
Next generation TV technology which expresses what the content creators truly intended, bringing the real world into your living room
Sony announced the ZD9 series BRAVIA 4K HDR TV, the next generation in television display technology with the ability to reproduce deeper black and the brighter lights and the colour of the real world. The new flagship Z series takes the lead atop Sony's current line-up of premium 4K HDR TVs, which includes the award winning XD93 and XD94. The new Z moniker designates a significant leap forward and the ultimate in display technology. With this advance Sony brings 4K High Dynamic Range (HDR) to a new level with ultra-contrast and even more realistic, accurate colour, in order to express what the content creators really intended.
This new ZD9 series BRAVIA 4K HDR TV features a newly developed 4K image processor, the 4K HDR Processor X1 Extreme, and a unique backlight technology, Backlight Master Drive , to attain extraordinary contrast and extremely accurate wide colour expression. It offers an even more impressive visual experience with more depth, texture and realism on the screen than was previously possible.
The new 4K Processor X1 Extreme was developed in order to provide the ultimate 4K HDR visual experience. It is further refined with 40% more real-time image processing as compared with Sony's renowned 4K Processor X1 . By incorporating three new technologies - object-based HDR remaster, dual database processing, and Super Bit Mapping 4K HDR, it brings any 4K HDR content to a whole new level.
By analysing images in each scene and correcting colour and contrast of each object individually, object-based HDR remaster can reproduce scenes with the detailed texture and the appearance of real life. This technology also up-scales standard dynamic range HD content to near 4K HDR quality.
On top of the current up-scaling database, 4K HDR Processor X1 Extreme has an additional Sony-exclusive database for noise reduction. By searching through thousands of picture patterns, the dual database processing removes unwanted noise and up-scales every image to a super clear 4K image.
Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of colour of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.
With these three technologies, 4K HDR Processor X1 Extreme reproduces a wide variety of content with immersive 4K HDR picture quality.
Additionally, the new ZD9 series BRAVIA 4K HDR TV has adopted the Backlight Master Drive technology which Sony introduced as a prototype at CES 2016. The Backlight Master Drive is a precision backlight boosting technology which allows it to expand brightness and contrast even further in order to truly tap the full potential of 4K HDR. The Backlight Master Drive combines a dense LED structure with a super accurate lighting algorithm and unique optical design.
Previously, local dimming was controlled in zones consisting of several LEDs. In combination with the latest accurate lighting algorithm, the discrete LED control of Backlight Master Drive is able to dim and boost each LED individually. This innovative algorithm delivers total precision for unparalleled contrast and realism.
The unique optical structure with a calibrated beam LED design gathers the emitted LED light in a spot and focuses the drive area more precisely to display higher contrast. This also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs.
Backlight Master Drive delivers unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before, unleashing the full potential of 4K HDR content.
But the viewing experience goes beyond just the screen. ZD9 has a slate design that encapsulates the ultimate experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.
ZD9 series BRAVIA 4K HDR TV also runs on Android TV with Sony's exclusive user interface. From live TV broadcasting to Internet video services, the new seamless user interface Content bar includes enhanced content navigation along with voice search. The new Content bar features genre filtering function (*availability depends on region). Instead of selecting a programme from bunch of channels, users can easily choose from favourite genre such as sports, music, news, and so on.
ZD9 Series (65 , 75 and 100 models) BRAVIA 4K HDR TV
4K HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and vibrant colour via Internet video services, HDMI and USB port.
Features New 4K HDR Processor X1 Extreme to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. It incorporates three new technologies: object-based HDR remaster, dual database processing, and Super Bit Mapping 4K HDR, bringing your 4K HDR content to whole new level.
Features Backlight Master Drive with a dense LED structure, a super accurate lighting algorithm that gathers the emitted LED lights in a spot and focuses drive area more narrowly to display ultra-higher contrast.
Includes X-tended Dynamic Range PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness.
Features vi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
27/06/2026
There's no doubt that you've seen the world through Amy Vincent's ey...
27/06/2026
Brings together saturation & lo-fi effects
Following on from the release of their Voxcraft vocal-processing plug-in, UJAM have announced the launch of Retro...
27/06/2026
A record 4.84 million Australians choose SBS as the Socceroos advance at FIFA Wo...
27/06/2026
Why CRAS Upgraded to Symphony I/O MK II When an audio school runs studios all day, every day, gear doesn't just need to sound good , it needs to survive rea...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
27/06/2026
Krotos Video to Sound Plugin Now Available for Adobe Premiere Pro
Brie Clayton June 26, 2026
0 Comments
Editors can analyze footage, generate synchron...
27/06/2026
Mirai Media Elevates Digital and Broadcast Productions with Blackmagic Design
Brie Clayton June 26, 2026
0 Comments
Studio uses Ultimatte 12 HD and Po...
27/06/2026
DURHAM, N.C. - JUNE 26, 2026 - Lutra Cafe & Bakery has opened its first brick-and-mortar location at American Tobacco Campus after owner Chris McLaurin operated...
26/06/2026
In-venue and creative video staffers at the professional and collegiate level ha...
26/06/2026
Strike Fighter League (SFL), a professional air combat digital sport combining f...
26/06/2026
Wisycom has announced three new additions to its professional wireless ecosystem...
26/06/2026
Eurovision Services inaugurated an expanded Master Control Room (MCR) in Madrid on June 1, 2026, building on a broadcast hub the company has operated in the cit...
26/06/2026
Midco Sports and the University of North Dakota (UND) have announced a two-year ...
26/06/2026
Guntermann and Drunck (G&D) and VuWall, both part of the Panoptec Technologies Group, have appointed Vutec (Pty) Ltd as exclusive distributor for their KVM and ...
26/06/2026
Visit Seattle, the official destination marketing organization for Seattle and King County, has launched what it describes as the world's first drone scoreb...
26/06/2026
CP Communications provided RF video, audio, and crew communications support for ...
26/06/2026
Produced by longtime partner Echo Entertainment, the action-sports property is now a team-based year-round league
The inaugural season of the MoonPay X Games L...
26/06/2026
The deal establishes MultiDyne Robotics and Motion Control, maintaining the well-known MRMC brand.MultiDyne Video & Fiber Optic Systems has acquired the assets ...
26/06/2026
PX1 will debut at Sonoma as TNT leans into super-slo-mo, drones, SMT data integr...
26/06/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
26/06/2026
Virtual session musician plug-in gains new percussion options
Celemony's latest update for their virtual session musician platform complements the exist...
26/06/2026
Half-size model joins Console 1 line-up
Shortly after the release of their new Flow Studio controller, Softube have announced the launch of another new surf...
26/06/2026
ELT Group and Rohde & Schwarz sign a cooperation agreement to explore commercial...
26/06/2026
For Teddy Swims sold-out I've Tried Everything But Therapy tour, event technology specialists, PRG, provided video, automation and lighting across 19 date...
26/06/2026
Modern exhibition and event venues face the challenge of seamlessly integrating traditional conference technology, professional broadcast workflows and IP-based...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
26/06/2026
Neko Oji: The Guy That Got Reincarnated as a Cat Edited with DaVinci Resolve Stu...
26/06/2026
Adobe to Acquire Topaz Labs
Brie Clayton June 25, 2026
0 Comments
Adobe has seen strong demand for its AI products for creatives, including Adobe Fire...
26/06/2026
Berklee Students Earn Dedicated Section at Raindance Film Festival in London Five documentary short films produced in the Africana Studies Department screen a...
26/06/2026
How IMS Productions and FOX Sports scaled coverage of the 109th Indianapolis 500.
The last lap of this year's Indianapolis 500 delivered the kind of ending...
26/06/2026
Flicker Productions to produce five-part docu-reality series following women who have fallen for men in prison and have become TikTok sensations, with brands an...
26/06/2026
Catch up on the latest developments across Baselight and Daylight v7, Nara and F...
26/06/2026
26. June 2026 News
DFT is pleased to announce that a second Polar HQ film s...
26/06/2026
New documentary Freedom Founder: Thomas McKean and the American Revolution airs ...
25/06/2026
Launching a Career in Broadcast Engineering: Academic Paths and Essential Certif...
25/06/2026
This superstar shooter/storyteller from Central Indiana hopes to make his mark in the blossoming sports-documentary and -features space
In the live-sports-vid...
25/06/2026
Presidio and the National Hockey League have announced a multiyear renewal of their North American partnership. Presidio will remain an Official Technology Inno...
25/06/2026
Strike Fighter League (SFL) is the world's first professional air combat digital sport that combines elite human performance and physical immersion with cut...
25/06/2026
Rise, the award-winning advocacy group for gender diversity in the broadcast and media technology sector, is pleased to announce the global mentoring cohort for...
25/06/2026
The 2026 American Association of Professional Baseball (AAPB) All-Star Game will...
25/06/2026
Mediaproxy has named Heartland Video Systems (HVS) as its exclusive partner for US television broadcasting. The Wisconsin-based systems integrator will represen...
25/06/2026
Backblaze has formed an agreement with CoreWeave to create The Essential Cloud for AI.
Under the multi-exabyte, $335 million agreement, Backblaze will provide...