
NBA Stars to Utilize the Unfiltered Uninterrupted Platform Exclusively to
Provide Fans a Unique Perspective on the NBA Playoffs
During the 2015 NBA Playoffs, Cleveland Cavalier All-Star LeBron James and Golden State Warrior Draymond Green are taking fans inside the grind of the postseason with behind-the-scenes videos and real-time reactions to the latest action. Debuting exclusively on Uninterrupted via Bleacher Report and its popular, top-rated Team Stream App (also available @Uninterrupted), the title contenders will post regular video updates throughout their respective playoff runs, giving fans unprecedented access to their thoughts, preparations, and reactions to the postseason. As James has done the previous three years, he will not be using social media during the playoffs so this will be the exclusive provider of behind-the-scenes content.
The first platform to share original, athlete-driven content in real-time throughout the NBA Playoffs, Uninterrupted has already begun documenting James' and Green's postseason journeys. James has posted videos explaining his playoff mentality, bringing fans on his ride to The Q for his first playoff game back in Cleveland, and reacting to the Cavaliers' Game One win over the Boston Celtics. Green has shared insights on his playoff approach and on the Warriors Game One win over the New Orleans Pelicans.
Uninterrupted is a player-driven multimedia platform featuring unfiltered and unedited athlete content. The platform currently includes video content from a wide range of athlete contributors in addition to James and Green, including Seattle Seahawks cornerback Richard Sherman, New York Giants receivers Victor Cruz and Odell Beckham Jr., world tennis champion Serena Williams, Team USA goalkeeper Tim Howard, and PGA multiple-major champion Bubba Watson.
Uninterrupted is available online at www.uninterrupted.com, and exclusively on Bleacher Report's online platform as well as its popular, 5-star rated Team Stream app.
-30-
Media Contacts:
Nate Smeltz, Turner Sports, at (404) 827-4786 or nate.smeltz@turner.com
Alex Dickel, Bleacher Report, at (415) 852-4411 or adickel@bleacherreport.com
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