
Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.
BOSTON, December 11, 2019 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove's media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices.
Streaming Reaches New Sports Audiences
The Q3 Video Index report findings show sports content is steadily moving into a major role among streamers with viewers watching on every device, in and out of the home. And a recent survey from the USC Annenberg School for Communication and Journalism found 56% of consumers said they'd pay more for a streaming channel than their current pay-TV sports offering. Furthermore, Brightcove found strong global consumption growth in streamed sports content, with more than half (54%) of sports content views beginning on smartphones globally, up 49% from a year ago.
Sports rights are among the most expensive video rights in the world today, but that's not stopping streaming services from going after them aggressively, said Jim O'Neill, Principal Analyst, Brightcove, and author of the Q3 2019 Global Video Index. With sports content becoming a fan favorite to view on all devices, streaming services understand they must evolve alongside consumers' viewing habits and expectations to keep viewers' attention. In Q3, for example, we saw streaming views on smartphones increase 46% year-over-year, with connected TVs close behind at 34%.
Viewing Behavior Across Devices Impacts Completion Rates
The data shows viewers watch sports content on all devices, with smartphones getting 54% of all sports video views. Other findings the report uncovered include:
Completion rates hover near 42% on smartphones, the lowest for any device an indication that mobile devices are used primarily to touch base with an event, check scores, watch highlights, and the like.
Computers account for 40% of sports viewing and have a completion rate of 60%, which is the second-best of all devices.
Only 6% of video views are on tablet devices, and that's after a 31% increase in views in Q3, and a 41% increase in Q2. Tablets have a completion rate just slightly higher than smartphones (45%).
Connected TV views made up less than 1% of all sports video views, completion rates are the highest among all devices (68%), and average viewing minutes are 4x higher than any other device.
Furthermore, the length of content also impacts completion rates. Connected TVs see the highest completion rates in medium-form content (75%), followed by short-form content (71%), long-form content (66%), and lastly, ultra-long-form content (36%). While the report's findings show that bigger screens lead to higher completion rates, every device's completion rates exceed 30% for all content lengths.
Sports content is not the only content that saw year-over-year gains, we saw increases in video views across every device and in nearly every region, O'Neill continued. Time spent watching video was up; video completion was up and, regionally and globally video engagement was up. Simply put, over-the-top video is center stage, something content owners and distributors need to focus on especially if they hope to attract younger viewers.
For more insight into the OTT industry and video consumer behavior, download the full Video Index Report here: www.brightcove.com/en/video-index
About the Global Video Index
The Global Video Index aggregates anonymous data from Brightcove's media customers globally. The report covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand, and Asia Pacific.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company's founding in 2004, Brightcove's award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.
Most recent headlines
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
04/09/2025
Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...
07/08/2025
July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...
09/07/2025
WASHINGTON The NAB Leadership Foundation (NABLF) has announced the graduation of the 2025 Broadcast Leadership Training (BLT) class. The classs successful compl...
09/07/2025
Faced with rising costs, the proliferation digital services and the difficulty of managing many different subscriptions, two-thirds (66%) of consumers say they ...
09/07/2025
Daniel S. McCoy, a Production Sound Mixer and Sound Consultant for cinema, commercial and live events, has utilized DPA Microphones for over 25 years. In the ea...
09/07/2025
- A Celebration of Optical Excellence Uniting the Lens World's Leading Optical Minds -
CVP, one of Europe's leading resellers and providers of profe...
08/07/2025
In an era where digital threats to journalists are becoming increasingly aggressive and widespread, MediaSafe Africa launches as a vital online resource to help...
08/07/2025
One of the most exciting things about the Sundance Film Festival is having a fro...
08/07/2025
This summer, as the energy builds for one of the biggest moments in women's ...
08/07/2025
SBS strengthens commitment to inclusion with new commissioning guidelines
8 July, 2025
Media releases
SBS has launched new Commissioning Inclusion Guidelin...
08/07/2025
Secrets, Spies and Sabotage: 40 years on, SBS podcast investigates historic bomb...
08/07/2025
ATLANTA and CINCINNATI Gray Media and The E.W. Scripps Co. have agreed to swap television stations across five midsized and small markets, resulting in the crea...
08/07/2025
ALAMEDA, Calif. Clear-Com has announced new software updates to its Arcadia Central Station that enable connectivity across Clear-Com products as well as third-...
08/07/2025
PRINCETON, N.J. Triveni Digital has launched its NextGen TV Innovation Partnership Program, an initiative to support public broadcasters in their transition to ...
08/07/2025
WASHINGTON In response to a request by LPTV broadcaster HC2 that the Federal Communications Commission allow its stations to become datacasters using 5G broadca...
08/07/2025
As TV broadcasters shift from wary tire-kicking to increasingly enthusiastic adoption of AI technology, new ways of doing things are taking hold at lightning sp...
08/07/2025
Content personalization has been a hot topic ever since the emergence of niche cable networks and the VCR in the 1980s allowed consumers to access content geare...
08/07/2025
Broadpeak, a leader in streaming and monetization at scale, announces that major French media group RMC BFM has selected Broadpeak's server-side ad insertio...
08/07/2025
MBS, a leading service integrator and managed gateway operator, has announced an agreement with SES to acquire a part of its media services in Germany and the U...
08/07/2025
WASHINGTON Federal Communications Commission Chair Brendan Carr is applauding the passage of President Donald Trump's One Big Beautiful Bill and provision...
08/07/2025
SYDNEY RTS has announced that Channel 7 Sydney has deployed a new comms system from the intercom vendor as part of a larger ST-2110 upgrade....
08/07/2025
ATLANTA & CINCINNATI Gray Media, Inc. and The E.W. Scripps Company have entered into agreements to swap television stations across five mid-sized and small mark...
08/07/2025
UKTV today announces that Richard Watsham, Chief Creative Officer at UKTV and Global Director of Acquisitions for BBC Studios/UKTV, has decided to step down fro...
08/07/2025
Groundbreaking Gamecocks: Inside University of South Carolina's Four-Control...
08/07/2025
Monumental Sports & Entertainment's Samantha Brady on the Power of the RSN...
08/07/2025
Live From 2025 FIFA Club World Cup: FIFA, HBS Focus on Tournament Wrap, With an ...
08/07/2025
SVG Rewind: NESN Goes Behind the Scenes of 1975 Red Sox Retro Broadcast NESN is following up the retrocast with a week-long celebration of the Green Monster By...
08/07/2025
Back to All News
The Monster of Florence: The Four-Episode TV Series Directed b...
08/07/2025
Back to All News
Shooting of 53 Sundays, Cesc Gays New Project, Is Finished
Entertainment
08 July 2025
GlobalSpain
Link copied to clipboard
Download the f...
08/07/2025
SAN JOSE, Calif. - July 8, 2025 - Harmonic (NASDAQ: HLIT) today announced a reco...
08/07/2025
Arvato Systems Optimizes Customer Communication with AOK Niedersachsen
New project in the statutory health insurance sector
Arvato Systems and AOK Niedersach...
08/07/2025
On August 7, Apple Arcade is adding four exclusive games to its diverse catalogue of more than 200 fun games for players to enjoy, all free from ads and in-app ...
08/07/2025
Modern AI applications increasingly rely on models that combine huge parameter c...
07/07/2025
SBS Farewells Chair George Savvides AM
7 July, 2025
Media releases
Born of Greek Cypriot parents, Mr Savvides joined the SBS Board as Deputy Chair in Febru...
07/07/2025
Advanced vision solutions deliver more than reliable night vision for tactical-edge warfighters. Today's technological advances can provide the capability f...
07/07/2025
BALTIMORE Sinclair has named Narinder Sahai its executive vice president and chief financial officer, effective immediately....
07/07/2025
Riedel Communications today announced the launch of RefSuite, a powerful new Managed Technology solution tailored to professional sports workflows. RefSuite com...
07/07/2025
Regional base will foster client engagement, partner collaboration, and executive touchpoints
Skandha Media Services, a leading provider of cloud-native media ...
07/07/2025
Advanced Systems Group, LLC (ASG), a technology and services provider for media creatives and content owners, announced its Against All Odds - ASG Builds Cutti...
07/07/2025
Agreement secured on the strength of Skandha's proven track record in delivering reliable managed services across the full content life cycle for existing h...
07/07/2025
** MEDIA ALERT **
VIZ Media Ignites AX 2025 with Star-Studded Panels, Exclus...
07/07/2025
Back to All News
The Long-Awaited Trailer is Here: Alice in Borderland' Se...
07/07/2025
Back to All News
Anime for Every Fan: Fueling a New Era of Global Storytelling
Entertainment
07 July 2025
GlobalUnited StatesJapan
Link copied to clipboard...
07/07/2025
1-2 Punch: The Cloud, Generative AI, and the Future of Sports-Content Distributi...
07/07/2025
Tests and decisions: Formula E host broadcaster Aurora on launching new AR graph...
07/07/2025
Building tension: Using new AR graphics for storytelling at the Formula E penult...
07/07/2025
Altitude Sports' Matt Krol on the Success of the RSN's In-Arena Postgame...
07/07/2025
SVG Rewind: Four NFL Clubs Bring Us on Set of Respective Media Day Shoots An in-depth conversation with 49ers Laura Johnson, Ravens Jay O'Brien, Las Vegas R...
07/07/2025
Cosm To Build Fifth Shared Reality Venue in Cleveland as Part of Bedrock's ...