Motion Path, a world leader in augmented reality and real-time broadcast graphic design, and Zenapptic.ai, a developer of virtual interactive experiences, today announced the launch of UpRoar Live!, a groundbreaking solution designed to bring back the excitement of live events.
With sports and entertainment venues unable to allow fans to watch events in person due to the pandemic, the drama and excitement of live, realistic crowd noise has been lost. Without fans attending live events, the sports and entertainment industries and related ecosystems are being forced to reinvent themselves. UpRoar Live! provides an innovative way to address the problem by allowing fans watching the event on television or online to spontaneously express their reactions via an intuitive app. The various responses are compiled in real time and instantly trigger authentic, proportionally mixed, and acoustically accurate reaction sounds in the venue or as part of the broadcast.
In addition to audio, UpRoar Live! reinvents sports and entertainment experiences by allowing fans to trigger spectacular, immersive augmented reality (AR) graphics within the broadcast of the event. Fans can also access interactive modules to participate in a number of activities including wagering, e-commerce, and social media interactions. UpRoar Live! is designed to replicate the in-venue experience, virtually, and provides an exciting new way to engage fans after the pandemic.
Motion Path will design and integrate customized AR graphics to suit a variety of sports and entertainment applications. As a specialist in real-time graphics, Motion Path can populate entire stadiums with virtual fans and have them react based on data aggregated from UpRoar Live!
"We are not trying to fool audiences with the integration of AR. It s just the opposite, said Anton Maximovsky, president and CEO, Motion Path. "Instead we are creating an authentic, new kind of broadcast experience wherein fans at home dictate how the AR graphics behave. We can take this further by bringing fans into the venue through video conferencing applications and seamlessly make them part of the action."
UpRoar Live! runs on the Zenapptic.ai platform, which is the core of the solution. Zenapptic.ai is an open, flexible, and fully scalable platform designed specifically to build epic, real-time virtual experiences for any type of live event. The cloud-based virtual experience platform will drive custom interactive modules on behalf of teams, events, leagues, artists, and brands. Each venue or event will be able to design and launch specific fan engagement experiences ranging from uploading video and images to in-venue screens to virtual reality interactions.
Fan reaction is the gateway to creating an unlimited number of interactive experiences. The platform is designed as a modular solution, allowing clients to create custom experiences that are unique to their specific business requirements.
The UpRoar Live! product team is made up of a unique group of engineering, creative, and editorial specialists, including journalists and media executives. "This bold new approach to virtual fan participation will foster creative new revenue streams through e-commerce and sponsorships that extend well beyond the current pandemic, said Fiona Conway, a former ABC News executive who is part of the initiative.
UpRoar Live! and Zenapptic.ai are reigniting the drama, excitement, and passion of live events with an entirely new approach to virtual experiences, allowing fans everywhere to get back to supporting their teams and to embrace their connection with artists of all kinds.
More information on UpRoar Live! is available at https://zenapptic.ai/uproarlive.
Most recent headlines
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
18/05/2026
Despite a bumpy start to the year, the provider of event-production support and ...
18/05/2026
Daktronics has partnered with the University of North Carolina to manufacture and install 11 LED displays totaling more than 10,000 square feet and more than 14...
18/05/2026
CBS LA has announced a multi-year partnership with the Los Angeles Rams, covering exclusive local broadcasts of Rams preseason games, weekly year-round programm...
18/05/2026
Skyline Communications has announced an integration between its DataMiner xOps p...
18/05/2026
eCLUTCH, the hybrid esports platform powered by iKOMG, has announced an expansion of its distribution across Europe, MENA, Africa, and Asia, along with new cont...
18/05/2026
Behind The Mic provides a roundup of recent news regarding on-air talent, includ...
18/05/2026
With 22 games this season, the production team looks forward to tweaking and enhancing the coverage
After 8,660 days off the air, the WNBA returned to NBC yest...
18/05/2026
(L-R) Midori Francis and Natalie Erika James attend the Saccharine premiere during the 2026 Sundance Film Festival at The Ray Theatre on January 22, 2026, in ...
18/05/2026
Last night, the Spotify Podcast Awards in Mexico returned to the country's capital. Now in its second year, the evening honors creators whose voices are hel...
18/05/2026
ZEN-Core synth goes mobile
Roland's powerful ZEN-Core software synthesizer has just been introduced to the iPad, offering a convenient entry point into ...
18/05/2026
Versatile new limiter plug-in announced
Based in Sheffield, UK, fedDSP offer a range of plug-ins that span the music production, live sound and high-end med...
18/05/2026
A new use for convolution?
Viiri Audio's debut plug-in aims to do something a little different with convolution processing, allowing users to adjust all...
18/05/2026
Delta Goodrem shines for SBS as more than 3.27 million Australians tune in for E...
18/05/2026
The Australian Defence Force uses L3Harris T4 and T7 robots for explosive ordnan...
18/05/2026
Continued investment across Europe and Germany is expanding local teams and improving access to stock, regional expertise, and specialist broadcast support.
CV...
18/05/2026
18 May 2026
Dubai and New York, May 18, 2026 - VEON Ltd. (NASDAQ: VEON), a glob...
18/05/2026
Monday 18 May 2026
Sky News offers ad-free podcasts and bonus episodes for just...
18/05/2026
Comscore March 2026 Consumer AI Chatbot Usage Rankings Show Claude Gaining Share OpenAI's ChatGPT maintains lead while Anthropic's Claude continues to c...
17/05/2026
Delta Goodrem's Eurovision Eclipse marks end of a stellar run
17 May, 2026
Media releases
Bulgaria wins Eurovision 2026
Relive every spellbinding mome...
17/05/2026
Back to All News
Oasis Premieres on Netflix June 19
Entertainment
17 May 2026
GlobalSpain
Link copied to clipboard
Summer, sunshine, the beach, parties. T...
16/05/2026
Helps to deliver a clean, balanced midrange
Developed alongside Newfangled Audio, the latest plug-in in Eventide's software collection has been designed...
16/05/2026
Brings onboard stem rendering to RANE System One
Engine DJ have just released Engine DJ 5.0, a free update for their Engine DJ OS embedded hardware and Engi...
16/05/2026
Boris FX Continuum Pairs AI Precision and Advanced Creative Controls
Jessie Electa Petrov May 16, 2026
0 Comments
The 2026.5 release adds automatic de...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
16/05/2026
Share
Copy link
Facebook
X
Linkedin
Bluesky
Email...
15/05/2026
Seattle Sounders FC and Seattle Reign FC, in partnership with RAVE Foundation an...
15/05/2026
Dan Brumm has served as sound designer on Bluey, the Australian children's t...
15/05/2026
The Professional Audio Manufacturers Alliance (PAMA) and Shure Incorporated are accepting applications for the 6th annual Mark Brunner Professional Audio Schola...
15/05/2026
Netflix has announced an expanded NFL schedule for 2026 and beyond under a four-year partnership extension with the NFL through the 2029-30 season. Each season,...
15/05/2026
Ateme is supporting TVRI (Televisi Republik Indonesia) with a contribution and d...
15/05/2026
Concacaf has announced the launch of a new website and mobile app built on Deltatre's FORGE platform. Concacaf.com and the mobile app, available on iOS and ...
15/05/2026
Eutelsat has announced the launch of QBC Business Economic Channel by Qatar Media Corporation, broadcasting in 4K/UHD via Eutelsat's 7/8 West video neighbo...
15/05/2026
Major League Soccer has announced four original content series timed to the 2026...
15/05/2026
The Alliance for IP Media Solutions (AIMS) has announced it will exhibit and present at InfoComm 2026, taking place June 13-19 at the Las Vegas Convention Cente...
15/05/2026
InfoComm 2026 will take place June 13-19 (exhibits June 17-19) at the Las Vegas Convention Center. The show will include sessions and exhibits covering broadcas...
15/05/2026
Tracy McGrady's Ones Basketball League (OBL) and FuboTV Inc. have announced ...
15/05/2026
Disguise has partnered with Creative Technology (CT) to deliver visual playback ...
15/05/2026
Sony Electronics has announced two new products for professional imaging: the Alpha 7R VI full-frame mirrorless camera and the FE 100-400mm F4.5 GM OSS super-te...
15/05/2026
In-venue and creative video staffers at the professional and collegiate level ha...
15/05/2026
Ratings Roundup is a rundown of recent rating news and is derived from press rel...
15/05/2026
For sports organizations, the most valuable assets are often the most sensitive:...
15/05/2026
The NFL's broadcast partners released their 2026 regular season schedules ye...
15/05/2026
Besides drawing on experience with boxing, the production integrates specialty c...
Motion Path, a world leader in augmented reality and real-time broadcast graphic design, and Zenapptic.ai, a developer of virtual interactive experiences, today announced the launch of UpRoar Live!, a groundbreaking solution designed to bring back the excitement of live events.
