Sony Digital Rapids Pixel Power calrec Sony

Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

12/12/2019

Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.

BOSTON, December 11, 2019 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove's media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices.

Streaming Reaches New Sports Audiences

The Q3 Video Index report findings show sports content is steadily moving into a major role among streamers with viewers watching on every device, in and out of the home. And a recent survey from the USC Annenberg School for Communication and Journalism found 56% of consumers said they'd pay more for a streaming channel than their current pay-TV sports offering. Furthermore, Brightcove found strong global consumption growth in streamed sports content, with more than half (54%) of sports content views beginning on smartphones globally, up 49% from a year ago.

Sports rights are among the most expensive video rights in the world today, but that's not stopping streaming services from going after them aggressively, said Jim O'Neill, Principal Analyst, Brightcove, and author of the Q3 2019 Global Video Index. With sports content becoming a fan favorite to view on all devices, streaming services understand they must evolve alongside consumers' viewing habits and expectations to keep viewers' attention. In Q3, for example, we saw streaming views on smartphones increase 46% year-over-year, with connected TVs close behind at 34%.

Viewing Behavior Across Devices Impacts Completion Rates

The data shows viewers watch sports content on all devices, with smartphones getting 54% of all sports video views. Other findings the report uncovered include:

Completion rates hover near 42% on smartphones, the lowest for any device an indication that mobile devices are used primarily to touch base with an event, check scores, watch highlights, and the like.

Computers account for 40% of sports viewing and have a completion rate of 60%, which is the second-best of all devices.

Only 6% of video views are on tablet devices, and that's after a 31% increase in views in Q3, and a 41% increase in Q2. Tablets have a completion rate just slightly higher than smartphones (45%).

Connected TV views made up less than 1% of all sports video views, completion rates are the highest among all devices (68%), and average viewing minutes are 4x higher than any other device.

Furthermore, the length of content also impacts completion rates. Connected TVs see the highest completion rates in medium-form content (75%), followed by short-form content (71%), long-form content (66%), and lastly, ultra-long-form content (36%). While the report's findings show that bigger screens lead to higher completion rates, every device's completion rates exceed 30% for all content lengths.

Sports content is not the only content that saw year-over-year gains, we saw increases in video views across every device and in nearly every region, O'Neill continued. Time spent watching video was up; video completion was up and, regionally and globally video engagement was up. Simply put, over-the-top video is center stage, something content owners and distributors need to focus on especially if they hope to attract younger viewers.

For more insight into the OTT industry and video consumer behavior, download the full Video Index Report here: www.brightcove.com/en/video-index

About the Global Video Index

The Global Video Index aggregates anonymous data from Brightcove's media customers globally. The report covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand, and Asia Pacific.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company's founding in 2004, Brightcove's award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.
LINK: https://www.brightcove.com/en/company/press/brightcove-publishes-q3-vi...
See more stories from brightcove

Europe Stories

28/09/2020

Robe Lights Pula Arena Red for #WeMakeEvents Campaign

Robe Lights Pula Arena Red for #WeMakeEvents Campaign posted: 28/09/2020 Robe moving lights were at the core of a truly spectacular lighting scheme design...

28/09/2020

What impact would Dacre and Moore have on the British TV industry?

According to reports, the government is considering offering Paul Dacre the chairmanship of media regulator Ofcom, with Charles Moore installed as the new chair...

27/09/2020

Freaks 4U Gaming streams live with qibb

Freaks 4U Gaming streams live with qibb posted: 27/09/2020 Book, deploy, stream: Launching digital channels is just that simple with the cloud playout aut...

27/09/2020

Europalco Supports Pivot to Online Events with Ross

Europalco Supports Pivot to Online Events with Ross posted: 27/09/2020 One of the major features of this pandemic has been the blanket cancellation of liv...

27/09/2020

Verge Aero soars with the Philadelphia Eagles

Verge Aero soars with the Philadelphia Eagles posted: 27/09/2020 Verge Aero, the leader in high performance drone shows, recently took to the skies toget...

26/09/2020

The Ever-Curious Bren Brown Comes to Spotify With Two Exclusive Podcasts

Dr. Bren Brown has spent the past two decades studying courage, vulnerability, shame, and empathy-emotions we all experience, for better or for worse. Accordin...

26/09/2020

Skier Graham Bell and athlete Colin Jackson CBE became the seventh and eighth celebrities confirmed to take part in Dancing on Ice 2021

Skier Graham Bell and athlete Colin Jackson CBE became the seventh and eighth ce...

26/09/2020

Distance learning today and in the future- NC State University Case Study

Distance learning today and in the future - NC State University Case Study posted: 26/09/2020 by Tony Pearson, senior associate director, Video Communicat...

26/09/2020

EMG appointed by UEFA to supply host broadcast production

EMG appointed by UEFA to supply host broadcast production posted: 26/09/2020 UEFA Super Cup in Budapest with new UHD/HDR OB truck Nova 103 Euro Media Gr...

26/09/2020

Discovery backs UK news channel led by Andrew Neil

GB News is expected to launch in early 2021 By Jenny Priestley Published: September 25, 2020 GB News is expected to launch in early 2021 target=_blank ti...

25/09/2020

How direct-to-TV solutions can benefit today's pay-TV and OTT service providers

by Tim Pearson, Sr. Director, Product Marketing, NAGRA With increasing pressure...

25/09/2020

Sky Broadband becomes Official Broadband Partner of Call of Duty: Black Ops Cold War

All Sky Broadband and TV customers get early access to the long-awaited multi p...

25/09/2020

Capital Radio DJ Sonny Jay has announced this morning that he is the sixth celebrity skater confirmed to take part in Dancing on Ice 2021

Capital Radio DJ Sonny Jay has announced this morning that he is the sixth celeb...

25/09/2020

Net Insight's nomination committee for AGM 2021

Net Insight powers Arena Sport to secure live sports in the Balkans Stockholm, Sweden - Arena Sport in Serbia has selected Net Insight to provide a new contribu...

25/09/2020

Mobile Industry Continues to Close the Digital Divide Accelerating Global Impact Across All SDGs, Says GSMA Report

In 2019, the mobile industry increased impact across all 17 of the Sustainable D...

25/09/2020

Hitachi begins testing Ericsson s 5G-powered industrial IoT solutions at its Silicon Valley research center

With this network, Hitachi America will be able to validate new 5G technologies ...

25/09/2020

Behind the Scenes of the League of Legends' 2020 Worlds Anthem

In August, we announced a new partnership with Riot Games, paving the way for a whole new world of League of Legends-inspired content. Now fans of the game can ...

25/09/2020

LTN Global acquires 4K and remote production company DTAGS

Two companies will offer on-site and remote production solutions, including 4K production and distribution, closed captioning services, standards conversion, ad...

25/09/2020

Brown Note Productions Hits Play on Virtual Concert Series

Brown Note Productions Hits Play on Virtual Concert Series posted: 25/09/2020 - Clear-Com's FreeSpeak II eases production workflows in unprecedented imm...

25/09/2020

LTN Global acquires remote production and 4K pioneer DTAGS

LTN Global acquires remote production and 4K pioneer DTAGS posted: 25/09/2020 LTN Global, the industry leader in transformative media technology and vide...

25/09/2020

AJA Introduces New Streaming, IP, 12G-SDI, Scan Conversion Solutions, and Updates

AJA Introduces New Streaming, IP, 12G-SDI, Scan Conversion Solutions, and Update...

25/09/2020

Zoom unveil PodTrak P8

Standalone podcast production system Zoom have applied their considerable expertise in standalone recorders to the burgeoning podcasting hardware market. Th...

25/09/2020

Canon announces new 4K broadcast lens alongside EOS C70 camera

Lens and camera are aimed at broadcasters, documentary makers and news operations By Jenny Priestley Published: September 25, 2020 Lens and camera are aime...

25/09/2020

ATEM Mini Pro keeps The Gadget Show on air

Series producer Tim Wagg explains how the production team used the ATEM Mini Pro for stings, graphics and VTs By TVBEurope Staff Published: September 25, 2020...

25/09/2020

Sign up for the EVS live web show on October 14!

Sign up for the EVS live web show on October 14! posted: 30/09/2020 Join EVS CEO, Serge Van Herck and the EVS technology experts for a better understandin...

25/09/2020

How advanced broadcast control surfaces can enhance live esports production

Mark Davies, director of products and technology at TSL Products, explains how advanced control surfaces can ensure creative production freedom and the highest ...

25/09/2020

Zoom launch standalone podcast production system

PodTrak P8 unveiled Zoom have applied their considerable expertise in standalone recorders to the burgeoning podcasting hardware market. The result is the P...

25/09/2020

Sophie Okonedo joins an all-star cast in the third series of critically acclaimed Sky original anarchic drama Britannia

Download the image here Sky today announces that BAFTA and Academy Award nomin...

24/09/2020

Mistika VR now with enhanced Insta360 Flowstate integration, BRAW support and additional camera presets

View Larger Image SGO has released a new upgrade of the industry-standard VR ...

24/09/2020

After the Pandemic - News in the 2020s

After the Pandemic - News in the 2020s...

24/09/2020

Junk Kouture powered by RT goes global

Acclaimed sustainability and design contest celebrates ten years by launching in FIVE international cities in 2021 Thirteen cities spanning seven continents by...

24/09/2020

Denison Technologies integrates HMS Networks' Edge Gateways into their Power Quality Monitoring Solution

Denison Technologies, Inc., and HMS Networks, Inc. are pleased to announce a sol...

24/09/2020

Telekom helps small business digitalization with free of charge net and personal consultation

Telekom helps small business digitalization with free of charge net and personal...

24/09/2020

Brown Note Productions Hits Play on Virtual Concert Series

Clear-Com's FreeSpeak II eases production workflows in unprecedented immersive concert experience In early September, Brown Note Productions (BNP) teamed...

24/09/2020

VIZ MEDIA ANNOUNCES BROADCAST PARTNERS FOR YASHAHIME: PRINCESS HALF-DEMON

VIZ Media Announces Broadcast Partners for Yashahime: Princess Half-Demon SAN FRANCISCO, CA VIZ Media, the leading pop culture publisher and producer of Japane...

24/09/2020

Eutelsat awarded service contract by Ovzon for operation of OVZON-3 satellite

Highlighting Eutelsat's capabilities to support customers by providing satellite operation services for commercial or governmental use. Paris, 24 Septembe...

24/09/2020

Actress Faye Brookes is the fourth celebrity skater confirmed to take part in Dancing on Ice 2021

Actress Faye Brookes is the fourth celebrity skater confirmed to take part in Da...

24/09/2020

Actor and singer Jason Donovan has revealed today that he is the fifth celebrity skater confirmed to take part in Dancing on Ice 2021

Actor and singer Jason Donovan has revealed today that he is the fifth celebrity...

24/09/2020

Nokia and Optus to provide IoT software solutions to Australian mining, utilities and transportation industries

Nokia and Optus to provide IoT software solutions to Australian mining, utilitie...

24/09/2020

Nokia public safety AI prototype wins 2020 AFCEA International EPIC App Challenge

Nokia public safety AI prototype wins 2020 AFCEA International EPIC App Challeng...

24/09/2020

Ericsson, Telia and partners test driverless 5G-enabled electric minibus in Stockholm

From September 24, the 5G Ride initiative minibus will operate along a short rou...

24/09/2020

Spotify and Chernin Entertainment Announce Multiyear First Look Partnership

As podcasting consumption has grown worldwide, so has the trend of podcasts serving as the source material for movies, TV shows, and news broadcasts for an alwa...

24/09/2020

The Gadget Show returns to Channel 5 with ATEM Mini Pro

The Gadget Show returns to Channel 5 with ATEM Mini Pro posted: 24/09/2020 Blackmagic Design today announced that an ATEM Mini Pro has helped the latest ser...

24/09/2020

How advanced broadcast control surfaces can advance live esports production

Mark Davies, director of products and technology at TSL Products, explains how advanced control surfaces can ensure creative production freedom and the highest ...

24/09/2020

Boom! How Formula E used shotgun mics to maintain social distancing

Doreen Greaton discovers how shotgun microphones and in-ear monitors helped Formula Es sound team make sure everything was crystal clear By Contributor Publis...

24/09/2020

Broadcast Solutions rethinks' OB van for Germany's WDR

Idea behind the vans concept was to create a multimedia approach reflecting the changes in media production. By Jenny Priestley Published: September 24, 2020 ...

24/09/2020

New look for Croatian news

Philip Stevens investigates a new studio for Croatian broadcaster HRT designed by a rock-star architect By Philip Stevens Published: September 24, 2020 Phi...

24/09/2020

BBC Studioworks launches next generation talent plan

Aims to increase diversity at BBC Studioworks by engaging directly with school leavers and providing opportunities for employment in the Elstree and White City ...

24/09/2020

New Innovation Motion Capture Studio to be based in Bristol

New facility will look at high-end and affordable mo-cap, content generation for TV, film, VR and AR and development of intelligent tools for post production in...