STV works with Yospace and Videoplaza to deliver targeted ad content on live streams 2013-09-12 15:57 by Yospace
STV, Scotland's leading digital company and commercial broadcaster, is working with content replacement technology provider Yospace and video ad serving and management specialist Videoplaza to deliver targeted ad content for simulcast, live streaming and VoD, in a UK first.
Using Yospace's seamless content replacement solution will allow STV to dynamically manage its ad inventory during live streams, and monetise simulcasts across a wide range of platforms through more effective ad targeting.
The technology was tested during a week long Private Beta during August 2013 and included the simulcast of the recent England v Scotland football match at Wembley.
Earlier this year, STV announced it has selected leading global video ad serving and management platform, Videoplaza to monetise its TV content across current and future digital platforms.
Alistair Brown, Chief Technology and Platforms Officer at STV, said: We are very excited to announce this partnership with Yospace. Videoplaza provides the technology that allows us to very effectively manage our video ad inventory across all our STV Player platforms - from iOS and Android devices to Smart TVs and YouView. Working with Yospace means we can extend this relationship to simulcast and live streaming.
Tim Sewell, CEO of Yospace, said: We're delighted to be partnering with STV and Videoplaza in this genuine UK first which sees simulcast finally coming of age. Adoption of our content replacement technology is enabling STV to unlock entirely new, highly targeted inventory across the full range of connected devices.
Were delighted to continue our partnership with STV which continues to evolve its approach to digital TV , commented Stephen Byrne, Commercial Director for Videoplaza. With the live opportunity, the lines are becoming further blurred between traditional broadcast TV and digital, easing the transition of TV ad spend into the online world. In collaboration with Yospace, we can deliver a fully flexible live and simulcast advertising offering, meaning STV can take full advantage of the flow of ad spend from TV to digital.
For further information, please contact the STV press office:
Eleanor Marshall
0141 300 3670 / 07803 970 143
eleanor.marshall@stv.tv
Anna Hendry
0141 300 3830 / 07921 494 654
anna.hendry@stv.tv
Notes to Editors
About STV
STV reaches over 4 million viewers each month with first class programming including soaps Emmerdale and Coronation Street, big drama productions, entertainment hits The X Factor and Britain's Got Talent, strong home-grown productions and the most comprehensive local news service in the UK.
STV Productions is one of the UK's leading content businesses, with ambitious plans for growth and expansion in the UK and overseas. The company has a record of success across a range of genres including drama, factual and entertainment, producing a wide range of programmes for a variety of networks, including Catchphrase and Fake Reaction for ITV1 and ITV2, ratings success Antiques Road Trip for BBC Two and drama The Poison Tree for ITV1.
STV's digital business incorporates Scotland's most popular commercial media website, stv.tv, home to the STV Player and comprehensive news, sport and entertainment services.
STV content is available across multi platforms including iOS, Android, PS3, Windows 8; YouView and Samsung Smart TV.
About Yospace
Founded in 1999, Yospace is a veteran of the mobile & multimedia industry. It provides a highly innovative platform allowing broadcasters, digital publishers, applications developers and mobile operators to rapidly and affordably deliver and monetise cross platform video services.
With the growing convergence of traditional broadcast and cross platform media consumption, Yospace is now a major player in content distribution and monetisation. Today Yospace provides streaming services and advertising replacement technology to broadcasters looking to retain audience loyalty and build revenues by making content available on all connected platforms and devices.
Yospace provides its solutions in the cloud as software as a service model. This allows it to provide highly scalable solutions giving its clients flexibility without being locked in to heavy costs.
Press contact: press@yospace.com.
About Videoplaza
Videoplaza powers the video advertising businesses of broadcasters, publishers and ad networks, enabling IP-delivered video advertising revenues to be maximised. Videoplaza's sell-side ad management platform, Karbon, monetises video experiences across PCs, mobile devices, tablets, game consoles, IPTV, Smart TV and HBBTV.
Headquartered in London, with offices in Stockholm, Paris, Berlin, Cologne, Madrid, Singapore, and Bangkok, Videoplaza works with a global client base including STV (UK), M6 (FR), Canal+ (FR), SBS (NL), RTL (BEL), Sony Entertainment (IND), Vocento (ES) and TV4 (SE).
videoplaza.com | twitter.com/videoplaza |
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STV works with Yospace and Videoplaza to deliver targeted ad content on live streams 2013-09-12 15:57 by Yospace 
