Sony Digital Rapids Pixel Power calrec Sony

Brightcove Publishes Q3 Video Index Report; An In-Depth Analysis of Sports Video Consumption on OTT Channels

12/12/2019

Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.

BOSTON, December 11, 2019 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove's media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices.

Streaming Reaches New Sports Audiences

The Q3 Video Index report findings show sports content is steadily moving into a major role among streamers with viewers watching on every device, in and out of the home. And a recent survey from the USC Annenberg School for Communication and Journalism found 56% of consumers said they'd pay more for a streaming channel than their current pay-TV sports offering. Furthermore, Brightcove found strong global consumption growth in streamed sports content, with more than half (54%) of sports content views beginning on smartphones globally, up 49% from a year ago.

Sports rights are among the most expensive video rights in the world today, but that's not stopping streaming services from going after them aggressively, said Jim O'Neill, Principal Analyst, Brightcove, and author of the Q3 2019 Global Video Index. With sports content becoming a fan favorite to view on all devices, streaming services understand they must evolve alongside consumers' viewing habits and expectations to keep viewers' attention. In Q3, for example, we saw streaming views on smartphones increase 46% year-over-year, with connected TVs close behind at 34%.

Viewing Behavior Across Devices Impacts Completion Rates

The data shows viewers watch sports content on all devices, with smartphones getting 54% of all sports video views. Other findings the report uncovered include:

Completion rates hover near 42% on smartphones, the lowest for any device an indication that mobile devices are used primarily to touch base with an event, check scores, watch highlights, and the like.

Computers account for 40% of sports viewing and have a completion rate of 60%, which is the second-best of all devices.

Only 6% of video views are on tablet devices, and that's after a 31% increase in views in Q3, and a 41% increase in Q2. Tablets have a completion rate just slightly higher than smartphones (45%).

Connected TV views made up less than 1% of all sports video views, completion rates are the highest among all devices (68%), and average viewing minutes are 4x higher than any other device.

Furthermore, the length of content also impacts completion rates. Connected TVs see the highest completion rates in medium-form content (75%), followed by short-form content (71%), long-form content (66%), and lastly, ultra-long-form content (36%). While the report's findings show that bigger screens lead to higher completion rates, every device's completion rates exceed 30% for all content lengths.

Sports content is not the only content that saw year-over-year gains, we saw increases in video views across every device and in nearly every region, O'Neill continued. Time spent watching video was up; video completion was up and, regionally and globally video engagement was up. Simply put, over-the-top video is center stage, something content owners and distributors need to focus on especially if they hope to attract younger viewers.

For more insight into the OTT industry and video consumer behavior, download the full Video Index Report here: www.brightcove.com/en/video-index

About the Global Video Index

The Global Video Index aggregates anonymous data from Brightcove's media customers globally. The report covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand, and Asia Pacific.

About Brightcove

Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company's founding in 2004, Brightcove's award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.
LINK: https://www.brightcove.com/en/company/press/brightcove-publishes-q3-vi...
See more stories from brightcove

Europe Stories

29/01/2020

BBC News confirms 450 job cuts

BBC Radio 5 Live and Newsnight to reduce staff Dan Meier 3 hours ago BBC Radio 5 Live and Newsnight to reduce staff target=_blank title=Share on Linked...

29/01/2020

Lang and INFiLED announce...

The WP videowall series Lang and INFiLED have announced an exclusive distribution agreement for the WP Videowall series in the DACH region, adding the fixed in...

29/01/2020

TIG announces Gude partnership

Gudes Expert Power Control 1202 Series - Now offered by TIG TIG has announced a partnership with Gude, adding its range of power distribution units, remote mon...

29/01/2020

AVIXA to host AV market research and thought...

Sean Wargo, senior director of market intelligence, AVIXA AVIXA will present the latest market research and thought leadership at the show, hosting a series of...

29/01/2020

KanexPro joins SDVoE...

The KanexPro SDVoE transceiver controller, launching at ISE 2020 KanexPro has joined the SDVoE alliance as an adopting member ahead of KanexPro's launch o...

29/01/2020

OneAV announces Vogel's Professional...

OneAV has announced a new partnership with mount manufacturer Vogel's Professional, with Vogel's Professional products becoming available through OneAV ...

29/01/2020

Midwich and Snelling Business Systems donate 30k in tech...

The Nook hospice helps to provide specialist care for children and young people. Distributor Midwich and technology integrator Snelling Business Systems have ...

29/01/2020

GRAVITY MEDIA TAKES OVER STAGE 5 AT MELBOURNE'S DOCKLANDS STUDIOS

GRAVITY MEDIA TAKES OVER STAGE 5 AT MELBOURNE'S DOCKLANDS STUDIOS posted: 29/01/2020 Sound stage licensed to meet growing demand for studio space in Aus...

29/01/2020

Euronews launches European Parliament studio

The Bridge established on the day the European Parliament votes on the Brexit withdrawal agreement Dan Meier 3 hours ago The Bridge' established on ...

29/01/2020

Swiss authorities propose streaming regulation

Federal Media Commission calls for rules that currently regulate traditional media to also cover streaming providers Dan Meier 3 hours ago Federal Media ...

29/01/2020

New OTT highlights British Olympic and Paralympic sports

Search is on for a media organisation to co-create the platform Jenny Priestley 3 hours ago Search is on for a media organisation to co-create the platfo...

29/01/2020

BBC's Red Button service avoids closure

Follows petition organised by the National Federation of the Blind of the UK Dan Meier 39 mins ago Follows petition organised by the National Federation ...

29/01/2020

Apple TV Plus immaterial' to latest revenue announcement

Apple reported a record $12.72 billion in services revenue, but that doesnt include Apple TV Plus Jenny Priestley 4 hours ago Apple reported a record $12...

29/01/2020

Red Bee goes green

Dutch facility uses free air system to cool the data centre with outdoor air Dan Meier 4 hours ago Dutch facility uses free air system to cool the da...

29/01/2020

AVIWEST secures 8 million investment

Allows company to recruit 50 new staff Dan Meier 3 hours ago Allows company to recruit 50 new staff target=_blank title=Share on LinkedIn class=share-l...

29/01/2020

DP Robert Cauble wins cinematography award for commercial shot with ALEXA Mini from the ARRI CPO program

If anyone can attest to the capabilities and advantages of ARRI CPO cameras, New...

29/01/2020

Police in London begin...

The Metropolitan Police in London has announced it will begin the operational use of Live Facial Recognition (LFR) technology. The use of live facial recognitio...

29/01/2020

Ultra-thin flexible touchscreens could be...

RMITs flexible material could be used to create the touchscreens of the future. The price cycle of new technology is often a repetitive one: From eye-watering...

29/01/2020

Lang and INFiLED announce DACH distribution...

The WP videowall series Lang and INFiLED have announced an exclusive distribution agreement for the WP Videowall series in the DACH region, adding the fixed in...

29/01/2020

AVIXA to host AV market...

Sean Wargo, senior director of market intelligence, AVIXA AVIXA will present the latest market research and thought leadership at the show, hosting a series of...

29/01/2020

KanexPro joins SDVoE Alliance

The KanexPro SDVoE transceiver controller, launching at ISE 2020 KanexPro has joined the SDVoE alliance as an adopting member ahead of KanexPro's launch o...

29/01/2020

OneAV announces Vogel's Professional partnership

OneAV has announced a new partnership with mount manufacturer Vogel's Professional, with Vogel's Professional products becoming available through OneAV ...

29/01/2020

Stage Tec @ ISE: IP-based NEXUS Connections

Stage Tec @ ISE: IP-based NEXUS Connections posted: 29/01/2020 NEXUS Base Device connections: XFOC/RFOC interfaces for fiber and/or XFIP/RIF67 interfaces ...

29/01/2020

Electro-Voice and Dynacord audio upgrade for Wells Fargo Arena

Electro-Voice and Dynacord audio upgrade for Wells Fargo Arena posted: 29/01/2020 Audio Systems division of Daktronics selects Electro-Voice XLD line arra...

29/01/2020

62nd Annual GRAMMY Awards Audio Team Collaborates for Live Broadcast

62nd Annual GRAMMY Awards Audio Team Collaborates for Live Broadcast posted: 29/01/2020 Minutes before the start of the 62nd Annual GRAMMY Awards , member...

29/01/2020

LANG AG and INFiLED expand their cooperation

LANG AG and INFiLED expand their cooperation posted: 29/01/2020 LANG AG from Lindlar and INFiLED deepen their partnership and seal an exclusive distributi...

29/01/2020

"Leader" Rating for Arvato Systems

"Leader" Rating for Arvato Systems ISG Provider Lens Digital Business - Solutions and Service Partners Further award for Digital Transformation Partner A...

29/01/2020

Ericsson and Capgemini to drive advanced digitalization through private 4G and 5G networks

The two companies are teaming up to grasp new business potential in the fast-gro...

29/01/2020

Chinese Television System Relies on Riedel Intercom Solution for Live 2020 Taipei New Year's Eve Broadcast

WUPPERTAL January 28, 2020 Chinese Television System Relies on Riedel Intercom...

29/01/2020

The rise of Social Ad Spend

Posted on 28 Jan 2020 With over 4.3 billion internet users across the globe is it any wonder that ad spend has reached an all-time high. A report from October...

29/01/2020

Check out our infographic for the insights we gained from our Media Agency Survey

28/01/2020 In December 2019 we used a 5 point Likert scale to ask agencies how ...

28/01/2020

GSMA Statement on Coronavirus for MWC Barcelona 2020

London: The GSMA is monitoring and assessing the potential impact of the Coronavirus on MWC Barcelona 2020. The following measures are in place: The GSMA will:...

28/01/2020

Meet the Behind-the-Scenes Talent Behind 21 Savage's Grammy-Nominated Album I Am > I Was'

When it comes to creativity, they say two heads are better than one. And when yo...

28/01/2020

SGO's brand new Mistika Workflows now with improved Metadata and License Management and updated RAW codec support

View Larger Image SGO has released an upgraded Open Beta of its first media m...

28/01/2020

Broadpeak Convergence India 2020 Show Exhibitor Preview

Broadpeak Convergence India 2020 Show Exhibitor Preview January 28, 2020 Feb. 19-21 Pragati Maidan, New Delhi, India Stand A3.173 India's video streami...

28/01/2020

Eurovision Song Contest 2020: Semi-Finals Line-Up decided

Eurovision Song Contest 2020: Semi-Finals Line-Up decided...

28/01/2020

Entry into commercial service of EUTELSAT 7C

Bringing incremental capacity to a dynamic broadcast neighbourhood Paris, 28 January 2020 - Eutelsat Communications' (Euronext Paris: ETL) EUTELSAT 7C sate...

28/01/2020

Media Freedom: Changing Times for Rwandan Journalists

Lots of overseas journalists visit the Guardian's morning news conference at its London headquarters. Few are invited to speak and fewer still have had the ...

28/01/2020

Banijay Rights Signs First Look Deal with Storyboard Studios

Banijay Rights today announces a three year first look agreement with Scottish Storyboard Studios, part of independent production group iZEN. The company specia...

28/01/2020

ITV Studios appoints Lisa Perrin as Managing Director International Studios

ITV Studios appoints Lisa Perrin as Managing Director International Studios Senior Management team finalised as Mike Beale given enhanced Global role 28 Janua...

28/01/2020

California State University Obtains Phantom VEO340S

Faculty and students at California State University Long Beach (http://www.csulb.edu/), led by Dr. Sandy Kawano, will be researching biological sciences using P...

28/01/2020

Keith Underwood steps down as Channel 4 COO

Move comes as part of executive reshuffle Dan Meier 2 hours ago Move comes as part of executive reshuffle target=_blank title=Share on LinkedIn class=s...

28/01/2020

Chinese Television System Relies on Riedel Intercom Solution for Live 2020 Taipei New Year's Eve Broadcast

Chinese Television System Relies on Riedel Intercom Solution for Live 2020 Taipe...

28/01/2020

Genelec to showcase 4420 and 4430 Smart IP loudspeakers at ISE

Genelec to showcase 4420 and 4430 Smart IP loudspeakers at ISE posted: 28/01/2020 Growing loudspeaker range gives Power to the speaker. Power to the inst...

28/01/2020

BritBox lands on netgem.tv

netgem.tv adds 15 HD channels to its line-up Dan Meier 5 hours ago netgem.tv adds 15 HD channels to its line-up target=_blank title=Share on LinkedIn c...

28/01/2020

Insight TV arrives in Turkey

Marks the broadcasters 45th country launch Dan Meier 4 hours ago Marks the broadcaster's 45th country launch target=_blank title=Share on LinkedIn ...

28/01/2020

BBC Studioworks upgrades Studio D at Elstree

Includes investment in Sony HDC-P50 4K POV camera to feed demand from light entertainment and music show clients Dan Meier 4 hours ago Includes investmen...

28/01/2020

Atomos, Roland streamline live multicamera capture

Triggers recording directly from the Roland V-8HD HD Video Switcher Dan Meier 4 hours ago Triggers recording directly from the Roland V-8HD HD Video Swit...

28/01/2020

Sony unveils 4K HDR monitors

TRIMASTER technology offers precise greyscale and accurate colour reproduction Dan Meier 4 hours ago TRIMASTER technology offers precise greyscale and ac...