Avid will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 (Booth SL1516). Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid's integration with Wolftech following its recent acquisition.
News organizations today face mounting pressure to meet evolving viewer behavior patterns as consumers engage with content across an array of devices and platforms. At the same time, new revenue models have come into play with many consumers moving from traditional newspaper, cable, and broadcast outlets to social media, digital subscriptions and Free Ad-supported Streaming TV (FAST) services.
As news organizations navigate the shift to digital-first storytelling, they need solutions that empower creativity and cooperation, efficient resource management, and quicker content delivery, said Wellford Dillard, CEO at Avid. At NAB Show 2025, Avid will demonstrate how our latest innovations move the world and give news teams enhanced workflows for creating, distributing, and monetizing news content, more quickly and cost-effectively; winning viewers across multiple touchpoints.
Avid and Wolftech: The Future of Newsroom Collaboration
NAB Show 2025 marks the first public demonstration of Avid-Wolftech integration, combining Avid's MediaCentral platform with the Wolftech News cloud platform a milestone in newsroom innovation and efficiency. Avid's end-to-end media solutions, combined with Wolftech's digital-first, story-centric planning and publishing capabilities allow news teams to more easily manage the entire news lifecycle from story creation to multiplatform distribution.
Together, the Avid and Wolftech news solutions optimize resource management within a single, intuitive interface, ensuring that the right people, footage, and assets are allocated efficiently through intelligent automation. The integrated solutions empower newsrooms to focus on creating and delivering better, more compelling content in real-time to drive viewer engagement and audience reach.
The integration of Wolftech News with Avid's solutions unlocks unprecedented efficiency and collaboration for news teams, said Arne Berven, CEO of Wolftech and SVP, Avid Broadcast Strategy. By streamlining workflows from planning to publication, journalists can focus on what matters most creating and delivering impactful stories that captivate audiences, at the speed they demand today.
New Solutions and Live News Demonstrations at NAB 2025
Visitors to the Avid booth will get the opportunity to learn about:
Empowering Digital-First, Story-Driven Newsroom Collaboration Avid's AI-powered, unified toolset integrates planning, production, and publishing, enabling news organizations to accelerate storytelling across platforms.
Multiplatform Planning and Publishing Wolftech News streamlines news production, fully supporting mobile work, reducing costs and enhancing efficiency by seamlessly managing stories from initial fact-finding to multiplatform delivery.
Easier Remote and Field Storytelling Preview the highly-secure, mobile app experience of Wolftech News, which gives journalists and story planners the ability to plan, craft, and distribute content while on the go.
AI-Powered Content Discovery with Avid Ada Transcribe Avid's latest AI-driven tool for rapid content indexing, enabling faster access to relevant footage and improved content discoverability in newsroom workflows.
Visit Avid at NAB Show 2025
Avid invites news professionals to Booth SL1516 to experience the future of news production. All showcased solutions will be available immediately. To set up a meeting, go to avid.com/nab.
Europe Stories
09/11/2025
Dalet today announced a transformative leap forward for media operations: Agentic Artificial Intelligence (AI) that unifies the Dalet ecosystem under one natura...
06/10/2025
France T l visions, France's leading broadcaster, has received the 2025 EBU ...
18/09/2025
Forget just hearing a new album; last night, London lived one. Together with Spo...
18/09/2025
Spotify and Sony Music Group today announced an extension and expansion of their long-standing, successful global partnership. As part of their ongoing collabor...
18/09/2025
18 Sep 2025
VEON Inaugurates JazzCash Experience Lounge in Islamabad Dubai and Islamabad, September 18, 2025 - VEON Ltd. (Nasdaq: VEON), a global digital opera...
18/09/2025
Created by Tom Scharpling, Matt Berry and Natasha Lyonne, the new six-part serie...
18/09/2025
The eight-part sun-drenched thriller from Luther creator Neil Cross launches on ...
18/09/2025
Rohde & Schwarz announces new frequency models up to 54 GHz for R&S ZNB3000 vect...
18/09/2025
Individual phones could be tracked back to specific residential addresses
Sm...
18/09/2025
September 18 2025, 04:20 (PDT) Dolby Atmos arrives in Maruti Suzuki Victoris, e...
17/09/2025
It was the ultimate convergence of pop culture and literary prestige: Last night, Dua Lipa brought her Service95 Book Club podcast to the stage for a special li...
17/09/2025
Transatlantic collaboration combines experience and agility to drive innovation in network design and delivery
Luxembourg, September 16, 2025 - SES, a leading ...
17/09/2025
Wednesday 17 September 2025
UK artists capture icons of stage and screen, inclu...
17/09/2025
For the Moon Safari anniversary tour, AIR opened the doors to their backstage. Just a few hours before the Paris concert, DPA met with two key figures of the te...
17/09/2025
Auditions will be held in Dublin, Cork and Galway
The County Parade returns f...
16/09/2025
Hace una d cada, la m sica latina representaba apenas el 8% de las reproducciones globales en Spotify. Hoy, constituye m s de una cuarta parte (27%) de toda la ...
16/09/2025
A decade ago, Latin music made up just 8% of global Spotify streams. Today, it a...
16/09/2025
Spotify is expanding our video lineup with a new partnership with Zoo 55, part of ITV Studios. For the first time, acclaimed content from ITV Studios is landing...
16/09/2025
Calrec has strengthened its collaboration with audio metering expert RTW by integrating RTW's new TMxCore metering platform across its full range of Argo IP...
16/09/2025
Leading space solutions company will use optical ground stations to deliver faster, more secure data from space
Luxembourg, September 15, 2025 - SES, a leading...
16/09/2025
Comscore Unveils The Scoreboard: An Interactive Destination Surfacing Consumer B...
15/09/2025
Global K-Pop sensation aespa is redefining what it means to be rich with the r...
15/09/2025
Every day, millions of people around the world turn to Spotify to enjoy the audi...
15/09/2025
After months of intensive planning and implementation, Brembo SGL Carbon Ceramic...
15/09/2025
Unique sports content orchestration platform builds momentum among SES's cus...
15/09/2025
-- Opens door to growth in renewable energy New Delhi, India - 15th September -- Global business and industry leaders from around the world are joining technol...
13/09/2025
Harmonic's Software-Based XOS Advanced Media Processor Provides Unparalleled Efficiency and Unlocks New Business Models SAN JOSE, Calif. - Sept. 13, 2025 -...
12/09/2025
For fans, we know how important it is to stay plugged into music culture and dis...
12/09/2025
Link ping, Sweden and Shipley, United Kingdom, September 12, 2025 - Agama, the expert in video observability and analytics for service quality and customer expe...
12/09/2025
Feature-length retrospective from Studio Crook to air in 2026
Sir David Jason returns to the nation's favourite comedy channel, U&GOLD, for Open All Hours:...
12/09/2025
Friday 12 September 2025
The Boomtown Rats, Nyah Grace, Soweto Kinch, Royal Ballet and Madness also announced to perform at the ceremony on Tuesday
Sky today ...
12/09/2025
Wuppertal September 12, 2025
Riedel Unveils Ultra-Light Bolero Mini Wireless Intercom BeltpackAt IBC2025 in Amsterdam, Riedel Communications unveiled Bolero M...
12/09/2025
Wuppertal September 12, 2025
Riedel Communications Acquires hi human interfaceRiedel Communications today announced the acquisition of hi human interface fro...
12/09/2025
CORE+ virtually removes distortion, setting a new standard for church sound and giving worship teams the clarity and confidence they need.
Read the full artic...
12/09/2025
The Late Late Show is back with a bang after the summer break, and Patrick Kielt...
12/09/2025
The World Athletics Championships, Ireland v France in the Women's Rugby World Cup quarter-final, the Irish Champions Festival, and two Sports Direct Men...
12/09/2025
The Records Show starts Sunday at 6.30pm on RT One and RT Player.
Katie Hanno...
11/09/2025
RADAR, Spotify's program for emerging talent, recently hit a major milestone...
11/09/2025
Link ping, Sweden, September 11, 2025 - Agama, the expert in video observability & analytics for service quality and customer experience, announced today the la...
11/09/2025
Under the USD 89.6 Million award, SES Space & Defense will provide global commer...
11/09/2025
Leading Balkan DTH provider adds capacity to consolidate its m:Sat TV platform at 23.5 degrees East and serve more customers across the region
Luxembourg, 11 S...
11/09/2025
UKTV's free streaming service U launches on Sky Q
Free streaming service U has launched on Sky Q in the UK, UKTV and Sky confirm today, expanding the footp...
11/09/2025
From the discreet 2061 lavaliers to 4099 and 4011 mics, the setup delivered clean, natural sound in one of the most challenging broadcast environments.
Read th...
11/09/2025
From rugged build quality to natural, detailed sound, the verdict is clear: big performance can come in a very small package.
Read the full review here!...
11/09/2025
Tonight on Prime Time
RT One and RT Player at 9:35pm
Tonight RT Prime Time...
11/09/2025
RT Statement: 2026 Eurovision Song Contest
At the General Assembly of the European Broadcasting Union (EBU) in July, a number of EBU members raised concerns ...
10/09/2025
Lossless on Spotify Premium is here.
Lossless audio has been one of the most a...
10/09/2025
The Television Will Be Revolutionised Sep 10, 2025
Written by Sunit Kotecha, Director of Delivery and Operations, YouView
2025 marks a century since the f...
10/09/2025
First of Spains F110 frigates get future-ready with Rohde & Schwarz communicatio...
Avid will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 (Booth SL1516). Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid's integration with Wolftech following its recent acquisition.
