Washington, DC - August 13, 2014 FOX International Channels (FIC) has announced the appointment of Cherry Yates to the newly created post of Vice President, Corporate Communications, for the multi-media business. This new global corporate communication function will spearhead a streamlined communications strategy across FIC's more than 300 entertainment, sports, lifestyle, factual and movie channels, reaching more than 1.7 billion cumulative households worldwide in 180 countries.
In her role as Vice President of Corporate Communications for FIC, Yates will be responsible for synchronizing internal and external communications efforts, working in close collaboration with publicity teams based in more than 60 offices across the globe. Yates will also continue in her role as Vice President of Global Communications for National Geographic Channels International (NGCI), leading its global publicity efforts in 170 countries and overseeing NGCI's corporate communications within the international trade media. Yates will report directly to Liz Dolan, Executive Vice President and Chief Marketing Officer for FIC and will continue collaborating on NGC's press opportunities with NGC's Chris Albert, SVP of Communications Worldwide and Talent Relations.
We speak for two of the strongest global brands in the television business: National Geographic Channel and FOX. My goal is combine the power of each. I know from Cherry's decade of great work at NGCI that she can direct our efforts across our entire FIC portfolio, from factual to scripted to sports , said Liz Dolan, EVP and CMO for FIC and NGCI.
Yates joined NGCI as Publicity Manager in 2004, responsible for facilitating program publicity for global priorities and talent management, before serving as the Director, Senior Director and Vice President of Communications and Marketing.
Prior to NGCI, Yates managed publicity for Discovery Networks Asia in Singapore, including integrated marketing communications campaigns for the launches of Animal Planet and Discovery Travel & Adventure throughout Asia Pacific. Yates started her career in communications in the hospitality industry with a leading hotel chain in Southeast Asia. A Singapore native, she has lived in Indonesia, Australia and France and is fluent in three languages. She received her bachelor's degree in Marketing & Communications from the University of Canberra in Australia.
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Washington, DC - August 13, 2014 FOX International Channels (FIC) has announced the appointment of Cherry Yates to the newly created post of Vice President, Corporate Communications, for the multi-media business. This new global corporate communication function will spearhead a streamlined communications strategy across FIC's more than 300 entertainment, sports, lifestyle, factual and movie channels, reaching more than 1.7 billion cumulative households worldwide in 180 countries.
