the sunglasses offer, today we're faced with a sea of such content flooding across social and other news media. And, with 49% of the world's population heading for the polls in 2024 the likelihood of encountering it is highly likely.
At NAGRA, our market-leading engineers have been creating solutions to validate the authenticity of our customers' valuable content libraries. At the recent NAB show in Las Vegas and Broadcast Asia in Singapore, we demonstrated how our audio forensic watermarking can be used to detect deepfake content. This represents an exciting new chapter where we're responding to a need to extend beyond content protection to also preserve and secure content authenticity.
But generative AI can also deliver immense value. So, while we're combatting the negative uses of generative AI, our teams are also harnessing its power to enhance the value delivered by our solutions in areas such as customer experience.
Generative AI A Powerful Ally Aside from the challenges presented by AI in content creation, what's also interesting to see is how AI is being used to improve the customer experience. From personalized recommendations to providing the latest in always-on customer support, generative AI has several roles to play. These include improving operational efficiency, troubleshooting, advising on cyber and piracy threats, augmenting analytic insight or dynamically optimizing user experiences. For example, our streaming platform, OpenTV, offers live AI-based ad replacement, personalized recommendations and efficient metadata creation to drive the next generation of user experience.
In terms of customer experience, a recent McKinsey report discussed why AI-enabled customer service is key to being able to scale telco personalization. It argued that there is a strong correlation between customer experience and retention-with overlap as high as 80 to 90 percent in some markets. Even if a telco's prices are the lowest available, customers reeling from poor customer experience, faulty connectivity, or surprise charges on their bills are unlikely to respond well to any marketing campaign.
Looking at these specific aspects has informed the NAGRA team's strategy about how to best address this market need for both a customer experience that drives engagement but also a customer service solution that extends a consistent customer experience across all touchpoints - including the contact center.
Always-On Customer Support In a highly dynamic market such as ours, complex propositions that offer a rich mix of solutions and services, require coherent support to ensure that the customer experience is maintained, churn risks are mitigated, and revenues maximized.
NAGRA teams have identified that 60% of calls hitting the average contact center concern billing explanation and are formulaic in style. Working with strategic partner AWS and their latest LLMs, the NAGRA Insight Negotiation Agent provides our customers with an autonomous customer support solution across voice and chat. The solution responds directly to subscriber requests in natural language and can make changes to a subscriber's package without the need to speak to an agent unless necessary. If this is required, the solution then connects them seamlessly. Able to explain details on a bill, specific line items or charges in dispute, the solution is trained to respond in the customer's brand style/ tone of voice to ensure a consistent customer experience. Through this solution NAGRA customers can resolve issues faster, improve customer satisfaction scores and when deployed at scale, realize significant revenue and cost benefits allowing contact center agents to focus on complex cases. Learn more about the solution in our latest ebook: Data to Dollars: How LLM and AI-Based Technology Optimize Revenue and Reduce Call Center Costs.
Secure Your Future. Secure Your Vision. At NAGRA, innovation is our DNA. Embracing the latest technologies in ways that deliver value for our customers has driven our solution development for the last 30 years and will continue to do so. While generative AI will undoubtedly continue to undergo growing pains and
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/07/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
01/07/2026
Stammering, stuttering, strangulated tones
The Crow Hill Company's latest creation promises to be the most original sound set they've produced to d...
01/07/2026
Exclusive run of limited-edition modelling pedals
Sweetwater and Andertons M...
01/07/2026
UKTV has today announced the appointment of Matt Berry to the newly created role of General Manager - Marketing, effective 1 July.
Matt will take on this senio...
01/07/2026
Sky Zero Footprint Fund-backed TV campaign featuring Deborah Meaden challenges consumers to rethink everyday bathroom wasteWednesday 1 July 2026
Fussy asks Bri...
01/07/2026
Constituency-level analysis reveals where girls miss out most on sport - and where targeted action could unlock more than £640 million in economic and health be...
01/07/2026
Wuppertal July 1, 2026
Riedel and SKAARHOJ Expand Collaboration With SimplyLive IntegrationRiedel Communications today announced an expanded collaboration wit...
01/07/2026
Apple today introduced power-packed updates to Apple Creator Studio, a groundbre...
01/07/2026
Nectar360, the Retail Media, Loyalty and Insights business of the Sainsburys Gro...
01/07/2026
9.2 million streams on RT Player between 11 and 28 June
Reach of 2.9 million viewers during Group stages of FIFA World Cup on RT 2
23 million video views acr...
30/06/2026
Could your journalism reach an international stage?
Entries are now open for the Thomson Foundation's Young Journalist Award 2026, one of the most prestigi...
30/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
30/06/2026
New IR reverb engine, Juno-inspired chorus & more
The latest version of Rapid Flow's hardware-emulation synth plug-in expands on its predecessor with a ...
30/06/2026
Excels at heavy-handed VCA compression
For their latest release, Shy Audio have recreated the crunchy' sound of a rackmount compressor that found its w...
30/06/2026
Component scarcity drives cost increases
Shortly after Apple's CEO Tim Cook acknowledged that cost increases would soon be inevitable , the company hav...
30/06/2026
Hitachi and Bank Pekao S.A. have completed the installation of the first Hitachi...
30/06/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/06/2026
Four-layer instrument aimed at dark electronic music
Excite Audio's latest software instrument has been designed with dark drum and bass, atmospheric te...
29/06/2026
New AI Assistant, Multi-channel Audio, ARA2 improvements & more
Tracktion's DAW software has just received its latest major update, gaining a selection ...
29/06/2026
Details environmental policies & results
The Focusrite Group have just announced that following a long audit process, they have published their 2026 sustain...
29/06/2026
Arvato Systems Achieves AWS Cloud Operations Competency
The team behind the AWS Cloud Operations Competency (from left to right: Philipp Hellmich, Johanna Bod...
29/06/2026
RT today announced that Ger Gilroy will join the RT Podcasts team to present a daily sports podcast. Launching later this year, the new show will set the spor...
29/06/2026
RT Commercial announced OUTsurance as sponsor of the Oliver Callan show on RT Radio 1 from Wednesday 1 July.
Oliver Callan doubles the fun, delivering two ...
28/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
28/06/2026
New EXO Series DSP control software announced
EVE Audio's EXO Series monitor range has just gained a new software element that provides remote access to...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
A fresh look at how the Irish helped shape the foundations of the United States
...
25/06/2026
Six free workshops across two days
Global music education platform Music Production for Women (MPW), have just announced a brand new and highly anticipated ...
25/06/2026
Popular pedalboard PSU gets an upgrade
The DC7 v2 is a new and improved version of the renowned effects pedal PSU from CIOKS, and is said to be the thinnest...
25/06/2026
Optimised for lush, enveloping sounds
Described as an instantly rewarding reverb , the latest addition to Arturia's range of creative effects plug-ins ...
25/06/2026
27 June 2026, Westminster University Harrow Campus
GearExpo UK is now upon us, with just two days to go until 150 of the worlds top pro-audio brands and ind...
25/06/2026
alt= data-nectar-img-srcset=https://www.antonbauer.com/wp-content/uploads/2026/0...
25/06/2026
Thursday 25 June 2026
Read all about it! The Paper will return for a second sea...
25/06/2026
Thursday 25 June 2026
How to watch the 2026/27 EFL season on Sky Sports
Which EFL matches are Sky Sports showing on the 2026/27 opening weekend?
Sky Sports w...
25/06/2026
Launching today (Thursday 25 June), new RT podcast Ramble with Joe McGucken is a series of curiosity-driven conversations where actor, writer and comedian Joe ...
24/06/2026
Plus: VoiceAssist Basic now available to UA LUNA users
NoiseWorks Audio have just released an update that adds a new Mouth De-Click module to the Advanced t...
24/06/2026
New heavy-duty mic stand joins range
The latest arrival to Gator's Frameworks family introduces a new heavy-duty boom stand that's been designed for...
24/06/2026
Latest major plug-in update goes live
Waves have just announced that the latest major update for their hugely popular plug-in range is now officially availa...
24/06/2026
When assessing cellular coverage, many people look at the signal bars displayed on a smartphone, router or modem. More bars are often assumed to mean better per...
In our latest blog Tim Pearson considers Generative AI and the opportunities it presents as well as some of the challenges it can cause for media, entertainment and telecoms providers.
