HP Unveils Customizable Greeting and Gift Cards for Any Occasion

HP Unveils Customizable Greeting and Gift Cards for Any OccasionPrint-at-home greeting and gift cards provide convenience for customers

PALO ALTO, Calif. HP today announced TwoSmiles by HP, an online destination that provides customers a way to unite greeting cards and gift cards to create a memorable and personalized giving experience for any occasion.

Customers can create a personalized gift at home for their family and friends for any holiday or celebration by visiting www.twosmiles.com, selecting an artist-created greeting card design, choosing a retailer and gift card amount, and personalizing the greeting.

TwoSmiles by HP offers hundreds of premium-quality designs to choose from for any occasion or special event, including birthdays, Mother's Day and graduations. Printing a TwoSmiles card is easy with HP Easy Print: users simply select the printer and paper size then hit print directly from their browser.

Many consumers view gift cards as an easy but impersonal gift. We saw an opportunity to combine traditional gift cards with greeting cards to add the extra personalization and human touch that gift cards often lack, said Steve Sandwisch, director, Media Marketing, HP. TwoSmiles by HP helps customers to celebrate any occasion with a greeting and gift card in one, which can be printed at home for an instant, meaningful personal sentiment and gift.

Pricing and availability

The cost of each TwoSmiles card will be determined by the face value of the gift card, starting at $25. The design of the card itself is free.

At launch, customers can choose from more than 20 top merchants, including Barnes & Noble, Lowe's, Marriott and Regal Entertainment Group. With a wide range of gifting categories, customers can create a TwoSmiles card that is truly customized for each recipient.

Additional information about TwoSmiles by HP is available at www.twosmiles.com.

This news release contains forward-looking statements that involve risks, uncertainties and assumptions. If such risks or uncertainties materialize or such assumptions prove incorrect, the results of HP and its consolidated subsidiaries could differ materially from those expressed or implied by such forward-looking statements and assumptions. All statements other than statements of historical fact are statements that could be deemed forward-looking statements, including but not limited to statements of the plans, strategies and objectives of management for future operations; any statements concerning expected development, performance, market share or competitive performance relating to products and services; any statements regarding anticipated operational and financial results; any statements of expectation or belief; and any statements of assumptions underlying any of the foregoing. Risks, uncertainties and assumptions include macroeconomic and geopolitical trends and events; the competitive pressures faced by HP's businesses; the development and transition of new products and services and the enhancement of existing products and services to meet customer needs and respond to emerging technological trends; the execution and performance of contracts by HP and its customers, suppliers and partners; the protection of HP's intellectual property assets, including intellectual property licensed from third parties; integration and other risks associated with business combination and investment transactions; the hiring and retention of key employees; assumptions related to pension and other post-retirement costs and retirement programs; the execution, timing and results of restructuring plans, including estimates and assumptions related to the cost and the anticipated benefits of implementing those plans; the resolution of pending investigations, claims and disputes; and other risks that are described in HP's filings with the Securities and Exchange Commission, including HP's Annual Report on Form 10-K for the fiscal year ended October 31, 2012. HP assumes no obligation and does not intend to update these forward-looking statements.

2013 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change without notice. The only warranties for HP products and services are set forth in the express warranty statements accompanying such products and services. Nothing herein should be construed as constituting an additional warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.

Press Kit: May 01, 2013

TwoSmiles by HP

LINK:	http://www8.hp.com/us/en/hp-news/press-release.html?id=1403418...
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