Sony Pixel Power calrec Sony

Motion Path and Zenapptic.ai Launch UpRoar Live Aimed at Creating Interactive Fan Experiences in Sports and Entertainment

27/06/2020

Motion Path, a world leader in augmented reality and real-time broadcast graphic design, and Zenapptic.ai, a developer of virtual interactive experiences, today announced the launch of UpRoar Live!, a groundbreaking solution designed to bring back the excitement of live events.

With sports and entertainment venues unable to allow fans to watch events in person due to the pandemic, the drama and excitement of live, realistic crowd noise has been lost. Without fans attending live events, the sports and entertainment industries and related ecosystems are being forced to reinvent themselves. UpRoar Live! provides an innovative way to address the problem by allowing fans watching the event on television or online to spontaneously express their reactions via an intuitive app. The various responses are compiled in real time and instantly trigger authentic, proportionally mixed, and acoustically accurate reaction sounds in the venue or as part of the broadcast.

In addition to audio, UpRoar Live! reinvents sports and entertainment experiences by allowing fans to trigger spectacular, immersive augmented reality (AR) graphics within the broadcast of the event. Fans can also access interactive modules to participate in a number of activities including wagering, e-commerce, and social media interactions. UpRoar Live! is designed to replicate the in-venue experience, virtually, and provides an exciting new way to engage fans after the pandemic.

Motion Path will design and integrate customized AR graphics to suit a variety of sports and entertainment applications. As a specialist in real-time graphics, Motion Path can populate entire stadiums with virtual fans and have them react based on data aggregated from UpRoar Live!

"We are not trying to fool audiences with the integration of AR. It s just the opposite, said Anton Maximovsky, president and CEO, Motion Path. "Instead we are creating an authentic, new kind of broadcast experience wherein fans at home dictate how the AR graphics behave. We can take this further by bringing fans into the venue through video conferencing applications and seamlessly make them part of the action."

UpRoar Live! runs on the Zenapptic.ai platform, which is the core of the solution. Zenapptic.ai is an open, flexible, and fully scalable platform designed specifically to build epic, real-time virtual experiences for any type of live event. The cloud-based virtual experience platform will drive custom interactive modules on behalf of teams, events, leagues, artists, and brands. Each venue or event will be able to design and launch specific fan engagement experiences ranging from uploading video and images to in-venue screens to virtual reality interactions.

Fan reaction is the gateway to creating an unlimited number of interactive experiences. The platform is designed as a modular solution, allowing clients to create custom experiences that are unique to their specific business requirements.

The UpRoar Live! product team is made up of a unique group of engineering, creative, and editorial specialists, including journalists and media executives. "This bold new approach to virtual fan participation will foster creative new revenue streams through e-commerce and sponsorships that extend well beyond the current pandemic, said Fiona Conway, a former ABC News executive who is part of the initiative.

UpRoar Live! and Zenapptic.ai are reigniting the drama, excitement, and passion of live events with an entirely new approach to virtual experiences, allowing fans everywhere to get back to supporting their teams and to embrace their connection with artists of all kinds.

More information on UpRoar Live! is available at https://zenapptic.ai/uproarlive.
LINK: https://www.kitplus.com/news/Motion_Path_and_Zenapptic_ai_Launch_UpRoa...
See more stories from tvbay

Most recent headlines

05/01/2027

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be demoed at CES 2026

Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...

01/06/2026

Dolby Sets the New Standard for Premium Entertainment at CES 2026

January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026 Throughout the week, Dolby brings to life the latest innovatio...

02/05/2026

Dalet Flex LTS Delivers Smarter Search, Faster Editing, and an AI-Ready Foundation for Modern Media

Dalet, a leading technology and service provider for media-rich organizations, t...

01/05/2026

NBCUniversal's Peacock to Be First Streamer to Integrate Dolby's Full Suite of Premium Picture and Sound Innovations

January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...

01/04/2026

DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION

January 4 2026, 18:00 (PST) DOLBY AND DOUYIN EMPOWER THE NEXT GENERATON OF CREATORS WITH DOLBY VISION Douyin Users Can Now Create And Share Videos With Stun...

04/03/2026

NBC Sports, USA Sports Extend Rights Deal with PGA

Share Copy link Facebook X Linkedin Bluesky Email...

04/03/2026

Broadcasters Gather in DC for NAB State Leadership Conference

Share Copy link Facebook X Linkedin Bluesky Email...

04/03/2026

Transforming Africa's Future Farmers: Satellite-Enabled IoT Powers Data-Driven Agribusinesses

Luxembourg, March 3, 2026 - SES, a leading space solutions company, along with I...

04/03/2026

March 02, 2026

Scripps Research welcomes healthcare innovator Joe Kiani to the Board of Directors Kiani brings decades of experience in patient safety and public service. Mar...

04/03/2026

March 03, 2026

Nanoparticle vaccine approach takes on a new target: Hepatitis C virus Scripps Research scientists reengineer critical proteins on the surface of HCV, paving th...

03/03/2026

LIV Golf, Beyond Sports Elevate Online Gaming Ecosystem with Launch of LIV Golf Fantasy and LIV X

Beyond Sports, a Sony group company, and LIV Golf, the world's golf league, ...

03/03/2026

Ilitch Sports + Entertainment Announces Launch of Detroit SportsNet

Ilitch Sports + Entertainment announces the launch of Detroit SportsNet (DSN), a year-round broadcast home for two of Detroit's franchises. With flexible op...

03/03/2026

Advanced Systems Group Promotes Gretchen Taipale to Vice President, Managed Services

Advanced Systems Group, LLC (ASG), a technology and services provider for media ...

03/03/2026

PGA of America, NBC Sports, and USA Sports Extend Media Rights Agreement Through 2033

The PGA of America, NBC Sports and USA Sports extend their media rights agreemen...

03/03/2026

HONOR, ARRI Announce Technical Collaboration to Bring ARRI Image Science into Next-Gen Consumer Devices

AI device ecosystem company HONOR enters into a strategic technical collaboratio...

03/03/2026

Telos Alliance Partners with College Radio Foundation to Support College Broadcasters

Cleveland's Telos Alliance, pioneers in broadcast technology for 30 years, l...

03/03/2026

Sennheiser Relaunches MD 9235 Wireless Mic Head

The MD 9235 microphone head for wireless handhelds has been a firm favorite with many engineers and artists for its ability to cut through high on-stage levels ...

03/03/2026

Haivision to Showcase Private 5G and Live Video Contribution Innovations at MWC 2026

Haivision Systems Inc. (Haivision), a global provider of mission-critical, real-...

03/03/2026

BMG Expands Washington Broadcast Center with 3 New TV Studios and Podcast Studio for Media Clients

Broadcast Management Group (BMG) announces the expansion of its 62,000-square-fo...

03/03/2026

Closing the Loop: Maroon 5 and the End of the Analog Era

Maroon 5's musical tour in 2025 marked a leap forward in live audio as Monitor Engineer Dave Rupsch utilized Sennheiser's all-digital Spectera wireless ...

03/03/2026

SVG in Indy: Pacers Sports & Entertainment Finds Production Sweet Spot in ST 2110-Based Control Center

Designed specifically for pro basketball, the renovated space at Gainbridge Fiel...

03/03/2026

Lawo Appoints Jamie Dunn CEO

As part of the move, former CEO Phillipp Lawo joins the broadcast-tech provider's Supervisory Board Lawo has announced appointment of Jamie Dunn as chief e...

03/03/2026

NBC Turns Back the Clock to 1990s for NBA Coast 2 Coast' Tuesday

A team of legendary announcers and analysts and a classic graphics look will bring the past to life NBC Sports and Peacock will return to yesteryear for tonigh...

03/03/2026

Sundance Film Festival: CDMX 2026 Returns for Its Third Edition

From April 30 to May 3, Sundance Film Festival: CDMX 2026 will offer a selection of exciting independent cinema. Mexico City, March 3, 2026 - At a moment of he...

03/03/2026

How Multi-Format Readers' Are Redefining Reading in the UK's National Year of Reading

For many, finding time or headspace to pick up a book can feel out of reach, but...

03/03/2026

Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE High Data Throughput (HDT)

Rohde & Schwarz and Realtek demonstrate first test solution for Bluetooth LE Hi...

03/03/2026

Sediba Scriptwriting Training Programme - Matatiele (Eastern Cape)

The National Film and Video Foundation (NFVF) invites aspiring and emerging filmmakers from Matatiele and surrounding areas to apply for the Sediba Scriptwritin...

03/03/2026

Clear-Com Supplies Cloud-based Communications System for SaxaVord Spaceport

eds3_5_jq(document).ready(function($) { $(#eds_sliderM519).chameleonSlider_2_1({ content_source:......

03/03/2026

Magellan AI Integrates Nielsen DMA Data to Bring Local Market Measurement to Podcast Attribution

Nielsen's DMA data gives Magellan AI users a standardized way to measure th...

03/03/2026

Lawo Promotes Jamie Dunn to CEO

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Elements To Showcase Newly Unveiled GRID NAS Platform At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Moments Lab To Feature Agentic AI For Video Workflows At 2026 NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Marshall Electronics Launches Compact CV356-10X Full HD C...

Marshall Electronics premieres the CV356-10X, its latest compact 10X camera that offers Full HD with simultaneous SDI and HDMI outputs, at NAB 2026 (Booth C8339...

03/03/2026

farmerswife and Cirkus to Showcase Smarter Media Workflow...

farmerswife, the industry-leading enterprise operations platform for broadcast and post-production, today announced it will exhibit at NAB Show 2026 in Las Vega...

03/03/2026

Manfrotto ONE Hybrid Tripod Wins iF Design Award 2026

Manfrotto has announced that the Manfrotto ONE Hybrid tripod has won the iF DESIGN AWARD 2026, one of the world's most respected design honours. Selected ...

03/03/2026

DHD to Introduce Latest Generation Broadcast Audio Mixers...

DHD is expanding the capabilities of its DX2, RX2, SX2 and TX2 broadcast audio mixers, RM1 portable production unit and XC3/XD3/XS2 processing cores with the in...

03/03/2026

Synamedia and MoMe launch first streaming CDN in Spain

Leading video software provider Synamedia and MoMe, a leading Spanish consultancy and systems integrator, today announced the launch of Spain's first stream...

03/03/2026

Long-Awaited ATSC 3.0 Rulemaking Overshadows NAB Show Expectations

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Audio Tech at NAB Show: Are We in the Second Wave' of IP?

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

IP's Impact on Imaging Tech on Full Display at NAB Show

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Live Production Over IP in 2026: Software-Defined Everything

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

NAB Show Leverages Revitalized LVCC To Reflect M&E Transformation

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Home Post Production Strengthens Factual and Natural Hist...

Home Post Production has further expanded its factual, unscripted, and entertainment capabilities with the acquisition of Picture Shop Bristol, a leading post h...

03/03/2026

Full Year 2025 Results

Luxembourg, 2 March 2026 -- SES S.A. fully consolidates Intelsat from 17 July 2025 and announces financial results for the year ended 31 December 2025 FY25 Pe...

03/03/2026

Iyuno Taps Dante AV to Sync Audio and Video Content

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

HBO Max and Paramount+ Streamers to Merge

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Survey: 70% of CTV Advertisers Plan to Boost Spending in 2026

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

XGN Global, X1 Mobile Show New 5G Broadcast Smartphone

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

Scripps Completes Sale of WFTX to Sun Broadcasting

Share Copy link Facebook X Linkedin Bluesky Email...

03/03/2026

HbbTV Association Formally Integrates DRM into Core Specification

Share Copy link Facebook X Linkedin Bluesky Email...