SVG All-Stars: Jason Hedgcock, Senior Director, Remote Technical Operations, MLB Network During a decade in baseball coverage, he has become an operations linchpin By Brandon Costa, Director of Digital Tuesday, October 8, 2024 - 7:00 am
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In an era when sports production is evolving faster than ever, a new generation of leaders is beginning to make its mark on the industry. Our new SVG All-Stars series explores the journey of the industry's rising executives, showcasing their experiences and career highlights in the business, overarching philosophy and leadership strategy, technological and creative innovation, and where they see the industry headed. Join us as we uncover the story behind their ascent and the impact they are having in an ever-evolving industry.
During a decade of work at MLB Network (MLBN), Jason Hedgcock has established himself as an irreplicable piece of the sport's live-production puzzle.
From delivering critical video workflows at annual events like MLB All-Star, MLB Postseason, and the World Series, Major League Baseball's expansion into special events - World Baseball Classic, MLB at Field of Dreams, international ventures like the London Series and Seoul Series - wouldn't be possible without his hard work and expertise.
In this week's edition of SVG All-Stars, Hedgcock shares his story, the technological innovations he has his eye on, and his advice for succeeding in dynamic live-sports-production industry.
At 2024 MLB All-Star in Arlington, TX, Jason Hedgcock (right) with Rob Brotzman (left) and Agustine Rivera.
What are the key responsibilities of your current role?
Television is an art form, and my responsibility first and foremost is to provide the tools to the artists. In my role as senior director of remote technical operations, I help plan and execute the technical elements of remote programming for the MLB Network and NHL Network. This includes not only the hardware like cameras and mobile units but also the software like the talented technicians that make everything possible. I often say that I don't control what you see and hear but that you can see and hear it.
What is one key industry trend that you believe is having a major impact on your organization right now?
The pandemic had a tremendous impact on our industry. It greatly accelerated the shift to deliver content to the audience in two significant ways: fans want to watch their content not only on demand but on the device they have in their hand at that moment. This has driven amazing technological leaps, but I think at the foundation of these leaps is risk tolerance.
We are in a unique time that has occurred at only a few points in the entirety of broadcast development. Viewers have become less critical of minor flaws in a broadcast, and our senior leadership team is more open to taking chances in this post-pandemic landscape. Prior to 2020, bonded-cellular transmission devices were certainly commonplace but not being used as creatively as they are now. Putting an entire remote studio show on a bonded-cellular device clearly comes with risk but also allows for a show that might never have happened without bonded cellular.
At the 2023 MLB London Series, Jason Hedgcock (right), with (from left) Jason Lamanna, Shaun Glanville, and Luigi Sborea
The same can be said about REMI and cloud productions. The drive to get live content to audiences while facing all the challenges brought on in 2020 forged a new, stronger relationship between what I have always viewed as the four sides of broadcast: production, operations, engineering, and administration. Streaming has desensitized the audience to technical difficulties. While that hasn't deterred anyone from striving for perfection in every broadcast, it has allowed all sides to take more risks with a lower chance of negative audience response.
What core philosophy do you try to live by when managing your team/operation?
As clich as it sounds, treat others the way you want to be treated. I think, at its core, it's just that simple. It is easy to deliver positive information to anyone, but how do you deliver negative information? I always try to empathize with others in a situation and handle any situation the way I would want it presented to me.
What is your favorite event(s) that you've worked?
This is an incredibly hard question! I think I can narrow it down to four, and they each hold a special place in my growth in this industry. In the summer of 2005, I had the opportunity to be a part of 50 States in 50 Days on ESPN. I learned, often the hard way, how to be a human traveling on the road. I had already spent some time on the road by then and thought I knew a whole lot more about the travel side of this business than I did.
Hedgcock being interviewed prior to the 2019 MLB All-Star Game
My time on ESPN Thursday College Football was an experience that solidified what I wanted to do in the industry and, more important, how I wanted to accomplish it. Greg Swartz [then operations producer, ESPN] taught me how to truly lead and manage a crew. The crew taught me what it meant to be a part of this small industry.
Being at MLBN for 10 years, I could list another five events that I will always treasure, but I think I would have to settle on the 2017 World Baseball Classic and the 2024 Opening Series from Seoul. The '17 WBC changed my perspective on how to approach scalable engineering models and make cohesive production executions on a global scale. The Opening Series from Seoul proved definitively that, with the right team and maybe a dash or two of luck, extraordinary things are possible.
How did you get started in sports production? What was your first real job in the business?
I got my first taste of national sports production at my first national
