axle Cam Introduces Radically Simple Camera-to-Computer Workflow

axle Video, developer of media management tools for video production, broadcast, news-gathering, and other applications that are easy to install, use and afford, today announces the release of a groundbreaking new product that resolves-elegantly and cost-effectively-the most persistent problem faced by videographers today: managing complex camera media. Shown for the first time at InfoComm 2015, axle Cam is a low-cost camera ingest application that streamlines the process of acquiring, organizing and sharing media from today's most popular video cameras and DSLRs.

axle Video will demonstrate axle Cam at InfoComm 2015 (Booth 490), June 17-19.

For the first time, axle Cam affordably resolves organizational issues caused by multiple file formats, bitrates, file wrappers and folder structures. The software automatically detects, imports and organizes camera media. Users are then able to instantly access, edit and share files through a simple user interface that leverages axle's radically simple media management technology. The product supports DSLRs and HD cameras made by Sony, Panasonic, Canon, JVC, Nikon and GoPro. The company is developing specialized modules to support higher-end cinema cameras, though release dates have not been announced.

axle Cam is an ideal solution for news organizations, sports broadcasters, professional videographers, schools, governmental organizations, religious groups and others who deal with large volumes of camera media. It provides a simple path between production and editorial, and makes it easier to share camera media with other parties for review and approval or collaborative editing.

axle Cam is the missing link between the camera and the computer, says axle Video CEO Sam Bogoch. It eliminates the countless hours video professionals now spend in processing and organizing camera files before they can be used by others.

With a cost of just $995 for a two-user license, axle Cam is priced far below competing solutions, making it a compelling choice for a range of professional users.

axle Cam is a comprehensive and versatile solution. During ingest, camera files are rewrapped with no reduction in image quality, and low resolution H.264 proxy versions of camera media are created for use in editorial and review. The application also features a suite of integrated media management tools, including an interface for displaying media in browsers or mobile devices, a search function for technical and other metadata, and a dashboard grid layout that makes it easy to designate sources and select actions.

DSLRs and video cameras generate dozens of files and folders, which, for the majority of users, are needless clutter, notes Bogoch. It leads to more workflow steps, more errors and misplaced shots, and less time for creativity. axle Cam provides an elegant, automated solution. It cleans up incoming files, makes H.264 proxies, grabs the metadata, and displays it in a browser/mobile interface.

Media Files Supported

MOV/MP4 - Samsung NX1 H.265, any format playable by QuickTime Player or plug-ins

MXF - Sony XAVC (XAVC-L, XAVC-I)

Canon XF

Panasonic DVCProHD, AVC Intra

ProRes

MPEG-2

DNxHD, VC-3 (when DNxHD QT component installed)

SRcam (when SRCam QT component installed)

MTS/M2TS (AVCHD)

H.264 - AC3 Audio, LPCM Audio

M2T - HDV-style M2T streams (MPEG2 video with MP2 audio)

See axle Cam on YouTube

Availability

axle Cam is being demonstrated at axle Video's booth at InfoComm2015 in Orlando, FL, June 17-19 (Booth 490). It will ship July 1. The software is priced at $995 for a 2-user license, and can be pre-ordered from axle Video's online store, www.axle-store.com.

About axle Video

axle Video is the pioneer in developing radically simple media management software. It solutions help small to mid-size organizations improve the way they create, share and store digital video content with media management solutions that are easy to install, use and afford. Its radically simple media management uniquely addresses a burgeoning need and has caught on rapidly among video professionals in post-production, education, broadcast, corporate, sports, house of worship, non-profit, advertising-marketing, and government organizations worldwide. At its introduction, axle Video's software was recognized with the IBC 2012 Best of Show award and at NAB 2013 with the prestigious DV Magazine Black Diamond and Post Picks awards. axle is a privately held company; its founders have extensive industry experience in media asset management for creative applications. Learn more at www.axlevideo.com.

Contact

Katy Scott

axle Video

katy@axlevideo.com www.axlevideo.com

617-262-9222

Press

Linda Rosner

ArtisansPR

310.837.6008

lrosner@artisanspr.com

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