![](//www.4rfv.com/images/no_image.jpg)
Generative AI, in the data center and in the car, is making vehicle experiences safer and more enjoyable.
The latest advancements in automotive technology were on display last week at NVIDIA GTC, a global AI conference that drew tens of thousands of business leaders, developers and researchers from around the world.
The event kicked off with NVIDIA founder and CEO Jensen Huang's keynote, which included the announcement of the NVIDIA Blackwell platform - purpose-built to power a new era of AI computing.
The NVIDIA Blackwell GPU architecture will be integrated into the NVIDIA DRIVE Thor centralized car computer to enable generative AI applications and immersive in-vehicle experiences. Large language models will be able to run in the car, enabling an intelligent copilot that understands and speaks in natural language.
BYD, the world's largest electric-vehicle maker, announced it will adopt DRIVE Thor as the AI brain of its future fleets. In addition, the company will use NVIDIA's AI infrastructure for cloud-based AI development and training, and the NVIDIA Isaac and NVIDIA Omniverse platforms to develop tools and applications for virtual factory planning and retail configurators. Hyper, Nuro, Plus, Waabi, WeRide and XPENG are also adopting DRIVE Thor.
Learn more about the automotive ecosystem's announcements at GTC:
Some of the latest NVIDIA-powered vehicles displayed on the exhibition floor included:
Aurora self-driving truck, already on the highways of Texas
Lucid Air long-range electric sedan
Mercedes-Benz Concept CLA Class, showcasing what's to come
Nuro R3, a fully autonomous robotic delivery model
Polestar 3, the SUV for the electric age
Volvo Cars EX90, its new fully electric, flagship SUV
And WeRide's Robobus, a new form of urban mobility.
Aurora's self-driving truck. Mercedes-Benz Concept CLA Class. Volvo Cars EX90 fully electric, flagship SUV. The NVIDIA auto booth highlighted the wide adoption of the NVIDIA DRIVE platform, with displays featuring electronic control units from a variety of partners, including Bosch, Lenovo and ZEEKR.
A wide range of NVIDIA automotive partners, including Ansys, Foretellix, Lenovo, MediaTek, NODAR, OMNIVISION, Plus, Seyond, SoundHound, Voxel51 and Waabi, all made next-generation product announcements at GTC.
In addition, the automotive pavilion buzzed with interest in the latest lidar advancements from Luminar and Robosense, as well as Helm.ai's software offerings for the level 2 to level 4 autonomous driving stack.
And other partners, such as Ford, Geely, General Motors, Jaguar Land Rover and Zoox, participated in dozens of sessions and panels covering topics such as building data center applications and developing safe autonomous vehicles. Watch the sessions on demand.
Learn more about the latest advancements in generative AI and automotive technology by watching Huang's GTC keynote in replay.
More from Nvidia
25/07/2024
Hey, you. You're finally awake.
It's the summer of Elder Scrolls - whe...
24/07/2024
AI is set to transform the workforce - and the Georgia Institute of Technology's new AI Makerspace is helping tens of thousands of students get ahead of the...
24/07/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
23/07/2024
Generative AI applications have little, or sometimes negative, value without acc...
23/07/2024
Businesses seeking to harness the power of AI need customized models tailored to their specific industry needs.
NVIDIA AI Foundry is a service that enables ent...
22/07/2024
AI and accelerated computing - twin engines NVIDIA continuously improves - are d...
22/07/2024
Team NVIDIA has triumphed at the Amazon KDD Cup 2024, securing first place Friday across all five competition tracks.
The team - consisting of NVIDIANs Ahmet E...
19/07/2024
Research published earlier this month in the science journal Nature used NVIDIA-powered supercomputers to validate a pathway toward the commercialization of qua...
19/07/2024
Research published earlier this month in the science journal Nature used NVIDIA-powered supercomputers to validate a pathway toward the commercialization of qua...
19/07/2024
AI has seen unprecedented growth - spurring the need for new training and educat...
19/07/2024
Research published earlier this month in the science journal Nature used NVIDIA-powered supercomputers to validate a pathway toward the commercialization of qua...
18/07/2024
Mistral AI and NVIDIA today released a new state-of-the-art language model, Mist...
18/07/2024
It's time for a sweet treat - the GeForce NOW Summer Sale offers high-perfor...
17/07/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
16/07/2024
Editor's note: This post is part of our In the NVIDIA Studio series, which c...
15/07/2024
NVIDIA founder and CEO Jensen Huang and Meta founder and CEO Mark Zuckerberg wil...
12/07/2024
NVIDIA is taking an array of advancements in rendering, simulation and generativ...
11/07/2024
Unlock new experiences every GFN Thursday. Whether post-apocalyptic survival adventures, narrative-driven games or vast, open worlds, GeForce NOW always has som...
11/07/2024
Enhancing Japan's AI sovereignty and strengthening its research and development capabilities, Japan's National Institute of Advanced Industrial Science ...
10/07/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible and showcases new hardware, softwar...
10/07/2024
Improved cancer diagnostics - and improved patient outcomes - could be among the...
09/07/2024
Sphere, a new kind of entertainment medium in Las Vegas, is joining the ranks of legendary circular performance spaces such as the Roman Colosseum and Shakespea...
08/07/2024
Artificial intelligence is transforming the transportation industry, helping dri...
04/07/2024
GeForce NOW is bringing 22 new games to members this month.
Dive into the four titles available to stream on the cloud gaming service this week to stay cool an...
03/07/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
28/06/2024
On a weekday afternoon, Ashwini Ashtankar sat on the bank of the Doodhpathri River, in a valley nestled in the Himalayas. Taking a deep breath, she noticed that...
27/06/2024
Editor's note: This post is part of Into the Omniverse, a series focused on ...
27/06/2024
Get ready to feel some chills, even amid the summer heat. Capcom's award-winning Resident Evil Village brings a touch of horror to the cloud this GFN Thursd...
26/06/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
26/06/2024
Roblox is a colorful online platform that aims to reimagine the way that people ...
25/06/2024
Generative AI has revolutionized software development with prompt-based code generation - protein design is next.
EvolutionaryScale today announced the release...
24/06/2024
Multi-die chips, known as three-dimensional integrated circuits, or 3D-ICs, represent a revolutionary step in semiconductor design. The chips are vertically sta...
20/06/2024
Sit back and settle in for some epic storytelling. Tell Me Why and As Dusk Falls - award-winning, narrative-driven games from Xbox Studios - add to the 1,900+ g...
19/06/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible and showcases new hardware, softwar...
18/06/2024
The electric grid and the utilities managing it have an important role to play in the next industrial revolution that's being driven by AI and accelerated c...
17/06/2024
NVIDIA contributed the largest ever indoor synthetic dataset to the Computer Vision and Pattern Recognition (CVPR) conference's annual AI City Challenge - h...
17/06/2024
Making moves to accelerate self-driving car development, NVIDIA was today named an Autonomous Grand Challenge winner at the Computer Vision and Pattern Recognit...
17/06/2024
NVIDIA researchers are at the forefront of the rapidly advancing field of visual...
15/06/2024
NVIDIA founder and CEO Jensen Huang on Friday encouraged Caltech graduates to pu...
14/06/2024
When she was five years old, Veronica Miller (n e Teklai) and her family left their homeland of Eritrea, in the Horn of Africa, to escape an ongoing war with Et...
14/06/2024
NVIDIA today announced Nemotron-4 340B, a family of open models that developers ...
13/06/2024
Set sail for adventure, pirates. Sea of Thieves makes waves in the cloud this week. It's an adventure-filled GFN Thursday with four new games joining the Ge...
12/06/2024
Accelerated computing is transforming data processing and analytics for enterpri...
12/06/2024
The full-stack NVIDIA accelerated computing platform has once again demonstrated...
12/06/2024
Let's talk about NeRFs - no, not the neon-colored foam dart blasters, but ne...
12/06/2024
Editor's note: This post is part of the AI Decoded series, which demystifies AI by making the technology more accessible, and showcases new hardware, softwa...
07/06/2024
Across industries, AI is supercharging innovation with machine-powered computation. In finance, bankers are using AI to detect fraud more quickly and keep accou...
06/06/2024
Capcom's latest entry in the iconic Street Fighter series, Street Fighter 6, punches its way into the cloud this GFN Thursday. The game, along with Ubisoft&...
05/06/2024
India's AI market is expected to be massive. Yotta Data Services is setting its sights on supercharging it. In this episode of NVIDIA's AI Podcast, Suni...
05/06/2024
NVIDIA launched NVIDIA Studio at COMPUTEX in 2019. Five years and more than 500 ...