STV works with Yospace and Videoplaza to deliver targeted ad content on live streams 2013-09-12 15:57 by Yospace
STV, Scotland's leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first.
Using Yospace's seamless content replacement solution will allow STV to dynamically manage its ad inventory during live streams, and monetise simulcasts across a wide range of platforms through more effective ad targeting.
The technology was tested during a week long Private Beta during August 2013 and included the simulcast of the recent England v Scotland football match at Wembley.
Earlier this year, STV announced it has selected leading global video ad serving and management platform, Videoplaza to monetise its TV content across current and future digital platforms.
Alistair Brown, Chief Technology and Platforms Officer at STV, said: We are very excited to announce this partnership with Yospace. Videoplaza provides the technology that allows us to very effectively manage our video ad inventory across all our STV Player platforms - from iOS and Android devices to Smart TVs and YouView. Working with Yospace means we can extend this relationship to simulcast and live streaming.
Tim Sewell, CEO of Yospace, said: We're delighted to be partnering with STV and Videoplaza in this genuine UK first which sees simulcast finally coming of age. Adoption of our content replacement technology is enabling STV to unlock entirely new, highly targeted inventory across the full range of connected devices.
Were delighted to continue our partnership with STV which continues to evolve its approach to digital TV , commented Stephen Byrne, Commercial Director for Videoplaza. With the live opportunity, the lines are becoming further blurred between traditional broadcast TV and digital, easing the transition of TV ad spend into the online world. In collaboration with Yospace, we can deliver a fully flexible live and simulcast advertising offering, meaning STV can take full advantage of the flow of ad spend from TV to digital.
For further information, please contact the STV press office:
Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv
Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv
Notes to Editors
About STV
STV reaches over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.
STV Productions is one of the UK's leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV1 and ITV2, ratings success Antiques Road Trip for BBC Two and drama The Poison Tree for ITV1.
STV's digital business incorporates Scotland's most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services.
STV content is available across multi platforms including iOS, Android, PS3, Windows 8; YouView and Samsung Smart TV.
About Yospace
Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.
With the growing convergence of traditional broadcast and cross platform media consumption, Yospace is now a major player in content distribution and monetisation. Today Yospace provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.
Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
Press contact: press@yospace.com.
About Videoplaza
Videoplaza powers the video advertising businesses of broadcasters, publishers and ad networks, enabling IP-delivered video advertising revenues to be maximised. Videoplaza's sell-side ad management platform, Karbon, monetises video experiences across PCs, mobile devices, tablets, game consoles, IPTV, Smart TV and HBBTV.
Headquartered in London, with offices in Stockholm, Paris, Berlin, Cologne, Madrid, Singapore, and Bangkok, Videoplaza works with a global client base including STV (UK), M6 (FR), Canal+ (FR), SBS (NL), RTL (BEL), Sony Entertainment (IND), Vocento (ES) and TV4 (SE).
videoplaza.com | twitter.com/videoplaza |
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
06/09/2026
June 9 2026, 23:00 (PDT) Dolby and MagentaTV Bring Fans Closer to the FIFA Worl...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
20/08/2026
IPC Expands Brazilian Presence with New Channel Partner CCATech
Industry veterans Carlos Abrah o and Bruno Lopes strengthen local support and expand IPCs prese...
20/08/2026
Zixi Enters Mauritius Market Through Strategic Deployment with MTC Jockey Club
Worlds Oldest Horse Racing Club in the Southern Hemisphere Selects Zixis Softwar...
20/08/2026
LA JOLLA, CA-Scripps Research assistant professor Tiantian Liu has received a five-year NIAID DP2 award from the National Institute of Allergy and Infectious Di...
20/08/2026
Audiences reveal appetite for multicultural Australia on-screen 20 August 2026
Dr Georgie McClean, Dr Rebecca Huntley (L-R)
By Dr Georgie McClean and Dr Rebec...
20/08/2026
How Mavis Studio Is Expanding Live Production Teaching at Sussex
Brie Clayton August 19, 2026
0 Comments
Hero image displays a student about to mix be...
20/08/2026
Vertical Unscripted Series Legal Queens Captured with Blackmagic Design
Brie Clayton August 19, 2026
0 Comments
Reality TV veteran Eric Gardner create...
19/08/2026
As the cost of IP nears price parity with traditional SDI, Reynolds argues that ...
19/08/2026
A private 5G bubble was chosen instead of traditional broadcast RF for the race ...
19/08/2026
(L-R) Rafael Manuel and Isabel Sicat attend the Filipi ana premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 23, 2026, in Park Cit...
19/08/2026
Studio owners invited to have their say on rates cuts
The Music Producers Guild (MPG) are inviting UK-based studios to take part in an in-depth survey that ...
19/08/2026
Vintage-inspired desktop interface revealed
Harrison's latest hardware offering sees them head into the world of audio interfaces, delivering a 10-in/12...
19/08/2026
Granular effect remains locked to scale and tempo
Described as your dream granular effect , Minimal Audio's latest creation is capable of turning any s...
19/08/2026
First polyphonic SWAM instrument incoming
Audio Modeling's latest physical-modelling orchestral instrument is just around the corner, and is now availab...
19/08/2026
World Cup Games Generate 84 Billion Minutes Across FOX, Fox Sports 1 and NBCU...
19/08/2026
July brought typical peak-holiday drops in viewership, driven primarily by viewers stepping away from screens and a visible decline in reach across both traditi...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Henry joins BCE as the company accelerates its commercial strategy and expands its international presence across the media, broadcast and technology markets. He...
19/08/2026
iWedia, a leading provider of software solutions for connected TV devices, today announced a major milestone in Android platform optimization with the successfu...
19/08/2026
NTP Technology announces that ST 2110-30 audio-over-IP connectivity with AES67 and RAVENNA capabilities is now available for the brand's world-class audio i...
19/08/2026
Net Insight has been selected to provide its Nimbra platform by the service provider Big Blue Marble, formerly ORS Group, as the core media transport solution f...
19/08/2026
LiveU has supported Coventry City FC and several other top-flight UK football clubs through one of their most demanding live production challenges of the year, ...
19/08/2026
Nature Seekers Documentary Shot with Blackmagic URSA Cine 12K LF
Brie Clayton August 18, 2026
0 Comments
Filming endangered turtles required camera...
19/08/2026
Neyrinck Brings D-Control Consoles Back to Life on Apple Silicon with D-Control ...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
19/08/2026
Riedel Communications today announced that Edith Cowan University (ECU) in Perth, Australia, implemented a comprehensive communications infrastructure that brin...
19/08/2026
QuickLink, a leading provider of award-winning video production and remote guest contribution solutions, will spotlight a major leap forward in remote guest con...
19/08/2026
Integrated platform melds media asset management, playout automation and newsroom workflows
EMAM, PlayBox Neo and SNEWS have officially launched Nuvex, a conne...
19/08/2026
Screen Australia releases the Private Investment Toolkit to strengthen screen in...
19/08/2026
Do Aussies truly value local content? Unpacking Screen Currency 2026 with Deirdr...
19/08/2026
There's an early Christmas gift for Bookish fans, as UKTV confirms the re-commission of the hit U&alibi drama, created by and starring Mark Gatiss. Viewers ...
19/08/2026
Wednesday 19 August 2026
Sky gives sports fans the chance to watch multiple liv...
19/08/2026
On Saturday September 5 Katie Taylor will step into the ring for the fight of her life against Flora Pili in front of 80,000 fans in Croke Park. A legendary fig...
18/08/2026
SportStream 2026, a free three-day virtual event, will take place September 15-17. One registration provides access to all three days of live programming and on...
18/08/2026
BeckTV will introduce BeckFlow to the European market at IBC2026, demonstrated on the Providius stand (10.F53).
BeckFlow is a web-based schematic documentation...
18/08/2026
Boland Communications will introduce a SMPTE ST 2110 input option for its 4K monitors at IBC2026, along with a new 55-inch super-narrow bezel display for video ...
18/08/2026
Dolby Laboratories and the Seattle Seahawks have announced a partnership integrating Dolby OptiView into the Seahawks' live streaming coverage, making the S...
18/08/2026
For BMG Executive Producer of Sports Production, Graham Taylor, producing live s...
18/08/2026
TMRW Sports has appointed Rufus Hack as President of Golf, a newly created role in which he will lead the company's golf businesses including TGL presented ...
STV works with Yospace and Videoplaza to deliver targeted ad content on live streams 2013-09-12 15:57 by Yospace 
