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Sony launches BRAVIA XR A80J OLED TV with cognitive intelligence in Europe

08/03/2021

- Pre-order another of Sony's revolutionary TVs - the BRAVIA XR A80J OLED, powered by Cognitive Processor XR. Also ready for pre-ordering soon are the entry-level X80J/X81J 4K LED TVs -

Sony has informed that pre-orders will soon open in March for its innovative BRAVIA XR A80J 4K HDR OLED TVs and the entry-level X80J/X81J 4K LED TVs. The former are part of the much anticipated BRAVIA XR line-up based on the new Cognitive Processor XR , which employs a completely new processing method going beyond conventional AI, designed to replicate the ways humans see and hear.

When we see objects, we unconsciously focus on certain points. Cognitive Processor XR , powered by cognitive intelligence, divides the screen into numerous zones and detects where the focal point' is in the picture. While conventional Artificial Intelligence (AI) can only detect and analyse picture elements like colour, contrast and detail individually, the new Cognitive Processor XR can cross-analyse an array of elements at once, just as our brains do. By doing so, all elements are adjusted in conjunction with each other for best final outcome, so everything in the scene is synchronised and lifelike - something that conventional AI cannot achieve.

Cognitive Processor XR can also analyse sound position in the signal so the sound matches precisely with what's on the screen. In addition, it upconverts any sound to 3D surround sound, to deliver supreme realism with an immersive soundscape. It learns, analyses and understands unprecedented amounts of data and intelligently optimises every pixel, frame and scene for the most lifelike picture and sound Sony has ever delivered.

BRAVIA XR A80J 4K HDR OLED TVs feature the exclusive BRAVIA CORE service. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps.

By combining revolutionary picture and sound technologies enabled by Cognitive Processor XR, an array of next-generation gaming features such as 4K 120fps and the breadth of content from the exclusive BRAVIA CORE service, BRAVIA XR A80J 4K HDR OLED TVs are a compelling proposition for anyone looking to elevate their viewing and gaming experiences to another level.

The X80J/X81J 4K LED TVs are well-rounded smart TVs incorporating several established Sony technologies for great TV-viewing, whatever the content. Similarly to BRAVIA XR A80J, they come with Google TV. You can use your voice remote to easily find your favourite movies, shows, and music or ask Google to find a specific title, search by genre, or get personalised recommendations on what to watch.

Pricing and availability

The BRAVIA XR A80J 4K HDR OLED TVs and X80J/X81J 4K LED TVs are going to become available to pre-order in March in select European countries, with deliveries expected in April. For more information, please check your local Sony site at www.sony.eu.

BRAVIA XR A80J (77 , 65 and 55 models) OLED TV features:

Cognitive Processor XR understands how humans see and hear, providing a revolutionary experience that completely immerses viewers in their favourite content

XR OLED Contrast adjusts brightness for higher peaks in glare and deeper blacks in shadow while XR Triluminos Pro enables a wider palette to reproduce each colour with the subtle differences seen in the real world

XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures

XR Motion Clarity technology controls moving images precisely to minimise blur so that pictures remain true with less loss in brightness during high speed scenes

Improved Acoustic Surface Audio+ technology including a front facing subwoofer delivers more accurate sound positioning and cinematic surround sound, providing pictures and sound in perfect harmony

Three-way stand provides three stand position options, including a narrow position for a smaller footprint, hero position to eliminate distractions and sound bar position to elevate the TV and integrate a soundbar system

BRAVIA CORE [i]: In collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is where entertainment meets technology and was developed to add value and showcase unique Sony experiences. Pre-loaded on all new BRAVIA XR models, users can enjoy a selection of the latest SPE premium and classic titles[ii] and the largest IMAX Enhanced collection. BRAVIA CORE is the first in the industry to feature Pure Stream technology, achieving near lossless UHD BD equivalent quality with streaming up to 80 Mbps[iii]. Learn more about this collaboration here: https://www.sony.net/bravia-core

Quick access to an array of content and services with Google TV[iv]

Easy connectivity to most devices, including Apple AirPlay 2 and HomeKit [v]

Works with Alexa and Google Assistant

HDMI 2.1 feature compatibility, including 4K 120fps, Variable Refresh Rate (VRR)[vi], Auto Low Latency Mode (ALLM)[vii] and eARC

Support for Dolby Vision HDR and Dolby Atmos immersive audio will transform entertainment with ultra-vivid picture quality and incredible moving sound[viii]

Ambient Optimization optimises picture and sound quality in any environment

Minimalist one slate design with Metal Flush Surface embraces the screen in a single pane of glass that's naturally elegant and keeps viewers focused on the picture without distraction

Netflix Calibrated Mode offers studio-quality Netflix content, and IMAX Enhanced delivers IMAX remastered picture and immersive audio by DTS[ix]

Calman Ready offers advanced calibration capabilities and the ability to fine-tune adjustments simply not possible through conventional picture settings

X81J (75 ) a
LINK: https://presscentre.sony.eu/pressreleases/sony-launches-bravia-xr-a80j...
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