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X Factor UK campaign centred around user generated videos --
Fri, 29 Aug 2014 10:54
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From 30 August fans of UK talent show The X Factor will be able to download the TalkTalk Mix Off app via the Apple App Store, or Google play. The app, created by show sponsor TalkTalk TV, gives viewers the chance to take inspiration from their favourite artists and star in their own unique Mix Off music videos.
First, users must select and customise a track and video style. They are then able to record a performance and add others to their video. The most popular videos will appear in TalkTalk TV s The X Factor sponsorship bumpers and on TalkTalk s new TV player, which broadcasts to 1.1 million TalkTalk TV homes.
Olivia Streatfeild, TalkTalk s commercial director commented: Our customers love the exclusive access they get to The X Factor and the chance of being on TV is hugely exciting for many. That s why user generated videos are at the heart of this year s campaign. We want to get everyone involved, whether it s the whole family, neighbours, and even pets, we can t wait for TalkTalk homes to come together and enjoy one of the best shows on TV even more.
With a variety of filters and graphic effects available on the app, fans will be able to give each Mix Off video a unique look and feel. In addition, they will be able to choose from a wide range of tracks - from pop classics, to power ballads.
TalkTalk s multiplatform campaign will also give fans and TalkTalk customers the opportunity to win tickets and exclusive access to live shows, sound checks the finale.
Visit the TalkTalk Mix Off app website for more information.
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