Blackmagic Cinema Camera Honored with Popular Science s Best of What s New Award

Blackmagic Cinema Camera Honored with Popular Science's Best of What's New Award Fremont, CA - November 30, 2012 - Blackmagic Design today announced the Blackmagic Cinema Camera was honored with Popular Science's 2012 Best of Whats New award. Each year, the editors of Popular Science review thousands of products in search of the top 100 tech innovations of the year; breakthrough products and technologies that represent a significant leap in their categories. Blackmagic Cinema Camera was awarded for its innovation and execution in the digital film camera space, incorporating entirely new ideas and functions. For 25 years, Popular Science has honored the innovations that surprise and amaze us - those that make a positive impact on our world today and challenge our view of what's possible in the future, said Jacob Ward, editor-in-chief of Popular Science. The Best of What's New Award is the magazine's top honor, and the 100 winners chosen - from among thousands of entrants - each a revolution in it's field.

About Blackmagic Cinema Camera Blackmagic Cinema Camera is designed to give customers a camera that provides a true feature film look and amazing dynamic range for beautiful images, in a compact, elegant design that is optimized for professional video workflows. Blackmagic Cinema Camera includes a super wide 13 stops of dynamic range, large 2.5K sensor, a built in SSD recorder that has the bandwidth to capture open standard CinemaDNG RAW, Apple ProRes and Avid DNxHD files, a built in capacitive touch screen for direct metadata entry, standard jack audio connections, built in high speed Thunderbolt connection, 3 Gb/s SDI output, a refrigerated sensor for low noise and is fully compatible with a wide range of extremely high quality Micro Four Thirds and Canon EF mount lenses, plus other lenses such as PL mount lenses via common third party adapters. Blackmagic Cinema Camera also includes a full copy of DaVinci Resolve for color correction and Blackmagic UltraScope software for waveform monitoring. This means the user can simply plug into Thunderbolt laptop and run UltraScope to get full waveform monitoring scopes on set! One of the most important features of the camera is its super wide dynamic range of 13 stops, allowing feature film quality images. Commonly people focus on more pixels, however often this just creates a higher resolution, but video looking images that still suffer from highlight and black clipping that limits details. Blackmagic Cinema Camera's wide dynamic range eliminates this problem and provides film quality with dramatically more detail retained in black and whites in the image. Once the shoot is complete, the included DaVinci Resolve color correction software can be used to adjust images and take advantage of this extra range in the images. To eliminate the damage that low bit depth and high compression video storage creates, Blackmagic Cinema Camera includes a fast SSD recorder. The built in SSD recorder can record the full sensor detail in 12 bit Log RAW files in the open standard CinemaDNG format on fast solid state disks. These files can be read by all high end video software. The full 2.5K sensor data is stored in the files completely uncompressed because the SSD has the speed to store video data at the required rate. This high quality file can then be color corrected on DaVinci Resolve. Blackmagic Cinema Camera has been designed as the perfect companion to Apple Final Cut Pro X and Avid Media Composer NLE software. Unlike other cameras, which require the use of custom video file formats that are not compatible with popular NLE software, often making the post production process a nightmare, Blackmagic Cinema Camera includes absolutely no custom video file formats, and every file type included is open standard. It records into CinemaDNG format for RAW files, Apple ProRes and Avid DNxHD for HD resolution files compatible with Apple Final Cut Pro X and Avid Media Composer. The built in large LCD display makes focusing easy, and allows playback of captured files. Blackmagic Cinema Camera includes a built in microphone, as well as external jack based mic/line level balanced audio connections. When playing back recorded clips, a speaker is built in, and there is an included headphone socket, as well as embedded audio on the SDI output and Thunderbolt connection. The SDI output includes all camera data such as timecode, transport control, shutter angle, color temperature setting and ASA information overlaid in attractive antialiased fonts. For easy metadata entry, the built in LCD features fast and responsive capacitive touch screen technology. When the user taps the display with a finger, a data entry window called the slate appears. This lets the user enter shot information just like typing on a smart phone. This data is then stored in the files and can be accessed by NLE software when editing content later. Metadata is compatible with popular software such as Apple Final Cut Pro X and DaVinci Resolve. All camera settings can be changed on this touch LCD, such as frame rate, shutter angle, color temperature, dynamic range, focus assist settings and more. Blackmagic Cinema Camera includes an innovative industrial design built from solid machined aluminum metal which results in an attractive but rugged design. All of the camera, recorder and display have been shrunk down into a lightweight design that is very portable.

Press Photography Product photos of Blackmagic Design products are available at www.blackmagicdesign.com/press/images.

About Popular Science Founded in 1872, Popular Science is the worlds largest science and technology magazine; with a circulation of 1.3 million and 6.8 million monthly readers. Each month, Popular Science reports on the intersection of science and everyday life, with an eye toward whats new

LINK:	http://www.blackmagicdesign.com/press/pressdetails?releaseID=34203...
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