
20th May 2022
Award-winning broadcaster UKTV has today announced it has invested in online start-up easyGuide, using its multi-million pound investment fund, UKTV Ventures.
Ecommerce booking site easyGuide offers over 25,000 products globally, from attractions, experiences, tours and shows, with new activities continuously added to the platform. The site enables tourists and locals to discover whats available in their area and instantly book tickets to exciting activities and experiences around the world. easyGuide operates as a standalone commercial entity under the easy family of brands.
Live from July 1st, UKTV Ventures £1 million investment comprises of an airtime-for-equity agreement which will see easyGuide launch its first ever TV advertising campaign across UKTVs seven linear channels - Dave, W, Gold, Alibi, Drama, Yesterday, Eden. This will provide easyGuide with access to an audience of over 26 million viewers a month and in return, UKTV will gain an equity stake in the business.
Blake Anthony Reddy, CEO easyGuide, said:
We are really pleased to be partnering with UKTV Ventures for an airtime-for-equity deal at such an exciting time for easyGuide. With travel well and truly back post-lockdown, people are more eager than ever to find the best and most unique activities and experiences while travelling and in their local area. The huge reach that the UKTV network provides is the perfect way of building our brand recognition with a whole new audience.
Brendan Kilcawley, Head of Commercial UKTV Ventures, said:
The sizeable activities and experience sector of the travel and tourism market is continuing an upward trend, so it is an exciting time to partner with the ambitious easyGuide team.
UKTV Ventures is committed to helping companies new to TV advertising build their brand and scale up by benefiting from the wide reach, trust and recognition only achieved through TV advertising. Similar to venture capital, UKTV Ventures is a funding model which invests airtime, instead of cash, in burgeoning high-growth companies looking to accelerate their growth. UKTV Ventures deal with easyGuide follows their recent investment in social media platform, WeAre8.
-End-
For further information please contact:
Rebecca Ferris, Corporate Communications Manager, UKTV
About UKTV Ventures
UKTV Ventures is UKTVs multi-million pound investment fund which offers high-growth start-ups an opportunity to enter the TV advertising market in exchange for a minority stake in their company. This is described as airtime-for-equity.
UKTV Ventures Website: www.uktvventures.co.uk
About UKTV
UKTV has been at the forefront of branded television for over 25 years, entertaining the nation with programmes they love. Its leading brands - Dave, Gold, W, Drama, Alibi, Eden and Yesterday - span comedy, entertainment, natural history, factual and drama, and are delivered to audiences through UKTV Play, Freeview, Sky, Virgin Media, BT, TalkTalk, YouView, Freesat and Amazon Fire. The broadcaster is a significant investor in British creativity and is committed to working with new and established writers, directors and programme-makers.
UKTV is part of BBC Studios, the UKs most-awarded production company, a world-class distributor with international branded services, and a commercial subsidiary of the worlds leading public service broadcaster, the BBC.
UKTV Twitter: https://twitter.com/UKTV
UKTV Corporate Website: https://corporate.uktv.co.uk/
Most recent headlines
01/05/2023
Our Chief Executive Simon Redlich was recently invited by Alliance for Audited Media (AAM) to share his views on what 2023 might hold. Read what Simon and other...
30/01/2023
C2G to Move Into 14-Acre Warehouse in 2023 Following Incredible Growth
Posted on 1/29/2023 6:00:00 PM by C2G Team
C2G is improving its customer service and...
30/01/2023
At the end of 2022, we celebrated an amazing year with FC Barcelona by revealing...
30/01/2023
Photo credit: Lexi Read
As trans content creators, Gage Adkins and Olivia Noel ...
30/01/2023
Viper Shield all-digital electronic warfare (EW) suite is custom designed for th...
30/01/2023
German-based KVM provider G&D has announced intentions to grow its presence in the U.S. under the auspices of its G&D North America Inc. subsidiary by moving it...
30/01/2023
R DE has announced a major new firmware update for its all-in-one audio production studio and interface R DECaster Pro II that introduces advanced sub-mixing to...
30/01/2023
Latin Music Legend Talks Songcraft in a New Berklee Course In Latin Songwriting, visiting artist Claudia Brant will focus on the value of collaboration, worki...
30/01/2023
dock10s Andy Elliott explains how made the jump from gaming to broadcast, and why the key to loving what you do is to enjoy the process
By Jenny Priestley
Pu...
30/01/2023
The issue focuses on virtual production, augmented reality and studios, and includes articles on The Rings of Power and Doctor Who
By Jenny Priestley
Publish...
30/01/2023
RTL Group CEO Thomas Rabe said the company remains convinced that market consolidation is necessary to compete with the global tech platforms - and that market ...
30/01/2023
Nexstar Media's NewsNation said it hired former Fox Business Network White House Reporter Blake Burman as Chief Washington, D.C., Correspondent, a new posit...
30/01/2023
WRAL-TV personalities are making the best of lists in several directions. WRAL-TV Meteorologist Elizabeth Gardner snagged the top spot in both Midtown Magazi...
30/01/2023
Amsterdam, Netherlands, 30 January 2023 14:15 CET: VEON Ltd. (NASDAQ, Euronext Amsterdam: VEON), a global digital operator that provides converged connectivity ...
30/01/2023
Big step forward: EMG Italy unveils basketball Instant Replay Center By Roberto Landini, Italian Correspondent
Friday, January 27, 2023 - 09:45
Print This ...
30/01/2023
Model Citizens: Inside Manchester City's media production machine By Will Strauss
Thursday, January 26, 2023 - 17:14
Print This Story
To find out just...
30/01/2023
EMG Group opens new FISU TV operation hub in Italy By Jo Ruddock
Wednesday, January 25, 2023 - 14:27
Print This Story
A brand-new state-of-the-art broadca...
30/01/2023
Oasys MassMotion: New Features and Updates
Share
We're heading into the new year with a new release of our pedestrian experience design software, Oasys...
30/01/2023
Join us between 6-9pm at Trinket's hidden cellar bar on Flinders Lane.
Our social gathering is open to anyone interested in colour for film and TV whethe...
30/01/2023
Banijay today announces that Gestmusic, part of Banijay Iberia, has unveiled a new Barcelona-based production venue for the industry, specifically for creating ...
30/01/2023
30
January
2023
Guess the song and win exclusive merchandise with RAAGAvil Sirantha 100
Listeners stand a chance to win an exclusive RAAGA T-shirt with o...
30/01/2023
Arvato Systems Was Again Awarded as Top Microsoft Partner
All Designations of the Microsoft Cloud Partner Program have been achieved
Arvato Systems has achie...
30/01/2023
PlayBox Neo announces a further expansion to the software connectivity of its television channel branding and studio playout servers with support now provided f...
30/01/2023
Actress Fanele Ntuli: It's only sinking in now that I'm on Uzalo'Actress Fanele Ntuli is juggling two roles as Nomaswazi in SABC1's soapie Uz...
30/01/2023
Former Wales star Gareth Thomas settles HIV case with ex-boyfriendFormer Wales rugby union captain Gareth Thomas has settled a claim out of court that he decep...
30/01/2023
OOONA, a global provider of professional management and production tools for the media localization industry, today announced that it has formed a strategic par...
30/01/2023
Cinegy GmbH, the premier provider of software technology for digital video processing, asset management, video compression and automation, and playout, now part...
30/01/2023
Daily devotion: Your bible verse and prayer for 30 January 2023GOOD MORNING! Here's your daily bible verse and prayer to get you ready and excited about you...
30/01/2023
African Proverb of the day: 30 January 2023A proverb reflects and reveals a community's culture that provides a glimpse into its value systems, beliefs, and...
30/01/2023
Former All Black comes out publicly as gayFormer All Black player Campbell Johnstone publicly came out as gay on New Zealand television in a first for the natio...
30/01/2023
Pope Francis calls for Catholic Church to oppose anti-gay lawsPope Francis stated that homosexuality is not a crime into action by actively supporting efforts t...
30/01/2023
RIP: Pretoria's king of Bacardi, Vusi Ma R5 dead at 34Popular Bacardi musician Vusi Ma R5 was allegedly gunned to death in the early hours of Monday (30 Jan...
30/01/2023
German Parliament remembers queer victims of the NazisThe German Parliament has for the first time focused on honouring the tens of thousands of queer victims o...
30/01/2023
Skeem Saam': Patrick Seleka bags Netflix show The Cook Along' Skeem Saam' actor Patrick Seleka, who plays Chef Katlego Peterson has turned his stor...
30/01/2023
Robert Marawa inks sports show deal with 947Veteran sportscaster Robert Marawa has inked a lucrative deal with 947 for his popular show Marawa Sports Worldwide...
30/01/2023
Deep Fake Neighbour Wars: How AI can transform popular cultureITVX's Deep Fake Neighbour Wars is the breakthrough in television's use of AI. In this ser...
30/01/2023
WATCH: Uzalo - Tonight's teaser E237 S8Don't get left behind, catch up on Uzalo now! Episodes of Uzalo air on SABC1 from Mondays to Fridays at 20h30.
b...
30/01/2023
WATCH: Scandal - Tonight's teaser E217 S14Get to know what's happening on tonight's episode!. Scandal episodes airs on e.tv Mondays to Fridays at 19...
30/01/2023
WATCH: Muvhango - Tonight's teaser E540 S22Don't miss out on the latest drama in Muvhango! Muvhango episodes airs on SABC2 from Mondays to Fridays at 21...
30/01/2023
WATCH: House of Zwide - Tonight's teaser E141 S2Don't miss out on what's happening on tonight's episode of House of Zwide and Catch the latest e...
30/01/2023
WATCH: Imbewu - The Seed, tonight's teaser E207 S5Catch up on what's going on to night on Imbewu. Episodes of Imbewu air on e.tv from Mondays to Fridays...
30/01/2023
WATCH: Gomora - Tonight's teaser E201 S3Don't miss out on what's happening on tonight's episode of Gomora, and watch the latest episode every we...
30/01/2023
WATCH: The River - Tonight's teaser E256 S5Watch tonight's episode of The River and catch the latest episode every weekday at 20:00 on 1 Magic, don'...
30/01/2023
Barco and Martin Professional Middle East increase support for the rental indust...
29/01/2023
Ben brings 18 years of experience in the live sound pro audio market, with speci...
29/01/2023
Rohde & Schwarz launches Benchmarker 3 to drive network benchmarking evolution The end-user quality of experience (QoE) for a mobile network is one the main fa...
29/01/2023
I decided to chase villain roles': Otto Nobela on Scandal!' roleTalented actor Otto Nobela, who recently joined e.tv's Scandal!' as a villain ...
29/01/2023
Spice Girls to reunite for King Charles' coronation - reportThe Spice Girls are reportedly set to reunite for King Charles' coronation. Wow, that's ...
29/01/2023
Sandra and Theo evicted from Big Brother Titans'Sandra and Theo from team Sandtheo are the first housemates to get evicted from #BBTitans (Big Brother Tita...
29/01/2023
Akhenime Mfenyane is grateful for Gqeberha: The Empire' roleTalented actress Akhenime Mfenyane, who plays Anathi in Mzansi Magic's telenovela Gqeberha...