Avid will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 (Booth SL1516). Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid's integration with Wolftech following its recent acquisition.
News organizations today face mounting pressure to meet evolving viewer behavior patterns as consumers engage with content across an array of devices and platforms. At the same time, new revenue models have come into play with many consumers moving from traditional newspaper, cable, and broadcast outlets to social media, digital subscriptions and Free Ad-supported Streaming TV (FAST) services.
As news organizations navigate the shift to digital-first storytelling, they need solutions that empower creativity and cooperation, efficient resource management, and quicker content delivery, said Wellford Dillard, CEO at Avid. At NAB Show 2025, Avid will demonstrate how our latest innovations move the world and give news teams enhanced workflows for creating, distributing, and monetizing news content, more quickly and cost-effectively; winning viewers across multiple touchpoints.
Avid and Wolftech: The Future of Newsroom Collaboration
NAB Show 2025 marks the first public demonstration of Avid-Wolftech integration, combining Avid's MediaCentral platform with the Wolftech News cloud platform a milestone in newsroom innovation and efficiency. Avid's end-to-end media solutions, combined with Wolftech's digital-first, story-centric planning and publishing capabilities allow news teams to more easily manage the entire news lifecycle from story creation to multiplatform distribution.
Together, the Avid and Wolftech news solutions optimize resource management within a single, intuitive interface, ensuring that the right people, footage, and assets are allocated efficiently through intelligent automation. The integrated solutions empower newsrooms to focus on creating and delivering better, more compelling content in real-time to drive viewer engagement and audience reach.
The integration of Wolftech News with Avid's solutions unlocks unprecedented efficiency and collaboration for news teams, said Arne Berven, CEO of Wolftech and SVP, Avid Broadcast Strategy. By streamlining workflows from planning to publication, journalists can focus on what matters most creating and delivering impactful stories that captivate audiences, at the speed they demand today.
New Solutions and Live News Demonstrations at NAB 2025
Visitors to the Avid booth will get the opportunity to learn about:
Empowering Digital-First, Story-Driven Newsroom Collaboration Avid's AI-powered, unified toolset integrates planning, production, and publishing, enabling news organizations to accelerate storytelling across platforms.
Multiplatform Planning and Publishing Wolftech News streamlines news production, fully supporting mobile work, reducing costs and enhancing efficiency by seamlessly managing stories from initial fact-finding to multiplatform delivery.
Easier Remote and Field Storytelling Preview the highly-secure, mobile app experience of Wolftech News, which gives journalists and story planners the ability to plan, craft, and distribute content while on the go.
AI-Powered Content Discovery with Avid Ada Transcribe Avid's latest AI-driven tool for rapid content indexing, enabling faster access to relevant footage and improved content discoverability in newsroom workflows.
Visit Avid at NAB Show 2025
Avid invites news professionals to Booth SL1516 to experience the future of news production. All showcased solutions will be available immediately. To set up a meeting, go to avid.com/nab.
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
April 15 2026, 13:34 (PDT) EVO Entertainment to Bring Dolby Vision Atmos Across Its EVX Auditoriums
Integration would cover 17 screens across Texas, New Mex...
15/04/2026
Wednesday 15 April 2026
Introducing Smart Home from Sky, a simple way to stay c...
15/04/2026
Wednesday 15 April 2026
The Burbs confirmed to return to Sky and NOW for a second season
Mystery-comedy series, The Burbs, will continue its exclusive resid...
15/04/2026
With new broadcast standards evolving all over the world and OTT streaming striving for the pole position in media consumption, both next-gen video and audio co...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More th...
15/04/2026
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie M...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
Avid will showcase its most advanced news production solutions, designed to accelerate digital-first, story-driven journalism and broaden audience reach, at NAB Show 2025 in Las Vegas April 5-9 (Booth SL1516). Avid will demonstrate how its solutions enable news teams to maximize creativity, deliver more stories across more platforms and leverage secure, cloud-native collaboration. Visitors to the Avid booth will see the latest AI-powered newsroom workflows accessible from anywhere, streamlined multi-platform distribution, and the public debut of Avid's integration with Wolftech following its recent acquisition.
