Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.
BOSTON, December 11, 2019 - Brightcove Inc. (NASDAQ: BCOV), the leading provider of cloud services for video, today published the Q3 Brightcove Global Video Index, a report that analyzes hundreds of millions of recent data points from Brightcove's media customers globally to provide insights into how viewers are watching video content, which devices they are using, and what types of content they are consuming across these various devices.
Streaming Reaches New Sports Audiences
The Q3 Video Index report findings show sports content is steadily moving into a major role among streamers with viewers watching on every device, in and out of the home. And a recent survey from the USC Annenberg School for Communication and Journalism found 56% of consumers said they'd pay more for a streaming channel than their current pay-TV sports offering. Furthermore, Brightcove found strong global consumption growth in streamed sports content, with more than half (54%) of sports content views beginning on smartphones globally, up 49% from a year ago.
Sports rights are among the most expensive video rights in the world today, but that's not stopping streaming services from going after them aggressively, said Jim O'Neill, Principal Analyst, Brightcove, and author of the Q3 2019 Global Video Index. With sports content becoming a fan favorite to view on all devices, streaming services understand they must evolve alongside consumers' viewing habits and expectations to keep viewers' attention. In Q3, for example, we saw streaming views on smartphones increase 46% year-over-year, with connected TVs close behind at 34%.
Viewing Behavior Across Devices Impacts Completion Rates
The data shows viewers watch sports content on all devices, with smartphones getting 54% of all sports video views. Other findings the report uncovered include:
Completion rates hover near 42% on smartphones, the lowest for any device an indication that mobile devices are used primarily to touch base with an event, check scores, watch highlights, and the like.
Computers account for 40% of sports viewing and have a completion rate of 60%, which is the second-best of all devices.
Only 6% of video views are on tablet devices, and that's after a 31% increase in views in Q3, and a 41% increase in Q2. Tablets have a completion rate just slightly higher than smartphones (45%).
Connected TV views made up less than 1% of all sports video views, completion rates are the highest among all devices (68%), and average viewing minutes are 4x higher than any other device.
Furthermore, the length of content also impacts completion rates. Connected TVs see the highest completion rates in medium-form content (75%), followed by short-form content (71%), long-form content (66%), and lastly, ultra-long-form content (36%). While the report's findings show that bigger screens lead to higher completion rates, every device's completion rates exceed 30% for all content lengths.
Sports content is not the only content that saw year-over-year gains, we saw increases in video views across every device and in nearly every region, O'Neill continued. Time spent watching video was up; video completion was up and, regionally and globally video engagement was up. Simply put, over-the-top video is center stage, something content owners and distributors need to focus on especially if they hope to attract younger viewers.
For more insight into the OTT industry and video consumer behavior, download the full Video Index Report here: www.brightcove.com/en/video-index
About the Global Video Index
The Global Video Index aggregates anonymous data from Brightcove's media customers globally. The report covers worldwide data trends, as well as break through regional trends for the Americas, Europe, Middle East/Africa, Latin America, Japan/Korea, Australia/New Zealand, and Asia Pacific.
About Brightcove
Brightcove Inc. (NASDAQ:BCOV) is the leading global provider of powerful cloud solutions for managing, delivering, and monetizing video experiences on every screen. A pioneering force in the world of online video since the company's founding in 2004, Brightcove's award-winning technology, unparalleled services, extensive partner ecosystem, and proven global scale have helped thousands of companies in over 70 countries achieve better business results with video. To learn more, visit www.brightcove.com.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
07/05/2026
January 8, 2024
Colorfront (colorfront.com), a leader in high-performance, on-s...
07/05/2026
February 9, 2024
Colorfront (colorfront.com), the multi-award-winning pioneer i...
07/05/2026
March 20, 2024
NAB 2024, Las Vegas - Colorfront (colorfront.com), the multi-awa...
07/05/2026
April 1, 2025
CINEMACON, APRIL 1, 2025 - Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming syste...
07/05/2026
June 15, 2025
Colorfront (colorfront.com), an Academy and Emmy Award-winning de...
07/05/2026
June 15, 2025
Colorfront participated in the ICTA Barcelona Cinema Technology Summit on Sunday, June 15, 2025. Held at The Phenomena Experience, the event feat...
07/05/2026
July 1, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
July 1, 2025
Passion and dedication will take you places. Come with us on a short trip to the heart of India, where Annapurna Studios is living-up to the inspi...
07/05/2026
July 3, 2025
Colorfront (colorfront.com), the multi-award-winning developer of high-performance dailies/transcoding/streaming systems for motion pictures, OTT,...
07/05/2026
September 1, 2025
IBC 2025, Amsterdam - Colorfront (colorfront.com) - the Acade...
07/05/2026
April 17, 2026
LOS ANGELES - April 17, 2026 - Colorfront today announced Colorf...
07/05/2026
April 23, 2026
NAB 2026, Las Vegas - the Academy and Emmy Award-winning develop...
06/05/2026
New pricing tiers for vocal/dialogue restoration tool
NoiseWorks Audio's AI-powered vocal and dialogue processing plug-in is now available in three diff...
06/05/2026
Popular mixing & routing software overhauled
Following a recent public beta test, RME have launched the final release version of the powerful mixing and rou...
06/05/2026
New SOS Video Feature
Focusrites ISA C8X is a milestone product that brings together the companys analogue heritage and their expertise in digital audio. Yo...
06/05/2026
06 May 2026
VEON's Kyivstar Authorized to Resell Starlink for Businesses & ...
06/05/2026
UKTV has secured the exclusive rights to the early back catalogue of iconic Australian drama series Neighbours, following a landmark content deal with Fremantle...
06/05/2026
Wednesday 6 May 2026
Sky commissions feature documentary to mark 10th anniversa...
06/05/2026
Wednesday 6 May 2026
Sky and Formula 1 agree long-term partnership across UK, Ireland and Italy
Sky in the UK & Ireland to remain the home of Formula 1 until ...
06/05/2026
Sky Zero Footprint Fund-backed TV campaign launches nationwide, supported by new...
06/05/2026
Wuppertal May 6, 2026
Riedel Expands Leadership Structure, Appoints Marc Engro...
06/05/2026
SAN JOSE, Calif. - May 6, 2026 - Harmonic (NASDAQ: HLIT) today announced its latest broadband innovations for ANGA COM 2026, highlighting its vision for a new e...
06/05/2026
Statement from Rupert Murdoch, Chairman Emeritus, Fox Corporation on Ted Turner&...
06/05/2026
Friday 8 May on RT One and RT Player
Meet the NSPCA team caring for and protecting animals in need in this six-part series
Fly on the wall, six-part series...
05/05/2026
Experts from the world of academia, tech, business, politics and media convened for a Thomson Talks at the Cambridge Disinformation Summit in April. It's th...
05/05/2026
Another year, and more proof that Asia continues to shape some of the world's most exciting new sounds. This year's RADAR artists draw from deep local r...
05/05/2026
The Austin City Limits Music Fest 2026 lineup just dropped, and this year, Spoti...
05/05/2026
New drum machine book campaign incoming
Bjooks have announced that during Superbooth 2026, they will be launching a Kickstarter campaign to fund the product...
05/05/2026
Flagship all-in-one production bundle updated
The latest version of Native Instruments' flagship virtual instrument and plug-in bundle has just been ann...
05/05/2026
Rohde & Schwarz to host RF Testing Innovations Forum 2026, helping design engine...
05/05/2026
The company grew by 7.6% in net revenue and 16.3% in EBITDA, achieving a 33% inc...
05/05/2026
FOX Sports, FOX One and Indeed Launch Nationwide Search for FOX One Chief World...
04/05/2026
just:play pro 2026 and just:live pro 2026 are available to download!
More Details:At NAB 2026, ToolsOnAir showcased just:play pro 2026 and just:live pro 2026, ...
04/05/2026
just:in mac pro 2026 - The Next Level of Professional Recording on macOS
More Details:The headline innovation in just:in mac pro 2026 is the new Auto format si...
04/05/2026
Last week, guests gathered in New York City for On Air, In Style: An Evening with Spotify-a night of conversation, culture, and connection celebrating the inter...
04/05/2026
New music & post-production features added
Avid's latest DAW update delivers an array of helpful features aimed at both music and post-production users,...
03/05/2026
Polysynth now features Mutable Instruments' macro oscillators
Melbourne Instruments have just released a free firmware update that brings the engine beh...
02/05/2026
Versatile re-amping tool announced
Warm Audio are best known for their recreations of sought-after vintage studio gear, but their latest release brings a ne...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
Florals for spring? Groundbreaking. But a playlist that tells you which The Devi...
01/05/2026
One of the world's biggest popstars is headed to El Cl sico. Later this mont...
01/05/2026
Limited-edition model celebrates 15th anniversary
Heritage Audio's range of monitor controllers has just gained a new member, the Baby RAM Black Edition...
01/05/2026
Dumble recreation now available as UAD plug-in
Along with their renowned processing plug-ins, Universal Audio have been steadily introducing emulations of c...
01/05/2026
We were lucky enough to benefit from huge generosity, so we now have a fantastic Quantum 338T and are developing a cutting-edge d&b loudspeaker system, he expa...
01/05/2026
The first Quantum console purchase made by the company was a Quantum 338 in September 2020. Since then, the company has leveraged Quantum power to steadily expa...
Connected TVs saw a 312% increase in views over-the-top for sports content, with the highest completion rates of any device.
