Charity: ZEI Joins Fashion Collaboration for the Good Cause

AALEN, Castiglione Olona/Italy, 28.08.2014.

When fashion, design and precision join forces, the outcome is bound to be special. Together with the Australian frame maker AM Eyewear and fashion photographer Pierre Toussaint the ZEISS Sunlens Business Unit in Italy collaborates on a collection of high-fashion sunglasses.

When Pierre Toussaint first had the idea to create a range of sunglasses to raise money for eye research, having worked with the brand previously, he immediately thought of Australian AM Eyewear as the ideal partner to aid in the design and manufacture of the collection. Together with ZEISS the SAINT / AM EYEWEAR collaboration was created. The motifs for this charity campaign, featuring model Anja Konstantinova, were shot with ZEISS lenses.

A limited edition of three unique and feminine shapes named after the idyllic locations of St Bart, St. Tropez and St. Lucia have been created and are each available in multiple color ways. With the backing of numerous high-profile celebrities and models, a contribution of all lenses for this collaboration and a further 10% of all sales being donated to Optometry Giving Sight, ZEISS and the SAINT / AM EYEWEAR collaboration hope to provide much needed support to the millions of people around the world who are needlessly blind or vision impaired simply because they can't access an eye exam and corrective eyewear.

AM Eyewear, photographer Pierre Toussaint and ZEISS collaborate on a collection of sunglasses to support Optometry Giving Sight.

Joachim Kuss

Carl Zeiss Vision

Phone: +49 7361 5578-1295

Fax:

joachim.kuss@zeiss.com

About ZEISS

ZEISS is an international leader in the fields of optics and optoelectronics. The more than 24,000 employees of ZEISS generated revenue of about 4.2 billion euros in fiscal year 2012/13. Founded in 1846 in Jena, the company is headquartered in Oberkochen, Germany. ZEISS has been contributing to technological progress for more than 160 years. ZEISS develops and produces solutions for the semiconductor, automotive and mechanical engineering industries, biomedical research and medical technology, as well as eyeglass lenses, camera and cine lenses, binoculars and planetariums. ZEISS is present in over 40 countries around the globe with more than 40 production facilities, around 50 sales and service locations and over 20 research and development sites. Carl Zeiss AG is fully owned by the Carl Zeiss Stiftung (Carl Zeiss Foundation).

ZEISS Business Group Vision Care

As a leading global manufacturer, the Vision Care business group is the one of the worlds leading manufacturers combining ophthalmic expertise and solutions with an international brand. The business group develops and produces instruments and offerings for the entire eyeglass value chain. In fiscal year 2012/13 the business group generated revenue of 841 million euros with around 8,900 employees.

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