Sony Pixel Power calrec Sony

Silva Keeps Telemundo Ahead of the Game In Miami Stronghold

10/12/2019

News Director of the Year: Helga Silva, WSCV, Miami

Helga Silva has made WSCV Miami the premier news station in its market, which is no small accomplishment for a Spanish-language broadcaster. Since January, WSCV has been tops in Miami regardless of language for 11 consecutive months among adults 18-34, 18-49 and 25-54, Monday to Friday at 5, 6 and 11 p.m.

VP of news and content Helga Silva has made Telemundo's WSCV a market leader regardless of language

Manuel Martinez, president of Telemundo Station Group, said WSCV was a frequent ratings winner for years, but under Silva's leadership, now it's every single newscast.

She just took it to the next level, he said.

Silva, VP of news and content, has established herself with more than 30 years of journalistic integrity, crossing print, radio and TV. Her TV news career blossomed after stints at Telemundo's WNJU and Univision's WXTV in New York.

She has worked hard to change the mindset at Telemundo 51 since arriving in 2011. It took easily two years to become the breaking-news machine we are today, where the reaction is automatic. It's what we do, Silva said.

More Local Heroes: Station Group of the Year | GM of the Year, Markets 1-25 | GM of the Year, Markets 26-50 | GM of the Year, Markets 51 | Multiplatform Broadcaster of the Year

Weather plays an integral part in Telemundo 51's coverage, so Silva made a commitment to people who have degrees in the field and are bilingual. For experienced meteorologists lacking TV experience, Silva trains them in an unofficial three- or four-month program before putting them on air.

We became the teaching station for meteorologists, Silva said.

It was Hurricane Dorian that put the full resources of Telemundo 51 and NBC sister WTVJ on display this year. Dorian hugged Florida's southern coast in early September. It was a very scary moment, Silva said.

Telemundo 51 anchors Daisy Ballmajo and Fausto Malave

Across 36 hours, WSCV sent reporters to more than a dozen locations. They had a presence from West Palm Beach to Orlando, and Cocoa Beach to Tampa-Fort Myers. Reporters also showed conditions in Mississippi and Puerto Rico.

WSCV didn't end its coverage when the storm pulled away. In the aftermath of the Bahamas' worst natural disaster, an anchor, reporter and photographer were dispatched to the islands for eight days to give viewers a first-hand look at the destruction.

Silva said Telemundo 51 separated itself from all the stations that did wall-to-wall coverage. The audience involvement with this station is a testament to the fact that we have built a serious station that you can't miss, Silva said. You have to watch our station if you want to be informed.

Eye on Immigration

The year 2019 has been a vital one for Telemundo, which has covered the gubernatorial upheaval in Puerto Rico and the immigration battle across the U.S.'s southern border, which has involved children stuck in detention centers in South Florida. Telemundo 51 covered the protests in Puerto Rico and the resignation of Gov. Ricardo Rossell . People were glued here, Silva said.

Reporter David Rodriguez on location in Puerto Rico.

A main reason for the popularity of Telemundo 51, Silva said, is the depth in today's viewers, who range from monolingual to bilingual, and something she calls the third generation, who grow up involved and listening to TV that speaks another language.

Silva is proud that WSCV is recognized as a legacy station for Spanish-speaking families. Her staff is modern and tech savvy, with reporters able to use mobile devices and go live without heavy-duty equipment. When there is a crisis, the household will turn to us, Silva boasted. That's our strength.

The station is always keeping a keen eye toward future story ideas. [Silva] has the ability to look ahead and plan accordingly, Martinez said.

Mentoring and molding young talent make Silva stand out. Her expert knowledge in the news business is tapped into by Telemundo stations across the country. A lot of people come in through Miami just so that she can use her wisdom with them, Martinez said.

WSCV and WTVJ work closely together, producing customized sound bites in both languages from newsmakers in Miami. Silva works closely with WTVJ news director Migdalia Figueroa.

We're able to combine two languages, two stations, to make the most of it, Silva said.

Before TV, Silva wrote about politics for the Miami Herald. She said her newspaper experience helps her every day.

That's the best training any reporter can ever get, Silva said. In the heart of hearts, I am a reporter.
LINK: https://www.broadcastingcable.com/news/silva-keeps-telemundo-ahead-of-...
See more stories from bandc

Most recent headlines

06/10/2025

France Tlvisions Wins Prestigious 2025 EBU Technology & Innovation Award in Groundbreaking Collaboration with Dalet

France T l visions, France's leading broadcaster, has received the 2025 EBU ...

04/09/2025

Monumental Sports & Entertainment and Dalet Win Prestigious 2025 NAB Show Project of the Year Award

Monumental Sports & Entertainment (MSE), in collaboration with Dalet, has been a...

07/08/2025

Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, Redefining In-Car Entertainment Experience

July 8 2025, 22:30 (PDT) Tata Motors & Dolby Bring Dolby Atmos to Harrier.ev, R...

12/07/2025

Retracing Ryan Coogler's Sundance Institute Journey

Ryan Coogler accepting the 2013 Vanguard Award. Photo by Alberto E. Rodriguez. Editor's Note: In honor of Fruitvale Station s 12th anniversary, we're d...

12/07/2025

Key Code Education Launches New Adobe Premiere Pro Engineer Certification

Key Code Education, the professional training division of Key Code Media, proudly announces a major update to its Adobe Premiere Pro Engineering and Advanced Op...

12/07/2025

Key Code Education Launches New Hands-On Training Programs for Ross Video, Vizrt, EditShare, and SNS

Key Code Education, a leader in instructor-led post production training for over...

12/07/2025

TV Station Groups Launch Texas Flood Relief Efforts

As the death toll continues to mount, with at least 120 killed and more than 170 people still missing on July 10 from devastating Texas floods, a number of broa...

12/07/2025

DirecTV Adds ViX Premium With Ads to MiEspaol Genre Pack

EL SEGUNDO, Calif., and MIAMI -DirecTV and TelevisaUnivision have signed a deal that will make the ad-supported premium subscription tier of ViX, ViX Premium wi...

11/07/2025

2025 Sundance Institute Producers Lab Fellows Announced

PARK CITY, UTAH, July 11, 2025 - The nonprofit Sundance Institute announced today the 11 producers chosen for its annual Producers Labs, returning to Ucross Fou...

11/07/2025

Superman' Filmmaker James Gunn Reveals the Playlists Inspired by Your Favorite Characters

If you've ever wondered what might be playing in Clark Kent's headphones...

11/07/2025

L3Harris Delivers First P-8A Poseidon Aircraft to US Navy

L3Harris Technologies President of Intelligence, Surveillance and Reconnaissance Jason Lambert and General Manager of L3Harris Waco facility Sean Ling held a ce...

11/07/2025

WETA Launches WETA+ Free Streaming Service

ARLINGTON, Va. WETA, the flagship public media station in the national capital area, has launched WETA+, a new streaming service tailored for the local Washingt...

11/07/2025

TV Tech's Top Regulatory Stories of 2025

The Federal Communications Commission has emerged as one of the central players in the broadcast TV landscape in 2025, with its deregulatory policies sparking h...

11/07/2025

Calrec to Feature Suite of Interconnected Audio Solutions at IBC2025

Calrec will introduce usability, customization and system enhancements across its entire range of Argo consoles during IBC2025, Sept. 12-15, at the RAI Amsterda...

11/07/2025

Encompass Supports DAZN's Coverage of 2025 FIFA Club World Cup

LONDON Encompass Digital Media said it will support live and on-demand viewing of the 2025 FIFA Club World Cup across multiple global regions for sports enterta...

11/07/2025

SBE Survey: Certified Broadcast Engineers Earn More

Two-thirds of broadcast engineers reaped the benefits of a pay raise within the last year....

11/07/2025

SmallHD Unveils Quantum 27 OLED Monitor

CARY, N.C. SmallHD has launched the Quantum 27, a new 26.5-inch Quantum-Dot OLED monitor designed to deliver postproduction image quality in a compact, set-frie...

11/07/2025

Tegna Will Pay $225K to Settle FCC Investigation

The Federal Communications Commission's Enforcement Bureau and Tegna have entered into a consent decree that will settle an investigation into the accidenta...

11/07/2025

Sens. Markey, Lujn Again Call for FCC Vote on Paramount-Skydance Merger

WASHINGTON Following news in early July that Paramount had settled President Donald Trump's lawsuit, Sens. Edward J. Markey (D-Mass.) and Ben Ray Luj n (D-N...

11/07/2025

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbert

Model/Actriz Performs Lead Single Cinderella on The Late Show with Stephen Colbe...

11/07/2025

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks Adjusts Broadcast Booths for Rangers, Devils

Behind the Mic: Amazon Prime Preps for First Season of NBA Action; MSG Networks ...

11/07/2025

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Clients' Needs With Scalable Cloud-Based Storage

SVG New Sponsor Spotlight: Suite Studios' Craig Hering on Adapting to Client...

11/07/2025

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transition to the Cloud

2025 SVG Content Management Forum Breaks Down AI's Impact, Continued Transit...

11/07/2025

A Journey HOME: University of Nebraska's HuskerVision Goes IP

A Journey HOME: University of Nebraska's HuskerVision Goes IP Leaders from the HuskerVision and Lawo share their IP learnings By SVG Staff Friday, July 1...

11/07/2025

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimbledon

CMSI, Remote Picture Labs, Ace ESPN's Cloud-Based Editing Efforts for Wimble...

11/07/2025

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-Serrano 3 Card at MSG

Netflix Enters the Live-Boxing-Production Ring for Round 2 With Historic Taylor-...

11/07/2025

'Too Hot to Handle: Italy' Is Coming on July 18 Only on Netflix

Back to All News Too Hot to Handle: Italy Is Coming on July 18 Only on Netflix Entertainment 11 July 2025 GlobalItaly Link copied to clipboard July 11, 20...

11/07/2025

Netflix Will Release 'Death Inc.' Seasons 1, 2 and 3

Back to All News Netflix Will Release Death Inc. Seasons 1, 2 and 3 Entertainment 11 July 2025 GlobalSpain Link copied to clipboard Season 1 Season 2 Se...

11/07/2025

AI and Multimedia Authenticity Standards Collaboration

AI and Multimedia Authenticity Standards Collaboration launches two papers to guide the future of AI integration, today at the AI for Good Global Summit The...

11/07/2025

A Gaming GPU Helps Crack the Code on a Thousand-Year Cultural Conversation

Ceramics - the humble mix of earth, fire and artistry - have been part of a global conversation for millennia. From Tang Dynasty trade routes to Renaissance pa...

10/07/2025

Taliban repression silences award-winning Afghan woman journalist

The current holder of the prestigious Thomson Foundation Young Journalist of the Year Award has been forced to stop reporting over fears for her safety in Afgha...

10/07/2025

A New Report Puts Aussie Artists in the Spotlight

Spotify is turning up the volume on Australian music with a multipronged initiative designed to highlight the dominance of Australian artists on the global stag...

10/07/2025

Spotify Toasts Oasis's Return With Exclusive Ways for Fans to Get Closer to the Music That Defined a Generation

This is not a drill: Oasis is back on the road-marking its first live performanc...

10/07/2025

Spotify and Youth Music Open Doors for Future Artists

The music industry depends on fresh ideas, bold voices, and emerging talent. Yet across the U.K., too many young musicians lack the space to develop their craft...

10/07/2025

Nielsen Appoints Richard Pacheco as Head of Global Partnerships

NEW YORK - July 10, 2025 - Nielsen, the global leader in audience measurement, data and analytics, today announced that it appointed Richard Pacheco as head of ...

10/07/2025

Sponsored: Robotic Deployments Are Transforming Local News

Local newscasts don't exist in a vacuum. News directors and station management constantly evaluate what's working, what isn't and perhaps most impor...

10/07/2025

Stuttgart Media University Upgrades Studio with Lawo mc56

Lawo has announced that Stuttgart Media University (Hochschule der Medien, HdM) has comprehensively modernized its central recording studio after selecting an I...

10/07/2025

SMPTE Opens Early Bird Registration for Media Technology Summit

The Society of Motion Picture and Television Engineers (SMPTE) has opened early-bird registration for the Media Technology Summit, which will take place in a ne...

10/07/2025

TNDV Television Launches Aspiration 35 to Support Cinematic Workflows

NASHVILLE, Tenn. TNDV Television has launched Aspiration 35, a new version of its 40-foot Aspiration truck reimagined for cinematic multicamera productions....

10/07/2025

Key Code Education Launches Beginner, Intermediate Training Courses

BURBANK, Calif. Key Code Education, a provider of instructor-led postproduction training, is growing its curriculum with new programs for beginner and intermedi...

10/07/2025

Actus Digital to Show Actus X Intelligent Monitoring With AI at IBC2025

HACKENSACK, N.J. Actus Digital will demonstrate how broadcasters can transform compliance monitoring from a necessary expense into a strategic revenue driver at...

10/07/2025

Comments on FCC Ownership Rules Due in August

The Federal Register has published a summary of the Federal Communications Commission's Public Notice seeking comments on its ownership rules that lists a d...

10/07/2025

Netflix Presents the Official Trailer for 'Superestar'

Back to All News Netflix Presents the Official Trailer for SuperestarPlay Video Play Video Entertainment 10 July 2025 GlobalSpain Link copied to clipboard...

10/07/2025

From Terabytes to Turnkey: AI-Powered Climate Models Go Mainstream

In the race to understand our planet's changing climate, speed and accuracy are everything. But today's most widely used climate simulators often strugg...

10/07/2025

Indonesia on Track to Achieve Sovereign AI Goals With NVIDIA, Cisco and IOH

As one of the world's largest emerging markets, Indonesia is making strides toward its Golden 2045 Vision - an initiative tapping digital technologies and...

10/07/2025

VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing

10 Jul 2025 VEON and Cohen Circle Secure Investor Commitments for Kyivstar Listing Kyiv, New York, Dubai, and Philadelphia - July 10, 2025 - VEON Ltd. (Nasdaq:...

10/07/2025

5G for All? What the DFL's Use of Easy5G, RefCam Could Mean for Events in the Future

5G for all? What the DFL's use of Easy5G and RefCam could mean for events in...

10/07/2025

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-15

Save the Date: PGA TOUR Studios Welcomes SVG Remote Production Summit on Oct 14-...

10/07/2025

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New Era

Cloud on the Road: How Remote-Production-Service Providers Are Adapting to a New...

10/07/2025

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions In-House

Seattle Kraken's Ryan Schaber on the NHL Team Taking Live Game Productions I...