ADC Has a Vision with Robe posted: 03/06/2019
left to right Mattias Ternoot (Controllux), LD Jon Aasen and ADC owner Daniel van Ruyssevelt
ADC is a full technical production rental company based in Zaventem near Brussels airport in Belgium, and is a recent investor in Robe LED moving lights with the purchase of 20 x Spiiders, 24 x Spikies and eight DL7S Profiles which were delivered by Benelux distributor, Controllux.
ADC was founded 27 years ago by Daniel van Ruyssevelt who is quite a character. The business started out specializing in the black art of large format projection back in the days of scrolling projectors, a field in which they excelled. When this discipline went digital, they upgraded all the technology and continued trailblazing the field. They were particularly strong in corporate and special events, conferences, and outdoor spectaculars and performances.
As the business developed, ADC found an increasing demand for providing lighting as part of a more comprehensive visuals' package, and then sound was also added to the production packages. It made sense to integrate the technologies and offer a full-service option including lighting for the mid-sized work explained Daniel, adding that for massive stadium-size shows and spectaculars... they will still typically supply just the large format video elements.
The initial lights purchased were generics, followed by the first generation of RGB LED moving wash lights when these came to the market around 10 years ago.
There's been a lot of changes in 10 years, and in the last 12 months, the opportunity arose to put these original LED wash lights - not Robe - into a fixed installation, so ADC was ready for a fresh investment and a more contemporary LED moving light solution.
This time they looked to Robe.
Much of this was to do with the influence of lighting designer Jon Aasen from Desk Black Out who designs lighting for all of ADC's large shows and also handles all their lighting investments.
Jon and Daniel have known each other and worked together for many years. With a big automotive show on the horizon, the time was ripe last year to make the new purchases.
Jon had been using Robe for some time in his work, especially industry standards like the LEDWash 600 and the first generation of Robe's DL theatrical series - this was after first encountering Robe whilst touring with a band called CBX some years ago. I really noticed the quality of those Robe fixtures on that tour he recalls... they were not so well known then but I have used them frequently ever since .
For the auto show that preceded the ADC purchase, they needed white light, so that was a major consideration in the choice. Both Daniel and Jon wanted to stay with LEDs for the obvious reasons - for corporates in particular, LEDs can bring considerably more value to the equation than discharge sources.
Before making up their minds, they rented a selection of moving lights and used them in situ on jobs. When it came to Robe Spiiders, Jon says he knew as soon as he fired them up in that they were THE lights for ADC. He marvelled at the brightness of the source even when zoomed out!
Jon also visited the Robe factory in Vala sk Mezi and was impressed: Having seen the processes at work and appreciating the precision and care involved in the production lines you understand exactly why there is so much consistency in Robe's products .
Once Jon and Daniel spoke to Controllux, they realized the pricing was very reasonable, so went ahead and ordered the 52 fixtures which were delivered as one package.
They went straight out on last year's Brussels Motor show and have been constantly in use ever since. In fact, every design that Jon specs now contains some Robe. ADC has been using the LEDBeam 150s as table centre illumination for gala dinners including at the Tour & Taxi (TNT) venue in Brussels, and Daniel is super-happy with all of the products and how they work.
The service from Controllux has been exemplary says Daniel, further highlighting the low maintenance of the fixtures which is helpful to any busy rental operation, which is also assisted by the sealed optics of the Spiiders and Spikies.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
13/05/2026
New Adobe Premiere Color Grading Mode Accelerated on NVIDIA GPUs
Joel Pennington May 13, 2026
0 Comments
New NVIDIA RTX-accelerated features streamlin...
13/05/2026
Grass Valley announced that dB Broadcast has delivered new IP-based outside broadcast (OB) trucks for Cloudbass, featuring Grass Valley LDX 100 Series cameras a...
13/05/2026
Ikegami will exhibit the latest additions to its wide range of broadcast production cameras, control units, viewfinders and monitors on stand 5D3-1 at Broadcast...
13/05/2026
FISE, working with the founding members of the XR Sports Alliance (XRSA), Accedo, Qualcomm Technologies, Inc. and HBS, have collaborated to develop an immersive...
13/05/2026
Canon Unveils New EOS R6 V Full-Frame EOS Camera and RF20-50mm F4 L IS USM PZ Bu...
13/05/2026
Boston Conservatory at Berklee Honors Beth Morrison and Moses Pendleton at Comme...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
13/05/2026
Creative software developer Foundry today announced the latest developments on Nuke Stage. A purpose-built application for end-to-end virtual production and in-...
13/05/2026
A definitive portrait of one of Ireland's most influential musicians
New TV documentary airs Monday 18 May on RT One and RT Player at 9.35pm
Watch the...
13/05/2026
Agentic AI is changing the way users get work done. Following the success of OpenClaw, the community is embracing new open source agentic frameworks. The latest...
13/05/2026
Reinforcement-learning agents - AI systems that learn by trial and error - can c...
12/05/2026
Beyond the Hype: A Strategic Post-Hoc Analysis of NAB 2026 If NAB Show 2026 had an underlying theme, it was a quiet, industry-wide pivot from the high-energy sp...
12/05/2026
Guntermann and Drunck (G&D), a Panoptec Technologies Group company, and CT Square, led by Chandresh Shah, have announced a joint venture to distribute G&D and V...
12/05/2026
With 30 days until the start of the FIFA World Cup 2026, Telemundo, the exclusive Spanish-language home of the tournament in the United States, has announced th...
12/05/2026
The NHL has announced the return of Stanley Pup for its third consecutive year, a 90-minute special featuring adoptable rescue dogs competing on a miniature rin...
12/05/2026
NBCUniversal presented its 2026 Upfront to advertisers at Radio City Music Hall, detailing upcoming programming across NBC, Peacock, Bravo, and Versant properti...
12/05/2026
FOX Sports has announced funding for the Fandom and Social Connection Initiative at Harvard Kennedy School's Shorenstein Center on Media, Politics, and Publ...
12/05/2026
TNDV and Live Media, both divisions of Live Media Group, supported live broadcast coverage around NCAA Final Four weekend in Indianapolis, including the March M...
12/05/2026
The European Football Alliance (EFA) has announced a content distribution agreement with Fubo Sports Network, the free ad-supported streaming TV (FAST) channel ...
12/05/2026
For the first time, Spanish-speaking fans in the U.S. will have two separate tel...
12/05/2026
CP Communications led a comprehensive spectrum management initiative on behalf of Churchill Downs during Kentucky Derby week, coordinating RF assets across the ...
12/05/2026
LiveU has announced a strategic partnership with DRONERESPONDERS, a 501(c)3 non-...
12/05/2026
Open Broadcast Systems has announced that BMC TV, a specialist in IP transport of broadcast content, has selected the Open Broadcast Systems 5G Flyaway solution...
12/05/2026
NEP Europe, part of NEP Group, has announced it will deliver broadcast solutions...
12/05/2026
Grass Valley has announced continued collaboration with Ravensbourne University ...
12/05/2026
Stats Perform has announced the launch of Opta Pulse, an AI-assisted video creation and distribution platform for leagues, rights holders, and broadcasters. The...
12/05/2026
FOX Sports has announced a collaboration with Sesame Workshop to integrate Sesame Street characters into FOX Sports' FIFA World Cup 2026 programming. Conten...
12/05/2026
To date, NHL Productions has produced 19 broadcasts with commentary in American Sign Language
NHL in ASL (American Sign Language) may be just one show, but the...
12/05/2026
Google's Brian Albert: creators, athletes, highlights, nostalgia, second-scr...
12/05/2026
A still from Past Lives by Celine Song, an official selection of the Premieres program at the 2023 Sundance Film Festival. (Courtesy of Sundance Institute | p...
12/05/2026
Spotify is where fans and artists come together, turning discovery into somethin...
12/05/2026
Features patented Marco-MMC clocking technology
Black Lion Audio's latest release combines the company's expertise in clocking with their renowned p...
12/05/2026
New Track Panel, sequencer upgrades & more
Following their recent public beta release, Reason Studios have announced the full release of Reason 14. With the...
12/05/2026
One month to go! SBS reveals expansive FIFA World Cup 2026 lineup beyond the pi...
12/05/2026
Rohde & Schwarz presents its advanced solutions for power electronics testing at...
12/05/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, has developed a modified fund raising p...
12/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
12/05/2026
Tyrell Corporation, specialists in high-end live sports and entertainment broadcasts, was tasked with delivering compelling broadcast coverage of premier equest...
12/05/2026
Registration is now open for IBC2026 as the global media, entertainment and technology community prepares to converge on the RAI Amsterdam from 11 14 September ...
12/05/2026
Ross Video, a global leader in live video production technology, will present its latest innovations and integrated production workflows at BroadcastAsia 2026, ...
12/05/2026
500 selected leaders from around the world across start-ups, corporates, and venture capital. Over 50bn in assets under management among attending investors, a...
ADC Has a Vision with Robe posted: 03/06/2019 
