Next generation TV technology which expresses what the content creators truly intended, bringing the real world into your living room
Sony announced the ZD9 series BRAVIA 4K HDR TV, the next generation in television display technology with the ability to reproduce deeper black and the brighter lights and the colour of the real world. The new flagship Z series takes the lead atop Sony's current line-up of premium 4K HDR TVs, which includes the award winning XD93 and XD94. The new Z moniker designates a significant leap forward and the ultimate in display technology. With this advance Sony brings 4K High Dynamic Range (HDR) to a new level with ultra-contrast and even more realistic, accurate colour, in order to express what the content creators really intended.
This new ZD9 series BRAVIA 4K HDR TV features a newly developed 4K image processor, the 4K HDR Processor X1 Extreme, and a unique backlight technology, Backlight Master Drive , to attain extraordinary contrast and extremely accurate wide colour expression. It offers an even more impressive visual experience with more depth, texture and realism on the screen than was previously possible.
The new 4K Processor X1 Extreme was developed in order to provide the ultimate 4K HDR visual experience. It is further refined with 40% more real-time image processing as compared with Sony's renowned 4K Processor X1 . By incorporating three new technologies - object-based HDR remaster, dual database processing, and Super Bit Mapping 4K HDR, it brings any 4K HDR content to a whole new level.
By analysing images in each scene and correcting colour and contrast of each object individually, object-based HDR remaster can reproduce scenes with the detailed texture and the appearance of real life. This technology also up-scales standard dynamic range HD content to near 4K HDR quality.
On top of the current up-scaling database, 4K HDR Processor X1 Extreme has an additional Sony-exclusive database for noise reduction. By searching through thousands of picture patterns, the dual database processing removes unwanted noise and up-scales every image to a super clear 4K image.
Super Bit Mapping 4K HDR creates a smoother, natural picture. With 14-bit powerful signal processing, it breaks up the solid bands of colour of 8-bit (FHD) or 10-bit (4K) source, up-converting 14-bit equivalent gradation with 64 times more colour levels. It delivers graceful reproduction of faces, sunsets and other areas of subtle colour gradation.
With these three technologies, 4K HDR Processor X1 Extreme reproduces a wide variety of content with immersive 4K HDR picture quality.
Additionally, the new ZD9 series BRAVIA 4K HDR TV has adopted the Backlight Master Drive technology which Sony introduced as a prototype at CES 2016. The Backlight Master Drive is a precision backlight boosting technology which allows it to expand brightness and contrast even further in order to truly tap the full potential of 4K HDR. The Backlight Master Drive combines a dense LED structure with a super accurate lighting algorithm and unique optical design.
Previously, local dimming was controlled in zones consisting of several LEDs. In combination with the latest accurate lighting algorithm, the discrete LED control of Backlight Master Drive is able to dim and boost each LED individually. This innovative algorithm delivers total precision for unparalleled contrast and realism.
The unique optical structure with a calibrated beam LED design gathers the emitted LED light in a spot and focuses the drive area more precisely to display higher contrast. This also reduces light diffusion and the flare effect that can be seen on other full-array LED TVs.
Backlight Master Drive delivers unprecedented dynamic range with incredibly deep blacks and dazzling lights for scenes that look more real than ever before, unleashing the full potential of 4K HDR content.
But the viewing experience goes beyond just the screen. ZD9 has a slate design that encapsulates the ultimate experience. From the front, the design exudes sophistication in the form of a simple black slate, letting viewers immerse themselves in the stunning power of 4K HDR. From the back, the design keeps all the cables completely concealed, ensuring that the device strikes an elegant look from any angle.
ZD9 series BRAVIA 4K HDR TV also runs on Android TV with Sony's exclusive user interface. From live TV broadcasting to Internet video services, the new seamless user interface Content bar includes enhanced content navigation along with voice search. The new Content bar features genre filtering function (*availability depends on region). Instead of selecting a programme from bunch of channels, users can easily choose from favourite genre such as sports, music, news, and so on.
ZD9 Series (65 , 75 and 100 models) BRAVIA 4K HDR TV
4K HDR compatible to receive and process the new video standard signal with higher brightness, higher contrast and vibrant colour via Internet video services, HDMI and USB port.
Features New 4K HDR Processor X1 Extreme to improve clarity, colour accuracy and contrast of HD, 4K and 4K HDR videos. It incorporates three new technologies: object-based HDR remaster, dual database processing, and Super Bit Mapping 4K HDR, bringing your 4K HDR content to whole new level.
Features Backlight Master Drive with a dense LED structure, a super accurate lighting algorithm that gathers the emitted LED lights in a spot and focuses drive area more narrowly to display ultra-higher contrast.
Includes X-tended Dynamic Range PRO to produce better contrast by precisely balancing the light output across the screen, dimming some areas and boosting others. It reveals a brightness range three times that of a conventional LED-backlight TV, and it enhances any source to near HDR quality with a wider range of brightness.
Features vi
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
Next generation TV technology which expresses what the content creators truly intended, bringing the real world into your living room
