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Netflix Expands Consumer Products Footprint with Strategic Confectionery and Toy Partnerships
Entertainment
19 May 2026
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Netflix and The Ferrero Group Will Bring the Wonka Universe to Life Through a New Global Collaboration
Netflix Names Moose Toys Master Toy Partner for Young MacDonald and Charlie vs. the Chocolate Factory
Today at Licensing Expo in Las Vegas, Netflix Chief Marketing Officer, Marian Lee, provided a closer look at how Netflix's consumer products business is scaling to meet the demands of our global fan base. As we continue to grow, Lee announced that we are expanding into new segments like Kids and Family and diversifying our product categories with major moves into toys and confections.
Netflix is a top destination for kids and families; from 2023 to 2025, this was our #2 genre, with six of our top 10 titles, including Gabby's Dollhouse, Ms. Rachel, In Your Dreams and Sesame Street. Most recently, we announced creative partnerships with favorite creators Salish and Jordan Matter, Danny Go! and Mark Rober - with several of them extending opportunities for consumer products and experiential offerings. To build on this momentum, we are collaborating with industry leaders to transform our most-watched stories into tangible experiences.
At Netflix, we know fandom doesnt end when a show does. For families especially, that connection runs deeper-they dont just want to watch these stories; they want to live in them. Our growing lineup of kids and family entertainment opens up exciting ways to celebrate stories through a range of product categories that our fans are eager for. Thats why were thrilled to partner with the Ferrero Group and Moose Toys to bring these stories to life. From actual chocolate from the factory to beloved toys, were creating unforgettable ways for our fans to keep living in these worlds long after the credits roll," said Marian Lee, Chief Marketing Officer at Netflix.
Netflix and the Ferrero Group: Delectable New Wonka Range Across Multiple Categories
In a significant expansion into the confectionery category, we are partnering with the Ferrero Group to bring Wonka's world to life on screen and on shelves through a global collaboration that will delight the young at heart and Wonka fans. For generations, the universe of Charlie and the Chocolate Factory has been part of popular culture; Ferrero's ambition is to apply its lens to the beloved world of Wonka, bringing fresh new energy to seasonal offerings. Ferrero Group will launch their Wonka range with 10 seasonal and limited-edition across chocolate, sugar confectionery, ice cream and cereals. Coming this fall, Wonka products will be available in the US and select markets across Europe including the UK, France, Italy and Germany. Read more about this news at ferrero.com.
Netflix and Moose Toys: Creativity Through Play
Building on our successful collaboration for the live-action ONE PIECE series, we are naming Moose Toys as the master toy partner for the upcoming animated film Charlie vs. the Chocolate Factory and musical preschool series Young MacDonald. Today's news builds on our growing partnership and reflects a shared focus on delivering standout storytelling and experiences to kids and families worldwide. It also signals a broader creative alignment across Moose's portfolio, with top creators like former NASA engineer Mark Rober of CrunchLabs and teen sensation Salish Matter, who each have their own Netflix projects.
This is a meaningful next step in our relationship with Netflix as we continue to develop a dynamic portfolio of entertainment-driven brands, said Ronnie Frankowski, CEO, Moose Toys. Both Young MacDonald and Charlie vs. the Chocolate Factory offer immersive storytelling and playful worlds that are ideal for the kind of surprising, innovative toys Moose is known for. We see a tremendous opportunity to create products that connect with kids in fresh and meaningful ways.
Netflix's toy business has grown significantly in just the last year: at the beginning of 2025, Jazwares was announced as the master toy partner for Stranger Things, and in the fall of 2025, we announced the unprecedented co-master toy partnership with both Mattel and Hasbro for KPop Demon Hunters.
Looking Ahead: More on Our New and Upcoming Kids and Family Entertainment Offerings:
Charlie vs. the Chocolate Factory is a new animated film releasing in 2027. Willy Wonka (Taika Waititi) has spent the years since the Golden Ticket contest behind bars (not the chocolate kind) for the crime of turning a child into a blueberry. Having served his time, Wonka returns to his factory determined to add a little sweetness to a bitter world. But one thing stands in his way: teenager Charlie Paley (Kit Connor) and his friends. Facing eviction, this next generation of rotten kids plot to break into the factory, nab a priceless Wonka Bar, and save their homes. But like many before them who enter the fantastical world of the factory, these kids are in for a bit more than they can chew.
The Golden Ticket is an all-new reality competition series inspired by the bold and imaginative universe of Wonka. Lucky contestants will have the chance to enter Wonka's Chocolate Factory, but there's a catch - only players who find a coveted golden ticket will gain entry to the factory. But a golden ticket doesn't guarantee a sweet ride once the gates open; only those who can adapt, strategize, and withstand the unknown will make it through. Set inside a retro-futuristic dreamscape, this high-stakes social experiment will challenge players not just physically, but mentally as they navigate games, tests, and temptations designed to probe their instincts, resilience, and ability to thrive in chaos. Coming in 2026 exclusively on Netfli
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