Motion Path, a world leader in augmented reality and real-time broadcast graphic design, and Zenapptic.ai, a developer of virtual interactive experiences, today announced the launch of UpRoar Live!, a groundbreaking solution designed to bring back the excitement of live events.
With sports and entertainment venues unable to allow fans to watch events in person due to the pandemic, the drama and excitement of live, realistic crowd noise has been lost. Without fans attending live events, the sports and entertainment industries and related ecosystems are being forced to reinvent themselves. UpRoar Live! provides an innovative way to address the problem by allowing fans watching the event on television or online to spontaneously express their reactions via an intuitive app. The various responses are compiled in real time and instantly trigger authentic, proportionally mixed, and acoustically accurate reaction sounds in the venue or as part of the broadcast.
In addition to audio, UpRoar Live! reinvents sports and entertainment experiences by allowing fans to trigger spectacular, immersive augmented reality (AR) graphics within the broadcast of the event. Fans can also access interactive modules to participate in a number of activities including wagering, e-commerce, and social media interactions. UpRoar Live! is designed to replicate the in-venue experience, virtually, and provides an exciting new way to engage fans after the pandemic.
Motion Path will design and integrate customized AR graphics to suit a variety of sports and entertainment applications. As a specialist in real-time graphics, Motion Path can populate entire stadiums with virtual fans and have them react based on data aggregated from UpRoar Live!
"We are not trying to fool audiences with the integration of AR. It s just the opposite, said Anton Maximovsky, president and CEO, Motion Path. "Instead we are creating an authentic, new kind of broadcast experience wherein fans at home dictate how the AR graphics behave. We can take this further by bringing fans into the venue through video conferencing applications and seamlessly make them part of the action."
UpRoar Live! runs on the Zenapptic.ai platform, which is the core of the solution. Zenapptic.ai is an open, flexible, and fully scalable platform designed specifically to build epic, real-time virtual experiences for any type of live event. The cloud-based virtual experience platform will drive custom interactive modules on behalf of teams, events, leagues, artists, and brands. Each venue or event will be able to design and launch specific fan engagement experiences ranging from uploading video and images to in-venue screens to virtual reality interactions.
Fan reaction is the gateway to creating an unlimited number of interactive experiences. The platform is designed as a modular solution, allowing clients to create custom experiences that are unique to their specific business requirements.
The UpRoar Live! product team is made up of a unique group of engineering, creative, and editorial specialists, including journalists and media executives. "This bold new approach to virtual fan participation will foster creative new revenue streams through e-commerce and sponsorships that extend well beyond the current pandemic, said Fiona Conway, a former ABC News executive who is part of the initiative.
UpRoar Live! and Zenapptic.ai are reigniting the drama, excitement, and passion of live events with an entirely new approach to virtual experiences, allowing fans everywhere to get back to supporting their teams and to embrace their connection with artists of all kinds.
More information on UpRoar Live! is available at https://zenapptic.ai/uproarlive.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
09/10/2026
September 10 2026, 06:00 (PDT) Dolby Expands Dolby OptiView Platform with New Capabilities at IBC 2026
New Sports Intelligence helps providers better unders...
07/10/2026
Dalet, a leading technology and service provider for media-rich organizations, today announced the latest Long-Term Supported (LTS) release of Dalet Flex. Build...
29/09/2026
Oak View Group (OVG) has announced Cisco as an Official Technology Partner, with plans to standardize infrastructure across its venue network on Cisco solutions...
29/09/2026
SportsNet Pittsburgh (SNP) won three honors at the 2026 Mid-Atlantic Emmy Awards.
Program awards went to Bucs BP in the Sports Program Live category (produced ...
29/09/2026
The Professional Women's Hockey League has announced home openers for all 12 teams for the 2026-27 season, along with a broadcast partnership with CBC under...
29/09/2026
Manifold technologies has been recognized as a contributor to the Media eXchange...
29/09/2026
FuboTV has announced My Local Sports, allowing subscribers in select markets to add their local regional sports network (RSN) as an add-on to a Fubo Sports subs...
29/09/2026
Asian News International (ANI), a wire agency and video news provider based in India, has deployed Grass Valley's AMPP Media Operating System and Framelight...
29/09/2026
South African Broadcasting Corporation (SABC) has deployed Ikegami UHK-X600 cameras as part of an upgrade to IP-based production infrastructure. The deployment ...
29/09/2026
REMI, REMCO models will drive the bulk of the broadcaster's NHL productions ...
29/09/2026
Three years in, the facility is supporting more centralized race production, com...
29/09/2026
NBC, Peacock, and NBSN are carrying all four Wild Card series with a production ...
29/09/2026
19 Nonfiction Projects Across All Stages of Production to Receive More Than $1 million in Support as Documentary Film Program Approaches 25th Anniversary
LOS ...
29/09/2026
Two new plug-ins launch alongside updated bundles
Zynaptiq have just announced the launch of two new plug-ins, alongside new and improved versions of two of...
29/09/2026
All-in-one bus processor revealed
Wes Audio's ng product range has come a long way since it was first introduced, and now includes a tasty selection of ...
29/09/2026
eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Ikegami announces that the South African Broadcasting Corporation, SABC, has chosen Ikegami UHK-X600 camera systems as part of an advance to IP-based operation ...
29/09/2026
Blendkit Offers 20% Discount to Celebrate Crossing 150K Asset Milestone
Brie Clayton September 29, 2026
0 Comments
Blendkit, the largest 3D asset libr...
29/09/2026
Interactive streaming specialist Ease Live supported more than 76.5 million fan sessions across three major European media operators during this summers FIFA Wo...
29/09/2026
Ease Live has added support for VAST (Video Ad Serving Template) to its graphical overlay technology, opening up new ways for broadcasters, streamers and rights...
29/09/2026
Rise AV has announced the launch of the inaugural Rise AV Awards, a new global awards programme celebrating the women, advocates and organisations across the AV...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
29/09/2026
Clear-Com announced that First Baptist Nashville has upgraded its production communications with a Clear-Com intercom solution as part of a comprehensive sanct...
29/09/2026
Blackmagic Cinema Camera 6K Captured Action Shots for Sketch
Brie Clayton September 28, 2026
0 Comments
Camera's portable design and dynamic range...
29/09/2026
Kean Production Services Deploys AJA ColorBox to Deliver Consistent, Accurate Co...
29/09/2026
Berklee Alumni and Faculty Nominated for the 2026 Latin Grammy Awards A total of 28 Berklee alumni and faculty earned nominations across 20 categories this ye...
29/09/2026
Berklee's K-Pop & Beyond Explores Connections Between K-Pop and Hip-Hop Now in its fifth year, the series brings together artists, industry leaders, and s...
29/09/2026
We tend to think we live in a digital world, with hopes and fears around artificial intelligence (AI), quantum computing, data centres and the next big technolo...
29/09/2026
Today, in partnership with the American Academy of Pediatrics (AAP), Apple relea...
29/09/2026
Final Cut Camera, the professional filming app for iPhone, receives a major upda...
29/09/2026
RT lyric fm is proud to announce the annual Choirs for Christmas competition callout. Warm up those vocal chords and join us on RT lyric fm for a celebration ...
28/09/2026
The NHL has announced Adobe as an Official Creative, Marketing and AI Partner beginning with the 2026-27 season. The partnership will provide the league and its...
28/09/2026
MultiDyne will exhibit at CABSAT 2026 (October 5-7, Dubai Exhibition Centre), showcasing an expanded technology portfolio following its June 2026 acquisition of...
28/09/2026
ARRI and HONOR have announced the HONOR Magic9 Pro Max, a flagship smartphone carrying ARRI branding on the device and packaging as the first product-level expr...
28/09/2026
Net Insight has added the Nimbra 1020G to its pan-Asian live media trial network, giving customers and partners in the region a way to evaluate ST 2110 and JPEG...
28/09/2026
Vindral has been named a recipient of a 2026 Technology and Engineering Emmy Award by the National Academy of Television Arts and Sciences in the category of We...
28/09/2026
Interra Systems will exhibit at CABSAT 2026 (Stand B2-37, Dubai Exhibition Centre, October 5-7), demonstrating its BATON QC platform, ORION monitoring solutions...
28/09/2026
Two years into its new production facility, the TOUR is expanding centralized wo...
Motion Path, a world leader in augmented reality and real-time broadcast graphic design, and Zenapptic.ai, a developer of virtual interactive experiences, today announced the launch of UpRoar Live!, a groundbreaking solution designed to bring back the excitement of live events.
