Dailymotion is proud to engage its audience and brands by becoming the first advertising solution to market Goodeed s solidarity advertising format for the benefit of associations and NGOs, including Les Restos du C ur, Fondation des Femmes, M decins Sans Fronti res, Handicap International, Plan te Urgence... among more than 170 associations that are Goodeed s partners.
Since 2019, Goodeed allows advertisers to broadcast their programmatic advertising campaigns with its self-service solidarity format. Today, Dailymotion becomes the first advertising solution to co-create an offer designed to commercially amplify the Goodeed solidarity advertising format (integrated directly by NROLL, Dailymotion s creative studio) for agencies and advertisers. These solidarity campaigns will be distributed within the Dailymotion platform s instream video inventory and thanks to the strength of its network of partner publishers.
"This format allows companies to deliver their advertising message whilst donating to and supporting social and environmental initiatives of their choice. We are delighted that our Video Player and our sales force are pioneering the amplification of this positive initiative", says Baptiste Archambault, Director of Marketing & Growth at Dailymotion.
For each advertisement broadcast with the Goodeed solidarity format, part of the media budget invested by the advertiser is donated to an association selected in advance, including Les Restos du Coeur, la Fondation des Femmes, , M decins Sans Fronti res, Handicap International, Plan te Urgence... or 170 partner associations.
Thanks to this format, brands gain in positivity and allow Internet users to contribute to a project by viewing an advertising video. According to a Viavoice study, 77% of French people are more likely to buy products and services from brands that communicate "For Good . Equipped with a barometer, this solidarity advertising format also demonstrates a gain in positivity for the brand and its campaign: +7 points of approval for the advertisement, +5 points of certainty of purchase, and +20 points of approval for the message**.
Already more than 1,7M collected for 120 associationsBusinesses have never been more involved in social and environmental initiatives. From this common positive momentum, between responsibility and solidarity, all agree on the conviction that their commitment makes a measurable contribution to their lives and performances. Goodeed, the French startup, aims to provide a simple solution for advertisers who wish to make a commitment with their advertising budget. Goodeed thus makes donations accessible to all via a proprietary platform (which brings together more than 340,000 members) and a network of partner publishers and agencies that covers several million Internet users every month.
"This partnership will create two very virtuous mechanisms. The audiences of Dailymotion and its partners exposed to advertisements with the solidarity format will be able to donate in a few seconds, the advertising becomes more pleasant and useful. And on the other hand, advertisers will be able to value and demonstrate their commitments (a determining factor for consumers today) by investing their media budgets in a more responsible approach", explains Vincent Touboul Flachaire, founder and CEO of Goodeed.
Sources:
*ViaVoice study for Goodeed & The Good Company, September 2019
**Yougov study for Goodeed, December 2019
*** Comscore TDAN for Dailymotion, March 2020
https://dailymotionadvertising.com/
Most recent headlines
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
24/12/2025
Scripps Research study links sleep variability with sleep apnea and hypertension How consumers' digital activity trackers could enable personalized health s...
23/12/2025
How guilas Cibae as Dominican Winter League Games Are Locally Produced for Glob...
23/12/2025
BitFire's Jim Akimchuk on Supplying Scalability and Customization in the Clo...
23/12/2025
CAMB.AI Enables European Athletics to Offer Multi-Language SupportPlan is to eventually offer translation into all languages spoken in EuropeBy Ken Kerschbaumer...
23/12/2025
Analysis: As sports media values trend negative, scarcity and quality are king By Callum McCarthy, Editor-at-Large
Monday, December 22, 2025 - 14:08
Print ...
23/12/2025
ESPN, Disney, and NBA Return to the Animated Altcast Fray With Second Edition of...
23/12/2025
End the Year on a High Note and Donate to the Sports Broadcasting Fund Today! By Ken Kerschbaumer, Editorial Director
Tuesday, December 23, 2025 - 12:25 pm
...
23/12/2025
The year is winding down, the weather outside is frightful, and it's the perfect time to escape into a story that warms the heart. For listeners looking for...
23/12/2025
A Zeus motor is hot fire tested at L3Harris' Camden, Arkansas, solid rocket ...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Lightware will exhibit several major product innovations at ISE 2026, including the new USB-C BOOSTER-V1, Google Meet. integration for various Taurus UCX models...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
23/12/2025
Taking the Stage at Carnegie Hall-On a Global Scale Boston Conservatory Orchestra students reflect on their epic concert marking the 80th session of the UN Gene...
23/12/2025
Experience the power of WO Automation for Radio's newest service, the System Effectiveness Review. Designed to help you achieve more, a System Effectiveness...
23/12/2025
23 Dec 2025
VEON's Beeline Kazakhstan and Rakuten Symphony Collaborate to A...
23/12/2025
Back to All News
How Steamy Can It Get? Single's Inferno' Season 5 Pre...
23/12/2025
Back to All News
33 Million Global Viewers on Netflix Watched Jake Paul vs. Ant...
23/12/2025
New technique lights up where drugs go in the body, cell by cell Scripps Research scientists developed a technique that maps drug binding in individual cells th...
22/12/2025
SVG New Sponsor Spotlight: Presidio's Neerav Shah on the Role of Its Captiva...
22/12/2025
Hitting the bullseye: Sky Sports readies itself for the biggest PDC World Darts ...
22/12/2025
Unique skillset: Bringing new directors to the world of darts at The Worlds with...
22/12/2025
Gravity Media prepares for a flight of fancy with the PDC World Darts Championsh...
22/12/2025
One hundred and eighty: Gravity Media on hitting the production bullseye at the ...
22/12/2025
The Famous Group's Jon Slusser on Fascinating Fans Through Immersive Content...
22/12/2025
ESPN's Meg Aronowitz on Continuing High-Quality Broadcasts of Collegiate Spo...
22/12/2025
ESPN Takes Data-Driven Storytelling to New Heights with MNF Playbook with Next ...
22/12/2025
For a decade, popular German podcast Fest & Flauschig has hosted an annual Chris...
22/12/2025
Paramount Scores Largest Share Increase Among Distributors as Paramount and CBS...
22/12/2025
New multi-year deal integrates Roku's data to fuel Nielsen's measurement suite
Roku gains access to Nielsen's streaming ratings, showing The Roku C...
22/12/2025
Share Share by:
Copy link
Facebook
X
Whatsapp
Pinterest
Flipboard...
22/12/2025
Berklee Wrapped 2025: Our Top News and Stories A look back at a year highlighted by faculty milestones, major film and television projects, Bob Dylan's ho...
22/12/2025
The works of Plato state that when humans have an experience, some level of change occurs in their brain, which is powered by memory - specifically long-term me...
22/12/2025
Partnership integrates complementary satellite data and AI analytics to enhance security, infrastructure, and environmental monitoring solutions for global cust...
22/12/2025
Workflows allow you to create a sequence of planned events which may be added to your template(s) or inserted directly into your sequential or background playli...
22/12/2025
Monday 22 December 2025
Sky extends PGA TOUR partnership until 2029, as Sky Spo...
22/12/2025
Back to All News
Global Anime Hits and New Releases Take Center Stage at Jump Festa 2026
Entertainment
22 December 2025
GlobalJapan
Link copied to clipboar...
22/12/2025
Siobh n McSweeney, Rory McIlroy, Elon Musk, Catherine Connolly, Jim Gavin, Ivan Yates and Traitor Paudie Moloney lead new characters for Callan Kicks the Year 2...
22/12/2025
Winner announced in the picturesque surroundings of Wicklow's Avondale Tower and Treetop Walk
Andrew Trimble wins the show in his first series as coach
Th...
22/12/2025
The 2025 winners have been announced today, Sunday 21 December, for Ireland's largest choral competition Choirs for Christmas hosted by RT lyric fm.
Ove...
21/12/2025
Back to All News
Legoshi and Haru's Story Reaches Its Finale: BEASTARS Fin...
Dailymotion is proud to engage its audience and brands by becoming the first advertising solution to market Goodeed s solidarity advertising format for the benefit of associations and NGOs, including Les Restos du C ur, Fondation des Femmes, M decins Sans Fronti res, Handicap International, Plan te Urgence... among more than 170 associations that are Goodeed s partners. 
