Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

12/12/2019

Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.

BOSTON, December 11, 2019 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove's media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices.

Streaming Reaches New Sports Audiences

The Q3 Video Index report findings show sports content is steadily moving into a major role among streamers with viewers watching on every device, in and out of the home. And a recent survey from the USC Annenberg School for Communication and Journalism found 56% of consumers said they'd pay more for a streaming channel than their current pay-TV sports offering. Furthermore, Brightcove found strong global consumption growth in streamed sports content, with more than half (54%) of sports content views beginning on smartphones globally, up 49% from a year ago.

Sports rights are among the most expensive video rights in the world today, but that's not stopping streaming services from going after them aggressively, said Jim O'Neill, Principal Analyst, Brightcove, and author of the Q3 2019 Global Video Index. With sports content becoming a fan favorite to view on all devices, streaming services understand they must evolve alongside consumers' viewing habits and expectations to keep viewers' attention. In Q3, for example, we saw streaming views on smartphones increase 46% year-over-year, with connected TVs close behind at 34%.

Viewing Behavior Across Devices Impacts Completion Rates

The data shows viewers watch sports content on all devices, with smartphones getting 54% of all sports video views. Other findings the report uncovered include:

Completion rates hover near 42% on smartphones, the lowest for any device an indication that mobile devices are used primarily to touch base with an event, check scores, watch highlights, and the like.

Computers account for 40% of sports viewing and have a completion rate of 60%, which is the second-best of all devices.

Only 6% of video views are on tablet devices, and that's after a 31% increase in views in Q3, and a 41% increase in Q2. Tablets have a completion rate just slightly higher than smartphones (45%).

Connected TV views made up less than 1% of all sports video views, completion rates are the highest among all devices (68%), and average viewing minutes are 4x higher than any other device.

Furthermore, the length of content also impacts completion rates. Connected TVs see the highest completion rates in medium-form content (75%), followed by short-form content (71%), long-form content (66%), and lastly, ultra-long-form content (36%). While the report's findings show that bigger screens lead to higher completion rates, every device's completion rates exceed 30% for all content lengths.

Sports content is not the only content that saw year-over-year gains, we saw increases in video views across every device and in nearly every region, O'Neill continued. Time spent watching video was up; video completion was up and, regionally and globally video engagement was up. Simply put, over-the-top video is center stage, something content owners and distributors need to focus on especially if they hope to attract younger viewers.

For more insight into the OTT industry and video consumer behavior, download the full Video Index Report here: www.brightcove.com/en/video-index

About the Global Video Index

The Global Video Index aggregates anonymous data from Brightcove's media customers globally. The report covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand, and Asia Pacific.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company's founding in 2004, Brightcove's award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.

LINK:	https://www.brightcove.com/en/company/press/brightcove-publishes-q3-vi...
	See more stories from brightcove

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

18/03/2026

Net Insight Names Larissa GrnerMeeus CPO

Newly named chief product officer (CPO), Larissa G rner Meeus will return to Net Insight on May 4. Larissa G rner Meeus will become CPO of Net Insight on May 4...

18/03/2026

SVG Europe's The Football Summit 2026: Select Sessions Now Available to Watch on SVG PLAY

SVG Europe's The Football Summit 2026 explored how the sports broadcasting i...

18/03/2026

SVG's SportsTech@NABShow Blog Goes Live as Countdown to Vegas Heats Up

The 2026 NAB Show kicks off one month from today and SVG is once again set to cover the show from every angle. SVG's SportsTech@NAB Show Blog is now live - ...

18/03/2026

The Premiere of Dead Lover Showcases Grave Robbing and Sex With a Giant Finger

(L-R) The cast and crew of Dead Lover at The Ray Theater for its premiere at the 2025 Sundance Film Festival. (Photo by Robin Marshall/Shutterstock for Sundan...

18/03/2026

Music Row Piano from Wiltone Productions

Yamaha C7 captured in Nashville Wiltone Productions have announced the release of Music Row Piano, a deeply sampled Yamaha C7 piano library that's been ...

18/03/2026

Techivation introduce T-Warmer Mk2

Bass-enhancement plug-in upgraded Along with a steady stream of new releases, Techivation have recently been revisiting some of the older plug-ins in their ...

18/03/2026

Tonal Balance Control 3 from iZotope

Mix-reference plug-in overhauled iZotope's powerful mix-referencing plug-in has just reached its third major version, and now boasts a new capture proce...

18/03/2026

Toontrack Transistor Organ EKX

Latest EZKeys 2 expansion arrives Toontrack's staggering collection of EZKeys 2 expansions has grown once again, and the latest instalment delivers a on...

18/03/2026

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture

Jess Ho explores the politics of food in new SBS Audio podcast For The Culture 18 March, 2026 Media releases New SBS Audio podcast For The Culture, hosted ...

18/03/2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz at NAB 2026

Future-ready broadcasts with ATSC 3.0 and enhanced services from Rohde & Schwarz...

18/03/2026

LCTWS 2026

London Calling - When The Industry Convened to Help Streaming Find its MoJo In this blog, Laura Rognoni reflects on key discussions from the Connected TV World...

18/03/2026

SMPTE Unveils 2026 NAB Show Educational Presentations

SMPTE Unveils 2026 NAB Show Educational Presentations Brie Clayton March 18, 2026 0 Comments SMPTE , the home of media professionals, technologists, a...

18/03/2026

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K

Auditel Ad Campaign Shot on Blackmagic PYXIS 12K Brie Clayton March 18, 2026 0 Comments LED wall virtual production blends 12K open gate acquisition w...

18/03/2026