Sony Pixel Power calrec Sony

NVIDIA GeForce RTX 50 Series Accelerates Adobe Premiere Pro and Media Encoder's 4:2:2 Color Sampling

02/04/2025

Video editing workflows are getting a lot more colorful.

Adobe recently announced massive updates to Adobe Premiere Pro (beta) and Adobe Media Encoder, including PC support for 4:2:2 video color editing.

The 4:2:2 color format is a game changer for professional video editors, as it retains nearly as much color information as 4:4:4 while greatly reducing file size. This improves color grading and chroma keying - using color information to isolate a specific range of hues - while maximizing efficiency and quality.

In addition, new NVIDIA GeForce RTX 5090 and 5080 laptops - built on the NVIDIA Blackwell architecture - are out now, accelerating 4:2:2 and advanced AI-powered features across video-editing workflows.

Adobe and other industry partners are attending NAB Show - a premier gathering of over 100,000 leaders in the broadcast, media and entertainment industries - running April 5-9 in Las Vegas. Professionals in these fields will come together for education, networking and exploring the latest technologies and trends.

Shed Some Color on 4:2:2 Consumer cameras that are limited to 4:2:0 color compression capture a limited amount of color information. 4:2:0 is acceptable for video playback on browsers, but professional video editors often rely on cameras that capture 4:2:2 color depth with precise color accuracy to ensure higher color fidelity.

Adobe Premiere Pro's beta with 4:2:2 means video data can now provide double the color information with just a 1.3x increase in raw file size over 4:2:0. This unlocks several key benefits within professional video-production workflows:

Increased Color Accuracy: 10-bit 4:2:2 retains more color information compared with 8-bit 4:2:0, leading to more accurate color representation and better color grading results.

4:2:2 offers more accurate color representation for better color grading results. More Flexibility: The extra color data allows for increased flexibility during color correction and grading, enabling more nuanced adjustments and corrections.

Improved Keying: 4:2:2 is particularly beneficial for keying - including green screening - as it enables cleaner, more accurate extraction of the subject from the background, as well as cleaner edges of small keyed objects like hair.

4:2:2 enables cleaner green screen video content. Smaller File Sizes: Compared with 4:4:4, 4:2:2 reduces file sizes without significantly impacting picture quality, offering an optimal balance between quality and storage.

Combining 4:2:2 support with NVIDIA hardware increases creative possibilities.

Advanced Video Editing Prosumer-grade cameras from most major brands support HEVC and H.264 10-bit 4:2:2 formats to deliver superior image quality, manageable file sizes and the flexibility needed for professional video production.

GeForce RTX 50 Series GPUs paired with Microsoft Windows 11 come with GPU-powered decode acceleration in HEVC and H.264 10-bit 4:2:2 formats.

GPU-powered decode enables faster-than-real-time playback without stuttering, the ability to work with original camera media instead of proxies, smoother timeline responsiveness and reduced CPU load - freeing system resources for multi-app workflows and creative tasks.

RTX 50 Series' 4:2:2 hardware can decode up to six 4K 60 frames-per-second video sources on an RTX 5090-enabled studio PC, enabling smooth multi-camera video-editing workflows on Adobe Premiere Pro.

Video exports are also accelerated with NVIDIA's ninth-generation encoder and sixth-generation decoder.

NVIDIA and GeForce RTX Laptop GPU encoders and decoders. In GeForce RTX 50 Series GPUs, the ninth-generation NVIDIA video encoder, NVENC, offers an 8% BD-BR upgrade in video encoding efficiency when exporting to HEVC on Premiere Pro.

Adobe AI Accelerated Adobe delivers an impressive array of advanced AI features for idea generation, enabling streamlined processes, improved productivity and opportunities to explore new artistic avenues - all accelerated by NVIDIA RTX GPUs.

For example, Adobe Media Intelligence, a feature in Premiere Pro (beta) and After Effects (beta), uses AI to analyze footage and apply semantic tags to clips. This lets users more easily and quickly find specific footage by describing its content, including objects, locations, camera angles and even transcribed spoken words.

Media Intelligence runs 30% faster on the GeForce RTX 5090 Laptop GPU compared with the GeForce RTX 4090 Laptop GPU.

In addition, the Enhance Speech feature in Premiere Pro (beta) improves the quality of recorded speech by filtering out unwanted noise and making the audio sound clearer and more professional. Enhance Speech runs 7x faster on GeForce RTX 5090 Laptop GPUs compared to the MacBook Pro M4 Max.

Visit Adobe's Premiere Pro page to download a free trial of the beta and explore the slew of AI-powered features across the Adobe Creative Cloud and Substance 3D apps.

Unleash (AI)nfinite Possibilities GeForce RTX 5090 and 5080 Series laptops deliver the largest-ever generational leap in portable performance for creating, gaming and all things AI.

They can run creative generative AI models such as Flux up to 2x faster in a smaller memory footprint, compared with the previous generation.

The previously mentioned ninth-generation NVIDIA encoders elevate video editing and livestreaming workflows, and come with NVIDIA DLSS 4 technology and up to 24GB of VRAM to tackle massive 3D projects.

NVIDIA Max-Q hardware technologies use AI to optimize every aspect of a laptop - the GPU, CPU, memory, thermals, software, display and more - to deliver incredible performance and battery life in thin and quiet devices.

All GeForce RTX 50 Series laptops include NVIDIA Studio platform optimizations, with over 130 GPU-accelerated content creation apps and exclusive Studio tools including NVIDIA Studio Drivers, tested extensively to enhance perform
LINK: https://blogs.nvidia.com/blog/studio-ai-adobe-premiere-pro-geforce-rtx...
See more stories from nvidia

More from Nvidia

03/09/2026

NBA 2K27' With NVIDIA DLSS 5 Leads 26 New Games Coming to GeForce NOW

September is here with 26 more games streaming on GeForce NOW this month, led by a slam dunk: NBA 2K27 with the NVIDIA DLSS 5 3D-Guided Neural Rendering feature...

01/09/2026

NVIDIA and CrowdStrike Strengthen Agentic Cybersecurity Frontier

We're at an inflection point in cybersecurity, Jensen Huang told a sold-out crowd at CrowdStrike's Fal.Con 2026 in Las Vegas Tuesday. Attacks are now a...

27/08/2026

GeForce NOW Gives Gamers More Ways to Play at Gamescom 2026

NVIDIA's Gamescom announcements are revealing what's next for GeForce NOW, with new ways to play, more supported devices and platforms, and even more bi...

26/08/2026

NVIDIA NVLink Fusion Expands With NVHBM Custom High-Bandwidth Memory

The next wave of AI is placing new demands on infrastructure. As AI agents and trillion-parameter workloads become mainstream, the performance of AI infrastru...

25/08/2026

Leading Publishers Bring Blockbuster PC Games and Technology to NVIDIA RTX Spark

NVIDIA is bringing the next wave of RTX gaming to the Gamescom conference running this week in Cologne, Germany, with support for new games, anti-cheat technolo...

24/08/2026

Up to 30x More Work Per Watt: NVIDIA Vera Rubin NVL72 Sets a New Efficiency Standard for AI Agents

According to OpenRouter data, agentic AI workloads consume 15x more tokens than ...

24/08/2026

With Groq 3 LPX in Full Production, NVIDIA Extends Vera Rubin Inference for Agents

The next era of AI inference won't be defined by a single breakthrough chip,...

24/08/2026

How XPUs Meet a World-Class AI Factory

To generate intelligence at scale, AI factories run continuously, and their economics are defined by delivered output: tokens per second, tokens per watt, cost ...

20/08/2026

Bring the Fire: Play Games on GeForce NOW With New Firefox Browser Support

It's a new way into the cloud. GeForce NOW welcomes Firefox support to the cloud, opening up another way to jump into high-performance PC gaming straight ...

14/08/2026

Universitas Gadjah Mada, Indosat and NVIDIA Open Indonesia's First University AI Center to Develop Local AI Talent

Indonesia is taking charge of its AI future. This week, the Ministry of Communi...

13/08/2026

Class Is in Session: GeForce NOW Levels Up Linux, Chromebooks and More

GeForce NOW is giving cloud gaming an extra-credit upgrade just in time for back-to-school season. The native Linux app for GeForce NOW is officially out of be...

12/08/2026

NVIDIA CEO Tops Glassdoor's 2026 List of Best CEOs

NVIDIA founder and CEO Jensen Huang is ranked No. 1 on Glassdoor's Best CEOs list for 2026. In the just-released ranking, recognition is earned directly fr...

11/08/2026

NVIDIA AI Factory Compute Is Becoming an Investable Asset Class

We announced partnerships with Apollo, BlackRock, Blackstone, Brookfield, Goldman Sachs and KKR to establish independent financing platforms designed to mobiliz...

11/08/2026

Why Scaling AI Compute Performance Requires a New Power Architecture

Every new generation of accelerated computing demands more from the infrastructure underneath it - more compute performance, higher rack density and more effici...

11/08/2026

NVIDIA Nemotron 3.5 Lightning and NeMo Switchyard Deliver Faster, Smarter, More Efficient Agentic AI

As AI shifts from chatbots to autonomous agents, open models are serving market ...

11/08/2026

NVIDIA and Local AI Community Fuel Open Source Models and Intelligent Agents

The open source ecosystem is making it easier for AI enthusiasts and developers to build, customize and run increasingly capable agents locally. Throughout Au...

08/08/2026

Firebird Launches CIS Region's Largest AI Factory in Armenia

The global buildout of AI infrastructure reached a new milestone today - Firebird, an emerging AI cloud, launched the CIS region's largest AI factory in Arm...

06/08/2026

Into the Omniverse: How Open World Models Push the Frontier of Physical AI

Editor's note: This post is part of Into the Omniverse, a series focused on how developers, 3D practitioners and enterprises can transform their workflows u...

06/08/2026

GeForce NOW Shakes Up August With 26 New Games

August is here, bringing 26 new games for GeForce NOW members. Command the seas in World of Warships: Legends and discover what's next in the GeForce NOW ...

04/08/2026

As AI Increases Demands on Memory, Storage Steps Up

Surging AI demands are driving the need for massive datasets and context windows that burst past the confines of system memory. But rising needs aren't me...

04/08/2026

NVIDIA Alpamayo 2 Super, the Frontier Open Model for Robotaxis and Autonomous Vehicles, Now Available for Commercial Use

For robotaxis and other autonomous vehicles (AVs), the hardest problems aren'...

04/08/2026

AI Leaders Propose SAFE Guidelines for Cybersecurity Transparency

Members of the Open Secure AI Alliance - now more than 120 organizations strong - are developing new guidelines to strengthen agentic AI cybersecurity as the an...

30/07/2026

Best in Class: Stream PC Games and Study on the Same Laptop With GeForce NOW

Back to school means balancing assignments, deadlines and downtime. GeForce NOW makes it easy to have it all. With cloud gaming, everyday laptops used for clas...

28/07/2026

Powerful Compute So Compact, It's Clutch - Build AI in Your Hand With NVIDIA Jetson

As a discerning AI investor who values style and substance, Sarah Guo knows this...

27/07/2026

Industry Leaders Unite in Open Secure AI Alliance for AI Safety and Security

Open source software is a critical pillar of the global economy. It underpins cloud computing, financial services, manufacturing, telecommunications, government...

26/07/2026

NVIDIA Harnesses Vera CPU to Speed Up Design of Next-Generation CPUs and GPUs

The complexity of modern chip design continues to grow as engineering teams work to develop increasingly sophisticated CPUs, GPUs and AI systems. To help meet t...

23/07/2026

At AI Summit, South Korea Outlines Its AI Future With NVIDIA and Partners

At this week's AI Summit in San Francisco, South Korean President Jae Myung Lee and some of the country's top business leaders and researchers are meeti...

23/07/2026

GeForce NOW Sets Sail With Path of Exile: Curse of the Allflame' Joining the Cloud

Lock in and load up the cloud. GFN Thursday brings fresh updates and new adventu...

22/07/2026

NVIDIA AI Supercomputer Comes Online at Naval Postgraduate School

NVIDIA founder and CEO Jensen Huang today visited the Naval Postgraduate School in Monterey, California, to commission an NVIDIA DGX GB300 system - bringing one...

22/07/2026

NVIDIA Open Sources First GPU-Accelerated Medical Physics Simulation Framework

Before a healthcare robot can be useful in the real world, it has to learn how the physical world pushes back. Anatomy varies. Instruments bend, press, slip and...

21/07/2026

Built in Fort Worth: Wistron Opens Advanced Manufacturing Plant to Produce NVIDIA AI Systems

The AI era runs on AI infrastructure. Many of these advanced systems are built a...

21/07/2026

Built for Vera Rubin, NVIDIA Spectrum-6 Arrives in Gigascale AI Factories

AI has entered the gigascale era. The world's most advanced AI factories are bringing together hundreds of thousands of GPUs and CPUs to train frontier mod...

21/07/2026

NVIDIA Vera Rubin Driving Performance Per Watt, Lowest Token Cost for Partners Worldwide

NVIDIA Vera Rubin is here, and it's going gigascale. Vera Rubin NVL72 produ...

20/07/2026

At SIGGRAPH, NVIDIA Advances Graphics and Simulation With Agentic and Physical AI

At this year's SIGGRAPH conference, running through Thursday, July 23, in Lo...

20/07/2026

Bristol Myers Squibb Building Life Science Industry's Most Advanced AI Factory on NVIDIA Vera Rubin

Erin Davis calls it the SuperDuperPOD. That's two things in one name: phar...

17/07/2026

NVIDIA Vera Rubin Maximizes Intelligence per Dollar for Post-Training Workloads - a Key Metric for Agentic AI

Think of a professional athlete. What separates elite performers is what happens...

16/07/2026

Sharpen the Sword, Skip the Downloads - Onimusha: Way of the Sword' Is Coming to GeForce NOW

Onimusha: Way of the Sword is coming to GeForce NOW at launch, with the playable...

15/07/2026

NVIDIA Introduces New Jetson Thor Computers to Advance Mainstream Robotics and Edge AI

General-purpose robots and autonomous machines are moving from research labs to ...

15/07/2026

NVIDIA and Japan Bring Full-Stack AI and Robotics to Every Industry

Home to leading manufacturers, robotics pioneers, infrastructure builders and iconic gaming companies, of course, Japan is one of the world's centers of AI ...

14/07/2026

Nemotron Labs: How Open Models Give Enterprises and Nations AI They Can Trust, Control and Customize

Editor's note: This post is part of the Nemotron Labs blog series, which exp...

14/07/2026

Why Performance per Watt Is the Ultimate Metric for AI Infrastructure Efficiency

Power is AI infrastructure's inescapable constraint. How many tokens an AI factory can generate within a fixed power budget determines its revenue and profi...

09/07/2026

GeForce NOW Turns Up the Heat With New GeForce RTX 5080-Powered Toronto Server

This GFN Thursday brings more games, more power and more ways to play on GeForce NOW. The cloud gaming service is expanding with a new GeForce RTX 5080-powere...

08/07/2026

NVIDIA Nemotron Achieves Benchmark-Leading Performance With LangChain Deep Agents Harness

NVIDIA Nemotron 3 Ultra is offering leading performance at lower cost than top c...

07/07/2026

AI Innovators Adopt NVIDIA Vera - Why Max Single-Threaded CPU at Scale Matters

Max single-threaded CPUs at scale are a new category of CPUs built for the agentic AI era. Across the creation and deployment of an agentic system, the CPU is...

06/07/2026

NVIDIA and Hugging Face Bring New Models and Frameworks to LeRobot for the Open Robotics Community

Open source AI has shown how quickly developers can innovate when models, data a...

06/07/2026

How Nations Are Deploying AI for Strategic Priorities

Nations have long invested in domestic infrastructure to advance their economies, protect and use their data, and take advantage of technology opportunities in ...

06/07/2026

How Open Models Are Driving AI Research

Every year, the International Conference on Machine Learning (ICML) reveals where thousands of AI researchers have decided to put their work. This year's ...

02/07/2026

Joyride Through July With 12 Games Coming to GeForce NOW

Summer is heating up - and GeForce NOW is taking players along for the ride. Start the month with Monopoly: Star Wars Heroes vs. Villains, bringing a galaxy fa...

01/07/2026

NVIDIA Unlocks AI Compute at Scale, Inviting Capital Partners to Power the AI Infrastructure Buildout

As AI moves from model development to production inference, compute demand is ac...

30/06/2026

NVIDIA BioNeMo Agent Toolkit Brings Accelerated AI to Life Sciences Researchers in Claude Science

Life sciences has entered an era of computational scale, and for more than a dec...