Dailymotion is proud to engage its audience and brands by becoming the first advertising solution to market Goodeed s solidarity advertising format for the benefit of associations and NGOs, including Les Restos du C ur, Fondation des Femmes, M decins Sans Fronti res, Handicap International, Plan te Urgence... among more than 170 associations that are Goodeed s partners.
Since 2019, Goodeed allows advertisers to broadcast their programmatic advertising campaigns with its self-service solidarity format. Today, Dailymotion becomes the first advertising solution to co-create an offer designed to commercially amplify the Goodeed solidarity advertising format (integrated directly by NROLL, Dailymotion s creative studio) for agencies and advertisers. These solidarity campaigns will be distributed within the Dailymotion platform s instream video inventory and thanks to the strength of its network of partner publishers.
"This format allows companies to deliver their advertising message whilst donating to and supporting social and environmental initiatives of their choice. We are delighted that our Video Player and our sales force are pioneering the amplification of this positive initiative", says Baptiste Archambault, Director of Marketing & Growth at Dailymotion.
For each advertisement broadcast with the Goodeed solidarity format, part of the media budget invested by the advertiser is donated to an association selected in advance, including Les Restos du Coeur, la Fondation des Femmes, , M decins Sans Fronti res, Handicap International, Plan te Urgence... or 170 partner associations.
Thanks to this format, brands gain in positivity and allow Internet users to contribute to a project by viewing an advertising video. According to a Viavoice study, 77% of French people are more likely to buy products and services from brands that communicate "For Good . Equipped with a barometer, this solidarity advertising format also demonstrates a gain in positivity for the brand and its campaign: +7 points of approval for the advertisement, +5 points of certainty of purchase, and +20 points of approval for the message**.
Already more than 1,7M collected for 120 associationsBusinesses have never been more involved in social and environmental initiatives. From this common positive momentum, between responsibility and solidarity, all agree on the conviction that their commitment makes a measurable contribution to their lives and performances. Goodeed, the French startup, aims to provide a simple solution for advertisers who wish to make a commitment with their advertising budget. Goodeed thus makes donations accessible to all via a proprietary platform (which brings together more than 340,000 members) and a network of partner publishers and agencies that covers several million Internet users every month.
"This partnership will create two very virtuous mechanisms. The audiences of Dailymotion and its partners exposed to advertisements with the solidarity format will be able to donate in a few seconds, the advertising becomes more pleasant and useful. And on the other hand, advertisers will be able to value and demonstrate their commitments (a determining factor for consumers today) by investing their media budgets in a more responsible approach", explains Vincent Touboul Flachaire, founder and CEO of Goodeed.
Sources:
*ViaVoice study for Goodeed & The Good Company, September 2019
**Yougov study for Goodeed, December 2019
*** Comscore TDAN for Dailymotion, March 2020
https://dailymotionadvertising.com/
Europe Stories
05/01/2027
Worlds first 802.15.4ab-UWB chip verified by Calterah and Rohde & Schwarz to be ...
04/08/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
04/07/2026
April 7 2026, 19:00 (PDT) Detective Conan: Fallen Angel of the Highway Opens in...
01/06/2026
January 6 2026, 05:30 (PST) Dolby Sets the New Standard for Premium Entertainment at CES 2026
Throughout the week, Dolby brings to life the latest innovatio...
02/05/2026
Dalet, a leading technology and service provider for media-rich organizations, t...
01/05/2026
January 5 2026, 18:30 (PST) NBCUniversal's Peacock to Be First Streamer to ...
15/04/2026
From immersive storytelling to laugh-out-loud comedies, podcasts are booming in ...
15/04/2026
Books have always moved with us, whether tucked in our bags or humming in our he...
15/04/2026
For many artists, independent venues are where music careers begin and fan communities take shape. Independent venue operators work hard every day to keep local...
15/04/2026
From gripping thrillers to poignant memoirs, the 21st century has had no shortage of unforgettable books. To celebrate the standout storytelling of our modern e...
15/04/2026
Vintage broadcast experts release second plug-in
Telsie T is the second plug-in to be released by SonicWorld, a German audio company who specialise in servi...
15/04/2026
Includes eight free UAD plug-ins
Universal Audio's latest bundle brings together a selection of their renowned plug-ins and virtual instruments, and is ...
15/04/2026
Maximum uptime for broadcasters: Rohde & Schwarz launches R&S BroadcastShield at...
15/04/2026
aconnic AG (ISIN: DE000A0LBKW6), Munich, announces the market launch of the ACCE...
15/04/2026
April 15 2026, 13:34 (PDT) EVO Entertainment to Bring Dolby Vision Atmos Across Its EVX Auditoriums
Integration would cover 17 screens across Texas, New Mex...
15/04/2026
Wednesday 15 April 2026
Introducing Smart Home from Sky, a simple way to stay c...
15/04/2026
Wednesday 15 April 2026
The Burbs confirmed to return to Sky and NOW for a second season
Mystery-comedy series, The Burbs, will continue its exclusive resid...
15/04/2026
With new broadcast standards evolving all over the world and OTT streaming striving for the pole position in media consumption, both next-gen video and audio co...
15/04/2026
Harmonic's XOS Media Processor Delivers Exceptional Video Quality to More th...
15/04/2026
Five Decades of Box Office Intelligence: Comscore Celebrates 50 Years of Movie M...
15/04/2026
Two Cities Television and Keeper Pictures to produce six-part series in association with Screen Ireland for RT and ITV Studios
RT has commissioned Two Citie...
15/04/2026
RT 100
RT unveils The Signal' a specially commissioned 60-second film
...
14/04/2026
ToolsOnAir and Omnistream Bring Mobile SRT Contribution into Professional 24/7 P...
14/04/2026
Captures a trio of renowned polysynths
The latest software to join AIR Music Tech's extensive catalogue captures the sound of three sought-after polysyn...
14/04/2026
Free offering includes 10 powerful plug-ins
United Plugins have announced the launch of a new bundle that brings together 10 of their pro-audio plug-ins, an...
14/04/2026
Julian Coryell joins virtual session player line-up
Announced at NAMM 2026, Celemony's Tonalic kits DAW users out with real performances by world-class ...
14/04/2026
X-Rite Pantone Color Academy Grand Opening in Shanghai
On March 27, 2026, X-Rite Pantone, the global authority in color standards and color science, held the...
14/04/2026
14 Apr 2026
VEON and JazzWorld Receive Competition Commission of Pakistan Appro...
14/04/2026
Tuesday 14 April 2026
Nicola Coughlan and Aimee Lou Wood to host next two episo...
14/04/2026
Lead writer and executive producer Jack Lothian joins alongside lead director Je...
14/04/2026
Wuppertal April 14, 2026
Thomas Riedel Acquires Premium Manufacturer ARRIStrategic Alignment With the Riedel Group for Innovation and Growth
Thomas Riedel, f...
14/04/2026
New Service Simplifies Integration of AI Applications with Exceptional Reliabili...
14/04/2026
Luxembourg, April 14, 2026 - SES, a leading space solutions company, today annou...
13/04/2026
ToolsOnAir Composition Builder 2026 Boilerplate
More Details: The Composition Builder 2026 application for macOS enables TV stations and Live Event broadcast...
13/04/2026
ToolsOnAr just:live pro 2026 Boilerplate
More Details: just:live pro 2026 is a Multi-Channel Live Production Playout solution for video and static or real-ti...
13/04/2026
ToolsOnAr just:play pro 2026 Boilerplate
More Details: just:play pro 2026 is a Multi-Channel automated 24/7 Master Control playout solution with SD, HD and U...
13/04/2026
ToolsOnAr live:cut 2026 Boilerplate
More Details: live:cut is an option to just:in mac pro 2025 and enables multicamera production workflows for up to 16 cam...
13/04/2026
ToolsOnAir Just In Mac Lite NDI 2026 Boilerplate
More Details: The Just In Mac Lite NDI application is a streamlined media capture solution designed specific...
13/04/2026
ToolsOnAir Just In Mac Lite 2026 Boilerplate
More Details: The Just In Mac Lite application is a streamlined media capture solution designed specifically for...
13/04/2026
ToolsOnAir just:in mac pro 2026 Boilerplate
More Details: just:in mac pro is a macOS-based client-server multichannel capture solution to record SDI, HDMI, N...
13/04/2026
Intuitive EQ plug-in gets an upgrade
Following its official launch back in February 2026, Musik Hack's intuitive EQ plug-in has been treated to its firs...
13/04/2026
Flagship soft synth collection expanded
The latest version of UVI's flagship vintage-inspired soft synth collection has just arrived, expanding the suit...
13/04/2026
Free version of innovative string library arrives
Released in October 2025, Lux Orchestral Strings was said to be Sonuscore's most ambitious library to ...
13/04/2026
The Girls' Research Camp is part of the Technology - Future in Bavaria edu...
13/04/2026
Rohde & Schwarz transforms submarine communications for real time underwater dom...
13/04/2026
Rohde & Schwarz enables Pulsar signal simulation to support next-generation navi...
13/04/2026
The search for Ireland's newest country music star is live on Friday 17 Apri...
13/04/2026
Monday 13 April 2026
Global environmental action NGO WRAP brings recycling to l...
13/04/2026
J nger Audio has joined the EBU ADM Implementers Group (ADM-IG) as a founding me...
Dailymotion is proud to engage its audience and brands by becoming the first advertising solution to market Goodeed s solidarity advertising format for the benefit of associations and NGOs, including Les Restos du C ur, Fondation des Femmes, M decins Sans Fronti res, Handicap International, Plan te Urgence... among more than 170 associations that are Goodeed s partners. 
