ALEXA to be recognized with Academy Award

ALEXA to be recognized with Academy Award ARRIs centenary year kicks off with the news that AMPAS is to recognize the "intuitive design" of ALEXA with a Scientific and Engineering Award.

The award, which takes the form of an Academy Plaque, honors ARRI for the pioneering design and engineering of the Super 35 format ALEXA digital camera system. It will be handed to ARRI representatives at the Academy of Motion Picture Arts and Sciences annual Scientific and Technical Awards presentation, taking place on February 11th at the Beverly Wilshire in Beverly Hills, CA.

This prestigious accolade will be the 19th Scientific and Technical Award presented to ARRI over the course of its long and innovative history, and is a fitting start to 2017, the companys centenary year.

ALEXA was introduced in 2010, quickly becoming the most trusted and widely used digital camera system for professional film and television production worldwide. With highly upgradeable system architecture, ALEXA has evolved through software updates and hardware upgrades to keep pace with the industrys rapidly changing needs. For the last five years, every film to win the Academy Award for Best Cinematography has been captured with ALEXA.

In its citation, the Academy states: "With an intuitive design and appealing image reproduction, achieved through close collaboration with filmmakers, ARRIs ALEXA cameras were among the first digital cameras widely adopted by cinematographers."

Dr. J rg Pohlman and Franz Kraus, the two Executive Board members at ARRI AG, comment, "We thank the Academy for its recognition of the ALEXA camera system -- a product line that we are proud to say has immensely strengthened our relationship with filmmakers. For us, this is the best possible opening to a year in which we are celebrating 100 years of partnership with the industry since ARRI was founded in 1917."

Ray Feeney, chair of the Scientific and Technical Awards Committee, notes, "This year we are particularly pleased to be able to honor not only a wide range of new technologies, but also the pioneering digital cinema cameras that helped facilitate the widespread conversion to electronic image capture for motion picture production. With their outstanding, innovative work, these technologists, engineers and inventors have significantly expanded filmmakers creative choices for moving image storytelling."

Unlike other Academy Awards, achievements receiving Scientific and Technical Awards need not have been developed and introduced during 2016. Rather, the achievements must demonstrate a proven record of contributing significant value to the process of making motion pictures.

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