Sony Pixel Power calrec Sony

La pub, terrain de jeu cratif : Kanam Onoyama, directeur de la photo

06/07/2022

Japonais install depuis quinze ans en France, Kanam Onoyama est venu faire ses tudes de cin ma lESRA, apr s sa licence de litt rature fran aise lUniversit de Tokyo. Confront aux difficult s de devenir assistant, il simpose finalement comme chef op rateur dans la publicit et le clip, o il est devenu tr s tendance - les Anglais se larrachent - en France comme l tranger. Mais son v ritable objectif est la fiction. En 2019, il signe la photographie de Abou Leila , le long-m trage dAmin Sidi-Boum di ne, s lectionn La semaine de la Critique Cannes, tourn en ALEXA Mini. Il est r cemment intervenu sur plusieurs pisodes de la saison 2 de Top Boy , une s rie culte au Royaume-Uni, relanc e par Netflix. Un projet tourn en ALEXA Mini LF et optiques ARRI DNA. Aujourdhui, il fourmille de projets fiction linternational, tout en poursuivant une solide carri re dans la publicit . La publicit est un milieu tr s flexible, toujours la recherche de nouveaux talents , explique Kanam Onoyama. Cest le seul domaine qui ma accept et donn ma chance. Cest beaucoup plus difficile avec le cin ma fran ais. Cest aussi pour cela que jai cr lassociation Div + qui cherche ouvrir le milieu plus de diversit , faire d couvrir de nouveaux talents venus des minorit s, avec notamment un syst me de mentoring.

Voir la pub Nike New Girl , destin au march Asiatique

Dans la publicit , il encha ne les gros projets - Pepsi, Uber, Dior, Mercedes-Benz - et, r cemment, Nike New Girl , r alis e par Caroline Koning (Bwgtbld). Nike voulait faire un film f ministe pour le march asiatique , explique le directeur de la photographie. Un cr atif espagnol qui travaille au Japon aimait bien mon travail, il a pens moi. Cest une publicit que je voulais traiter comme une fiction. Jai utilis lALEXA Mini LF avec des Zeiss Supreme Prime. Je voulais une image moderne, piqu e, avec un beau contraste et de beaux d tails. Jaime beaucoup travailler avec lALEXA, notamment parce quelle est tr s fiable en termes de couleur. Quelle que soit mon intention visuelle, jobtiens exactement ce que je veux. Depuis 2/3 ans, jai d velopp des Luts que je modifie chaque film. Comme je travaille sur des projets tr s vari s, dispers s dans beaucoup de pays, ces Luts me permettent de donner mon intention aux r alisateurs et aux quipes de postproduction et de ne pas avoir de surprise larriv e. Limage est d j color e, contrast e, satur e, comme je le souhaite.

D couvrez un clip succ s sur le web : Stormzy Vossi Bop

En 2017, il prend un agent en Grande-Bretagne, o il encha ne depuis les projets avec les meilleurs r alisateurs, mais aussi les clips de haute tenue: Stormzy Vossi Bop , Dua Lipa Break my Heart , Justin Bieber Yummy . Je fais beaucoup de publicit , mais le clip est plus libre visuellement, notamment en Angleterre , indique Kanam Onoyama. Sur le clip Vossi Bop de Stormzy (Caviar), nous avons pris beaucoup de risques avec le r alisateur Henry Scholfield. Jai travaill avec une ALEXA Mini et tout tourn au grand-angle avec un 14mm Cooke S4/i. Ce clip a chang ma vie. Il a t tr s remarqu , ma apport beaucoup de propositions et a un peu lanc cette tendance dune cam ra tr s grand angle, avec des personnages tr s proches au premier plan, avec des transitions.

Voir le clip de la chanteuse mondialement connue : Dua Lipa Break my heart

Aujourdhui, je travaille beaucoup en ALEXA Mini LF , note le chef op rateur. cause notamment de la taille du capteur. Cest difficile expliquer, mais jai limpression que le personnage est plus pr sent, plus r el. Limage existe, un peu comme quand je fais des photos avec un moyen format de type Hasselblad. Jaime aussi beaucoup le viseur de la Mini LF. Avec lui, je peux v rifier mes images tout moment, sans avoir besoin dinstaller un moniteur externe. Jaime conserver la cam ra la plus l g re possible, de fa on rester mobile, intuitif.

Vous pouvez en savoir plus sur le travail de Kanam Onoyama via son site web ou son compte Instagram, ici :

https://kanameonoyama.com/

https://www.instagram.com/dive.plus.fr/

Image douverture : Maxime Congi

Produits ALEXA Mini LF Large format, small camera

ALEXA Mini More than just a camera

DNA Personalize your lenses.
LINK: https://www.arri.com/news-fr/la-pub-terrain-de-jeu-cr%C3%A9atif-kanam%...
See more stories from arri

Most recent headlines

10/12/2025

Sound-Alike Commercials Are Part of Sports' Soundtrack

Sound-Alike Commercials Are Part of Sports' Soundtrack Johnny Cash for Coca-Cola is the latest in a long litany of sonic approximationsBy Dan Daley, Audio ...

10/12/2025

Immersive Sound Is Logical Next Step for Sports Venues

Immersive Sound Is Logical Next Step for Sports VenuesSound-systems suppliers are sanguine, but the market has its challengesBy Dan Daley, Audio Editor Wednes...

10/12/2025

The Romans Built Arenas for Immersive Sound 2,000 Years Ago

The Romans Built Arenas for Immersive Sound 2,000 Years AgoThe historic Arena of Nimes in France is still in use todayBy Dan Daley, Audio Editor Wednesday, De...

10/12/2025

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next-Gen Streaming Workflows

SVG Summit 2025 Preview: Audio Workshop Hits on Immersive, Virtualized, and Next...

10/12/2025

SVG Summit 2025 Technology Exhibits Preview: Audio Spotlight

SVG Summit 2025 Technology Exhibits Preview: Audio SpotlightBy SVG Staff Wednesday, December 10, 2025 - 8:21 am Print This Story | Subscribe Story Highlig...

10/12/2025

SVG Europe Audio: Listening to the Sounds of Powder and Ice at Milano Cortina with a Behind the Scenes Tour of OBS and NBC's Audio Set Ups

SVG Europe Audio: Listening to the sounds of powder and ice at Milano Cortina wi...

10/12/2025

Advancements in Audio Technology: Capturing the Atmosphere of Live Sports

Advancements in audio technology: Capturing the atmosphere of live sports By David Davies Tuesday, November 25, 2025 - 09:27 Print This Story Although wor...

10/12/2025

Everything Smelled of Popcorn: The Art of Bringing the Complex Sound of Esports to Fans With Sound Supervisor Matt Gilbert

Everything smelled of popcorn: The art of bringing the complex sound of esports ...

10/12/2025

2026 Sundance Film Festival Unveils 97 Projects Selected for the Feature Film and Episodic Program

Top L-R: Ha-Chan, Shake Your Booty!, Hanging by a Wire, Broken English, Buddy C...

10/12/2025

You're in Control: Spotify Lets You Steer the Algorithm

For the first time, Spotify is giving users the power to steer the algorithm. Gustav S derstr m, Spotify's Co-President, CPO, and CTO, shares the vision beh...

10/12/2025

L3Harris to Produce Additional Solid Rocket Motors for Precision-Guided Artillery System

L3Harris' new contract for Guided Multiple Launch Rocket System Insensitive ...

10/12/2025

US Space Force Expands Offensive Space Programs Through L3Harris Foreign Sales

L3Harris Meadowlands system has been designed with an open architecture software system that allows for more flexible and efficient software updates. This capab...

10/12/2025

Football Shifts TV Viewing Towards Ad Supported, Nielsen's Q3 2025 Ad Supported Gauge Finds

During this interval, streaming comprised the majority of ad supported TV (46.4%...

10/12/2025

Bitcentral Names Venture Capital Exec Rick Arnold to Board

NEWPORT BEACH, Calif. Bitcentral, a provider of production, asset management, playout and streaming workflow solutions, has named technology veteran Rick Arnold...

10/12/2025

TV Tech Announces Winners of 2025 Best in Market Awards for M&E Tech

TV Tech is delighted to reveal the winners of the 2025 Media & Entertainment: Best in Market Awards....

10/12/2025

AIMS, VSF, AMWA, EBU To Hold Inaugural IPMX Testing, Certification Event

BOTHELL, Wash. The Alliance for IP Media Solutions (AIMS), the Video Services Forum (VSF), the Advanced Media Workflow Association (AMWA) and the European Broad...

10/12/2025

DirecTV Launches Peacock Games

In a notable example of how pay TV operators are integrating streaming services into their lineup and using those services to retain or attract subscribers, Dir...

10/12/2025

Chaos Brings Real-Time Rendering to Maya and Houdini

Today, Chaos builds instant feedback into the viewport, connecting Maya and Houdini to Chaos Vantage's real-time path tracer. Artists can now assess 3D asse...

10/12/2025

Smeup doubles capacity with Cubbit under a new agreement...

Smeup, a key partner for companies engaged in digital transformation, today announced the expansion of its adoption of Cubbit, the first geo-distributed cloud s...

10/12/2025

Mediagenix Strengthens Its Security Posture with ISO 2700...

Mediagenix, a global leader in smart content solutions to profitably connect the right content to the right audience, today announced two significant milestones...

10/12/2025

HDR10+ Technologies Unveils HDR10+ ADVANCED Dynamic Metadata Technology

BEAVERTON, Ore. HDR10+ Technologies, LLC has announced that they will soon begin the licensing and certification of devices, content, and services that support ...

10/12/2025

SMPTE, EBU, ETC Publish Report on AI's Impact on the Media

SMPTE has joined forces with the European Broadcasting Union (EBU) and Entertainment Technology Center (ETC) to publish an updated report on AI and its impact o...

10/12/2025

Clear-Com Appoints Kris Koch as New Director of Sales - N...

Clear-Com is pleased to announce the appointment of Kris Koch as Director of Sales - North & South America. In this expanded leadership role, Kris will oversee...

10/12/2025

Mavis Camera Launches Film Kit Unlocking LUT Workflows an...

Mavis today announced the latest version of Mavis Camera (v7.4), a major update to its professional iOS camera app, headlined by the launch of Film Kit - an opt...

10/12/2025

Creamsource Taps Industry Heavyweight Markus Zeiler as Gr...

Creamsource, renowned for its Vortex series of cinematic lighting, is laying the groundwork for its next phase of growth with the addition of Markus Zeiler as G...

10/12/2025

Digital Alert Systems Introduces DAS3-DC-PS DASDEC-III DC...

Digital Alert Systems, a global leader in emergency communications solutions for media providers, today announced that the DAS3-DC-PS, a new DC power supply opt...

10/12/2025

Riedel and Racing Electronics Announce Strategic Partners...

Riedel Communications today announced it has formed a strategic partnership with Racing Electronics, a premier provider of motorsport communication equipment in...

10/12/2025

GALSNGEAR Announces 2026 Leadership Retreats on East and...

#GALSNGEAR is launching two signature leadership retreats in early 2026, designed to equip women in media, entertainment, and technology with the tools to lead...

10/12/2025

CVP Launches Global Price Guarantee for Seamless Internat...

Providing worldwide customers with total confidence through transparent, all-inclusive pricing CVP, one of Europe's leading suppliers of professional video...

10/12/2025

Securing the Future of Broadcast TV in the U.S.

With the Federal Communications Commission working on new rules for the deployment of NextGen TV, next year promises to be an important one for both the future ...

10/12/2025

Former Charter CEO Tom Rutledge to Receive Cable Centers Bresnan Award

DENVER Tom Rutledge, director emeritus and former president and CEO of Charter Communications, will be honored with the 2026 Bresnan Ethics in Business Award by...

10/12/2025

Cadent Acquires YouTube Measurement Firm VuePlanner

NEW YORK Novocap's Cadent has acquired VuePlanner, a YouTube video ad planning, optimization, and measurement company in a deal that will help Cadent expand...

10/12/2025

Avoid Playlist Conflicts: Scheduling Back-to-Back Special Playlists

In preparation for the madness of March, here are some important reminders for scheduling back-to-back Special Playlists. The first Special Playlist MUST end b...

10/12/2025

VEON's Rising Capital Markets Profile Strengthened by Inclusion in Key Global Indices

10 Dec 2025 VEON's Rising Capital Markets Profile Strengthened by Inclusion...

10/12/2025

VEON Recognized for JazzCash, Kyivstar and Jazz at the World Communication Awards 2025

10 Dec 2025 VEON Recognized for JazzCash, Kyivstar and Jazz at the World Commun...

10/12/2025

Tribeca Films to Release the Independent Documentary Film Beam Me Up, Sulu by Timour Gregory and Sasha Schneider

December 10th, 2025 TRIBECA FILMS TO RELEASE THE INDEPENDENT DOCUMENTARY FILM...

10/12/2025

Sky extends partnership with the Ladies European Tour for a landmark 30th year

Wednesday 10 December 2025 Sky extends partnership with the Ladies European Tour for a landmark 30th year Sky and the Ladies European Tour (LET) have announce...

10/12/2025

Walk-on if you love the darts: James Maddison, Luke Littler and Big John star as Club 180 opens before 2026 PDC World Darts Championship

Wednesday 10 December 2025 Walk-on if you love the darts: James Maddison, Luke ...

10/12/2025

Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF connector for gapless DC to 150 GHz coverage

Rohde & Schwarz presents world's first RF power sensor with 0.80 mm RF conne...

10/12/2025

2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead Can This Love Be Translated?', Premiering January 16

Back to All News 2026 Starts With a Swoon: Kim Seon-ho and Go Youn-jung Lead C...

10/12/2025

'Berlin and the Lady with an Ermine' Arrives to Netflix on May 15

Back to All News Berlin and the Lady with an Ermine Arrives to Netflix on May 15 Entertainment 10 December 2025 GlobalSpain Link copied to clipboard THE N...

10/12/2025

From stand-up to Foxtrot: Comedian Michael Fry revealed as fourth contestant for Dancing with the Stars 2026

It's out of the frying pan and into the sequins for comedian and actor Micha...

10/12/2025

Documentary film on the extraordinary life of Patrick Lydon, pioneer of social inclusion and disability, to premiere on RT

Born That Way airs Thursday 18 December on RT One and RT Player Born That ...

09/12/2025

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined the Role

2025 Sports Broadcasting Hall of Fame: Pam Oliver, Sideline Icon Who Redefined t...

09/12/2025

SVG Summit 2025 Technology Exhibits Preview, Part 2

SVG Summit 2025 Technology Exhibits Preview, Part 2By Jason Dachman, Editorial Director, U.S. Tuesday, December 9, 2025 - 7:17 am Print This Story | Subscr...

09/12/2025

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live Workflows in the Cloud

SVG Summit 2025 Preview: Cloud Production Workshop Spotlights Live and Non-Live ...

09/12/2025

Next-Generation Content Protection: Multi-Technology Security is Integral to Combating New Threats

Next-generation content protection: Multi-technology security is integral to com...

09/12/2025

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Crossover Event

CBS Sports Provides One-of-a-Kind Production' for UEFA Champions League Cro...

09/12/2025

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamless Production

Spanish Professional Basketball League Relies on NETGEAR AV, MAM Tech for Seamle...